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Reputation And Entrepreneurship- What Startups Can Do To Enhance It

StrategyDriven Starting Your Busines Article |Enhance Reputation |Reputation And Entrepreneurship- What Startups Can Do To Enhance ItStarting up a new business is never easy but this wouldn’t dissuade someone born with an entrepreneurial streak. When you establish your dream venture, there’s always a lot to handle. Apart from the financial challenges and hard work to be invested, you need to be very careful about managing your reputation at all times. One slip at this stage can throw your reputation off track and your company may never be able to take off.

On the other hand, a solid reputation right from the start can build the trust, credibility, and loyalty of your customers. Also, it can present you as a reliable prospect for suppliers and partners. Together, these factors can give you the growth push that your startup needs. It makes sense to put all the effort you can in building your reputation. Here are some measures that can help you enhance the reputation of your entrepreneurial venture.

Invest in consistent branding

Branding serves as the bridge between a business and its customers. It is all the more important at the startup stage when you want the potential audience to know, recognize, and recall your business. Investing in a consistent branding initiative makes it possible to build a reputation for your product and brand. Start by creating a compelling narrative that highlights your value proposition. Encourage the first customers to stay with your brand and propagate it with word-of-mouth recommendations. Incentivize them for spreading the word around because people tend to trust other people rather than brands. Ensure that the tone of voice and messaging is consistent across all the branding channels.

Have the right people on board

While a great branding plan gets you a head start with your reputation, you cannot sideline the value that people can add to your brand’s presence. This is one more reason why entrepreneurs should prioritize having the best people in their team. Hard skills do matter but you should onboard people who are great with interpersonal skills as well. Customer-facing roles, in particular, require extra care and attention. After all, these are the people who will interact with your customers. Moreover, those dealing with suppliers, vendors, and partners should also be capable of keeping up your reputation with positive and friendly interactions.

Steer clear of legal issues

Legal hassles are one of the most common reasons why any business may face reputational damage. Startups are at a higher risk because they aren’t aware of the issues they may come across, from intellectual property breaches to founder disputes, workplace discrimination and more. The legal risk can be unexpected, like personal injury cases from customers and third parties. The injured victim will probably get a law firm offering top-notch legal solutions to represent them for a compensation claim. While lawsuits have financial implications, the loss of reputation can be a bigger issue. So you must do everything you can to steer clear of them in the first place.

Get the basics right

Besides avoiding specific legal issues, getting your basics right is equally important to protect your reputation as a startup. This is something that a majority of founders overlook and end up paying a heavy price. Double-check your calculations while doing sales figures, financials, and taxes. Go the extra mile with product design safety and testing and avoid service errors that may bring bad reviews. Do everything possible to keep customers happy because a single bad review can send your reputation plummeting. Even if you do get a negative review, address it immediately and try winning the customer’s favor.

Grow at an optimal pace

It may be great to experience booming growth and have a huge customer base quickly. But an unrealistic speed of growth can actually lead to unrealistic expectations that you may not be able to handle in the long run. Your efforts should be to move ahead at a consistent yet optimal pace, focusing on long-term relationships rather than only immediate revenues and profits. Keep a close eye on your growth graph and ensure that you are always on the right track. The processes you have in place should be scalable and reproducible with other people, rather than being dependent on only a few people.

Your reputation depends on your business and it works the other way around as well. So it becomes important to follow the best practices and be committed to giving the best to your customers. Avoid every small slip and admit your mistake even if you make them. A proactive approach towards resolving issues goes a long way in giving you a healthier reputation.

Corporate Coup: Protecting Your Business From The People Within

StrategyDriven Risk Management Article |Protecting Your Business|Corporate Coup: Protecting Your Business From The People WithinIt’s hard to imagine your employees doing something that could hurt your business. These people benefit from your relationship with them, and they will usually work as hard as they can to make sure that the company is moving forwards. Of course, though, it isn’t always easy to guarantee that your team has the right things at heart, and malice doesn’t have to be at the root of the damage they can cause. To help you out with this, this post will be exploring the damage your employees could do to your company, along with some of the tools that you can use to make sure that you can avoid it all.

Damaged Reputation

When a customer interacts with the people working for your business, they will often see it as though they are talking to the company directly. Anything they hear will be taken as fact, and it can be all too easy for your employees to make mistakes that reflect badly on your company. Of course, in most cases, you can view this sort of issue as your fault, as you should be giving your team members the right kind of training to deal with the customers they speak to. There are loads of companies out there that offer customer service training, making it nice and easy to handle this without spending loads of time on it.

