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How Social Media Can Grow Your Business

StrategyDriven Entrepreneurship Article | Social Media | How Social Media Can Grow Your BusinessIf you’re a business owner, you have likely heard about how social media has a way of spreading the word about your business, even if you no clue on why or how it achieves results. Although it can take a lot of work to maintain a number of social media accounts, the overall benefits for your business are innumerable.

It is well within your reach to use social media if the correct strategies are implemented. If you’re standing at the side-line watching your competitors take center stage by using social media to boost consumer interest, there is no reason why you shouldn’t be jumping on the bandwagon too.

Here are a few top reasons as to why you should be using social media as a method to grow your business:

1. Gets the word out about your business

Firstly, social media helps spread the message about your business and gets potential new customers talking about your product or service. You will gain plenty of recognition for your business and gain a platform to talk to your target audience. This will build trusting relationships that are crucial for business success.

Your followers and fans are likely to spread the word to their own contacts about your business if you make a good impression, which should go on to grow your customer base considerably.

2. It’s cost-effective

Unlike other forms of marketing, social media offers great return on investment – which is an important characteristic for any business.

Due to the changes in algorithms on Facebook , which is now favoring personal posts, you will need to make low-cost advertising part of your financial plan. These adverts are designed to promote your product or service to reach a large quantity of your target audience.

Learning how to budget effectively for marketing campaigns can be difficult, as you don’t necessarily know how effective they will be in the long-term or whether your finances are being put to good use. Many business owners choose to enroll onto a finance course to learn how to succeed in a technology-based world and understand the impacts of financial decision making, by studying an online MBA in Finance.

Many businesses spend so much money on failed marketing techniques, that they aren’t left with many funds to grow their business in other departments. Rest assured, social media has been proven to have a winning combination of cost-effectiveness and success.

3. It’s extremely popular

Social media is growing exponentially in popularity and users of every age have accounts across a variety of platforms as a way of connecting with friends and finding out the latest news. Facebook has an impressive 1.7 billion users active each month and is most often the starting platform for small businesses looking to grow their following.

However, other platforms such as Twitter, Snapchat and Instagram are all used to grow the interest of a business. Instagram for example, has 1 billion active users per month and tends to generate business interest with the use of influencers. These accounts are paid to promote certain products or services to their own follower base, with the intention of generating traffic to the business account and website.

The Best Ways to Make Impressive Images for Social Media

With the modern craze of social media, several brands are competing to attract more and more customers to their products. In order to improve business, brands want to project themselves as appealing and impressive to society. As a vast range of social media platforms emerges online, businesses are presented with an amazing means to connect to their customers in a casual and relaxed environment. There are several brands that strive to present themselves online, but they may be hardly noticed by their target audience. To improve your brand visibility, here are a few tips that will help you.

Make It Relatable and Fun

Some of the best known brands on the web earn their title by building strong, loyal relationships and earning trust. They are very aware of the fact that by keeping their brand personal, fun, and relatable, they can easily connect with consumers and make a powerful impact on them. Maintaining the human aspect of advertisement also keeps the workplace stress-free. There is no better place to start than with social media.
One of the ways in which you can portray your business as fun to your customers is to be interesting. This can be done by indulging in exciting competitions and quizzes. Do some quirky stuff to express your brand. Stay away from being serious as it will not interest them in your product.

Ensure that Your Spelling and Grammar is Impeccable

78 percent of the US population admit to investigating businesses for an effective language and communication skills before buying a product or service. If you own a brand, you must not make any grammatical or spelling mistakes as these will harm your brand reputation. Use words that will make you look professional to your audience. You will find an abundance of language tools online that can help improve your content quality.

Make Use of Dialog Feed

Dialog feed is one of the amazing applications that enable people to view content that is collected from blogs and social media. All of this content will feed your website with compelling user-generated data. New level of HR management recommends this strategy to be highly effective because of its potential to entice a lot of online users to your business. The best part of this strategy is that you need not worry if the content is inappropriate as it will quickly get filtered out and blacklisted at the time of data collection. Once you receive appropriate content, you can then use it to add, modify, or delete it as per your requirements.

