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Ways Monitoring Your Competition Can Drive Your SEO and Business

StrategyDriven Online Marketing and Website Development Article, Ways Monitoring Your Competition Can Drive Your SEO and Business

What would it feel like to have a competitor beat you to the top of the search engine results page (SERP) after all your effort and hard work in search engine optimisation (SEO)?

What if you’ve applied all the SEO tactics you know, yet a competitor’s web page keeps ranking higher than yours?

You don’t have to hate a website for ranking higher than you or beating you in the SEO game. Hating a competing website is a thing of the past when it comes to the Internet. It’s true that having a higher ranking competitor could lead to not achieving target website traffic, more time, and extra expenses.

However, the online world today has made it possible to use a better ranking site to your advantage. Your SEO drive doesn’t have to dwindle. Instead, you should monitor and analyze your competition to get more benefits from SEO and increase page rank. You should look at their content, keywords, and site optimization. You might wonder, “how can monitoring a competing website help me optimize my site?”

Let’s take a look at a few ways that can happen:

It Helps You Create Better Content

Content is king on the internet. Search engines primarily rank web pages and sites based on content. Google rates websites on E-A-T which means expertise, authoritativeness, and trustworthiness. This rating guideline concentrates on quality and reputation of the entire website content, including blog posts and landing pages.

When a website is consistently at the top of the SERP, you can be sure the site is creating epic content that meets search engine criteria. You can look at such site’s landing pages and blog posts.

However, don’t copy their work and regurgitate it on your site. That is plagiarism. Instead, put a twist on the topic or find out a recurring question by visitors in the comment and write an article to answer the question. This means you can get content opportunities from this strategy. You’ll always have fresh content in the form of blog posts, articles, ebooks, and press releases.

It Helps You Find and Use Better Ranking Keywords

While analyzing the content of competing websites, you can find out their potential relevant keywords, domains’ link popularity, and page result characteristics. You will also need to use the Google Webmaster Tool to research traffic that your site gets for various search queries.

This will show you the most effective keywords that bring in traffic. Find out how your competitor ranks for those keywords. Then, you can use the keywords to create researched, high-quality content. Once a user types in the keyword in search engines, your web page will have a better chance of appearing in the results.

You Can Improve Your Branding

Your branding is what sets you apart from your competition. It can help drive your site to the top of your niche market and create customer loyalty. SEO helps build brand awareness. A competing website will have its own branding and unique selling point too.

First, you need to research their website content. How do they promote their brand in each post? What is their brand strategy? Then, you can research their online presence, content output, and customer engagement. By doing this, you can identify the competition’s target audience, targeted niches, and customer attraction strategy.

With the information you’ve gotten, you’ll know what to do to strengthen your unique selling proposition. You can also find new methods of creating brand uniqueness and making your site more appealing to a shared audience. Through this, your online brand presence and search visibility can increase.

It Improves Your Social Media Marketing

Social media marketing and site optimization are intertwined. Let’s say your website’s profile has millions of followers, and your article has a hundred thousand shares on social media; if this is the case, your search rank will likely improve. You need to monitor your competitors’ social media activity by noticing how they interact with followers and what is shared the most. You can track their posts with tools like Hootsuite.

One way to take advantage of their social activity is to reach out to their followers with your content. Some of them won’t be following you. They can be interested in your content and visit your website, which can lead to increased traffic for you.

Another way is to analyze their marketing tactics and tweak your social media strategy to accommodate the successful methods they’ve used. You can also find out which content does well on social media. A post that’s successful on social media will rank high on the SERP. Once you identify the competitors’ content, write an article with a similar topic and mirror their content strategy on social media.

You Can Gain More Backlinks

Getting inbound links from authority sites can help your SEO drive. A competing website that is properly optimized will be building links, just like you are. You can reach out to those sites to get them to link to similar content. Also, you should track any new backlink they have and find out if they’ve adopted a new strategy.

