Fortunes are made during recessions – it’s the perfect time to pull ahead of competitors. Challenging times require that we raise the bar on expectations and that we celebrate the accomplishment of those expectations. Here are seven you need to implement NOW.
1) Be a Giver…NOT a Taker
Your relationship with current customers, prospective customers, and centers of influence should be based on giving. They should hear from you every 90 days – lest they forget you and acquaint themselves with your competition. Send informational mailings like a “Top 10 Tips for Preparing for the School Season” sheet. Including coupons from one of your retail customers are great ways to add value to the correspondence. A “taker” approach – sending “buy me,” four-color, glossy brochures – will create almost no response. Givers always get better results than takers.
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About the Author
Roxanne Emmerich’s Thank God It’s Monday!: How to Create a Workplace You and Your Customers Love is a New York Times, Wall Street Journal and #1 Amazon bestseller. Roxanne is renowned for her ability to transform “ho-hum” workplaces into dynamic, results-oriented, “bring-it-on” cultures in a day. Listen to the free 60-second audio with teammates each Monday to clean up the craziness in your workplace and focus on getting massive results. Sign up today at www.ThankGoditsMonday.com.