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3 Ways To Tackle A High Bounce Rate On Your Website

StrategyDriven Online Marketing and Website Development Article |Bounce Rate|3 Ways To Tackle A High Bounce Rate On Your WebsiteBounce rate is one of the most important analytics that your marketing team needs to consider. It shows you how many visitors to your website are leaving before they explore further. If you have a high bounce rate, that means that people are taking one look at your site and then deciding that they’re not interested, and that’s not good news. A lot of marketing teams focus on conversion rate, which is important, but customers aren’t even getting that far if you have a high bounce rate. The good news is, there is usually a fairly simple fix to a low bounce rate. If you’re experiencing issues, these are some of the best ways to deal with a low bounce rate.

Landing Page Design

When customers click on an ad or a link that takes them through to your website, they’re going to spend a few seconds looking at the landing page before they decide to either leave or explore further and start looking at your products. Often, they choose to leave because the design of the landing page is bad. It might be that it just looks dated or the branding doesn’t really speak to them but more often than not, it’s that the layout is confusing and cluttered and they can’t easily find what they’re looking for. This is a common symptom of websites that have been built without professional help. You can make a half decent website on your own using a free web builder but if you really want quality, you need to outsource to the best web design agency you can find. They will have a better understanding of successful website layouts and they’ll be able to tell you if you’re making mistakes that are likely to cause a high bounce rate.

Targeting The Wrong People

Even if your website is absolutely perfect, you’re going to have a high bounce rate if the people visiting it have no interest in your products. For example, if you’re running a womens clothes company and your marketing efforts are reaching mainly men, you’re going to get traffic from people that assume you cater to men as well, but they’ll soon leave when they realize that isn’t the case. Of course, you’re not going to do this on purpose, it just means that you’re sending the wrong message and attracting the wrong type of customer. It’s important that you identify your target demographic and make sure that your marketing strategy connects with them.

Pop-Ups

People really hate pop-ups, you probably do too, so why would you fill your website with them? If a user goes onto a site and they’re immediately bombarded with loads of pop-ups, it disrupts the user experience and frustrates them, and they’re likely to leave the site immediately. Pop-ups can be good for things like building an email list but you need to use them sparingly and don’t include them on the landing page, give people a bit of time to browse the site before you start asking for email addresses.

These are some of the more common reasons for a high bounce rate and these problems are easily fixed, so you should see a decrease in no time.

Take The Weight Off Your Shoulders With A Web Design Agency

StrategyDriven Online Marketing and Website Development Article |Website Design|Take The Weight Off Your Shoulders With A Web Design AgencyNowadays literally everything has moved to an online platform. People do their grocery shopping on the internet. People pay their gas and electricity bills online. They book their holidays, apply for bank loans, reschedule their post deliveries, buy clothes, send birthday cards and take out insurance policies, all via the World Wide Web.
The need to have an effective and dominant online presence has never been so important. For a business to survive, let alone take great leaps forward, they need to ensure that they are reaching customers via the use of the internet. Any business which does not do so is simply falling further and further behind their competitors with each and every day which passes by.

There a whole host of components which go into securing an effective online presence. Nevertheless, a company’s online debut always begins with a website. A place to showcase what the business is all about, explain what they can offer the potential customer and also offer the goods and services to buy within the click of a mere button.

A lot of people attempt to set up their own website. Some people manage to do so effectively, however, for many, this is not the case. The design of a website is absolutely crucial. A lot of people make the mistake of thinking that it is simply the case of developing a website which is pleasing on the eye and then the job is done. 99.9% of these people sit there wondering why nobody is visiting their website.

The truth is; there is a lot of thought and consideration which goes into a vast number of factors and components which eventually makes up a website. In order for a website to be an effective and successful one it is thus highly important that individuals seek the aid of a web design agency. There are a whole host of reasons as to why this is the case.

A lot of people deter from using a web design agency because they simply see it as more money being spent. Nevertheless, the awards will certainly be reaped in the end when more people are visiting the company’s website and more customers are taking advantage of the goods or services on offer. Quite frankly, the money spent will be made back in no time.

Furthermore, time is of the essence. Every day wasted without an online presence is another day which is lost to rival businesses. Designing a website on your own takes an extremely long period of time. Taking advantage of the services professionals have to offer is much quicker, convenient and effective.