The most important thing here is not to copy every detail of the competing websites’ link building strategy. Instead, use their methods to strengthen your SEO techniques. You can build on their strategies and incorporate yours at the same time. That way, you can have a better internet marketing campaign overall.

It Can Help You Improve SEO Activities

By examining a competitor’s SEO strategies, you’ll be able to keep up with industry trends and find out when something new is on the scene. For example, higher ranking websites may change their SEO strategy and style suddenly.

This can mean a few things. There could be a new algorithm update, and they’re adjusting their optimization strategy too. They might have found out a better way to make their web pages rank higher in the SERP. They might be trying to avoid a penalty or might be removing a black hat SEO technique. Whatever it might be, you can quickly learn from it and ensure your website benefits from it or avoids disaster.

It Can Help You Avoid SEO Pitfalls

By watching your competitors’ ranking and optimization strategies, you’ll know what works and what doesn’t. You’ll find out the SEO tactics that are not yielding much result and will likely become obsolete. This takes a lot of effort because you’re recording every detail in terms of their optimization actions. On the other hand, it helps you avoid falling in the SERP ranking because you know what strategies to copy or not.

Final Words 

Winning in SEO means ranking at number one in the SERP, having strategic keywords, and increasing your website’s online visibility. Analyzing a higher ranking website’s SEO style can help you create better content and give you insight into what optimization strategies work best for your industry. You should always research and monitor your competitor from all angles to improve your SEO New Orleans and to stay one step ahead.

Why Should You Use the Content Writing Services Offered by an SEO Agency?

StrategyDriven Online Marketing and Website Development Article |Content Writing Services|Why Should You Use the Content Writing Services Offered by an SEO Agency?1. Content Is the Most Important Factor in SEO!

Nowadays, content is one of the most used marketing methods. The effectiveness of content marketing is very big and most online businesses depend on it to acquire leads. It is very hard to have success in online marketing without good content. This is why content writing services became very popular between marketing agencies and professional writes. Unfortunately, not all content has a good quality and the results, it produces, depend largely on the quality of the content used. For this reason, you must find a good content writer or a company that offers high-quality services. The industry in which the use of content is the most well spread is SEO.

In the SEO industry the content used is the most important factor. It is so important that all SEO experts agree that content is the king of SEO. All strategies that do not include content had become redundant. The content produced by the SEO agency must be of high quality. Otherwise, the results brought by the strategies that they use will have unsatisfactory results.

2. An SEO Agency Needs to Have Professional Writers!

There are many good writers in this industry and a good SEO agency must have several professional writers who can provide content writing services. The requirements for the quality of content are very high in the SEO industry. To produce satisfactory results, an agency will need to use high-quality content. For this reason, any good agency needs to collaborate with good writers.

There are 2 methods through which this collaboration can take place. The first one is through contracts. Many writers work as contractors or as freelancers. The second method is through hiring. An agency will choose between these methods or use them simultaneously. The choice is based on the needs of the agency and the resources that it wants to invest in its ability to provide high-quality content.

But to be a writer for an agency is not easy. The amount of content needed by an SEO agency is very high. This is why it is very hard for new writers to keep up with the needs of an agency. Moreover, the quality also needs to reach a certain level. But writers that can accomplish these requirements will gain massive experience at a very fast pace.

3. Content Writing Services Produces High-Quality Content!

If you need high-quality content, then you should not ignore the SEO agencies that offer content writing services. But you still need to pay attention to the results. If you want to collaborate with an agency, then start small and see the results. After you are sure that the agency can provide you with the content that you need, then you can continue with long term collaboration.

