Job roles within video production

StrategyDriven Talent Management Article |Video Production|Job roles within video productionOver recent years within the United Kingdom, video production has become an effective way for brands to market themselves and tell their brand story. A lot of work and effort goes into producing a video for a business; therefore, it requires a team of talented people. If you are interested in starting a career in video production, or just want to learn more about what goes into creating a video for a business, then here is a list of job roles that are available within video production.


One of the main roles within video production is that of a director. Directors are typically involved in all stages of creating a video. Video production companies, for example this company who work in video production Cardiff based, play an integral role in boosting sales for a business. Therefore, having a good director is vital for the videos and business’ success. Directors oversee and manage all aspects of the video production from start to finish. It is the director’s job to set the scene for the video production, and essentially direct all crew members on how to create an effective video.


A producer is another vital job role within video production and is necessary for making effective marketing videos. Producers ensure that a schedule is followed, secures funds for the production and manages the entire cast and crew of the video production. Depending on the size and scale of the production there could be a number of producers working on a project at a time. Producers also usually stay involved throughout the whole video production development and would have the most contact with the business client.

Camera operator

Camera operators, also known as videographers, are the people who are in charge of operating all the cameras and equipment on the production set. Along with the help of a lighting, sound and technical team, camera operators have the role of capturing the footage that will be used in creating a video production for a business. People who work in this role typically have a good eye for things and great attention to detail. Camera operators can create a scene or clip of footage based off what they have been told by the producer and the director. Essentially, they have the role of bringing a client’s vision to life.

Lighting operator

Lighting operators work closely with the camera operates, helping them to create effective videos for a client. Lighting operators must make sure that a set is well lit by coordinating all of the lights on set. Good lighting is essential for achieving the look envisioned by the client and producer. It is also extremely important if the video production company is creating a video that markets a certain product. Lighting operators must make sure that the product that they are trying to market is clearly seen in the video, that way it will catch people’s attention.

Voice over talent

When creating videos for a business client it is quite common for videos to include voice overs. This involves someone speaking over a series of clips, typically about the brand or the product or services that they offer. This narration is usually recorded off camera, and the person doing the voice over will often read from a script that that been written by the client. Voice over is considered to be one of the most important steps in video production marketing as they play a huge role in building a connection with the audience. Businesses typically use someone who is relevant to their audience, making the video seem more personal, therefore building a strong connection.

Video editor

Without a video editor, a video would not exist. Video editors have the task of taking all the clips that were previously filmed by the camera operators and compiling them together into one video. They will also take the voice over audio that has previously been recorded and edit that over the video. Video editors usually spend a lot of time cutting out unnecessary clips and condensing all the clips into a shorter video suitable for the clients. They will also use a variety of sound effects, graphics and special effects while editing the video, in order to enhance the clips. Along with the camera operators, video editors play a huge role in bringing a client’s vision to life. Poorly edited videos do not usually market well, therefore they must make sure that their editing is seamless.

From reading this list hopefully you will now be aware of some of the amazing jobs that video production has to offer. Whether you have just graduated from university or are looking for a new and exciting career change, you’ll be sure to find a great job in video production Cardiff or UK based.

How to Use Video as Business Training Materials

StrategyDriven Managing Your People Article |Video Training|How to Use Video as Business Training MaterialsUsing videos as part of your training resources is a no brainer in this day and age.

Videos can be a great way to increase the retention of information by trainees; in some cases, up to 90% of the information compared to written text alone.

It’s not just enough to film a PowerPoint, though; video content needs to be interesting and enticing to keep your employees on task.

Stick to One Topic

Just as your marketing team will tell you that every piece of content needs one, and only one, call to action, so too does your training video.

It’s better for everyone if your training videos are shorter and designed to tackle one aspect of the role rather than an epic feature-length video that covers everything.

As a business, you’ll want to make your training videos available to your employees to come back to if they’re going to, they are much more likely to do that I the videos are in short and easy to digest chunks rather than hours long and a little on the dull side.

Decide How You’ll Approach It

How you’ll approach your training materials and training videos is very much dependent on your company culture, but it’s important to remember that people learn better if they are entertained rather than just lectured at.

Very few lecturers and trainers can be charismatic and interesting while delivering a talk, but even the most uninteresting of topics can be made better when you spend some time considering how you’d like to present the material.