Finally, and most importantly, web design agencies have invaluable knowledge. There is a lot more to creating and designing a website then meets the eye. The following is just a taster of what needs to be considered; how user friendly the website is, what colour scheme is most effective for the type of business in question, how to use search engine optimization to climb up the search engine pages and how to structure the site in the most convenient way.

Web design is highly important to any company and thus it is vital to put it in professional hands.

3 Best Ways to Create an Effective Digital Marketing Strategy in Singapore

StrategyDriven Marketing and Sales Article |Digital Marketing| 3 Best Ways to Create an Effective Digital Marketing Strategy in SingaporeAnytime you think about making a website, the first thing that comes to your mind is how to get to the top of search engines. Similarly, you would like to engage elements that are capable of promoting your enterprise and reverberate well with potential clients. That is where you need to apply the best strategies for digital marketing in Singapore so that you can improve your online presence.

This is exactly what a well-designed digital marketing approach can achieve for you. However, it is advisable to delve into and learn the various methods you can utilize in your digital marketing so as to be able to manage it efficiently.

Look forward to the needs of the audience

See, in your mind you have the target audience. Their needs should to be on top of your mind. But the most important part is to first comprehend who you want to concentrate on reaching when it comes to promoting your services or products. Simply, anticipate for their needs and you will set to better design your marketing approach.

Nonetheless, make sure to create honest and considerate content usually with an authentic voice. With that you are certain that your message gets to the right individuals. In turn, they will give a positive response in an approach that is promising to your efforts.

Utilize social media

One of the most effective and promising ways to reach and interact with your target your audience is via social media. Here, you are simply required to figure out which social media platforms are mostly used by your audience. Once you determine that, you are free to focus your efforts on those two or three platforms and you will be sure that your online ad spend will have great returns.

However, you should try to manage so many pages. This will continuously eat into your efforts of performing other crucial aspects of your website. It is recommended that you check page interaction statistics at least once in a day so that you do not waste most of your time there.

Low-cost strategies

This is for those who are just starting out or have minimal resources to manage their website. See, if you are in this position, you do not have to worry. Simply make use of digital marketing methods that are affordable yet effective.

Work on a budget that is favorable for you. As time goes by, your profits will skyrocket. At that time, you will be able to adjust your digital marketing budget and include in-depth approaches to your present strategies.

However, it is advisable to keep evaluating your current methods. Make sure you track the search engine metrics so that you are certain that your SEO approaches are effective.

Bottom Line

Digital marketing is one of the aspects you cannot underestimate since it plays the most significant role in the success of your online business. However, to create an effective digital marketing strategy you need to look into the special needs of your target audience, make use of social media to reach your audience, and finally utilize low-cost methods but you can later adjust when things get better.

Whatever You Do, Don’t Leave These Things Out Of Your Digital Marketing Plan!

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|Whatever You Do, Don’t Leave These Things Out Of Your Digital Marketing Plan! If your goal is to get your brand noticed online, then you will absolutely need an effective digital marketing plan. Of course, with marketing being part art, and part science, there is a substantial margin for error when it comes to writing and executing such a plan. In fact, it’s all too easy to leave out certain aspects that could have a significant effect on your success. Luckily, some of the most important ones have been highlighted below. Read on for more.

An end goal

One thing that it is crucial that you don’t leave out of your digital marketing strategy is an end goal for every campaign that you run. After all, a campaign without a specific purpose is unlikely to be as focused or as productive as it could be, and as they aren’t cheap to run its good to get this sorted out beforehand.

Analytics are a crucial element of goal monitoring.

In fact, by taking a less nebulous approach to the end result of your digital marketing campaign, you can much better track and measure the effect they are having. Of course, to do this effectively you, or the people you partner with will need to be adept at using analytics to measure the success of each campaign, and, as is becoming increasingly popular the success of altering even a single variable.

Mobile optimization

Another aspect of digital marketing strategy that you cannot leave out if you want success is the optimization of your website and apps for mobile use.

This reason for this is because over 75% of internet use is now on a mobile platform. What that means is if you don’t optimize for mobile you aren’t providing the best user experience for your up to ¾ of your customers! Something likely to reduce engagement as well as trust and positive regard for your brand.

