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Taking It Public: Top 5 Things You Should Know About PR Firms

StrategyDriven Marketing and Sales Article |PR firms |Taking It Public: Top 5 Things You Should Know About PR FirmsCould your company benefit from a brand boost? Have you been having trouble getting your logo and product in front of your target audience?

If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better.

If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. In this article, we’ll provide you with five things that you need to know about PR firms to better equip you to find the right fit for your needs.

1. PR is All About Storytelling

At the end of the day, branding your business is all about storytelling. Customers are engaged by stories, not by product features. The format of the story that your PR firm will tell will depend on your industry.
For instance, consider the fitness industry. Good fitness brands will be able to tell a story of how their customers who are dissatisfied with current fitness levels are able to more easily achieve their desired health.

2. Advertising is a Big Part of PR

One of the big parts of public relations is advertising. Whether it’s a billboard, Facebook ad, or Google search ads, advertising is crucial to most industries.

The right PR firm for you will be one that is experienced in implementing advertising campaigns for your particular industry. They should be able to prove with case studies and metrics of how they produced an ROI on those advertising campaigns.

3. Public Relations Can’t Save a Bad Product

Many companies turn to public relations firms to save their brand image after it is discovered by their general audience that their product or service doesn’t work as well as the competition.

However, public relations simply isn’t a cure for a bad product. PR can only attract customers to your company, but if you have a bad product then you can’t stop those customers from telling the world about it.

4. PR is Largely Digital in 2020

In 2020, pretty much everyone in your target audience is likely to have a smartphone or some way of reliably accessing the Internet. As a result, PR is largely digital.

Agencies like the Media Frenzy Global PR firm have significant digital marketing experience. Don’t use agencies that don’t have a similar level of expertise.

5. PR is An Art and a Science

Last but not least, remember that PR is both an art and a science. While PR firms can prove ROI with tangible numbers on things like social media advertising, it may not be able to do so with other things like general brand credibility. However, you should be able to see the results of a PR firm’s work as the level of respect your brand commands in the industry grows.

Which of the Many PR Firms Will Be Right for You?

Now that you know a little more about PR firms, you’re ready to pick the right one for you. Remember not to compromise and only pick a firm that has significant experience in your niche and is able to back up their abilities with a consistent track record of success.
For more business advice, you’re in the right place! Take some time to check out more articles on our website!

Things to consider before choosing the best PR agency

StrategyDriven Marketing and Sales Article |PR Agency|Things to consider before choosing the best PR agencyBill Gates once said, “If I had just one dollar, I would spend it on public relations.” Well, what are the odds of that happening? But in this statement, we clearly understand the importance of Public Relations.

They are an essential tool to manage the communication between a company and society to build and maintain it’s a representative and positive image.

A company makes use of public relations through a set of strategic communication actions. They coordinate to create and strengthen links with the public and consumers. The top-ranking PR Agency in Sydney uses informative feedback to achieve fidelity with their clients.

The job of any PR agency is to assess consumer behavior, categorize company policies, and plan future actions. You need to make sure that the agency you are choosing for your business has these qualities:

Experience of the agency in the sector

Experience has undoubtedly been the most cited quality. You have to look mainly at the experience, not only of the agency but of the team that will take care of your account. Specialization in specific markets is almost always a guarantee of success.

Must have oomph

Pay attention to the kind of work the agency does. Excessive experience can cause the agency to fall into routines, to do the same thing for every business they manage. Make sure your business does not lose its uniqueness as it will cause your public image to lose freshness and originality.

A stable client portfolio

Isn’t it strange that certain agencies lose clients very quickly? You don’t want any unpleasant surprises. Excessive customer turnover can be a reasonable indication of poor operation. On the contrary, other agencies have a very high level of loyalty with their client portfolio, with whom they have been working for many years.

Investigate the results with other clients.

It is a piece of straightforward advice that many forget. It is essential to ask the agency what were the results of the campaigns they had done for clients similar to your company. Some agencies continue to live from the fame achieved in other times when, at present, their level of competence is well below. Don’t forget this recommendation: ask other clients of the agency to assess their satisfaction with it. It doesn’t cost money and can save a lot of trouble.

A qualified team

Some clients complain that after the initial phase in which top executives of the agency serve them, they are then ‘abandoned’ in the hands of less experienced professionals. You need to make sure experienced professionals manage your business. Having new agents maintain your work who are not familiar with the challenges businesses face may harm your company.

The price

Especially in the current crisis, this factor takes on a unique role. You may find a cheaper company more attractive at the beginning of your business, but this is a recipe for disaster. The quality of the PR Agency should not be compromised, as it is critical to your business.

Local or International

You need to ask this question as to what is best for your business. Will a multinational agency understand your business better or a local agency? A specialized agency that will appreciate your business or one that provides integrated communication services? And concerning size, what will be most effective for your company: a large, medium or small agency?

Know what your PR agency should do for you

You need to understand the responsibilities public relations agency has towards you. Their work is not just limited to the management of events or to communicate the news or changes that your company has.

When a company, from any industry, suffers a crisis, it is essential to know how to handle it and communicate what is necessary with the public. Not managing the business crisis correctly, can make it unfavorable for the company, which can even damage its image and reputation.

What is it that makes your business unique? Why are your customers loyal to you? What are the KPIs of your business which attract clientele? Identify and highlight the differentiators between you and competitor companies.

