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Booklet Advertising: Is It Still Effective In 2021?

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StrategyDriven Marketing and Sales Article |Booklet Advertising|Booklet Advertising: Is It Still Effective In 2021? According to a study conducted by Bentley University in the United States, people value printable materials that can be touched. And why not?

After all, digital fatigue can take a toll on anyone’s life. All you would need to feel human again is the sense of touch. In doing so a booklet comes out ever powerful.

Still unsure how?

Let us explain.

You’ve probably read a booklet on more than one occasion without even realizing it. All those catalogs, pamphlets, or training manuals you witness in your daily life are a form of a booklet.

But if your marketing brains are getting ready to reject the traditional idea of integrating a booklet in your communications, then take a pause and rethink your decision.

Integrating this powerful tool can just be the best decision you take for your marketing this year.

This blog post demystifies all the core advantages that a booklet can bring to your organization in 2021.

Why booklet advertising is still an effective communication tool in 2021?

There are a variety of reasons why a booklet that apparently seems to be old school is still a powerful marketing tool. However, to realize the why, you would have to take a few steps back and understand what really is a typical booklet.

Understanding the typical characteristics will enable you to map the scope and power of this marketing tool. More so, it will help you to devise a strategy to design yours according to your unique market requirements.

What is a booklet?

A booklet is actually a little book. It comes in a variety of shapes and sizes with 8-40 pages and simple saddle-stitched binding.

Booklets are one of the most effective promotional tools that any company should have. Booklets allow you to provide your customers with eye-catching, relevant, and focused information while properly branding your organization and generating sales.

They are commonly used as brochures, catalogs, rag mags, newsletters, Bluray, and DVD inserts and can be utilized as little tale books, instructional manuals, and recipe books (DVD booklet). Annual reports, for example, are essentially special-purpose booklets.

A booklet is often made up of four or more sheets of letter-size paper folded in half. And the number of pages in a booklet is always divisible by four, for example, eight pages, twelve pages, sixteen pages, and so on. Of course, some of the pages can be left blank.

Benefits of booklet advertising

A booklet is a perfect choice to help grow the company’s business because the booklet states everything related to the company’s products through image assistance.

Here are the reasons why booklet advertising is still considered effective and valuable despite the rising popularity of digital marketing.

1. Immersive interaction

In the age of the internet, we’ve lost the pleasure of touching and interacting with a brand. The amount of data available on the internet is mind-boggling — enough to give anyone a migraine. A booklet, on the other hand, can be read, handed on to colleagues, or kept if it is of excellent quality.

The best part is it has the tactile experience that software products fail to provide.

Having a company’s booklet is much more than just looking up information on the internet. It not only shows that you are a valuable prospect, but it also fosters interaction and attention.

Rather than scouring the web for an individual article or page, you solely need to read the information and possibly store it in the draw. Plus, nothing beats the scent of freshly printed paper – or maybe it’s just us!

2. Simplified audience targeting

When you have your target audience’s exact contact information and address, an advertising booklet is guaranteed to reach them. You can certainly target your prospects online, but even those advertisements may go unnoticed or be disregarded.

You can, however, put your booklet through the door of those you think would become customers, and the potential is infinite.

Consider how many takeaway menus you receive each day, each detailing the restaurants in your area. The tangible marketing is far more memorable, as evidenced by the fact that many of us seek the menu when we don’t feel like cooking.

And as your advertising booklet is tangible, consumers are more likely to remember your brand when they need services related to your marketing.

3. Personalized communications

Booklets have plenty of room to discuss each service or product in a concentrated manner. It helps in the creation of an informative version of your branding by delivering:

  • Your business history to get loyalty
  • Introduction of new services and product
  • Explain existing services and products
  • Relay core ideas

If people find your booklet beneficial, they can forward it to others who might be interested. This helps in the expansion of your company’s reach.