SEO provision

You may not be an expert in it yourself, but if you are involved in running a business, it’s likely that you already know that SEO and its paid counterpart PPC are crucial things to include in your digital marketing strategy.

In fact, SEM, the term for both paid and unpaid search engine marketing, is so important because if you get it right, it will be your company that gets pulled up in the searches first.
In fact, in terms of SEO or organic rankings, it is vital that this happens because a large percentage of lead conversions happen when a click-through occurs from the first page of search results.

What that means is that if you can get your business’s link to appear on the first page of Google via the SEO method, you will have a much better chance or not only building your brand but getting good quality, convertible leads as well.

Of course, just like any other task that needs to be completed in your business, the best person for the job of SEO will be a specialist. To that end, finding an SEO agency to help you is usually a much better choice than going with someone with limited trading and experience. After all, reading a few posts on the internet won’t be enough to ensure your digital marketing strategy is effective as possible.

Engaging content

Lastly, the true cornerstone of your digital marketing strategy needs to be the content that you create. The reason being that content which offers real value to your potential customer is the currency you will use not only to convince them to listen to your message but to transcend the speaker-listener dynamic that is so prevalent in traditional forms of marketing.

In fact, by creating engaging content, you aren’t just offering an item of value to potential customers, but an opportunity to be involved in a conversation and a community as well. Both things that are greatly valued by people and can help boost your brand’s image.

Of course, by offering your potential customers this chance you can then use it to strengthen your brand’s loyalty, as well as perpetuate a genuine engagement that will keep your company name and digital marketing output relevant in their eyes. Something that, in turn, will ensure a maximum rate of success for your digital marketing strategy.

Summary

Don’t forget to have an end goal to your digital marketing strategy, and to use analytics to check that what you are doing is facilitating this. Additionally, you need to include provision for SEO and mobile optimization. Lastly, engaging content can help you not just spread your message but involve potential customers in a community around your brand as well. Something that when used in conjunction with the other tactics mentioned in this post can make your digital marketing strategy as effective as possible.

How to Improve Your Digital Marketing Strategy Overnight

StrategyDriven Online Marketing and Website Development Article |Digital Marketing|How to Improve Your Digital Marketing Strategy OvernightFor many small and medium sized business owners, internet marketing is like shooting in the dark. The good news is that there are plenty of online tools that will allow you to see clearer, so you can make the most out of your targeting and reach the right people. For this, you will need to collect and make sense of data and simplify processes. Below you will find a few tips on how to get started.

Learn to Collect Data

It is important that you monitor your market. Customer behaviors change faster than you would think, and this means that you will have to be proactive instead of reactive. You should conduct market research regularly, but in particular when you are looking to launch a new product or service, so you know what to expect, and what your target market wants. This will take the guesswork out of your marketing strategy.

Interpret Business Intelligence

It is important that you interpret your business intelligence and make sense of charts and data. If you are not qualified at data analytics, you might want to get in touch with a Business intelligence consulting company that will help you understand the trends and the business opportunities, so you can create a competitive advantage and grow your business through marketing.

Know Your Customers

It is crucial that you get to know your customers as much as you can. Make sure that you identify your ideal clients and those you would rather not work with. This will allow you to make the most out of your targeting and stop shooting in the dark, beating up the dead horse or dealing with tire kickers in your business. After all, you will need to maximize your marketing investment returns.

Test and Tweak

The key to scaling up your marketing campaigns is testing every single campaign and tweaking them on the go. You cannot expect people to buy from you the first time they come across your message, but you will be able to communicate a consistent brand message. If you already know what your audience reacts to, you can adjust your brand messages. When setting up a paid campaign, you can create an AB testing split, so you can identify the winning version and lose the one that is not performing.

Automate

There are some digital marketing tasks and processes that you should start automating, so you can save time and scale up your campaigns faster. From scheduling your social media posts to making sure that you are always staying in touch with your customers and let them know about the special offers available to them, there are several ways you can make your life easier and improve your digital marketing strategy.

If you would like to make the most out of your return on digital marketing investment, you will have to first understand your market and your customers. Use a business intelligence software that will allow you to make sense of big data and turn it into knowledge.