These key factors place public relations agencies in one of the marketing investment items each year. In 2016, revenues from employing PR services accounted for nearly $ 14 billion worldwide, according to data from the University of Southern California.

A great PR strategy

Your chosen PR agency must not be all words and no work. Make sure they understand your vision and share it while managing your business. Establish a realistic work plan which profits your company. Primarily your public relations strategy should stand out. Describe communication objectives and actions that propel your company towards success.

Through the right approach, a company can create a close relationship with its target so that the company becomes a reference for the product or service it offers.

All great companies have a PR agency. Managing public relations is a fundamental part of preserving the right image of the company.

With the market as competitive and broad as the current one, many companies are selling similar services and products. To maintain credibility and loyalty with customers, you need a good public relations strategy to position ourselves in the mind of the consumer.

Crisis Management Strategies

Sometimes an organization or company is suffering a disastrous event that affects its public image. Public relations should repair the damage to the image, and communicate how they will devise strategies to solve the problems.

Final Words

Make sure the PR agency you choose knows the latest trends and uses social networking as a tool for your business. In the 21st century, you cannot make public relations with models of the previous century. Pay close attention to how influencers, bloggers, tweets, social networks can affect your business.

The Great Marketing Circus – PR’s magic, revealed!

The marketing arena can easily be compared to a three-ring circus. A few clowns, a few death-defying leaps and the ring leader is expected to single-handedly bring it all together. Of course, we can’t forget the one person everyone expects to see – the great magician: shrouded in mystery, quite dramatic and never without ability to manifest greatness from thin air at the drop of a hat.

So, in a recent RFP, when the company asked what PR ‘tricks’ our agency had up our sleeves, I came to the stunning realization that there really are people out there who believe that the practice of public relations is truly magical.

Believe me, if this were possible, all PR practitioners would operate from the beach. You know – a check in at the smoothie stand every so often and a wave of their wands a couple times a day for good measure.


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About the Author

Allison Brinkman
PR Manager, Eisen Marketing Group
[email protected]
 
 
Alli found herself saying the same thing Greeks have been saying for centuries when she provided an opportunity to work with EMG clientele: Opa! (Hooray!) An adventurer at heart, she constantly seeks new challenges and celebrates unconventional solutions. No need to cross the Mediterannean and absolutely no Trojan Horse – she is what she is, and that fresh, candid honesty makes for one serious professional.

A diehard Ohio State Buckeye football fan, she knows the value of a little friendly competition – and even has a trivia-loving alter ego ‘BMoney’ to honor that streak. When it comes to clients, however, she isn’t afraid to roll up her sleeves, put her game face on and ensure nothing less than the best. Scarlet. Grey. All colors. All colours – she integrates impossible to absolutely.

Having lived abroad twice in both France and Luxembourg, Allison takes advantage of her global perspective in everyday life, and applies that knowledge when discussing global and cultural differences. Her ‘let’s go!’ attitude will gladly take her to the ends of the earth in search of answers, inspiration or just out of curiosity. Give her a minute (or 10), and she’ll gladly tell you all about winter in Stockholm or the music scene in Prague. Go Ask Alli…

Is it the or is it THEE.

Allison is a graduate from The Ohio State University, and has worked in marketing, public relations and event planning for Paramount’s Kings Island, The Columbus Zoo and Aquarium and UWeekly Newspaper.

To PR or not to PR: PR is not a verb!

This is not an article debating the changing landscape of the public relations or advertising industry, or preaching best practice advice, but rather an examination of the two simple letters that encompass all that we (as communications professionals) do: PR.

As a public relations professional, I respect that there are some commonplace misconceptions about what “we” do here at our agency, and likely every other PR agency on the planet for that matter. The perception of what we do is made worse by certain reality television shows that not only make me want to claw my eyes out but insult my intelligence and profession as well. There is a significant difference between a PR firm and a publicist – which allows me illustrate my point: all publicity is PR, but not all PR is publicity.


Hi there! This article is available for free. Login or register as a StrategyDriven Personal Business Advisor Self-Guided Client by:

Subscribing to the Self Guided Program - It's Free!


 


About the Author

Allison Brinkman
PR Manager, Eisen Marketing Group
[email protected]
 
 
Alli found herself saying the same thing Greeks have been saying for centuries when she provided an opportunity to work with EMG clientele: Opa! (Hooray!) An adventurer at heart, she constantly seeks new challenges and celebrates unconventional solutions. No need to cross the Mediterannean and absolutely no Trojan Horse – she is what she is, and that fresh, candid honesty makes for one serious professional.

A diehard Ohio State Buckeye football fan, she knows the value of a little friendly competition – and even has a trivia-loving alter ego ‘BMoney’ to honor that streak. When it comes to clients, however, she isn’t afraid to roll up her sleeves, put her game face on and ensure nothing less than the best. Scarlet. Grey. All colors. All colours – she integrates impossible to absolutely.

Having lived abroad twice in both France and Luxembourg, Allison takes advantage of her global perspective in everyday life, and applies that knowledge when discussing global and cultural differences. Her ‘let’s go!’ attitude will gladly take her to the ends of the earth in search of answers, inspiration or just out of curiosity. Give her a minute (or 10), and she’ll gladly tell you all about winter in Stockholm or the music scene in Prague. Go Ask Alli…

Is it the or is it THEE.

Allison is a graduate from The Ohio State University, and has worked in marketing, public relations and event planning for Paramount’s Kings Island, The Columbus Zoo and Aquarium and UWeekly Newspaper.