Also, when it comes to digital advertising, there are length and character restrictions. A PPC ad, for example, is limited to 30-30-80 characters (2 headlines up to 30 characters, one description up to 80 characters). A single Facebook image ad can have a headline of up to 25 characters and a description of up to 125 characters, whereas an Instagram ad can have up to 2200 characters, two lines, and up to 30 hashtags.

On the other hand, a booklet allows you more room to discuss your organization, products, and services.

Therefore, choosing a booklet to advertise your product or service is highly effective as there is no length or character limitation.

4. Cost-efficient

Budget is, of course, at the top of everyone’s concern. Online advertising might cost thousands of dollars each month, but advertising booklets, on the other hand, are pretty affordable. And if printed well, it can last a long time.

One of the best aspects of publishing Booklets for advertising purposes is the cost, especially if you order in bulk. The larger your print run, the less you’ll have to pay.

Also, you have a lot of control over the price of your Booklet order. You may easily change the pricing by deciding what you can afford – for example, the number of pages in your booklet, the paper type you want to use, and the product finishes you desire. Customization gives you the ability to make better pricing decisions for your organization.

You can even deliver the booklets by hand or take advantage of bulk postage rates offered by most mailing firms to ensure that your campaign reaches your target audience.

5. Improves Return On Investment (ROI)

Online advertisements do not last long and vanish in a flash. Booklets, on the other hand, being a physical representation of the advertisement, not only stress it but stay for longer. They don’t quickly fade away unless they’re discarded.

6. Improves and retains traffic

Booklets are helpful in capturing the attention of potential clients, especially for small and emerging organizations with limited resources. A booklet designed with the latest graphic design trends is a unique method to catch people’s attention.

An online advertisement is only visible for a few seconds; hence it lacks attention. On the other hand, booklets tend to last longer since clients take them home and keep them for longer.

Booklet advertising is all about the company’s product and service offerings to the customers and enticing them to a visit. It becomes super attractive because it contains little text and a lot of images.

Furthermore, booklets are significantly more effective than digital advertising because they demand the buyers’ whole attention. They encourage the reader to sit and sift through the pages, looking at your products, which is far more effective than simply scrolling through a paid internet advertisement on their smartphone.

If discount coupons or response forms are included, the booklets become even more appealing to potential customers.

7. Improved versatility

Booklets are one of the most versatile tools for informing people about your products or services.

Booklets with product information are frequently displayed at the front of the store or in the waiting area of retail stores and offices with a lot of customer traffic. For example, customers can review booklets on each category of the financial product while waiting in the lobby of banks.

Booklets are also taken to trade exhibitions and presentations by marketers to hand out to potential clients or business partners.

8. Increased business authority

Investing in a proper booklet will establish trust and demonstrate that you value your customers. Furthermore, you can increase your clients’ confidence in your business by including your objectives and goals.

Booklet designs that are professional and eye-catching, along with high-quality printing, lend credibility, authenticity, and respect to a company.

Booklets are so crucial for business promotion, therefore don’t compromise on the printing and design quality. It is worthwhile to invest in good design. A poorly printed booklet can destroy your company’s credibility and value.

A booklet also boosts your company’s authority by demonstrating to customers that you’re a serious organization with regular and reliable business procedures.

9. Effective promotion

Booklets can contain tear-off offers or discounts, making them an effective advertising tool. They can be used for effective promotion, create a time-sensitive offer, or other promotional campaigns. The best part?

It makes the measurement of the efficacy of your campaigns so much easier than the complex digital landscape.

Final thoughts

By looking at the effectiveness of booklet advertising, there remains no reason why you should not try using a booklet as a marketing strategy.

You must have a booklet as a crucial component of your sales funnel to provide more detailed information about what you’re selling or how you’re educating people.

Whether you’re using a booklet for technical specifications, a workplace manual, a product magazine, or something else entirely, you’ll want to make the most of every page to get the most bang for your buck.

To make the most of the booklet, make sure your booklet catches the reader’s attention, entertains them, piques their interest in the offered product or service, and finally prompts them to take a specific action.

It is necessary to have a descriptive and appealing brochure that will stay in people’s minds.

