Most think of risk management as an insurance policy, the price paid to help prevent potentially negative outcomes. Such a view leads to the conclusion that risk management is a business expense with a highly subjective value proposition. Risk management, however, offers companies a great deal of value and StrategyDriven would suggest the insurance view is far too narrow. Instead, effective risk management enables a business to accelerate its operations and market entry, to become more aggressive, an approach that in today’s fast paced marketplace environment is immeasurably valuable.
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