How explainer videos plays important role in your startup business strategy

In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

By creating alluring and informative explainer videos, one can easily express almost everything and make people familiar with your business offers. Yes! With 90-sec video, you can easily add value to your business marketing and make your brand globally recognized.

Still not satisfied? You are at the right place. Through this article, I will take you through various reasons that will help you understand why 90% of the businesses are using explainer videos to complete their desired actions and achieve their business goals.

How explainer videos can help startup businesses to gain success

Let’s get started…

Generate more traffic

When we talk about startup business, then going viral is one thing that can help them improve their business productivity. And to increase web traffic, videos play a great role. A viral video will help you gain popularity and allow visitors to know how the organization can help them achieve their goals.

According to the analysis, 82% of internet traffic comes from attractive videos. If your videos are good, you can easily double your organic search traffic. Remember, the more the traffic, the higher the conversions. So, if you want to see fantastic results in your startup marketing strategy, then don’t forget to add videos in your plan.

>Improves brand awareness

Another reason why organizations are using explainer videos is to increase their visibility on the web. Increasing brand awareness is another step that can help you increase your customer base and sales. And to achieve such desires, videos help a lot!

Uploading videos on the right platform will help you raise the awareness of your brand and allow you to make the right decision at the right time. According to HubSpot, 85% of the customers always prefer watching videos from the brands.

So, if you want to streamline your startup business strategy and increase the number of sales without putting much effort and time, then start creating short and creative explainer videos.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: walkaroundvideos

Prefer reading- 5 Ways to incorporate an explainer video to your marketing strategy

Highly affordable and effective

No matter whether it’s a startup or a huge organization, every organization wants to generate a positive impact on their business without breaking the banks. Well! That’s where videos come into play.

The best part about the explainer video is that you don’t have to invest huge money. There are various softwares and video production companies that allow individuals to produce videos faster that are both clearer, enjoyable and affordable. So, start leveraging the power explainer video to measure the success of your business without breaking your banks.

Earn a better ROI

Videos also play a vital role when it comes to long term investment and ROI. If you are spending money on creating videos, then you can expect a huge return. Around 51% of marketers consider videos as one of the best types of content that generate huge ROI.

According to the research, 85% of the people are likely to make a purchase after watching explainer videos. So, if you want to hype up your business sales and increase conversions to generate better ROI, then start investing in videos, as video marketing has huge scope in improving the opportunities and staying competitive.

Makes the explanation easy

For a startup, explaining the product or service is not a cakewalk. But yes! With explainer videos, it is something that is possible. If you have explainer videos on your landing pages, you can explain complex products/services easily.

According to the statistics, 97% of the organizations believe that with the help of explainer videos, it becomes really easy to make people understand the concept/products/services easily. Always remember, more will be the understanding of the concept, the easier it becomes to engage the visitors and convert them into leads.

Around 69% of the people get to know about the product or services by watching effective videos. Thus, to make people better understand the concept, start using video in the best possible way. Whenever you create a video, make sure it has a proper story.

Encourage social shares

Have you ever realized whether social sharing can help you enhance your productivity? Yes! The organizations that are focusing on their social media, such as Facebook, Twitter, Youtube, etc. are able to analyze their sales and increase their productivity. And to increase the number of social shares, videos can help a lot.

According to the statistics, the organizations that are creating social videos are able to generate 1200 times more shares as compared to long formatted content and images. Always remember, the higher the number of shares, the more the revenue.

So, if you want to see better results for your startup business, then upload entertaining and effective videos on your social media and see a positive impact on your ROI.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: position2

Rank Better in Google Search

Almost every business wants to appear in the top searches of Google. Because if your website is ranking at the top, then the chances to attract more visitors and convert them into quality leads increase. To increase the website ranking, you can add videos in your marketing strategy.

According to the analysis, the organizations that are creating videos are 53 times more likely to show up at the top of Google. Yes! Videos can act as a core element for your marketing strategy. But, whenever you produce videos, always have your target audience in mind. It will definitely allow you to see fantastic results in a short span of time.