As for checking the quality of a piece of content, there are 4 things that you need to check:

  • Informative. In any business, trust is very important. If you do not have the trust of your potential customers then you will not make any sales. Informative content offers the possibility for a business to gain the trust of its potential customers. If you offer information that will help your future clients, then they are more likely to buy your products and services.
  • Engaging. Although it is important to offer informative content, you need to make sure that the reader is willing to read your content. To do that, you need to make your content engaging. The simplest method is through the use of the second person in the content. By writing like speaking to someone, you will be able to keep the reader engaged.
  • Accessible. It does not matter what is the field of your business, there are experts and amateurs. So you need to make your content accessible for everyone. Make sure that every reader will be able to understand it. If you write using specific terminology of your field, then only those that understand it will be able to make use of the information presented in the article. And the rest will not come to your website again.
  • Original. All the content that you are going to use must be original. By using copied content you will lose the trust of your website’s visitors that will discover the issue. Also, every search engine will know about the copied content and they will penalize your website. On the other hand, the original content will showcase your experience and expertise.

4. The Ranks of Your Website Will Rise While Using the Content Writing Services of an SEO Agency!

As mentioned above, the content used in SEO services is very important for the results produced by any agency. So, if you are going to use the content writing services offered by an SEO agency, then you can also expect to get positive results in your search engines’ ranks.

Nowadays, content can be seen and used in more and more marketing methods. With the rise of technology, it is very easy for any company to target a larger market. For this reason, the competition is continuously rising and your potential customers will have a big number of options from which they can choose. This is why all the top companies fight very hard for the trust of their potential customers. They understand that without that trust, they will not be able to sell their products.

The easiest way to gain the trust of a person is to help it solve a problem for free. And the best method to do that is through information and content. The more content you have to will help your potential customers, the more trust you will receive and, in turn, the more sales you will make.

5. When You Should Use the Content from an SEO Agency Carefully?

Content has many uses in today’s market. And in different fields, there are certain changes that you need to know before using content. For example, the content used in SEO strategies is not very suitable for sales emails. Although certain characteristics are the same, the goal is different and there are certain differences as well.

Without making the necessary changes you will not get top-notch results from content made for SEO. This is why you need to make sure that the content that you get from an SEO agency is optimized for your goals. It is not impossible for the expert writers of an SEO agency to adapt their styles, but not every agency has writers that skilled.

So, if you want to use the content for other purposes aside from for marketing, then you should test the writing services of an agency before beginning a big collaboration. But you can use the content offered by an SEO agency for blogs, website content, and content marketing safely.

6. You Can Use Content Writing Services to Rewrite Older Part of Your Website!

A very good way to make sure of the content writing services offered by an SEO agency is to rewrite old content from your website. Of course, if a piece of content is evergreen then you may not need to rewrite it, but otherwise, it is a wise decision to do so.

If some part of the content present on your website is outdated, then you should replace it with a newer version or make upgrades to it. Otherwise, it will drag your website down. In SEO, search engines consider the overall performance of your website. So, if a part of your website is poor, it will drag the rest down.

The solution is simple. You can use so SEO tools and see which pages of your website have a poor performance and use the services of an SEO agency to rewrite the content on these pages. By doing this you will obtain a big boost to your website’s performance.

7. You Can Use Other SEO services at the Same Time!

Why should you limit yourself to writing services? Make use of the opportunity to find a good SEO agency and try the rest of the services that they offer. SEO is a complex field, and even if you have good content, but you do not know how to use it and what other optimizations should you do, then the results that you will obtain will not be the best.

A good way to maximize the potential of content is to let professionals help you use it in the best possible way. A good SEO agency has the required skills to make use of content to propel your website’s ranks to the top.

Even if you do not want to use SEO, but you still can get some insights from the SEO agency through the cooperation with the content writing services. These insights may be able to help you very much in the process of growing your website. In conclusion, one of the best options that you have is to use the services offered by an SEO agency.

Pushing The Digital Aspects Of Your Business

StrategyDriven Online Marketing and Website Development Article |Digital aspects of business|Pushing The Digital Aspects Of Your Business Lockdown is easing and with that comes the perfect chance for you to reboots your business. You may have had to diversify your business methods over the last few months and perhaps had to make some changes. Some of which you at be sticking with. However, you may want to look at ways you can push the digital aspects of your business now things are slowly getting back to normal. So what should you do? Here are some suggestions.

