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Can You Do SEO on Your Website Without an SEO Audit?

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StrategyDriven Online Marketing and Website Development Article |SEO Audit|Can You Do SEO on Your Website Without an SEO Audit?What Is an SEO Audit?

It does not matter if you want to SEO your own website, or if you want to use the services of an SEO agency. In both cases, you will need a thorough SEO audit. But what is that? Well, it is a method used to get as much SEO information about a website as possible. The more information you get from the SEO audit report, the higher the quality of results you will get in the future from the SEO methods. There are several types of information that you should expect to get from this method.

  • Technical audit. On the internet, you will find agencies that provide different types of audits. But most of them are incomplete, and they provide you with information about only one part of your website’s SEO. The technical audit checks the technical parameters of your website. The main parts that need to be checked are the links on your website, its loading speed, and the device compatibility with other websites.
  • On-site audit. The on-site part of the SEO audit must offer you information about the content used on the website. Several factors must be verified. The first one is the originality of the content. Every piece of duplicate or plagiarized content will be penalized by search engines. The second factor is the relevancy of the content. It must be relevant to your industry. And the last factor that must be verified is the engagement level. The more engaging the content is, the better the results that it will produce.
  • Off-site audit. The last part of SEO is for off-site. A reliable audit must check the authority of your website in the industry as well as the renown that it has. To have high authority, you need to have backlinks placed on other websites in the industry. If your articles and links can be found on high-authority websites, then your authority will rise as well. As for your website’s renown is based on the number of backlinks and websites where they can be found.
  • Business assessment. The last part that needs to be found in the SEO audit report is the business assessment part. Nowadays, SEO strategies must be personalized. So, the agency must learn as much information about your business as possible. And it must also research your competition and the best keywords that you should use. All the information obtained from the audit can be used to create an SEO plan that will take care of every SEO related task for your website.

What Benefits Can You Expect from an SEO Audit?

Now that you have a general idea about what an SEO audit is, you need to know the benefits that you can expect from it. It provides a large number of benefits. But only a few of them are notable and easily seen.

  • Solve the problems. The first benefit that you can expect from an SEO audit report are solutions for every problem that was detected. Without it, even if you use a top SEO strategy, the results will be mediocre. Why? Because all the problems will drag your website down, and it will not be able to rise even with the best strategy.
  • Optimized strategy. The second benefit is an optimized and personalized strategy for your website. As mentioned above, every business is unique. And a reliable SEO agency must be able to detect al the unique parts that can be used in the strategy to increase the results that it produces.
  • Increased traffic. The third benefit will come after the problems are solved, and the strategy is being implemented. Your website ranks in search engine page results will start to rise, and you will get more and more traffic for your website. And the more people are visiting, the higher your chances of getting new clients are.
  • Increased conversion rate. And lastly, a good SEO strategy combined with high-quality content will also increase the conversion rate of your website. This means that a higher percentage of your visitors will become leads or customers. This is the final goal of SEO. And only an audit can be used to ensure that all the content on your website is optimized. And it produces these types of results.

StrategyDriven Online Marketing and Website Development Article |SEO Audit|Can You Do SEO on Your Website Without an SEO Audit? How to Choose a Reliable Agency Based on the SEO Audit!

Probably the most important use of an SEO audit is to find a reliable SEO agency. Keep in mind that SEO is a long-term process. So, you must find a reliable partner that can take care of it for you. So, you can use the audit of an agency and deduce its skill levels from the SEO audit report. But before you do that, you should follow 3 steps to narrow down the options that you have.

  • Find all the options. The first thing that you must do is to find all the options that you have. So, you can use a search engine like Google to look for all the SEO agencies that you can find on the market. The more options you have, the higher your chance to find a reliable partner at a reasonable price.
  • Check the results. Next, you need to verify the results produced by the agencies. Most of the time, you can find them on the agency’s website. And you can use the search engine to check the credibility of the results. Also, you should only verify the newer ones. If they are older than 6 months, then they are not relevant anymore. And you can keep in mind only the agencies that produced the best results.
  • Get some first-hand reviews. The last step is to find the contact information of the agency’s clients. You need to communicate with them and get some first-hand reviews about the agency. This is the best method that you can use to find out how the collaboration with the agency will end. If the clients of an agency are happy, then you will most likely be the same.

Boost Your Social Media Presence For Future Success

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StrategyDriven Online Marketing and Website Development Article, Boost Your Social Media Presence For Future Success

A profitable Social Media Marketing Strategy should help you achieve the objectives you have penned out for your business. For this, it has to be dynamic to adjust to the variations that occur in the media every day. And of course, you must contemplate every novelty and detail in terms of Social Networks in order to get the most out of them. Use these strategies across the board with your website to ultimately boost your SEO.