In a Nutshell

There are no two opinions that videos are both economic and effective parts of digital marketing. It helps both startups and huge organizations in capturing leads and escalating their business growth. Having an engaging and educational video not only helps in promoting business but also allows in building strong customer relations.

So, if you want to create real miracles and take your startup business at the next step, make the best use of explainer videos. But still, if you have any query, or want to add something in the above list, feel free to share your opinions in the comment section added below.

How To Start Your Own Online Business?

StrategyDriven Starting Your Business Article | How To Start Your Own Online Business?Either being adhered to a 9 to 5 job that you detest or maybe being worried about job security are valid justifications for intuition on how to begin your own online business for nothing. It truly is conceivable to make it go and beneficial without contributing any of your own wells deserved money.

So what’s halting you? The appropriate response generally is you. I realize it is difficult however the initial step is in every case simply choosing and beginning. With a conventional business that choice consistently conveyed an incredible danger since you needed to “invest” your own money before you could get something fully operational. Regularly it took, at any rate, a year prior to you could hope to perceive any benefits.

Thank heavens for the internet. One of the best business models that exist is that of affiliate marketing and the best news is that you can start hazard free since you don’t need to go through any cash to begin. Not just does it cost nothing to get your online business ready for action, on the off chance that you are committed and buckle down you can win a lot of cash.

Billions of dollars are gone through consistently online and as an affiliate advertiser, you can get a commission on deals you create for a great many organizations that depend on affiliates to drive business to them. It’s a straightforward enough standard however there is a considerable amount to learn so as to be effective.

Fortunately, this ability, albeit essential, isn’t hard to the point that the normal individual can’t ace it. It just requires some exertion and a brief period. The prizes are incredible to the point that it unquestionably merits your time.

On the off chance that you need to begin your own online business, here is a portion of the things you have to learn on the most proficient method to begin your own online business.

Choose a business thought

This initial step probably seems like an easy decision. Yet, you’d be shocked how regularly potential business visionaries hop ahead to marking or web improvement before having a firm thought set up.

Master everything about the internet

On the off chance that you need to figure out how to begin your own online business, you ought to learn not just the nuts and bolts about how you utilize the internet yet in addition figure out how most online businesses work online. You might need to find out about how web sites get into the head of the search engines, how you can get more online visitors to your website, and what the basic highlights of well-known websites are.

Approve your business thought

After you’ve discovered that you should begin a business and have thought as a top priority, you have to approve it. This cycle can be as straightforward as talking with likely clients, posing inquiries about their needs, and in the event that they’d think about your answer. In any case, when beginning an online business there are extra techniques you can utilize to test the market.

Start your business plan

When you’ve decided expected enthusiasm for your business, it’s an ideal opportunity to begin building up your business plan. Fortunately, as you’ve experienced the way toward characterizing and approving your thought, you’ve really spread out the underlying bits of your business plan. In any case, presently you have to put it in a configuration that you can use to seek after subsidizing, gauge financials, and routinely revisit as your business develops.

Get your own domain

Despite the fact that it is conceivable to make a website liberated from the different web facilitating sites, getting your own domain and your own URL address that best portrays your business can assist you with making your online business look set up and proficient also. It will likewise assist you with getting great traffic from the search engines and can be effectively recalled by your target customers.

Make an expert looking website

Contingent likewise upon the sort of business that you are planning to set up, you need to ensure that your website is expertly made and is satisfying to the eyes of your online visitors. On the off chance that you are not capable of making a website, you can enlist freelance website creators and programmers who can furnish you with such administrations.

Compose great contents

One of the primary things that you have to consider in figuring out how to begin your own online business is to figure out how to compose powerful advertisement duplicates. Copywriting is undoubtedly a significant factor that can help acquaint your business with the online populace. It is significant that you become familiar with the rudiments, stay away from the most well-known missteps and on the off chance that you don’t have the advantage of the time to compose, you can generally enlist freelance publicists who are skilled recorded as a hard copy viable advertisement duplicates.

Distinguish your target market

Particularly on the off chance that you are simply beginning with your business, it is critical to decide the gatherings of individuals that you need to showcase your items. Remember that the individuals online are of various ages, various preferences, and inclinations, and they originate from anyplace on the planet, so ensure that you obviously characterize whom you will sell your items.