Don’t Be Afraid to Be Bold

Speaking of how you’d like to produce the material, there’s no reason why you can’t be bold with your training videos!

Include some epic b-roll, a few cinematic effects, and maybe even some sound effects to get the party rolling.

Most training videos will be internal, so as much as they need to be on-brand, you can afford to be a little looser with your brand than you would be in public.

Script and Storyboard Your Training Videos

Once you’ve got everything planned out, you’ll need to script and storyboard your ideas.

It’s a good idea to get them down on paper and make them official before you start, as this will be the key to keeping everyone on-task and keep the momentum up when you’re putting together your training videos.

One of the biggest bonuses of scripting and storyboarding is that you can plan exactly what to say and ensure that no important information is left out!

Stay Away from PowerPoint!

If you’ve ever seen the video ‘How to Avoid Death by PowerPoint‘ Ted Talk by David JP Phillips, you’ll know exactly what is meant by staying away from PowerPoint.

In this pandemic-hit era, many of us are used to webinars over Zoom and, although they are useful in these challenging times, it doesn’t mean they are exciting or interesting.

Ditch the PowerPoints and focus on the story of your training videos!

How an Enterprises Video Content System Helps Your Business

StrategyDriven Online Marketing and Website Development Article |Video Content|How an Enterprises Video Content System Helps Your BusinessVideo content became the most popular way of conveying a message on the internet. Users in the US watch over 180 million hours of video content every day, making it the perfect method of spreading the word about your business.

Videos have the power to help transform some areas of your business and help you communicate with customers through content to improve sales, solve problems, and build trust. Keep reading, and we’ll explain how an enterprise video platform can help you grow your business.

What Exactly Is an Enterprise Video Content System?

When put in simple terms, an enterprise video content system is a centralized management system that allows you to manage and deliver online video content. While it might seem simple, it’s a complicated and handy tool for growing a business.

For example, such a system allows you to access files stored across multiple platforms such as Dropbox, Box, Google Drive, and so on. It takes away all traditional restrictions such as file size and type of video and allows you to quickly set up your videos from a single management platform.

Why Using YouTube Isn’t the Best Choice

Sure, you might think that all you need to do to set up a working video platform for your business is to open a private YouTube account used for that specific purpose. YouTube does have some marketing value, but it’s not very good for managing internal video content. Apart from posing another security threat for your entire enterprise, YouTube is followed by other issues you should be aware of.

1. Loss of proprietary content

YouTube has its own policies that keep changing over time. That means that a video you posted according to the rules at the time might become unsuitable according to the current rules. If that’s the case, YouTube will simply delete those videos or the entire channel.

In other words, you’re not in control of your videos – YouTube is. If the platform simply sees your posted video unfit because of whatever reason, they will delete it completely, and you will lose all of the hard work you’ve put into creating those videos.

2. No control over related videos

YouTube comes with its own recommendation tool that pretty much decides what content your videos should be paired with. While that might not be a problem for some type of businesses, it can create a massive issue for your company.

There’s simply no way you can know with which videos your content will be paired with. It can be paired directly with your competitors or with completely irrelevant information that ruins your lead generation.

An enterprise video management system, on the other hand, gives you complete control over your content. It also features advanced security protocols such as restricted access and advanced encryption, allowing you to control who sees the content and who doesn’t.

Other Benefits of Using an Enterprise Video Content Management System

The most basic role of such a system is to provide you with a single platform you can use to save videos on and individually choose who can access each video. However, most advanced solutions, such as VidYard, will give you more advanced features you can use to your benefit. Here are some of those features:

1. Support for large files and high definition videos

Video files can be immense, depending on their video resolution. A minute of a 4K video is often much larger than what most free platforms support. Using your own system, you can upload videos of any size and format, and all of them are saved to a single library for easy access.

2. Built-in video creation tools

A high-quality enterprise video content management system comes with a set of video creation tools designed to make the entire process as simple as possible. You won’t have to spend days and even weeks putting a video together anymore. With built-in recording tools and other features, you’ll be able to record and share videos directly from the manager. That will save you a lot of time and money in the process.

3. Automatic transcription and closed-captioning

Every video should have a transcription to make sure that everyone who sees it understands every single word, even if they are deaf. Advanced video management systems have a built-in feature that processes speech and turns it into text automatically. Again, saving you time and money in the process.