Let us know in the Comments section below what are your thoughts on booklet advertising.

About the Author

StrategyDriven Expert Contributor|Atreyee ChowdhuryAtreyee Chowdhury works full-time as an Instructional Designer and is passionate about writing. She has helped many small and medium-scale businesses achieve their content marketing goals with her carefully crafted and compelling content. She lives in Bangalore, India with her husband and parents. She loves to read, experiment with different cuisines, travel, and explore the latest content marketing and L&D trends in her free time. You can reach her on Linkedin or write to her at [email protected] for any content writing/marketing requirements.

How To Integrate Your Offline And Online Marketing Efforts

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StrategyDriven Online Marketing and Website Development Article, How To Integrate Your Offline And Online Marketing Efforts

When it comes to marketing today, there are many different options available to you. However, most techniques tend to fall into one of two categories; either online or offline marketing. A healthy balance of both approaches is often the remedy to success, depending on the nature of your business. However, you can supercharge your efforts if you manage to integrate both campaigns, ensuring they work together to help one and other. With that in mind, let’s take a look at some of the different ways you can integrate your online and offline marketing efforts.

Create QR codes to print onto your leaflets – There is only one place to begin, and this is with making a QR code and printing this onto your leaflets, brooches, and so on. You can make QR code designs with ease. By doing this, people will be able to scan the code on their phone and it will direct them to your app or website. They do not have to go through the hassle of typing in a URL or browsing through the app store. It makes it as easy and convenient as possible for people.

Advertise online competitions via print methods – Another option to consider is sending out flyers about competitions that you have running. Users should have to enter these competitions online, meaning that there is a clear connection between your online and offline marketing efforts.

Add an online call to action to your offline promotions – If you are establishing an offline promotion, why not get customers to take the action online? For example, you may send out postcards about a promotion that you have running, and you may want the person to sign-up to your online newsletter in order to gain entry. This is a great way of integrating your online and offline marketing methods.

Get your online customers to contribute to your offline efforts – Ask your online customers if they would be willing to contribute to your offline marketing efforts. For example, if someone has left a great review about your company, ask if they would mind this information being printed in your next brochure. This can act as social proof, proving that your products and/or services are more than worth the money.

Use your online data to support your offline marketing efforts – The final step when it comes to integrating your marketing efforts is to fuel your offline campaign by using data that you have collected online. One of the great things about digital marketing is that it enables you to capture a wealth of different data sets with ease. You can use this information to power your offline campaigns so that you’re getting great success.

As you can see, there are a number of different steps you can take to integrate your online and offline marketing efforts. If you follow the tips and advice that has been provided above, you can give yourself the best chance of making sure that your marketing campaign is effective and delivers the results that you hope for.

Quirky Ideas For Small Business Marketing

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StrategyDriven Online Marketing and Website Development Article |Small Business Marketing|Quirky Ideas For Small Business MarketingBusiness marketing can’t be avoided, and often entrepreneurs will stick to the same tried and trusted methods to get the results they require. There’s nothing wrong with that at all, but on occasion it’s a good idea to think a little out of the box and try some different strategies to open your business to (hopefully) a whole new customer base.

Quirky ideas for small business marketing are entirely possible with a little know-how.

Take your marketing out and about

Getting out and about and thinking very laterally about your marketing opportunities can offer some amazingly creative ideas.

It’s old school, but there’s something very charming about making flyers, posters or art and taking them to local shops, cafes and restaurants to help your cause. Get out onto the streets and pound the pavements with an old fashioned sandwich board advertising your business services. It’s a talking point and provides potential customers with an opportunity to connect with you.

Create quirky freebies to give away

It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.

Why not invest in a personalised custom magic 8 ball set and have them made up to send out as an original way to advertise and market your business? An idea like this, or something similar can provide a neat talking point and get potential customers interested in what else you might have to offer.

Consider contests and competitions

Use your website and social media to run contests and competitions that will promote your business. Make sure they’re shareable on social media with ‘share’ buttons from your website to help get better outreach for them.

