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This Is The Reason Why Your Off-Page SEO Strategy is Not Working.

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StrategyDriven Online Marketing and Website Development Article, This Is The Reason Why Your Off-Page SEO Strategy is Not WorkingAll powerful SEO strategies involve in-depth analysis, bespoke planning, and thorough implementation.

Although this may sound simplistic, there are two main categories to every search engine optimization strategy: off-page and on-page SEO.

Staying true to its name, on-page strategies involve specific elements that occur on your actual website. While it can be time-consuming to optimize these factors, website owners have full control over their implementation.

In contrast to on-page strategies, off-page SEO isn’t quite as simplistic.

In this article, we’ll discuss what these strategies involve, why it’s important to your website, and how you can optimize off-page elements in order to increase traffic flow and grow a larger audience.

What does off-page SEO refer to?

Off-page SEO involves the different elements that impact a site’s visibility on search engine results. Instead of existing within your site, these strategies take place other places online.

Many people consider this to be the hardest category of SEO because these factors are outside of a website owner’s direct control. It is very difficult to influence the posts that other bloggers write and the links that they use.

Search engines develop their algorithms to take many different factors into account. These algorithms take information from other sites to help analyze your website’s authenticity and credibility.

This is a clever method of ranking content that relies on the perspectives of many different websites to rank others within a search engine. It makes sense that websites with many external links would be seen as credible. No reputable or authoritative site would be willing to link to a page that isn’t offering quality value.

Google, along with all other search engines, must rely on these links to determine the credibility of a site. It is irresponsible and nearly impossible to judge the quality of a site only from its internal contents.

Although earning these external links is a greater challenge than tweaking factors on your site, it’s a critical component of off-page SEO.

Link Building

Because of Google’s reliance on external links to judge a page’s quality and authority, websites that achieve many of these links have a proclivity to rank higher in the search results.

For website builders, this should highlight the importance of earning external links as part of any SEO strategy.

Before jumping into this strategy headfirst, there are some important nuances to understand.

Many website owners place too much of their focus on the quantity of links instead of their quality. While an impressive number of external links can look good to the Google algorithm, these numbers are meaningless if all of the linking sites are of poor quality.

Google prefers to see links from websites that have already established a reputation for being credible, authentic, and authoritative. Receiving links from these sites will have a greater impact on the ranking of your site.

Domain Authority

Domain authority is measured on a ranking from 1 to 100. This scale rates the credibility of your site based on the quality of its backlinks.

Your site will rank higher on the scale in direct proportion to the number of quality links that it earns.

Website Authority Checker offers free evaluations of a website’s domain authority ranking.

Sites with higher numbers will have an easier time ranking in the search results.

The best way to improve your site’s domain authority is by receiving more quality links from credible and reputable websites.

Social Promotion

It is much less clear how links from social media platforms influence a website’s ranking on Google and other search engines.

Matt Cutts, an employee for Google, revealed in 2010 that the iconic search engine was using links from several different social sites to determine a website’s ranking.

This claim was contradicted in 2016 when Google’s Webmaster Trends Analyst Gary Illyes said that social links weren’t taken into account when ranking for SEO.

While it’s not definitive that social links have a direct result on a site’s SEO rankings, there is a proven relationship between rankings and social signals.

Even if there is no direct impact from social shares, a strong presence on these platforms is still indicative of a healthy ranking in search engine results.

How do off-page and on-page SEO factors work together?

There is no reason to choose between off-page or on-page SEO strategies. Both of these factors are most effective when used in tandem.

On-page strategies help determine which queries and keywords for which your pages will rank. On the other hand, off-page strategies help determine where your site will rank.

In order to achieve the best SEO results, you should use a balanced combination of on-page and off-page factors.

What are some useful tools for improving a site’s off-page SEO?

Off-page factors that influence your site’s ranking can be difficult to control. Fortunately, there are some great tools that can aid in the process. The following tools will help you improve your off-page SEO factors:

  • Ahrefs – is one of the most useful tools for identifying link opportunities. After entering a domain, you’ll be provided with a detailed report that highlights all of the external websites that link back to that domain. This report will also show individual pages to which the domain links. This is an excellent tool for evaluating the sources from which your site’s links are coming.
  • SEMrush – is a popular tool amongst the SEO community. While SEMrush is a powerful tool for researching keywords, this site can also be used for finding opportunities to build more links. Both of these tools will also allow you to see where your competitors are getting links so that you can reach out to those sites as well. Additionally, understanding the keyword research tool can help increase your site authority. Indeed, learning how to conduct effective keyword research to drive online leads creates valuable traffic, which increases your business reputation and authority. Therefore, applying SEMrush keyword results to content generation can also assist linking strategies for off-page SEO.

Start Off-Page SEO Strategies Today

There are many elements that make off-page SEO significantly more challenging than on-page strategies.

However, these off-page factors are necessary for people who want to improve their SEO ranking.

These off-page indicators help search engines determine a page’s reputability and credibility. When a page has more backlinks, Google feels more comfortable recommending it to users.

