When designing a business website, it is important that you get all of the front end aspects right. Things like navigation and the overall aesthetic, for example, are incredibly important because they impact the way that users view your business and a poorly designed website will not convert. However, it is important that you don’t neglect all of the back end web design elements as well. Even though these may not seem as important, mistakes with the background design of the website can cause you some serious problems. These are some of the biggest back end web design mistakes that you need to avoid.
Hosting your site in the right place is absolutely vital, and if you do not have enough server space to accommodate the number of visitors that your site gets, it will run incredibly slowly. Poor hosting services also increase the chance of errors and site crashes, which lose you money as well. There is nothing more frustrating than a slow website or a site that keeps crashing, and potential customers won’t stick around and wait for pages to load, they will just give up and go elsewhere. It’s vital that you find a reliable hosting service for your website so you can be sure that it is always running smoothly.
Lack of On Page Optimization
When Google is trying to rank websites and decide who gets the number one spot, it takes a lot of different factors into account. If you are going to consistently rank well you need an on page optimization strategy in place. Things like titles and keywords in your content are important, but you also need to manage a lot of back end things like meta tags, URL structure, and meta descriptions. If you are unsure about how to manage these things, you should call in a company like Integrity Marketing to help you develop a strategy. Carefully crafted content will help to rank fairly well, but if you want to hit the top spot, you need to consider all of the back end elements of on page optimization as well.
Not Optimizing For Mobile
Over 50 percent of all web traffic comes from mobile devices and that figure is only going to get larger in the coming years. When people are searching for a business, they are more likely to take out their phone than they are to open a laptop, which is why optimizing for mobile is so important. If you only design a single version of your site and it is optimized for a computer or laptop, it will not run well on a mobile device. Users will soon become frustrated and give up, so you need to create a specific mobile version of the website as well. When you are choosing a web designer, make sure that you find one that has good experience creating mobile websites. You could also consider developing your own app if you want to improve the experience for mobile users even more.
These common back end mistakes can seriously impact the effectiveness of your website, so it is important that you avoid them.