Use data from last year to inform this year’s strategy.

See the success (or failure) of the social media campaigns you created last year, as well as the activity and engagement across all of your platforms. What type of content resonated the most with your audience? What social media website seems to be growing faster? You can do this by conducting a social media audit. An audit keeps you informed of your social presence to see what works and what doesn’t. Based on the data reports from the previous year, you may want to change your publication time to reach your target audience more and get more engagement. Or, you may want to focus on Facebook more than Instagram due to a more consistent return on investment (ROI) on one platform versus the other. The point is to allow the data from last year to give you a better orientation for the new year. For a comprehensive overview of all your social media metrics in one place, you can visit Hootsuite Analytics.

StrategyDriven's Social Media Publication Timing Whitepaper

Look for inspiration in unconventional places.

We’ve already said it: a big part of social media marketing is keeping moving forward and coming up with new ideas to keep your channels up to date. The right way for creativity to flow is to look to others for inspiration. If your brand works significantly with imagery and innovative graphic solutions, you may want to look at a virtual photo booth that would translate well to your web page.

Take note of thought leaders and industry giants, but also strive to look outside of these grounds. Retailers generally have a large budget for social media and creative purposes, which allows them to try new things and push the boundaries. These brands also have a tangible product that they can showcase on their social channels. Brands like Everlane and Urban Outfitters are among the favorites. As of 2020, the top five social media trends are:

  1. Paid social networks
  2. Ambassador employee
  3. Training for social networks
  4. CEOs on social media
  5. Sales on social networks

Of course, not all of them will be the objectives of your company or brand. For example, social media sales work well in the financial industry, where advisors need to build long-term relationships with clients. But it may not work very well in the consumer packaged goods (CPG) industry, which is less reliant on relationships between leads and sales professionals. However, these are ideas that you can use and rework to ensure that your brand is hitting the social targets that you dreamed of when you began.

Why Should You Start Your Collaboration with an Agency Through an SEO Quote?

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StrategyDriven Online Marketing and Website Development Article, Why Should You Start Your Collaboration with an Agency Through an SEO Quote?

An SEO Quote Must Offer You Free Information About Your Website’s Future!

An SEO quote is a free service offered by an SEO agency. Most agencies are using this method to attract and qualify their potential customers. It is an opportunity for the agency to showcase their capabilities and gain the trust of their potential customers. Of course, there are differences between the quotes provided by different agencies. And you can find a reliable of the agency based on the quality of their quote.

Another use for a quote is to make the potential clients of the agency to subscribe. And get e-mails that contain SEO-related information from the agency. So, it is a method to convert visitors into leads. But not only the agency will benefit from the quote. You, as a potential customer, will benefit as well. Not only will you get free knowledge about SEO. But you can also find out a lot of essential information about your website’s SEO. And you can also use this method to find the best agency for your website.

Advantages of a quote!

The first thing that you need to know is what advantages you can get from a SEO quote. Depending on the agency, you will be able to get a different amount of information about the SEO state of your website. Sometimes, you may even get some solution that you can implement yourself. If you have enough SEO knowledge, then you can do it yourself. If you don’t, then you can let the agency implement the solutions for you. There are several types of information that you can expect to get.

  • Rank Checking. One of the most common benefits that you will get is a complete rank checking of your website on search engine result pages. Most agencies will use paid tools to gain this information and provide you with free. So, this will save you from buying the tools yourself. But you can’t choose what type of information you will get. It depends on the agency that it wants to offer. You can also search for more agencies that provide this type of information to get the results from different agencies and compare them.
  • Keyword Analysis. You can also get a full keywords analysis from a quote. The agency will find out all the keywords for which your site ranks in Google. And what the potential of these keywords is. This means that you will find out what expectations you can have from your SEO efforts in the future. Some agencies will also make recommendations based on the level of your company to change or introduce some keywords that will produce better results for you.
  • Technical Audit. SEO can be separated into three parts. The technical part is only one of them. A technical audit will only offer you information about a third of your website’s SEO. A reliable agency will compensate this fact by doing a thorough audit for you. This means that you will find out all the technical errors and problems that drag the ranks your website down.
  • Full General Audit. Some agencies will even perform a full audit for you in their quote. Of course, it will not be complete but will touch the essential points without giving you a detailed report. But this should be enough to understand the SEO state of your website. If you have enough SEO knowledge, then you will know what your site will need in the future. And you will also have an idea about the abilities of the agency.
  • SEO Plan. Most of the time, this information comes with the results of the audit. The agency will create a personalized SEO plan for your website. It may not be a detailed plan, but it will give you an idea about what you need to do in the future. The agency will also make you an offer to collaborate together. And you can let it take care of the task for you.