Put Emphasis on Visual Posts

People are often most compelled, attracted, and driven by visual posts. Illustrations and images are much more powerful and effective than lengthy posts of text. Experts also believe that it is wise to use imagery to allure more people and create an effective engagement with them.

Conclusion

Social media provides a lucrative opportunity for businesses to make a powerful impression among online users. But this remarkable opportunity comes with a good amount of challenge to make your brands ads outperform others in the online market. With the use of these expert tips, however, you can easily stand out online among the most notable brands.

Making a Start in Social Media Marketing for Your Business

StrategyDriven Marketing and Sales ArticleSocial media marketing can seem like a quick win for many businesses, but if you don’t fully understand how to utilize these platforms, the millions of likes and followers won’t mean much if they are not converting. Many businesses are fixated on high numbers when it comes to social presence, but in fact, engagement is an accurate representation of the quality leads you can expect from this form of marketing. By focusing on the bigger picture, you can implement a precise strategy to make the most out of this vast arena. It’s not enough to just upload content and hope for the best, as most people want to be a part of the brand experience plus if you interact and communicate on a deeper level, this can have enormous benefits for your company.

Take a look at the ways to make a start in social media marketing, so that you can utilize its potential.

Understand what you are trying to achieve

When you create content or promotions for your social media platform, it’s naïve to think that if you just pop it up that people will find it. Feeds change every second, so if you haven’t got anything interesting to shout about, it’ll get lost in the ether. Unless you know what you want to get out of the post, you will have no idea how to measure its success. It could be a simple tally of likes, or how many followers you achieved but delving deeper could identify the engagement level and what type of people are looking at your content.

You can’t be good at everything

You will rarely see one brand doing every platform well. There are so many to choose from that spreading yourself too thin will mean that each may fall under the radar in the long run. Looking at how the different platforms work and what type of people they attract will help you decide on where to focus your efforts. For example, young people love Snapchat and Instagram, whereas professionals will be on LinkedIn, so knowing your audience is key to delivering the right message and not wasting your time trying to promote to people that have no interest.

Make it visual

Posts that are wordy can put people off reading them, but if you have a succinct, snappy message with a high-quality image, you will generally grab people’s attention. You can also use free resources such as MailChimp landing pages to create a call-to-action to share on your social media. This helps to give your audience a specific message such as promotional offers, sign up page or competition entry form in a simple way.

There are many things to think about when using social media to target new and returning customers. By utilizing these platforms and creating content that is interesting and shareable, you will begin to see excellent results both in engagement and sales. Like all marketing efforts, this aspect can take time to grow so unless you’re one of the very few lucky ones to get that moment in the viral spotlight, you’ll have to be patient and persistent.

Benefits of Social Media for Small Businesses

Many small businesses are increasingly focusing on the web when it comes to making their brand a success. It’s easy to see why when you take a look at the extreme success of various online businesses and take into account that almost every high street retailer also has a website which allows them to operate online in tandem with their brick and mortar store. Setting up a website gives you an edge. It allows customers to order goods from you from the comfort of their own home. This is the ultimate form of convenience, especially if you offer next day delivery options. A webstore also allows you to operate round the clock. You no longer have to work with strict opening and closing times, as you can leave an online store unmanned and operating twenty four hours a day, seven days a week. Then you can open up your brand to a worldwide market of consumers with the simple addition of international shipping options! However, your brand’s online presence has the potential to reach so much further than a website alone. You can also incorporate other forms of media into your business strategies in order to make profit. For now, let’s focus on social media. Here are just a few of the benefits that it can bring to your venture.

Facebook

Facebook is perhaps the most popular form of social media. It has approximately 2.2 billion users active every single month. So, this may well be the best place to start if brand exposure is what you’re looking for. When setting up a profile for your business on social media, make sure to establish that you are a business at the start of the page setup. This will give you access to more appropriate profile editing options that can benefit you as a brand. Perhaps the main benefit of Facebook (besides exposure) is that you can add certain details to your page’s profile which help customers to receive the best possible customer service that you can provide. Your profile can detail your store’s physical location (including address and postcode) so that customers can make their way to your brick and mortar store without hassle. You can also add a contact number and contact email address so that they can contact you easily. Then there’s the instant messenger option that you can activate. This means that customers can easily contact you, you will receive a notification, and you can respond to them as quickly as possible. You can then use your feed to give customers updates and put out announcements, such as sales, new lines, and special events.

