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How to Make Your Tech Startup Attractive to Venture Capital Investors

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StrategyDriven Starting Your Business Article | How to Make Your Tech Startup Attractive to Venture Capital Investors

Venture capitalists and tech startups are often inseparable. Venture capital investors provide tech startups with financing to facilitate their growth. Below is a list of proven ways to raise venture capital for your tech startup.

Sell Your Idea

Tech companies produce unique services and products, but it’s not always easy to assess the impact they may have on the world. It would help if you pitched your idea well to capture the attention of venture capital investors. Ensure you develop a plan to have venture capitalists on board to facilitate the growth of your tech startup. Brad Kern says you should explain what you’re offering and why your idea is ground-breaking to improve the chances of securing venture capital. If you aren’t a salesperson, ensure you hire an expert who understands your products and can describe the product’s unique qualities.

Show That Your Tech Startup Is a Money Spinner

The primary goal of a venture capitalist is to invest in businesses that promise an excellent return on investment. Most venture capital investors finance a venture for four to six years. When the grace period expires, most venture capitalists want to leave with extra cash than the one they invested. It’s a considerable risk, so most of them do due diligence on your business before releasing the funding. Ensure you prepare thoroughly by crafting an effective business plan before approaching venture capital investors.

To secure venture capital for your tech startup, you must develop a long-term business plan and reveal it to potential investors. Develop financial predictions, updated accounts, and a comprehensive business model showing how your tech business will grow within a few years. Venture capital investors will assess how you intend to secure your intellectual property rights for the hardware or software you intend to produce.


Reveal That You Are Aware of Your Competition

Whether developing recyclable electric car batteries or boosting the autonomous vehicle market, there are other startups that always solve the same problem in this industry. Ensure you’re upfront regarding your competition to have the upper hand. You must show why you think you should be the first to exist comfortably or the first to market the products to ensure they remain competitive in the market.

Demonstrate the Strength of Your Team

Your service or products may be excellent, but you must show that you have a solid management team that will drive your tech startup to become a market leader. Employ effective and clever marketing techniques to position your products above competitors. Venture capital investors will assess whether you have a winning team knowledgeable on multiple ways to network and create value for your products. Venture capitalists will likely participate in your board of management meetings, and some want control over your startup operations. They will want to work with a solid team that is promising before they invest their money. If you seem too controlling, you may put venture capital investors off.

Identify Venture Capitalists

Review the websites of venture capital firms to establish whether your tech industry will attract prospective investors. Assess the investment criteria and areas of focus of potential investors. Some VC firms have mandates barring them from funding industries outside the target industry. Ensure you seek venture capitalists who have interests in your field.

Venture capital investors tend to invest their money in tech businesses. Follow the listed tips to improve your chances of securing venture capital investors.

Easy Ways To Raise Capital For Your New Venture

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StrategyDriven Managing Your Finances Article |Raise Capital|Easy Ways To Raise Capital For Your New VentureAlmost three-quarters of new businesses and startups need a helping hand to get up and running, so if you are trying to figure out how to raise some much-needed capital, you are far from alone.

Sadly, money does not grow on trees – life and business would be so much easier if it did – but there are some ways to get the capital that you need to start up your new business venture without having to sell your soul. Let us take a look at some of them.

Launch a crowdfunding campaign

Crowdfunding is becoming an increasingly popular way of raising money, and that is because there are so many success stories with it. It is a case of having the right business idea and the right pitch – get those right and you will have hoards of people wanting to help you out financially.

Using a crowdfunding agency gives you the chance to connect to people with like-minded interests and knowledge that you may not otherwise be in touch with. It also allows you to get an idea of the level of interest in your product or service and what resonates with people who may be your target audience. It also gives you an opportunity to practise your pitch and your marketing campaign and tweak it for the future. Most importantly, it helps you raise the capital for your new venture.

Find an angel investor

The general definition of an angel investor is an accredited business person or individual with a net worth of more than $1 million, or an annual income exceeding $200,000. In most cases, they work alone, but at times will work alongside other angel investors to build up a fund.

An angel investor works by providing capital for the business start-up in return for convertible debt or ownership equity – imagine along the lines of Dragon Den. These are usually used when a traditional investor will not take the risk.

Ask family and friends

Many people turn to family and trusted friends when they are trying to raise the money to launch a new business venture. According to the Global Entrepreneurship Monitor, 5% of US adults have invested in a company started by someone they know. It is a tricky one though because it relies on a huge amount of trust and faith. You need to treat it like any other formal business transaction – draw up legal contracts with clear rules on how the money should be paid back, the time frame and what will happen in the case of late or missed payments. Be aware that it a risky way of getting capital, as if things do not work out as you hoped and you find yourself unable to pay the money back, it can irreparably damage your relationship.

Raising money to start your new business venture does not have to involve countless trips to that bank and meetings. It can be much more straightforward than that. The key is to have a solid business idea and a business plan to go with it.