4. Advanced search

Since most advanced enterprise video management systems offer the speech to text feature, you can use it to quickly find the videos you want simply by saying important keywords out loud. A single phrase or sentence is enough to pinpoint the video you want to access.

5. Mobile optimization

Most legacy systems don’t allow access using other devices or software because of the specific formats they use. A management system will allow all of your team members and potential customers to access any content using any device. They can access your video library 24/7, enabling you to spread the word about your business more effectively.

The Bottom Line

Video content is the most effective marketing method used by businesses to generate leads and spread the word about their offers. They will become even more important in the near future, which is why investing in an enterprise video content system is definitely a good idea.

You will get unlimited control over all your video content, and you won’t have to worry about potential security risks or losing your content due to changing rules on third-party platforms.

Competitive Marketing Strategies of the Digital Era

StrategyDriven Online Marketing and Website Development Article |Competitive Marketing Strategies|COMPETITIVE MARKETING STRATEGIES OF THE DIGITAL ERAIn the booming era of the digital revolution, technological trends are no surprise to anyone. It continues to thrill audiences with exciting and mind-blowing features. From being able to order food online to footing your utility bills – everything is a few clicks away. Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department.

In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. But do you think running after those old-school strategies are of any good now? Surprisingly, the new decade brings a whole bunch of new competitive marketing strategies. Marketers using black hat SEO practices, deceptive advertising, and content scraping – the time is up!

2020 demands an authentic approach to marketing, and you can make this possible by leveraging the latest tech tools and emerging channels. Experiment with new media formats, take a closer insight into changing purchase patterns, and brace yourself to make some digital noise. Are you wondering how? We are here to help you with the competitive marketing strategies of the digital era. Have a look below.

1. Bank on Video Marketing

We are far past that time when people enjoyed reading long paragraphs of text-based information. These days, most people prefer visuals in the form of images, infographics, and especially videos. Alongside increasing engagement with customers, videos are a great way to put your brand message across.

With increasing popularity, the two enormous marketing giants, Facebook and Instagram, have allocated 44% of their budget to videos. If you haven’t given a thought or you believe it is not your cup of tea, search for digital marketing in Newcastle to help you get started. Since users are obsessed with videos, this trend is unlikely to fade away anytime soon.

2. Build Communities

In the 21st century, social media forums are a lot more than entertainment tools. It has become the ultimate marketing platform where corporations with deep pockets are allocating a hefty budget for social media advertising. On the other hand, the pay to play model is not working for small businesses. Instead of trying to compete, try to innovate better solutions.

Start building communities on social media using the ‘native group’ features. It lets you develop healthy relationships with customers, giving a sense of exclusivity to group members. Utilize this one-on-one level engagement forum to engage and interact with audiences. You can address the audience’s queries, complaints, and regularly host live sessions. You can bring like-minded people together, allowing them to have a dialogue.

StrategyDriven Online Marketer & Website Developer Magazine

3. Aim for Position ‘Zero’

Have you seen a featured snippet right on the top of the search engine results page – SERP? Marketers call it the position zero as it appears before all other organic listings. Thus, instead of aiming to bag a spot on the first page of SERP, you have to aim for position zero. It significantly boosts your click-through rate – CTR, while helping you become visible to a broad audience. Unsurprisingly, there is plenty of competition out there, but moving ahead can be easier for you.

  • Create content that focuses on problem-solving – what, when, why, who, where, and write headlines accordingly.
  • Focus on creating instructional content ‘how to’ since people find it more appealing.
  • Structure in a list format to promote understandability.
  • Answer questions through your content.
  • With the rise of voice search, create conversational content around simple things.

4. Focus on All Stages of the Funnel

Sometimes, businesses make their way through the top results of SERP but encounter high bounce rates and low session duration. Unfortunately, this happens because of expectation mismatch, meaning you are targeting the wrong audience. The user lands on the website with an intention, but your content doesn’t meet their expectations. That happens when you spend days creating the top-of-the-funnel content but pay no attention to the bottom or middle content.

Diversify your content by bringing engaging topics and different formats. Create infographics, podcasts, along with text, to improve the versatility of your content marketing initiatives. Likewise, focus on addressing queries that are not on the top-of-the-funnel. Diversity and in-depth content allow you to convert visitors into prospects and then customers.

5. Micro-Influencer Marketing

Previously, we witnessed a rise in celebrity marketing, but in 2020, the wave is ebbing down. Customers now prefer trust and expertise over the clout, making brands realize that it is a wise choice to invest in micro-influencers. Therefore, they are no longer running after celebrities but look for someone they can relate to personally.