Rebrand your website

One of the first things that you can consider doing would be to rebrand your website. There is a lot of focus on online presence right now and with many people choosing to buy and shop online at the moment, your website needs to be up to scratch. Is there a way that you can rebrand your website? Perhaps look at a new logo or colour scheme, new content and layout, and even make it more responsive. These things could improve the chance of visitors turning into sales.

Launch an application

Another thing to consider right now would be an application for your business. Again with so much focus being online, it could be the ideal time to start thinking about an app which could streamline content or sales for you. Experts such as 8base could be a great option to consider to help you develop and app and launch it. It could be an ideal option to boost your digital presence.

Work on your social media presence

There is no denying the importance of social media at the moment, so it might be time to work on your platforms and see how you could improve this. It might be time to start getting consistent with the content that you share, or maybe looking at alternative ways to share your business such as different images or video content. Perhaps it could be a good time to start thinking about engaging and building your following organically. Answering comments and responding to direct messages.

Improve SEO

With so many people going online to shop or find things they need, you now need to improve your SEO the very best way that you can. This might include things such as the content on your website as well as social media platforms. SEO will be one of the ways to direct potential customers and clients from search engines to your website, so it may be time to start thinking about how you can improve the content you share.

Come up with a digital marketing strategy

Last of all, a digital marketing strategy will help you to bring all of the above together and streamline your approach. There is more focus online these days which means the competition has increased, so now more than ever you will want your business to be able to stand out from the crowd. Whether you hire a digital marketing agency or you come up with something yourself, make sure you have some form of strategy in place.

Let’s hope these tips help you to push the digital aspects of your business.

Free Article Rewriter Tool – Paraphrasing Tool

StrategyDriven Tools for Professionals Article |Article Rewriter|Free Article Rewriter Tool - Paraphrasing ToolContent writing has outgrown all over the world. The digital world has witnessed massive growth in blog forums and websites. People are always in the quest of ways that can satisfy their need to produce quality content. Apparently, blogging seems to be quite easy, but it isn’t. People from all around the world have been flooded into this particular field. Most of them succeed, while others are left with no other choice except to exit. Many people argue that you can earn thousands of dollars through blogging; the notion is true. But for that, you would have to produce quality content. There are ways of getting good content by hiring in-house writers or by outsourcing your work to freelancers. Apart from these ways, you can also opt for Article rewriter tools for this purpose. There is an extensive range of web utilities, which will let you paraphrase online without getting into any hassle. Many of them are paid, while others are free for that purpose. The article rewriter tools are also beneficial for you if you don’t have a grip over a particular topic.

What is the Algorithm behind Rewriter Tools?

The advanced algorithm that works behind rewriting tools paraphrase the sentences in a way that it may not lose its meaning, while not disturbing the sentence structure—the paraphrasing tool, which is also commonly known as article spinner. However, the structural changes are carried out in the sentences and pass the plagiarism so that there may not be any duplicated phrases in the passage.

If you lack time and need to develop content in bulk, then the word changer utilities could be the one that will help you out in this regard. You would have a question in your mind whether this tool is useful for the bloggers or not. The answer to this question is YES. Only with a few clicks, you can get your desired content on the go. From the blogging perspective, the tools hold immense power to satisfy the needs of your blog.

Rewriter Tool Impact on Readability

Article rewriter tools have always remained controversial among the blogging community. Some tools ruin the overall readability of the user, but some make it sure to put the words in the right context without disturbing the sentence structure like https://plagiarismdetector.net/paraphrasing-tool. The online article rewriter utility paraphrases the content naturally. It uses words that fit perfectly in the context. The best part as mentioned above about the rewriter tool is that it’s completely free to use, and you won’t have to spend any money on it.