Get online visitors to your website

In the online world, this is called traffic. Obviously, you don’t simply discover online visitors from anyplace else. You need to remember that these online visitors can be changed over to benefit and you can possibly do that if your online visitors are those keen on your business or your items. To assist you with finding these online visitors, there is a great deal of internet marketing strategies you can utilize. From pay per click marketing to search motor enhancement, you can get expected customers to visit your site. You can get these administrations from internet marketing organizations who are happy to assist you with setting up your business online.

Keeping up your online business

Eventually, beginning an online business is like beginning a business with a physical customer facing facade. You’ll actually need to approve your thought, work together planning and you’ll profit by ensuring you comprehend your assessment commitments from the beginning. Simply don’t think little of the significance of assembling a useful website and getting it before your target market.


We have all envisioned or needed to begin our own online business, however the central issue is the place and how to begin your own online business. The initial step is to choose what kind of business to begin online. It could be an expansion of a business you as of now disconnected or it could like a large number of others be a business simply dependent on line.

The one serious mix-up numerous individuals make is that they think they have discovered an extraordinary item and they need to offer it to however many individuals as would be prudent, and there isn’t anything amiss with this. The main issue is that it doesn’t make a difference how incredible the item is, on the off chance that there isn’t a business opportunity for that item, at that point, it won’t sell.

About the Author

I Rahul Raghuwanshi is an SEO specialist and SEO Content Writer at Special Oilfield Services. Special Oilfield Services is one of the best oilfield companies in Oman and UAE. We provide optimal drilling and completion, instrumentation, mechanical and reliability asset management, chemical solutions, and drilling and completion services along with reliability and asset integrity services, to oil and gas in all over the globe. With our latest and most advanced techniques we deliver best results to our customers. For more information visit our official website

How to Become a Successful Entrepreneur

StrategyDriven Entrepreneurship Article |Successful Entrepreneur|How to Become a Successful EntrepreneurStarting your own business may be on your bucket list, but any entrepreneur would confess that it is no easy task. Although you may have ambitions to work for yourself and be your own boss, it can be extremely difficult to manage if you’ve had no prior experience in the business world. Being an entrepreneur is a 24-hour job and extremely demanding on your time in the early days; however, there are many benefits of becoming an entrepreneur that makes the hard effort worthwhile.

In this guide, we’re going to explore a few helpful pointers to make a note of how to become a successful entrepreneur.

1. Don’t take ‘no’ for an answer

Business people need to be tough-skinned to deal with the ruthless nature of the business world. In the early days, you’re likely to experience many unexpected setbacks. However, this is completely normal and is something you’ll have to tackle to achieve success. If your first plan of action doesn’t succeed, aim to find an alternate route to give your business the best chance of taking off. The fear of failure is what holds many entrepreneurs back from pushing forwards. However, you must visualize disappointment as a constructive experience for future growth.

2. Stay ambitious

Even when your business plan works in your favor, you should never stop pushing to keep achieving. The most successful entrepreneurs are always seeking their next challenge to beat their competition and make a greater profit. You should have the desire to work hard to create a better experience for your clients and customers and keep learning to improve your knowledge and skills in your industry. It is the moment you start to allow contentment to take over that you’ll get left behind. In this case, you must aim to keep up to date with the trends and adjust to new approaches for your business to go from strength to strength.

3. Be savvy with profits and investments

As an entrepreneur, you have the choice of drawing profits from your business, but if you don’t do it the right way, you could find yourself with a problem. Many entrepreneurs make the mistake of paying themselves a large salary in the early days of the business, but taxes can significantly deplete your income. In this case, you need to be savvy about how to draw profits from your business without losing money that could be better spent elsewhere.
It would also be in your best interest to keep re-investing to futureproof your business and enhance future growth. There are many ways you can invest in your company, such as improving your products and services, enhancing marketing efforts, or even hiring a coach to train your employees on new methods or practices.

4. Develop long-term business relationships

It is important to note that business relationships are part and parcel of what makes your business successful. However, this is all down to your skills as an entrepreneur. Clients and customers are always more inclined to deal with businesses they can trust. Therefore, if you have the ambition of acquiring repeat custom, you must be able to develop relationships to ensure long-term success. Most entrepreneurs would acknowledge that it is far more beneficial and easier to obtain repeat custom than seek brand new customers.