Instagram

Another extremely popular form of social media is Instagram. This app specialises in the visual, which is particularly beneficial for online companies who only have visual representations of their goods to sell to their customers until they receive the real deal in the post after purchase. For the strongest Instagram presence possible, you need plenty of followers. The more followers you have, the more likes you will have on your posts. If consumers see that other consumers like something, it becomes increasingly desirable and they’re likely to want to purchase the goods that everyone else likes. However, cultivating these followers and likes is a little difficult to start with when you haven’t yet established a presence. Perhaps the best way to get started is to buy likes on Instagram. This will give your brand a presence, which will in turn generate more attention and more legitimate followers and likes.

Twitter

While Twitter isn’t necessarily automatically associated with brands, it’s an online powerhouse that you should engage with regardless. Twitter’s main benefit for companies is convenient communication. Tweets are capped at 140 characters, so it can be used for short and sweet exchanges with your customers and potential customers. More complex and lengthy conversations can be taken to the inbox feature. It can also be used for short announcements and updates for your followers. However, you can also take a controversial approach which brings mass attention to your brand. Just take a look at Denny’s twitter feed. Their comedic tweets have resulted in the fast food chain amassing 479,000 followers.

If you haven’t started engaging with social media on a professional level yet, it’s about time that you get around to it. After all, some of the most accessed apps have the potential to bring a ridiculous number of potential customers your way and also allow you the resources to keep in touch with them and make further sales!

3 Alternative Marketing Strategies

StrategyDriven Marketing and Sales Article
 
Your business might have the best product or service in the market, but if you aren’t retaining customers, or no one knows your name, then your sales won’t increase (and may even drop). Companies need to undertake a marketing strategy so that consumers are aware that the firm exists, and more importantly, so that the dollars keep rolling in.

Marketing exists in various forms. While consumers may be more familiar with TV and print strategies, this doesn’t mean that you have to use the same strategy for your company. There is a range of marketing methods that you can use to help your business make its mark, especially in this digital age when mobile marketing and social media are at a full swing. Read on to find out if the following ideas could help you and your company.

Merchandising

Merchandising is one of the oldest, and most effective types of marketing. From mugs to custom lapel pins, t-shirts or sunglasses, your options are endless. Merchandising is a great alternative if you attend a lot of trade shows, or community events. By giving your consumers a take home gift, they will instantly remember your company, while associating it with a positive experience or memory. Even if the item that they take is only used within the home, any visitors may comment or engage with the item if they see that it has your company name or logo. If you are looking to boost awareness, get creative and are restricted by a small budget, then merchandising is the ideal tool for you. For best results, have merchandise that sits on an office desk or can be worn with pride.

Go Digital

The way we do business is changing. In fact, consumers are increasingly influenced by information that they obtain or interact with online. From Facebook to Instagram, and even LinkedIn and Twitter, don’t underestimate the power of using social media as part of your marketing strategy. The beauty of digital marketing is that you can start small too. From only a few posts a day, or scheduled tweets, you can begin to increase coverage and interest in your product or service. So if you thought that social media was only for millennials then think again. If you aren’t using digital marketing to help your business, then you risk getting left behind and becoming invisible.

Go Traditional

Make sure that more traditional marketing methods also remain in your marketing strategy. It’s a good idea to produce brochures and sales materials if you are out and about, and want to provide potential customers with a point of reference, or catalogue for them to refer to. Depending on what your company offers, you may also want to consider TV and radio alternatives too. These methods are essential if you want to make the most of potential sales during key sales periods, including Christmas, Thanksgiving and Black Friday. Using TV or radio doesn’t mean that you have to produce a cheesy or dated commercial either. In fact, airtime is crucial if you want to obtain those all-important sales.

From traditional marketing methods, to merchandising and social media, you will need to review your marketing plan if you want to increase your business potential. Make sure to set aside some of your budget to aid your marketing plan, and feel free to get creative.

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