Impact on SEO

Content is considered as a crucial part of Search engine Optimization. Before ranking any webpage in the SERP, the search engines keenly analyze the content initially and then moves on to other factors. Therefore producing high-quality content is inevitable and indispensable for the bloggers.

It may be argued that Article rewriter utilities severely impact overall SEO performance. The argument couldn’t be entirely right off; the online paraphrasing tools mostly produce content that is not worthy of reading and doesn’t have any value for the users. But still, many rewriting tools are decent enough to spend your time fetching out the content. Search engines only rank those web pages which genuinely have value for the users. They prefer to rank those pages with simple and easy-to-understand content, and the users may not have to get into any hassle for understanding the material. The tool which is mentioned above produces content, which could be considered as SEO friendly.

Final Words

Lastly, the article rewriter tool is widely used in the blogging community, and it has been regarded as a miracle for SEO masters and bloggers.

Although there are some issues that are associated with the utility, still it has been among the one who is making a significant difference for the bloggers by saving their time and money. If you’re fed up with pursuing writers for the content and want to live with peace of mind by getting the content on time, you should no longer worry. The online paraphrase tool is at your disposal for this purpose. In the ultimate analysis, no one would deny that the article rewriter utility is a blessing for everyone out there. Apart from bloggers, students who are struggling with their assignments, thesis, and research papers can also utilize this tool for delivering top-notch quality work to their academic institutions. As the article rewriter tool will ultimately make sure to pass the plagiarism, there would be no duplicated passages in their work. Don’t wait anymore and start using large web utilities.

4 Useful Marketing Tools for Start-Ups

StrategyDrivenOnline Marketing and Website Development Article |Marketing Tools| 4 Useful Marketing Tools for Start-UpsEvery business needs strong marketing to improve their visibility and see success. It might seem that marketing is an easy task to complete, but it is an ongoing effort and can prove more challenging than you may first think. A good marketing strategy must be memorable and eye-catching, drawing in the target audience and perhaps even reaching a secondary demographic. It represents the company’s ethos and promotes these values as well as the products and services the business provides.

A further challenge for start-up businesses is creating these brilliant campaigns but on a small budget. Marketing can be expensive, but most small businesses can’t afford the rates of hiring a billboard for a month or creating a TV advertisement. If you’re concerned about how you will afford your marketing for your start-up venture, here are some useful and affordable tools for you to use.

Understand SEO tactics

Search Engine Optimization, in essence, is boosting your company’s website up to higher rankings in search engine results pages. This is important as there are many, many businesses all around the world that provide the same services and products yours does and as such, it is easy to get lost in the listings and lose visibility. To ensure that your business website appears on the first page of results you will need to apply SEO tactics, such as carefully written blogs and mentions in articles on other websites.

Social Media

The use of social media has become a dominant method in marketing over the last two decades. Many ‘influencers’ have made careers out of being spokespeople for brands via their social media platforms. Although you might not be able to afford the cost of hiring a popular individual to promote your company just yet, you can still utilize social media to build your following and start to share information with your customers, and best of all, most of these platforms are free to use!

Printed Materials and Signs

A more traditional method of marketing is printing leaflets, booklets, and posters as promotional materials. This is still a useful practice, especially if you’re attending an event such as an industry convention. If your company has a booth it’s worth having a bespoke sign made to attract passers-by. For example, this company that specializes in custom signs Orlando, could help you increase your visibility and make sure your sign is unique to your business.

Podcasts

Podcasts have steadily grown in popularity and could be a very useful tool for your start-up. A podcast will take more time to prepare and could end up being more expensive to produce, but it would be worth it if you have the budget and the resources to do so. Similar to a blog, your business podcast could include interviews with special guests from the industry, discuss new ideas and developments, and allow listeners to write in and have their say.

Promoting your business and your products is essential to keep it going. It can be difficult to manage marketing when you’re a start-up, especially if you’re an individual or a small team with many other things to focus on. However, you mustn’t neglect your marketing, use these suggestions to help you get started.