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4 Innovative Ways to Pitch for New Clients

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StrategyDriven Managing Your Business Article |Pitch for New Clients|4 Innovative Ways to Pitch for New ClientsOne of the biggest challenges that businesses can face is securing new clients. It can be a long, labour-intensive and costly process, and even with all of that effort, you can still come up short. The key is to find a way to not only appeal and grab the attention of these potential new clients but to set yourself apart from the competition.

You want clients and customers to believe they are getting something unique from your company, something they can’t find elsewhere, and therefore your company is truly the only option for them.

With that in mind, here are four innovative ways you can pitch to new clients.

Use a Sleek High-Tech Presentation

The first thing to consider is the presentation tools and media you use. This will speak volumes about your company, so you want to put forth a presentation that is sleek, high-tech, professional, and is right on brand. This is the perfect time to hire a professional presentation design agency to ensure you hit all the right notes.

Take for example Buffalo 7, presentation designers, animators and storytellers that excel in communicating messages. Buffalo 7 is a PowerPoint company that can effectively identify what your key messages are and then craft them into an engaging story that will appeal to your audience. Having worked with companies such as HSBC, Toyota and Facebook, they have the necessary experience to back them and help ensure your presentation over-delivers.

Focus on the Unique Factors of Your Company and Products

It’s also important you put a lot of focus and emphasis on what makes your company unique, what makes it stand out from the competition. Clients need to feel compelled to contact your company over any other. Unique hooks could be anything from the technology behind the product to the pricing, the variety of inventory, or even your manufacturing guarantee/warranty. There are plenty of ways you can find that hook.

Try Hosting an Industry Gathering or Acting as a Guest Speaker

Another innovative idea is to skip the traditional pitch and instead host your own industry gathering or act as a guest speaker at an industry event. In both of these scenarios, you can position yourself and your company as an expert in the field while providing useful insight, market trends, and information that will capture the attention of the audience.

Don’t Be Afraid to Offer a Free Trial

Then there is the route of free trials. This can be a great way to obtain new clients, especially if these free trials generate positive testimonials and reviews that you can post. That free trial may be all that’s required to push that potential customer over the edge and finally give your business a try. You can also offer a discount or promotion if they decide to sign up or make a purchase after that free trial is finished.

Expand Your Customer Database

By using these tips and staying consistent in your efforts, you’ll find that you are gradually able to expand your customer database and even start reaching segments of the market that you had thought would be impossible to hook.

3 Simplicity Principles That Can Help Your Business

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StrategyDriven Entrepreneurship Article |Simplicity principles|3 Simplicity Principles That Can Help Your BusinessThere are all sorts of different things that go into making a business successful – with many of these variables being highly industry specific and nuanced, and many of them having to do with fairly common-sense things such as consistency, the ability to work hard, and so on.

One of the principles which is most consistently promoted by successful business owners, however, is the need to emphasise a degree of simplicity. In the words of Warren Buffett, “the difference between really successful people and everyone else is that really successful people say no to almost everything.”

The simpler you can keep things, the more you’ll be able to focus your limited time, energy, and resources on the most essential tasks at any given moment.

So, here are a few simplicity principles that can help your business.

Be willing to absorb costs in exchange for enhanced efficiency, reduced micromanaging, and more available time and awareness

Many entrepreneurs naturally fall into the trap of trying to do just about everything in-house, at least initially, as a cost-saving and bootstrapping strategy.

The bottom line, though, is that it’s often a much better idea to be willing to absorb certain costs upfront in exchange for enhanced efficiency, reduced micromanaging, and more available time and awareness. In other words, it’s worth paying for simplicity.

Something as simple as using the services of a professional Machine Tool Repair Company, or outsourcing your businesses computing solutions, can mean that you not only get higher quality work done on those dimensions of your business, but that you also have more resources freed up for working on your USPs.

If the project you’re working on doesn’t motivate you, there’s a good chance you should drop it

It’s a simple truism of life, and business, that we will all sometimes have to grind through on tasks that we don’t much enjoy, and that we would rather not have to deal with.

Chores are unavoidable – but if you notice that there is a major project or initiative you’re working on in your business that simply doesn’t motivate you, there’s a good chance that the best approach for you might actually be to drop that project or initiative upfront, and focus your energies on something that does motivate you.

In business, you need to be able to create products and services that will inspire your prospective customers and clients and fill them with enthusiasm. If what you’re working on doesn’t even fill you with enthusiasm, that doesn’t bode well.

Focus on doing a few things well, rather than doing everything decently

In business, there is always the temptation to try and do more, and more, and more – across a broader range of dimensions – in order to try and “cover all the bases” and appeal to as many prospective customers as possible.

Ultimately, though, trying to do too much simply leads to chaos, excessive complexity, squandered resources, and a good deal of stress. It also tends to lead to you becoming a “jack of all trades and master of none.”

Instead, focus on doing a few things well, rather than doing everything to a decent – or mediocre – standard.