If you need help improving your site’s ranking, consider using Local SEO Search, a digital marketing agency

About the Author

StrategyDriven Expert Contributor | Katrina FernandezKatrina Fernandez is a hardworking individual who always gives her best. As a degree holder, she aspires to establish within the media industry. Expert in building online partnership, she’s been working in digital marketing services, Local SEO Search Inc. for several years.

How to Manage Your Individual Finances Efficiently

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Each adult in this world has a personal financial world to manage and nurture as they move through life. Ideally, this world grows and develops at a steady and stable pace – but sometimes it’s difficult to manage, what with life’s many difficult obstacles. This article is all about managing those finances efficiently. It’s about making your cash go further, understanding your spending habits, and preventing your life from slipping into the world of debt that can quickly lead to a spiraling decline to your financial health. The tips below are relevant to every individual looking to sustain a healthier economic life into the future.

Budget and Account

Perhaps the most pivotal piece of advice for long-term financial efficiency on a personal level is to account for your spending, and budget out what portions of your salary you are happy to be spent on things like rent, food, and entertainment. Whether you choose to hire an accountant, you draw up your accounts yourself, or you engage with a smart bank that collates your spending data into handy reports automatically, you should always have an eye firmly on your ins and outs in order to understand where you can cut your spending to save more cash.

Avoid Debt

For many people across the US, a paycheck is whittled down to nearly nothing each month, which means that at times it’s difficult to emerge from your overdraft. Of course, there are varying degrees of debt, all with their own level of seriousness for you and your financial health. For instance, debt to your landlord can result in your eviction, with incredibly serious knock-on effects for your ability to earn and live in the future. That’s why it’s advisable to get quick cash loans in serious debt situations such as not being able to afford your rent, but you should ensure that you are paying these back as soon as you get your next paycheck.

See a Financial Advisor

Some individuals feel that they’re not extremely well trained in the world of finance and money management. As it’s not something taught at schools, this is no surprise. Whether you’re wondering how mortgages work, whether you should take out multiple credit cards, or how to optimize your tax, there are individuals out there who can answer these questions for you. Demystifying the financial world is one of the best remedies to confused citizens unsure of how to manage their cash – so find an advisor today.

Find Tips Online

The internet is an incredible resource for anyone looking to find expert advice, for free, on how to operate more efficiently in the world of finance. You can find tips on how to choose the right bank account or the best insurance provider. Or if you’re looking for more long-term strategic planning that takes into account your lifestyle, your family and your projected earnings, you’ll be able to see things from a clearer perspective by finding some of the internet’s most trusted and accurate financial advice pages to help you plan your economically bright future.

Finances are sometimes impenetrable and difficult to manage. This article aims to help individuals achieve better financial health, operating more economically efficiently going forwards into the future.

How to Start a Used Car Business

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StrategyDriven Business Startup Article|Business Skills|How to Start a Used Car BusinessFor some people, starting an independent used car business is the perfect combination of a love of cars and great business skills. Or, at the very least, a desire to develop great business skills. However, building a used car business from the ground up is not as simple as finding cars and selling them on. It’s not even enough just to know everything about cars and their features; you also need to have a sound understanding of business finances, licensing and legal requirements in terms of permits and taxes. To run a successful business, you also need to get to grips with marketing strategy, techniques and advertising standards you need to comply with.

A big decision you’ll be faced with early on is the choice between starting a car dealership franchise or your own independent used car business. Franchises often require a larger investment upfront to purchase the franchise rights and will be a bigger operation in general. Independent businesses are often the less costly option and can source their vehicle inventory from several places, but this option is by no means an easy one.

Create a Business Plan

A business plan is crucial and should be created before you make any financial or legal commitments. You need to research and analyze the used vehicle industry, including your competitors. The plan should include your projected budget and foreseeable costs. The process of writing your business plan will highlight any potential pitfalls or problems in the business model.

Finance Your Business

Most new business owners need help when financing a start-up. You can do this by finding an investor or taking out a business loan. Your personal credit score and history will be considered when you apply, so make sure everything is in a positive state before you do. This is where your business plan comes in again, as lenders and investors will want to know when your business should start returning a profit.

To establish your business, you will need to form a corporation, partnership or LLC. This is a process which incurs legal fees and applies for a business license. In addition, you need a vehicle dealer’s license from your state’s Motor Vehicle Administration by demonstrating you meet all the necessary criteria. This includes the size of your premises, the location, your opening hours and any signage you will be using. Your license will enable you to sell certain types of vehicle such as used or new, car, truck, RV or motorcycle. You will also need to get a surety bond which means your customers are financially protected when buying from you, should you fail to meet your obligations. Both your license and surety bond will cost money, but this varies from state to state. You’ll also need to pay for Business Liability Insurance on an ongoing basis.

Every new business has start-up costs to consider from renting your premises and finding your inventory to outfitting your office with equipment and paying the wages of any employees. The rent you pay will usually be calculated by square feet and prices will vary depending on where you choose to locate the business. Don’t forget to budget for your marketing and advertising activities as these will be key in getting your business off the ground. Each vehicle you sell will also need dealer plates; the cost of this will vary from state to state.