Being Taken To Court

Being taken to court by an employee can happen for a number of reasons. They may have been treated unfairly, they could have been injured at work, or you could have broken their contract, and each of these issues can end up costing a small fortune. You need to base the action you take at this stage on the type of company you have. For example, if you have a property development firm, you should contact a construction accident attorney to figure out how to protect yourself from being taken to court if someone hurts themselves.

Whistleblowing

It’s quite common for businesses to break the law, and this sort of activity can easily go unnoticed. Of course, though, whistleblowing has become more and more common in recent years, with a lot of people feeling that they have a responsibility to speak out if they see the law being broken. Your team can whistleblow to your local authorities, and this could leave you dealing with expensive lawsuits to deal with. The best way to avoid this is by simply obeying the law. Alongside this, you could also ask your employees to come to you if they ever notice that you’re doing something wrong, giving you the chance to solve the problem before any legal body has to get involved.

It’s strange to think that your employees could damage your business. Thankfully, most of these issues are quite rare, with many businesses going for decades without having to face them. Of course, though, it helps to be prepared, and you can only get yourself ready for the things you can predict.

How to Advertise Your Business to Generation Z

StrategyDriven Online Marketing and Website Development Article |Generation Z|How to Advertise Your Business to Generation ZMove over Millennials, because Generation Z is here. These new kids on the block are slowly but surely leaving college, getting jobs, earning their own wages, and taking control of all the world’s buying power.

Gen Z is set to have the buying power in the palms of their hands for at least the next ten years, so if your business is to survive throughout the ‘20s, you’re going to have to consistently find a way to appeal to this young audience. To do that, you’re going to have to advertise your company in a way that engages and interests them.

To find out how you can advertise your business to Generation Z, be sure to read on.

Work on your online reputation

Many experts have determined that the first Generation Zers were born in 1995 and the last were born in 2012. This means that this generation, also aptly named the iGen, has grown up blissfully unaware that there was once a world in which the web did not exist. Having had the internet quite literally at their fingertips for as long as they can remember, one thing is for sure: Generation Z is incredibly well versed when it comes to searching the web, so you won’t be able to pull the wool over their eyes in this instance. They will search your company online, they will find what they’re looking for and, ultimately, they’ll decide whether to bring you their custom based on the information/content that they unearth.

If you’re to stand a chance of advertising your business in the best possible light via the web, you’re going to need to work on your online reputation. Fortunately, there are companies out there that can assist you in this instance, meaning you don’t have to go it alone.

Typically, a reputation management company such as Reputation Rhino will leverage the following tactics in their bid to boost your online presence by:

  • Monitoring online mentions
  • Publishing professionally written content
  • Interlinking high-impact content
  • Optimizing social media profiles
  • Editing or removing negative content

Work alongside influencers

Generation Z spends most of their time scrolling through their feeds and keeping up with the updates on their timelines. The fact that they use social media so regularly means that you must advertise on the likes of Twitter and Instagram if you’re to stand a chance of reaching your young audience.

When you do decide to market via social media, a good piece of advice is to work alongside influencers. These are people that post photo and video content promoting certain products and/or services.  You can also collaborate with Twitter and Instagram marketing agencies.

When looking for an influencer to collaborate with, it’s important that you don’t set your sights too high. Don’t attempt to partner up with world-famous celebrities like Cristiano Ronaldo, Kim Kardashian, or Ariana Grande because, even if you do miraculously get through to their PR teams, they’re going to charge boatloads of cash to advertise your products for you. Instead, set your stall out a bit lower and seek to reach out to ‘micro-influencers.’ These are people that have a social following of between 1,000 and 100,000.

To set your business up for a decade’s worth of success, you’re going to need to start appealing to Generation Z as soon as you possibly can.

5 Simple Steps for Building a Good Reputation Online

StrategyDriven Online Marketing and Website Development Article, 5 Simple Steps for Building a Good Reputation Online

Having a good reputation online is key to making your business grow and flourish. But knowing where to start can feel overwhelming.

Keep reading to learn the five steps to building and managing your company’s reputation online.

1. Create Your Online Business Card

Think of your webpage as a business card. You want to have a catchy domain name that is unambiguous and short. Focus on the main page, paying attention to the design, and make sure it doesn’t get overcrowded with too much information as this could lose your readers.

You’ll want to make sure your layout is visually interesting and the text is clear with graphics and pictures that match. Any detailed information should go into separate sections.

You’ll want to make sure your contact and about buttons are easy to locate. Highlight your companies greatest achievements in the about section. Have the address of your headquarters, e-mail, telephone number, directions, and map in your contact section.

You should also include a section where clients can put reviews and opinions, which has been shown to boost sales. There are even online reputation management companies that can help you out.

2. A Blog Is Key for a Good Reputation Online

Your website should also have a blog filled with inspiration yet professional content. Blogs are great places to share your company’s values and products while building the image that your business is an expert in your field.