5. Plan your finances

Upon starting in business, you need to ensure that you have thought carefully about how you’re going to manage your finances. Many entrepreneurs make the mistake of spending money carelessly, without considering whether the decisions made are rational. Planning your finances would be in your best interests at the very beginning to ensure you don’t fall into economic difficulty. If you need assistance planning your finances, you could contemplate hiring a financial advisor or accountant to manage your business budgeting on your behalf.

6. Don’t dismiss complaints

While you may not want to hear negative comments about your business, it would be advisable that you aim to take negativity on the chin to understand your business’s weaknesses. When your customers are informing you that something isn’t right, don’t be afraid to listen. After all, without your clients or customers, your business is non-existent. Treat customer feedback with dignity and apologize profusely for their bad experience. After all, who better has a clear grasp of what they need and want than your customers, so never undermine their viewpoints.

Bearing in mind all of these points above will see you experiencing a successful business venture – try it for yourself.

5 Key Considerations When Buying A Business

StrategyDriven Starting Your Business Article | 5 Key Considerations When Buying A Business

Building a business from scratch is a challenging and lengthy process. Many professionals prefer to achieve their entrepreneurial dreams by purchasing an existing business. Perhaps you’ve been considering this venture and are wondering how to take the first steps? To help you get started on your journey, take a look at these five key considerations when buying a business.

1. Determine your needs

Before you start looking for businesses to purchase, it’s important to determine your needs. Your criteria will likely include several different factors:

  • Size: Are you looking to purchase a small, large, or mid-sized business? Large businesses may appear more attractive (profit wise). Small businesses are usually easier to manage.
  • Location: Which location are you looking to buy in? Remember that the location will have a direct impact on the company finances.
  • Industry: Which industry are you looking to purchase in? It’s wise to work with professionals who deal with buying and selling within your chosen industry specifically. For example, BSF specializes in the purchase and sale of funeral home businesses.

2. Prepaid expenses

Usually, prepaid expenses will not be included as part of the purchase price. You’ll need to separately determine what these expenses are. Failing to gain the correct info about prepaid expenses could severely affect your budget. You’ll want your budget to be air-tight from the get-go, so it’s essential to factor in all costs.

3. Assess growth potential

When you are considering buying a business, you will need to assess its potential for growth. You can do this by completing market research and by closely studying the future profit projections. When you’re liasing with the sellers, it’s important to establish the reason for the sale. Determine any problems which you may encounter when attempting to grow this business in the current market.

4. Due diligence

Due diligence is one of the most important aspects of any business sale. The process involves a full investigation of the legal and financial aspects of the company. Typical areas of investigation include real estate, employees, contracts, and finances. You should not enter into a contract until a trained lawyer has completed your due diligence process. The business in question will likely use a data room so that both parties can access the documents that they need. At this stage, you can draft a letter of intent; this letter should state the potential agreement. The letter of intent is not a contract, and the contract should not be signed until the due diligence process is complete.

5. Hire a business broker

Perhaps you’re having trouble finding a business that meets your needs? In this case, it can be useful to use a business broker. A broker will help you to pre-screen businesses, and negotiate deals. You’ll need to exchange plenty of data throughout the process, and it can be useful to have professional support.

Buying a business is a huge decision, and so no aspect of the procedure should be rushed. With the right team of professionals behind you, the decision-making process is far easier.

How to Start a Business That’ll Succeed: A 10-Point Guide

StrategyDriven Starting Your Business Article | Starting a Business | How to Start a Business That'll Succeed A 10 Point GuideIt is only natural to worry about failure when starting a business. However, don’t let the fear stand in the way of what could be a profitable company, which could potentially change your life.
To set yourself up for success, you need to understand how to develop a strong business model and to avoid the potential pitfalls that could thwart your venture’s growth and profitability.
To kickstart your idea, here are 10 helpful points to help with starting a business that will succeed.

