Small businesses do a lot of things better than the competition. As an SME, for example, you’ll have tighter links with the local community, allowing you to strengthen brand loyalty. Also, having a limited budget means that you understand how and where to cut costs to maximize your funds.
On the flip side, you will struggle to perform some tasks to the same standard as everyone else. While there is nothing wrong with having weaknesses, it’s essential to turn them into strengths if you want to stay afloat. After all, your rivals will leave you in their dust if you don’t adapt and thrive.
First, you must figure out what the company’s weaknesses are as it will allow you to focus on the most important ones. Here are four common pitfalls that SMEs suffer regularly. It might come as a surprise how basic the following steps are.
Most posts will start by saying that you need to conduct a SWOT analysis. Working out your strengths, weaknesses, opportunities, and threats is a great place to start, but it doesn’t help you figure out what they are. With that in mind, it’s wise to ask other people for their opinions.
Employees will always be happy to help in this department because they are never satisfied! Bear that in mind when analyzing whether they are weak points or not as they could be little gripes that do not affect the business. Clients and customers are excellent research sources, too. All you need to do is ask them whether you can improve on the customer experience.
You should be open to constructive criticism. Some of the things you’ll hear will be out of the blue, and it’s easy to react poorly. Instead, write it down and move onto the next potential weakness. That way, you can review them in more detail later.
Thanks to the wonders of modern technology, it’s possible to test various elements of your business to check for weak spots. A performance assessment of your server and internet connection is the best place to begin because the company relies on the Web. Professional network solutions are often necessary as they ensure the business is never offline and website upload speeds are high. Plus, quality services come with an assessment included.
Next, it’s time to test which areas of the site are getting traction from browsers and which ones are lagging behind. A/B testing is a fantastic tool for companies that can narrow the weaknesses down to a handful of features. If you don’t fall into this category, you should opt for multivariate testing instead. MV tests analyze several elements of your site simultaneously, helping you to figure out what is useful.
You should always perform assessments as they encourage growth and improvement.
The first paragraph said you should ask customers for their opinions. Well, the good news is that you don’t have to – they’ll come to you if they think the standard is low. One in twenty-five shoppers will complain directly to you, whereas an additional 13% will tell up to five people about the experience. Thanks to the internet, you can find these complaints with ease.
Again, it’s about striking the perfect balance. Yes, some people like to complain, and they will do it regardless. However, there could be a couple of nuggets of information that will transform your processes and practices. The trick is to watch out for criticisms that pop-up more than once. If several complaints focus on the same point, the odds are high that they are right.
Responding to complaints and asking for feedback is a smart way to show you care and want to change.
Comparing yourself to anyone is risky because there could be differing variables. As a result, the conclusions you draw will be flawed. Although that is true, it’s never bad to evaluate your business against the rest of the market. By doing this, you’ll figure out which areas you excel at, and which ones need some work.
A good tip is to keep it general. Check their website and see whether it’s more navigable than yours, or gauge whether they go the extra mile for customers for the sake of their experience. Doing this should provide perspective and encourage you to up your game to compete with your rivals.
Do you understand your business’ weaknesses? Hopefully, this post will help you address the imbalance.