Micro-influencers act like role models for many people and have a potential reach of 10,000 to 100,000 followers. Pick an influencer of your niche – for instance, if you have an apparel brand, look for influencers who follow fashion. They will expose your brand to the right target audience without costing you an arm, as their charges are far below what celebrities charge.

6. Inspect Programmatic Audio

With the rise of new marketing tactics like podcasts and audio streaming apps – marketers have more avenues to connect with their audience. Are you wondering what programmatic audio is? It is not as complicated as it might sounds. It lets users place ads in the audio content – podcasts automatically, meaning you can advertise through audio streaming programs.

Explore ad formats such as ad pods or companions to get an insight into the benefits they are offering. Besides these formats, even Google, Soundcloud offers programmatic audio advertising features. Thus, give your social media followers a break from routine content and tempt them towards audio streaming platforms, helping you gain an edge.

7. Invest in Artificial Intelligence

Although digital assistants and chatbots are nothing new, still many brands are missing out on them. These tech-savvy tools are capable of delivering content and helping users with their purchases. They provide 24/7 customer support, dealing with customer queries around the clock without any coffee or tea breaks.

Likewise, digital assistants are smart enough to understand user needs, helping customers book tickets, and make reservations. With the increasing trend of voice search, marketers must leverage conversational artificial intelligence tactics, letting people talk to them. Moreover, artificial intelligence systems come in different variations and pretty affordable price, leaving you with no excuse to miss out on it.

Final Thoughts

In the changing dynamics of the digital era, there is so much you can do with marketing strategies. Despite the competition getting intense, technology continues to bring new tools and tactics to keep the users hooked. Hence, don’t be afraid to try new marketing techniques because you never know what works for your brand and always keep up with the competitive strategies.

4 Ways to Grab Consumer Attention

StrategyDriven Online Marketing and Website Development Article |Capture Audience Attention|4 Ways to Grab Consumer AttentionBusinesses have a tough job on their hands when it comes to marketing and connecting with their desired audience. Research has discovered that a consumer’s brain can only process a certain amount of information before they lose concentration. Information is readily available and can be sourced by their fingertips whenever they choose. As a result, businesses are finding it tougher to engage their audiences with the vast amount of competition they’re up against.

If you’re a business owner, it’s essential you know how to capture your audience’s attention to enhance the success of your business. Here are 4 tips to keep in mind:

Avoid Prominent Branding

While the whole point of marketing is to get your brand message across, consumers don’t like to be bombarded or forced into taking action. Usually, their natural reaction is to hold back if they believe they’re being pushed to make a purchase. Within your content, take an understated approach and refrain from relying on the hard sell, which is a clever marketing technique known as ‘brand pulsing’. With this in mind, create an entertaining story around your brand and if you feel the need to incorporate your logo, ensure you keep it small and subtle to prevent distraction.

Find Out Who Your Audience Is

It’s extremely difficult to create a marketing pitch without understanding who your target market is. In order to find the right customers for your brand, you’ll need to carry out research as to who you should be targeting, based on their specific interests and needs. Some useful techniques include using Google Analytics, creating user surveys and connecting with followers on social media.

Use Video Advertising

Video advertising is becoming one of the hottest trends in marketing and boosts your chance of securing consumers by 35%. According to a study, 4 billion videos are being watched on YouTube every single day, so if you aren’t using video as part of your marketing strategy, you’re missing a trick.

Amazon and eBay are two of the world’s largest brands that have jumped on the bandwagon and have started using video advertisements to catch their audience’s attention. If you haven’t got the relevant experience to make a world-class video advertisement for your brand, it may be worth hiring a professional video production company such as Motion Giraffx to create either a 2D or 3D piece of video content to grab your audience’s attention.

Create Customer Connections

Whether you’re conducting marketing online or face-to-face, people favor businesses that take a humanized approach when connecting with their customer and clients.

Encourage your employees to have friendly conversations with your consumers, with the intention of forming a close professional connection. In doing so, you’ll help promote brand loyalty for the long term and hopefully encourage potential consumers to spread the word via word-of-mouth to their own contacts.

Your products and services have been created to satisfy a need, so play on this factor when chatting with your consumers. Express your understanding of their annoyances and how your product or service is the solution they’ve been looking for.