You’ll want to put a lot of effort into your blog, making sure you don’t have any grammatical errors or confusing language. Take your posts up a notch with relevant charts, infographics, and pictures.

3. Be Active on Social Media

Social media helps prospective clients find your business. Having a strong social media presence will help your company’s reputation.

You can inform your clients about new products or articles on your webpage. Make sure your social media posts are all brief, attention-grabbing, and to the point.

4. Reply to Every Request or Opinion

You need to show your potential and current clients that you have an accessible business that treats people respectfully, which means you’ll want to respond to every review or message you receive. If you see a negative comment, respond politely with understanding and avoiding conflict.

Take advantage of any positive comments by proudly sharing them on your social media platforms. This is proof of the quality of your products and or services.

5. Share Your Achievements and Awards

People will trust companies that are award-winning and experienced. Clients are more likely to work with a company that has been recognized over a company that has not. So make sure all your glowing reviews, accomplishments, and awards are easy to see on your website.

Fix Your Online Reputation Today

Now that you know the five steps to build and maintain a good reputation online, start making these changes today. A website that is to the point and easy to find and navigate will help grow your company for years to come.
For more resources of growing your business, check out the rest of our blog.

Positive Business Reputation: How Reputation Management Affects Business Development

StrategyDriven Online Marketing and Website Development Article, Positive Business Reputation: How Reputation Management Affects Business Development

How important is the perception of your brand in the eyes of your current or potential customers? We believe it’s immense and can shape your entire business success.

The way customers see you and the emotions, associations, and facts they relate to you are what makes you stand out from your competition. Making sure you keep up a positive business reputation is, therefore, obligatory.
But, how can your business reputation affect your business development? There’s a direct connection between the two and we’re about to break it down. So, if you want to learn about the importance of your business reputation, just keep reading.

Here’s how it can determine the success of your business.

Customer Reviews & Sales

Your online reputation will massively depend on the online reviews you receive from your customers or people who’ve received your services or tried your products.

Consequentially, other potential customers will read the reviews and rely on them more than you expect.

  • According to a study, 86% of people will hesitate to buy from a business with negative online reviews.
  • 90% of customers read online reviews before visiting a business.

Therefore, customer reviews can actually affect your sales and profit.

To ensure you keep your reviews positive, make sure to address every positive and negative review and establish a steady communication with all your customers.

Don’t ignore a negative review or attack the person leaving it. Address the issue and try solving it.

Social Media Feedback

Social media has become one of the major platforms for local and global businesses to improve their brand awareness. In addition, businesses use social media to build a positive business reputation.

On social media, your customers are just a click away from sending you a message or leaving a comment on your post.

It’s your job to:

  • read as many messages and comments as possible
  • respond and follow up
  • keep engaging and show that you are listening (Forbes)
  • learn a lesson from honest comments and messages

It’s not enough that you just read a comment. You need to listen to your customers and respond accordingly.
If you make social media a one-direction platform, you’ll lose your followers and create a negative business reputation.

Organic Traffic

You may not be aware, but search engines love reviews.
The more reviews you have, the better your search engine ranking will be.

Therefore, your business reputation can help you:

  • increase organic traffic
  • beat your competition
  • enable more people finding you on Google

Therefore, you need sure your business is on local review sites such as:

Inspire your customers to leave feedback by simply asking them to. In addition, be transparent with all your reviews.

Employer Brand

Your positive business reputation shouldn’t be seen strictly from the perspective of a customer looking to try your services or buy your product.

It can also be seen from the perspective of a young, talented person, looking into becoming your employee.

Your employer brand is:

  • company’s reputation and popularity from a potential employer’s perspective and describes the values the company gives to its employees (TalentLyft)

This type of business reputation can affect your business development in terms of:

  • finding and hiring talented professionals
  • employee retention
  • employee recruitment

People will refuse to work for you if your employer branding is weak or negative. Retaining top talent might be impossible and you’ll end up with the employees no one else wanted to hire.

Pay attention to your employer brand and don’t let it influence your business development negatively.

Takeaway

Building a strong, positive business reputation should be one of your business’ top priorities. It can leave an impact on your customers, employees, social media followers, and people thinking about trying your business.

Hopefully, the advice above helped you learn about the importance of a positive review, listening to your social media followers, or responding to any type of feedback. Use that advice to build a strong, positive business reputation and use it to improve your business success.


About the Author

Angela Baker is a self-driven specialist who is currently working as a freelance writer at writing services Trust My Paper and Grab My Essay and is trying to improve herself and her blogging career. She is always seeking to discover new ways for personal and professional growth and is convinced that it’s always important to broaden horizons. That’s why Angela develops and improves her skills throughout the writing process to help to inspire people.