1. Find Your Passion

Never launch a business for the sole reason of making money. If an idea or industry doesn’t light a fire inside of you, then avoid it at all costs.
You will need to dedicate a significant amount of time and energy into building and maintaining a successful enterprise, so it’s critical to love what you do.
It is this passion that will help to push through setbacks, gain in-depth knowledge about the industry, and wake up every morning with the sole aim of growing your brand and acquiring new customers.

2. Gain Experience

A lack of experience could lead to a lack of success in your chosen industry. For example, if you have your heart set on opening your own restaurant, you must gain experience in the food industry.
You’ll need a solid understanding of the level of hard work, passion and commitment required to run a restaurant, as there is more to it than hiring a chef and marketing your venture.
Gaining experience will ultimately provide the tools you need to kickstart a successful restaurant or could prevent you from making a big mistake.

3. Earn a Business Degree

Aspiring entrepreneurs would be wise to earn a business degree, which will provide them with the in-depth knowledge and skills they need to run a small or large company.
There are now several superb degrees budding business owners can choose from. For example, you could embark on a Masters in Business Administration online, which will take 18 months to complete and you can customize the course to suit your needs. You could also study health management, operations management, global leadership, or supply chain & enterprise resource planning. It can prove invaluable for those hoping to start their own business in the near future.

4. Start Your Business While Employed

Don’t quit your day job because you have a great business idea. It could potentially take a long time until your new venture generates a profit.
A part or full-time job will keep money in your pocket while you’re developing your budding brand. Once your business considerably increases its profit margin, you should quit your career to focus on your new company.

5. Start Networking

You don’t need to wait until your business is officially up and running to start networking. Line up potential clients or customers by reaching out to individuals, brands and organizations. For instance, you can form connections via LinkedIn, ask professionals for advice, or attend local networking events or groups to develop strong relationships in your chosen industry.

6. Write a Strong Business Plan

A business plan will provide your new enterprise with a roadmap to success. It will provide your company with a direction, as you’ll need to set objectives, define strategies, and set targets to work towards. It can, therefore, prevent you from sinking your time and money into unnecessary areas of the business.
In addition to providing you with a sense of direction, the business plan can also help you communicate your vision to potential partners or investors, who could be integral to your company’s success.

To write a strong business plan, you’ll need to:

  • Perform market research
  • Feature detailed information about your marketing strategies
  • Identify your target audience
  • Determine potential obstacles
  • Feature realistic goals

7. Turn to the Professionals

The prospect of performing every internal task yourself might seem a little daunting, which is why you’ll be happy to know you don’t need to go it alone when running a new business. For example, unless you have experience in bookkeeping or accounting, you could outsource a professional accountant or bookkeeper, who could save you more money than they could cost you.
You also must not cut corners when writing contracts either, which could lead to potential legal and financial issues in the future. If you don’t have a law degree, hire a lawyer to write up a contract for you. Never perform tasks you’re not qualified to do, as it could lead to your company’s downfall.

8. A Financial Investment

Think carefully about how you will fund your business. If you don’t have money in a savings account to rely on, don’t expect to walk into a bank to secure a loan, as most traditional lenders don’t like new ideas.
They also are often only willing to work with entrepreneurs with a proven track record in business.
Rather than skimping on different areas of your business, which can inhibit your growth and damage your brand, you should consider the following financial options:

  • Approaching potential investors
  • Saving money out of your own pocket
  • Crowdfunding
  • A business loan from a lender or loved one
  • Refer to your business plan to estimate exactly how much money you’ll need to get your new business off the ground.

9. Develop a Cohesive Brand Identity

Mixed messages, different color schemes and varying tones of voice can lead to a confusing brand, which will indicate a lack of professionalism and attention to detail.
Your website, social media profiles, brochures, flyers and print ads should feature a consistent voice and message, which will help you to develop a standout brand that will convince your target audience to become a customer.

10. Choose Your Team Wisely

When the time comes for you to hire your first employees, you must ensure you build your team wisely. Not only must they have the appropriate skills and qualifications for a role, but they also should have a positive, hard-working attitude and their personality should complement your desired company culture.
As a result, you can create a strong, productive and passionate team, who will help your brand to grow from strength to strength throughout the years.