The Best SEO Quote on the Market Is Similar to Low-Level an Audit!

From all the alternatives, the best SEO quote is the one that offers the general SEO audit together with the SEO strategy. There are three pieces of information about the agency that you can infer from their quote. And this information should be enough to convince you that the agency is the best alternative for your website. The pieces of information are:

  • Generous. The first information that you can infer is the generosity of the agency. The more value you get from the quote, the more generous the agency is. This means that if you collaborate with it in the future, then you can expect the same generosity. So, the agency truly values its customers, and it is not focused on profits. It places its clients before the money. You should try your best and find this type of agency because the biggest winner will be you.
  • Trustworthy. From the quote, you can also infer if the agency is trustworthy. To do that, you can check if the information that you got contains everything promised by the agency. You can also see if the agency explained the results obtained from the quote to help you better understand the SEO state of your website. By doing this, you will be able to find out if the agency kept its promise and how much it wants to help its clients.
  • Skilled. Even if you do not know anything about SEO, it is an easy task to find out from the SEO quote if the agency is good enough or if it isn’t. All you need to do is a little research to be able to understand as much information as possible from the reports. And then, you can check the credibility of the results using free tools from the internet. Doing this will help you find the perfect agency for your website needs.

Other Methods to Test the Agency Besides the SEO Quote!

The SEO quote is not the only method through which you can test an SEO agency. There several other strategies that will reveal a lot of information about the agency. Information that you can use to decide if the agency is good enough for your website. Keep in mind that the more time you spend finding the best agency, the better the results of your website will be in the future.

  • Money-back Guarantee. One of the safest methods that you can use to test an agency is to see if it provides a money-back guarantee. This means that if you do not get the results promised in the guarantee, then you will get your money back. Not every SEO agency can provide one. Why? Because it must be sure that it is good enough to always produce the results promised. If the SEO experts of the agency are not skilled enough, then it will be too risky for the agency to make such a promise. So, you will always be able to trust an agency that offers a guarantee, more than you could trust another agency that does not do the same.
  • Recent Results. Another method through which you can get a glimpse at the abilities of the agency is through the results that it was able to produce in the recent period. Some agencies post them on the website where you can check them. All you need to do is to check the results and ensure that they are not older than six months. Why? Because you will not be able to check their credibility anymore. And because the SEO evolves too much in that period. And the skills needed to produce the results must improve at the same pace. But if these conditions are met, then you can form your expectations from the agency based on the results posted on their website.
  • On-page Content. Most agencies also have blogs of specific sections where they post articles on the SEO topic. You can read these articles and find out the quality of the content produced by the agency. If the quality of the content is high, then you can expect to get content as good as the one posted on the agency’s website. Otherwise, you should consider another agency because the content quality is an essential factor in SEO. Never use an agency that is not able to create high-quality content.
  • Reviews. The last method that you can use to test an agency is through its reviews. Most agencies have reviews from their past clients posted on their website. But you should also try and contact these clients personally. The reviews on the website may not be real, or they may not be made earnestly. So, by speaking with the agency’s clients personally, you will be able to get a first-hand review of the agency. Doing this will give you an idea about how the collaboration between you and the agency will be. If most of the clients are happy with the results, then you will most likely be the same.

5 Ways Content Can Help Your Company’s SEO Efforts

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StrategyDriven Online Marketing and Website Development Article, 5 Ways Content Can Help Your Company's SEO EffortsIf you’re hoping to improve your business’s search engine rankings, you may be wondering whether SEO content writing and tweaking your marketing strategies could help. Content marketing is a key part of search engine optimization and can make all the difference in getting visitors to your page, especially since studies have shown that most users don’t scroll past the first page of results. With SEO-friendly content, your company can generate the results you need and stay competitive in an increasingly digital business landscape. The key to boosting your search engine rankings is quality content, which helps inform your audience and build organic relationships over time. Here are just a few of the top reasons effective content writing is one of the best ways to make the most of your company’s SEO efforts.

1. It Helps Educate Consumers

As opposed to outbound marketing efforts, which interrupt consumers’ days with traditional tactics like flashy ads, content marketing is part of what’s commonly referred to as inbound marketing. Inbound marketing brings customers to you in an organic way. When a user looks up information in a search engine and your page pops up, they can get informed on the topic they’re interested in and see your company as a trustworthy source. This is mutually beneficial, since you can educate consumers while drawing in potential new customers.

2. It Can Span a Wide Range of Strategies

Content marketing and content writing can actually encompass a wide range of strategies and types of content, which can be tailored according to your business’s needs. Company blogs are a popular option, for instance, since they allow you to post articles relevant to your industry and keep customers updated on the latest news. However, you can also launch social media campaigns, email marketing campaigns and employ search marketing tactics. Some of these types of content, especially social media posts, can be particularly effective for different demographics like younger people.