Identify your USPs, filter out as much of the rest as possible, and work consistently.

Ten steps to effective marketing

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StrategyDriven Marketing and Sales Article | Effective Marketing |Ten steps to effective marketingTraditional marketing is all about marketing materials which are usually the things and objects which promote your message or your brand to your target audience. Although the contemporary marketing is all about Instagram and Facebook marketing. However, we cannot stress enough on the importance of the brochures, flyers, business logos and banners, which have become digital in this highly digitalized world. The marketing materials have the power of making or breaking a brand; this is the reason why companies invest a significant amount of their money in making high-quality marketing materials.

Therefore custom marketing materials are utilized by various businesses and organizations to deliver their brand message to their customers along with improving their brand image. They not only provide you with various options for improving brand image but also provide options for growing and expanding your businesses through various cost-effective ways through printing and advertising services.

There are various innovative and creative ways, which have been developed in the current era of online and digital marketing. Some of the most utilized ones are as follows;

1.Giving high-value purchase options

Customers of today have become smarter and more knowledgeable because of hundreds of options available in the market. As they have a plethora of options, they prefer their value of money; therefore, they try to find options where they can get high-value products at affordable prices. There are various brands which provide discount coupons or sale option for their customers in order to attract their customer’s attraction towards their products and business. A lot of brands provide 50-70% sale options on their products as well as provide buy-one-get-one offers to allure their customers so that they can get their value of money through every purchase, and the businesses can increase their profits through increased sales because of these discount offers and promotional campaigns.

2. PR and Collaboration through influencers

There is no strategy that has been as effective as the endorsements or relativity of a brand to the customers in a more subtle and simplistic way. Various brands utilize these strategies to promote their brands through various influencers and digital content creators, such as bloggers and other public celebrities, through which people can relate in a better way. This is the reason why most of the larger companies and existing big brands are approaching influencers and bloggers to review their products or services and successfully spread their brand message to their thousands of followers.

3. The magic of printing materials

The printing materials are understood as the most effective ways of marketing and advertising your business, or to recreate your new message. There are endless options through printing marketing materials which are available such as attractive poster printing designs to corporate flyers, business cards, banners, postcards, note pads, and custom posters, etc. they have the significant impact on growing sales and marketing for your business along with giving a professional look to your business through marketing solutions.

4. Recognizing the power of USP

The current wave of marketing is all about identifying and recognizing the unique selling proposition (USP) of your brand. The USP is the distinct and unique reason through which a company markets its innovative product in a wide competitive world of marketing. The USP provides essential knowledge about the exceptional and unique services which will be available with your product. The USP can be developed by recognizing the essential traits of your products or services and understanding the unique properties that your brand has to provide to your customers.

5. The Value of Promotional events

There are hundreds of brands nowadays which are utilizing various innovative and creative ways to promote their products for which they utilize a number of options. The current era is all about promoting your brands in the most effective manner. Keeping in view, the significance of increased exposure of products, various companies, and bigger brands introduce significant promotional events for the promotions of their new products or for recreating promotion of their existing products. These promotional events have the power of boosting the customer exposure and advertisement of your product to larger masses and to achieve large viewership.

6. Providing a high customer experience

Marketing has become crucial these days because of the current wave of advertising which emphasizes overbuilding brand loyalty and customer satisfaction, which focuses on providing a high-quality experience to the customer with every purchase they make. Various bigger and international brands strive to provide their customers with such experience through using various customer marketing materials for their advertising campaigns.

7. Things that are printed with the company brand or logo

There are several t-shirts, logos, key-chains or daily useable things that are printed with the company brand or logo and provided to their customers to have long term value and loyalty with the brand. These techniques are significant for building your brand image and an increase in customer satisfaction.

8. Custom-made and tailored materials

The marketing materials are utilized as modern-day sales representatives communicate your brand message effectively to the customers. Therefore they are understood as conversion materials that have the power of conversion of your customers into loyal customers and making their relation to the brand.

9. Information required to reach customers

While creating flyers, postcards, and menus, the information which is required by the customers to reach your brand is essential for the conversion of your customer. This is the reason why custom made and tailored products are famous nowadays, which include customer information and their names on the product, which are also an effective way to make relativity with the customers.

10. Digital marketing options

There are a number of marketing options in the current era because of digital marketing. Although there is still a lot of significance of billboards, television and print marketing, however through improved digital marketing options, there are a variety of ways through which the brands can improve their sales in a more cost-effective way. Google Ads, Facebook and Instagram marketing is the most popular form of marketing nowadays. These channels are utilized by various companies in order to attract their customers.

Conclusion

Therefore it can be concluded that the custom marketing materials have the amazing power of building a significant brand image and improving the image of your existing brands. This is the reason why companies invest a significant amount of their money in making high-quality marketing materials along with approaching various innovative and creative ways to market and advertise their products to their valuable customers. Custom marketing materials, such as flyers, postcards, banners, and logos have a significant impact on growing sales and marketing for your business along with giving a professional look to your business through communicating your brand image to your customers.