Create highly unique and relevant hashtags too, so that you can find out who is sharing and discussing what you have to offer and ways in which you can improve your outreach.

Go back to the future

Look into your crystal ball and try to predict what the future holds for your particular industry and use this as a way of promoting your company as always being one step ahead. Remember, that if you’re going to do this, you’ve got to be able to back up any statements you make with the right data and you can’t just pluck figures and statistics out of thin air.

Look at unusual trends or statistics on a subject matter that relates to your business or industry and turn these into a quirky infographic, animation or video to share on your site and via social media. People (generally) love short, easy to digest lists of stats and interesting figures.

Finally, and most definitely not for the faint hearted is to stir up a little controversy. Now, this doesn’t mean being upsetting, argumentative or offensive in any way. Rather it means looking to the industry you’re in, seeing what news stories or negative press surround it and addressing it in a meaningful way that provides genuine, thoughtful answers people can consider for themselves. It can show your customers you’re not afraid to tackle big issues and that you’re honest and upfront, too.

Traditional vs Digital Marketing: Why You Don’t Have to Choose

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StrategyDriven Online Marketing and Website Development Article |traditional vs digital marketing|Traditional vs Digital Marketing: Why You Don't Have to ChooseTraditional vs digital marketing, which is better? Neither is. The fact is, you should be using both.

Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies.

How is this accomplished? Find out below.

The following guide will explain the relationship between these two different marketing strategies. It also offers practical tips and examples of how to make these two beasts cooperate for greater success than you’ve ever seen!
Read on to learn all about it.

Printed Links

Lesson 1: stop thinking “links” are just for digital content. They’re not.

All of your printed ads should always “link” your audience to your digital campaigns in some way. We’ll explain with a few practical examples below.

Print With QR Codes

With QR technology, your magazine ads and advertising signs within public reach can literally link to a digital advertising platform. You can and probably should include a QR code on every printed ad your audience can aim a phone at.

What should these codes do? More important is what they can do. They can fulfill any digital CTA you can imagine.
“Scan here to join!” “Order here to get yours in 3 days!” “Download the app and get 10% off your next visit!”

Besides, why wouldn’t you do this? People love to scan codes for digital goodies. According to recent statistics, 11 million US households will scan a QR code this year.

Geotarget Your Digital Campaigns Through Print

One of the best applications of this technology is the ability to geotarget your digital campaigns via your printed ads. Simply have billboards and sign ads in a specific location point traffic to one of your digital ad campaigns.

This way, you can have your digital campaign reach the geographically-specific audience you want to target. Or, at least, it significantly increases your chances beyond locally-targeted online ads alone.

Furthermore, you can combine digital geotargeting with your billboards for a marketing double-whammy. That is, set your geotargeted digital ads to display on mobile devices in the same vicinity as your billboard to make sure you don’t miss anyone.

Alternative Digital Invites in Print

With or without QR codes, you can use your print ads to get the word out about your SMS marketing club. As an alternative to a QR invitation, simply print a text code. Example: “Text YES to 0403 for more information/to receive exclusive discounts/to hear the latest updates.”

You can also refer your print ad audience to your web address or YouTube channel. Or post a hashtag phrase at the bottom of your poster to link it to your social media marketing strategies.

From Your Website to Their Door

Now, let’s try linking in the opposite direction. Direct mail marketing gives you a better chance of marketing success with your website traffic. Specifically, it gives them one more option of how to receive your marketing messages.

Next to your website’s email newsletter signup, include an invitation for your printed newsletter. You can also offer catalogs, weekly sales ads, coupon books, or magazines with exciting content related to your brand and niche. You may even want to partner up with one or more other companies on a mutually beneficial publication.

Traditional vs Digital Marketing: It’s Not a Choice

“Traditional vs digital marketing” is a marketing myth. It’s an agreement, not a competition.

Stop choosing one or the other. Choose both. To truly excel at marketing, keep this guide and follow these tips.
If you found this guide helpful, click below to share on social media.