Get Your Sales Tax Permit

You need to contact the Controller of Public Accounts in your state to get your sales tax permit. Each state will have its own process and schedule for collecting the tax on each vehicle you sell.

Get the Best Location

It’s likely that you’ll be leasing your premises rather than buying in the early stages. The premises you choose should be easily accessible and have adequate space to accommodate both the vehicles you’re selling and the vehicles of your customers. Visibility is key to increase the awareness of your business in the local area.

Recruit Staff

Depending on the size of your business, you’ll need staff to help you sell vehicles and to help with the general running of the business. Your salespeople should be friendly and outgoing with experience in selling either vehicles or other high-priced items. You should also consider hiring someone who can carry out vital maintenance on the vehicles, so they are ready for sale.

Build Your Inventory

A big step in setting up your business if finding vehicles to sell. This can be done by advertising in trade publications, online trade websites or local papers, placing signage outside your dealership that you’re looking to purchase vehicles, or you can proactively approach people who may wish to sell. Your family and friends may well have contacts or colleagues looking to sell a vehicle. You could also respond to private adverts or attend vehicle auctions where you can buy vehicles in good condition.

Of course, you don’t have to stick to local vehicles when building your inventory. You could bring in vehicles from all over the country, but you may need to consider vehicle transport services to ensure they arrive at your premises safely and without adding mileage. You can learn about car shipping in more detail on the Freedom Auto Transport website.

Devise a Marketing Strategy

Once your business is open, you’ll need to find some customers. You should have a website, be active on social media platforms and consider online advertising as well as print advertising in magazines and newspapers. If you don’t have experience in marketing, you may want to contact a specialist marketing firm which can help you build your brand. Eventually, you may be able to employ a dedicated marketing professional in your team. Here is a guide to start-up marketing to get you started.

Organize a Launch Celebration

A great way to kickstart your business in the local community is to organize an event to celebrate your opening. The attractive you can make the event the better so consider serving food or refreshments and some entertainment. It’s a great opportunity to not only invite local people and other businesses to do some networking and hand out literature, but also to invite the local press. A new business launching in the local area is always newsworthy, especially if you can make the event as eye-catching as possible.

Business Politics Practices – Lie with Impunity

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StrategyDriven Business Politics Practices Article | Business Politics Practices – Lie with Impunity | LyingLying is wrong. Business politicians master the art of manipulating and misrepresenting facts to elicited a desired response. They do this by making ambiguous assertions providing the necessary false impression with an accountability escape route.

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Easy Tips for Localized SEO in 2019

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StrategyDriven Online Marketing and Website Development Article|SEO|Easy Tips for Localized SEO in 2019Local SEO marketing is a digital marketing method for small and local businesses to build an online presence that’ll expose them to potential clients and customers. This is so that smaller and independent businesses can gain custom and not be overshadowed by enterprises.

Like any digital marketing method, you need to find a strategy that works with your business model and overall business goals. What’s more, the ways in which we search shift at an outstanding rate, so it is crucial that you keep on top of the latest local SEO trends.

Cover the basics

Firstly, you need to cover the basics. Otherwise, your whole campaign can falter. You need to cover the title, and meta description tags as these HTML elements will describe your content and help it show up in the SERPs. Basically, it is a preview of your content.

When writing your title and meta descriptions, do not think longer is better. You want to avoid having your title and meta descriptions being cut off, so be sure to put your keywords sooner rather than later. However, be sure to make your content unique so that you do not suffer from a low click-through rate. When it comes to the title and meta descriptions, each and every character counts.

Tip: You’re a local business, so do not forget to mention your location. After all, this is the whole point of local SEO. Need help with finding such keywords? Experts like Trevor Tynes can help.

Claim your ‘Google My Business’

Google My Business (GMB) is incredibly important for local businesses, so be sure to claim yours and fill out all the required fields the signing up process asks for. You may have to set up a page on the GMB platform, or if you are already there, claim it and make sure the information is a) correct but also b) optimized.

Remember that there is a verification process, so be ready for this. Google will send you a physical postcard with a PIN on it, which you will then have to key in.

When optimizing your Google My Business, do not forget to do the following:

  • Write a solid and SEO optimized description of your business
  • Update your business’s operating hours
  • Make sure your business is listed in the right category
  • Include a logo and/or a photo of your business so that people can recognize it in person
  • Provide further quality photos of your business such as products and services you provide

Collect reviews from your customers

Reviews are gold dust when it comes to building a reliable and concrete brand. You want to be trusted but also seem real. For instance, while a negative or mediocre review may seem bad, too many 5-star reviews will make your business seem fake and unreliable.
It is believed that 88% of people trust online reviews, so be sure to spur on your customers to leave them. You can, for instance, offer a prize for your employees so that they win something if they get the most good reviews, or have the customer be entered in a raffle.