Revealed: The Secrets To Successful Products

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StrategyDriven Entrepreneurship Article |Product Marketing|Revealed: The Secrets To Successful ProductsWhat makes a product successful? Well, the bottom line is that products that sell lots of units are bound to be successful. But how do you ensure that this happens in your business? If you want to grow your company, then you need to keep increasing sales and reeling in new customers. All of this relates back to the products themselves.

If you’re in the middle of starting a company – or releasing a new product – then you’re in luck. Today, you will see the secrets to successful products. Below, there are a few key points that must be paid attention to:

Attention To Detail

The best products have received exceptional attention to detail. This means that you take extra care to ensure that all of the tiniest aspects of the product are perfect. If you’re making clothes, then you use attention to detail to make sure that even the clothing labels are up to scratch and gorgeous. If you’re making a car, then you ensure that the small trims on the inside are all made to the highest standards. You’ll find that by doing this, all the little things start to add up. A product that’s had no attention to detail put into it will ultimately fail as people start to recognize the flaws.

Unique Selling Points

What makes your product better than similar ones out there? How can you guarantee that people will pick you over a more established business? It all boils down to your unique selling point. With a USP, you provide customers with a specific reason (or two) to pick your products. The way you do this is by researching your rivals. Look at the existing products in the same category as yours, then think about what’s missing. Develop your product to tackle this missing thing and give customers something new. If no-one else offers what you do, then you’re bound to find a lot of customers calling.

Exceptional Marketing

Yep, the secret to successful products is excellent marketing campaigns. Think about some of the businesses out there that release new products all the time. Companies like Samsung and Apple will make new smartphones every year. Most of the time, there’s hardly any difference between the new models and the old ones. So, why do they sell so successfully? It all comes down to how the products are marketed before and during release. They create hype around the products, releasing teasers here and there. Then, they do a big reveal, detailing all the main points.

By the time the products are released, everyone’s keen to have them because they feel like they absolutely need this new phone over their old one. Sometimes, a killer marketing campaign can take an average product to a phenomenal one.

Those of you that are developing products should pay close attention to these three things. Think of them as a mini checklist. Tick each one off, and you’ve got yourself a successful product. Now, go ahead and make lots of sales!

How To Be A Flamingo Among The Pigeons: Standing Out From The Crowd

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StrategyDriven Professional Development Article |Beat the competition|How To Be A Flamingo Among The Pigeons: Standing Out From The CrowdThere is competition within every industry. Whether you’re trying to hang on to existing clients, or you’re on a mission to entice new customers, you’ll face competitors. The key to outperforming other businesses or individuals lies in offering something different and standing out from the crowd for all the right reasons. If you’re keen to be a metaphorical flamingo in a flock of pigeons, here are some top tips to take on board.

Research your target market

The most important step to take when it comes to trying to beat the competition to attract new customers and keep hold of loyal clients is to research your target market. Gather as much information as possible and gain an insight into who your ideal buyer is, what they’re looking for and what kinds of services, features, promotions, and perks impress them. Use feedback from previous customers and get to know new clients.

Work on your USP

If somebody asked you the question, ‘What’s different about your company?’ what would your answer be? Often, customers are faced with a decision when it comes to choosing where to shop or which business to go for. You need to make sure that you have a response to this question, and that your answer is going to appeal to your target buyer. Work on a USP that is going to impress new customers and encourage existing clients to stick with you. If you’re confident about your USP, take every opportunity to promote it and show it off.

Make meetings memorable

If you’re looking to try and impress buyers or you’re keen to create new contacts within the world of business, try and make meetings memorable. If you’re pitching to a panel, for example, bear in mind that the individuals you’re talking to may have seen several other products that day and listened to multiple pitches. Look for unique meeting rooms for rent to set the right tone and create a buzz around your presentation, rehearse in advance to make sure your pitch is slick and seamless, and inject personality and enthusiasm. Do something different to show your products or services off, and try and get the panel involved. Interactive displays work really well, and it’s beneficial to maintain eye contact and keep the conversation flowing throughout the meeting.

Put your customer first

Customers like to feel like VIPs, and there are multiple ways in which you can use customer service to separate you from the masses. Personalize the customer experience, go the extra mile to impress your clients, and encourage them to stay with you after an initial order or purchase. Keep in touch with your customers via emails and social media, incentivize repeat business, and add personal touches at every opportunity. Personalized email subjects, for example, have a higher click-through rate. Invite people to leave feedback and listen to ideas and comments.

In business, it’s vital to be able to stand out in the crowd. If you’ve got a host of companies trying to lure in a customer you want to make your own, you need to be able to promote your brand and catch that client’s eye. Offer something different, create memorable, enjoyable experiences, and show that customer that you’ll always put them first.