3. You Can Make the Most of Your SEO Efforts

When you produce quality content on a regular basis, your other SEO efforts don’t go to waste. Savvy SEO strategies won’t account for much if your content is subpar, since users will become disinterested and leave the page, resulting in a high bounce rate and less of a chance of getting conversions. If you’re already investing time, energy and money in digital marketing techniques like linking, creating sitemaps, enhancing metadata, tagging and more, you can help ensure those efforts don’t go to waste by making content readers really want. One important strategy is to identify your most important keywords and to optimize your website for them, making it more likely that customers interested in that topic will find your site.

StrategyDriven Online Marketer & Website Developer Magazine


4. You Can Satisfy Rigorous Algorithms

If you have good content but don’t produce enough of it, that alone could harm you in search engine rankings. Certain algorithms strongly prefer continuous streams of fresh content, so if you post regularly, you’ll greatly improve your chances of showing up on the first page of results. In fact, in some cases, over-optimizing existing content could even harm your rankings. This means the best way to go forward is to regularly produce and publish new, interesting and well-written content.

5. You Can Get More Backlinks

Finally, if you’re producing high-quality content, you increase the odds of other websites linking back to it. The more backlinks you have, the more your website will be seen as a trusted authority and a noteworthy source. This could help appease algorithms, which may then be more likely to place your website higher up. In creating good content, you give yourself a better shot of impressing other websites and eventually the search engine algorithms.

The key to attracting visitors to your website, boosting your rankings in search engine results pages and building trusting relationships with customers over time is high-quality content. With effective writing and the right content marketing strategies, you can get more out of your SEO efforts and even improve brand awareness and begin establishing your company as an industry thought leader. If your search engine optimization strategies haven’t quite been yielding the results you hoped for, consider focusing on improving the quality of your content writing or outsourcing your content needs to professional services. It could make all the difference in getting the results you’re looking for.

Key Factors to consider when Choosing Best SEO Service in Singapore

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StrategyDriven Online Marketing and Website Development Article, Key Factors to consider when Choosing Best SEO Service in SingaporeHave you finally launched your business website and are ready to face whatever it takes to succeed online? Congratulations on making such a rewarding decision. Now the next thing you need to do is to pick the best SEO services in Singapore that will drive qualified traffic to your business site and implement a viable marketing strategy. This may be somewhat a complicated procedure, especially to newbies who have never done it before as they don’t know how to go about it. In this post, we will talk about the key elements to observe whenever picking the best SEO services in Singapore.

Key Factors That Comes Into Play Whenever Choosing the Best SEO Service in Singapore

Budget

The first thing you should think about on how to pick the best SEO service in Singapore is the amount you have to spend. Different Singapore SEO services will charge you varying amounts depending on various factors. It’s upon you to do your research and find a good SEO company that offers excellent SEO optimization services at extremely affordable prices. There is no point in robbing a bank to afford reputable SEO services.

Get Referrals

There is a likelihood that you have some friends who are already outsourcing SEO services in Singapore. Why don’t you reach out to them and get some help on how to do the same professionally? That would be a great idea considering that you’d get firsthand information from real individuals (who are already using the service). Ask them where they outsource their SEO services, how much they pay for the services, their experience, and whether they’d recommend the same to you.

StrategyDriven Online Marketer & Website Developer Magazine


Read Online Reviews

Online reviews are real feedback from actual individuals who have previously tried the services of a particular SEO agency. If you visit the various online platforms that post such reviews, you will get a clue of what to expect should you hire the SEO agency in question. Generally, positive reviews would mean that the company in question performs great, while negative feedback would indicate shoddy services.

Get Testimonials

Before settling on a decision to subscribe to the services of the SEO agency in question, it’s worthwhile to look at what their previous clients have to say. Most of these SEO agency websites have a testimonial page where you can visit and witness the feedback of their real previous customers. You will be able to tell what to expect from the company once you go through this page.

What about their Portfolios?

Another thing that you should pay attention to when choosing the best SEO services in Singapore is the company’s portfolio in question. This tells you what the company has done for other individuals who had similar SEO optimization needs. Usually, a portfolio should be readily visible on their website; however, if you do not see the same, you can request it. Witnessing what they have done for others will let you know the result to expect in advance.

Final Thought

Having gone through this post, you know some of the critical considerations that count whenever choosing a reliable SEO agency in Singapore. It’s now upon you to make a wise decision but with the help of this guide. If you are struggling with this decision, First Page Singapore is the way to go!