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3 Back End Web Design Mistakes That Are Ruining Your Business Site

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StrategyDriven Online Marketing and Website Development Article |Back End Web Design|3 Back End Web Design Mistakes That Are Ruining Your Business SiteWhen designing a business website, it is important that you get all of the front end aspects right. Things like navigation and the overall aesthetic, for example, are incredibly important because they impact the way that users view your business and a poorly designed website will not convert. However, it is important that you don’t neglect all of the back end web design elements as well. Even though these may not seem as important, mistakes with the background design of the website can cause you some serious problems. These are some of the biggest back end web design mistakes that you need to avoid.

Poor Hosting

Hosting your site in the right place is absolutely vital, and if you do not have enough server space to accommodate the number of visitors that your site gets, it will run incredibly slowly. Poor hosting services also increase the chance of errors and site crashes, which lose you money as well. There is nothing more frustrating than a slow website or a site that keeps crashing, and potential customers won’t stick around and wait for pages to load, they will just give up and go elsewhere. It’s vital that you find a reliable hosting service for your website so you can be sure that it is always running smoothly.

Lack of On Page Optimization

When Google is trying to rank websites and decide who gets the number one spot, it takes a lot of different factors into account. If you are going to consistently rank well you need an on page optimization strategy in place. Things like titles and keywords in your content are important, but you also need to manage a lot of back end things like meta tags, URL structure, and meta descriptions. If you are unsure about how to manage these things, you should call in a company like Integrity Marketing to help you develop a strategy. Carefully crafted content will help to rank fairly well, but if you want to hit the top spot, you need to consider all of the back end elements of on page optimization as well.

Not Optimizing For Mobile

Over 50 percent of all web traffic comes from mobile devices and that figure is only going to get larger in the coming years. When people are searching for a business, they are more likely to take out their phone than they are to open a laptop, which is why optimizing for mobile is so important. If you only design a single version of your site and it is optimized for a computer or laptop, it will not run well on a mobile device. Users will soon become frustrated and give up, so you need to create a specific mobile version of the website as well. When you are choosing a web designer, make sure that you find one that has good experience creating mobile websites. You could also consider developing your own app if you want to improve the experience for mobile users even more.

These common back end mistakes can seriously impact the effectiveness of your website, so it is important that you avoid them.

Choosing the Right Web Hosting for Your Website

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StrategyDriven Entrepreneurship ArticleLaunching a website requires more than simply choosing a domain name and uploading content you want to share. Choosing the right web hosting provider is essential when you want to get the most out of your online presence, regardless of the purpose of your website. Before choosing a web host that is right for you there are a few factors to keep in mind to ensure you make the right decision.

Budget

Consider the budget you have available for a hosting package and whether you prefer to pay monthly, semi-annually, or even annually. When you have a budget set in place, eliminate hosting companies that are out of your price range or that do not offer the space, speed, and bandwidth you require.

Shared Hosting vs. Dedicated Hosting

Compare both shared and dedicated hosting options when reviewing web hosts you are interested in. Shared hosting is often less expensive, but requires you to share a server with other individuals using the same web host. Dedicated hosting is a way to utilize a server of your own, increasing loading times without utilizing all of your server’s bandwidth when you are sharing with others.

Uptime and Reliability

Always choose a web host that boasts a 99% or higher uptime and reliability guarantee. Ensuring a web host is reliable and remains up at all times is essential when you want to leave a professional and lasting impression on your visitors and prospective online customers.

Features

Many web hosts offer feature such as free CMS (content management systems) including WordPress, WooCommerce, Drupal, and Joomla to help launch any website you envision with ease. Additional scripts for forums, eCommerce shops, blogs, and even online portfolios or photo galleries are also available with web hosts that provide free extensions and add-ons for all hosting customers.

Support

Find a web host that offers multiple methods of communication regarding support if you are ever in need. When you need support, having a live ticket system, email option, live chat, and phone number available are all possible with the right web host.

Customer Reviews and Testimonials

Check customer reviews and testimonials from various web hosts you are most interested in using to determine the hosting provider that is best for your website needs. Customer reviews provide insight into a web host’s customer service as well as the type of service they provide altogether.

Taking the time to compare various web hosts is a way for you to determine the package that works best for the website you have in mind and the uptime, reliability, and support you prefer. The more you know about individual web hosts, the easier it is to select a package that is optimal for all of your online hosting needs.

How to Pick the Best Web Hosting Company

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Because a lot of thought, planning, and money goes into creating the perfect website for your business, you want to be sure it gets the traffic you are aiming for and that the website can handle everything that is thrown at it. This is where the web hosting company comes into play. The web host is the service that publishes your website so others will see it. It provides a company with the actual server space to store all its content and looks after the file maintenance involved in the site. It is easily the most important component in building your site.

So, before you just go ahead and randomly select the first web host that you find, you may want to take some time and use these tips that will help you pick the best web hosting company for your specific needs.

Keep the Three S’s in Mind

A simple way to go about picking a web host is to always keep the three S’s in mind. These S’s are security, support, and speed. Each of these plays an important role, and if even one of these is lagging, the entire site and the user experience will suffer. Each time you investigate a web host, you need to ask about the three S’s and get detailed specifics.

Of course, there is more to it than just the three S’s, these just happen to be the most important criteria to watch for.

Be Aware of Your Specific Needs

It’s also very important that you are aware of your specific needs. It’s hard to shop for a host when you don’t even know what you need. Give thought to the website you are building. If you want to use something simple like WordPress, how much web traffic you are expecting? If you need any sort of special software for the site, do you know what this is and how to get it? Certain hosts will cater to specific criteria, which will help you to narrow down your options and find that perfect fit.

How Reliable is the Server?

Web traffic is fickle in that it will only stick around and stay strong if the website performs smoothly and as it is intended. What this means is that you need a reliable server that can handle your traffic without needing to “time out”.

When speaking to a potential web host you want to ask about their “uptime”, this is the time the website will be up and running, and is reliable. When a website crashes, it’s not unusual to lose more than just traffic, you can also lose out on a large number of potential sales.

What Kind of Pricing is Offered

Budget should always be on your mind when shopping for a web host. You want to find a package that offers everything you need, doesn’t have any surprise costs built in, and fits your budget.

Picking a web hosting company isn’t something you want to rush through. It’s important to do your research, take a good look at your options, and make sure you weigh all the pros and cons before making a final decision.

3 Things To Know When Hiring A Web Hosting Firm

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There are many things to learn about operating in the online world, and some strategies are more successful than others. This doesn’t mean you should be any more or less hesitant to begin your time online because your customers will demand it long before you consider it a viable option. What matters is that you keep a solid understanding about how to best progress during this time. Not only will the following tips give you the best understanding of what to look for when hiring a web hosting firm, but they should also help you stop making bad choices when you’re unaware of all the implements a solid online strategy needs to work in the first place.

Reliability

Your firm simply needs to be as reliable as can be. Otherwise, there’s no doubt going to be plenty of issues regarding the way you firm looks to your audience. If you’re simply not online long enough for them to complete whatever they intended to on your website, you will look unprofessional, and worse, not worth doing business with. This will be all very well and good if your firm deserves this, as it can improve your service understanding. However, if this happens as a result of not being able to express your online medium because another service is failing you, that is a sad state of affairs. For this reason, reading reviews such as this A2 Hosting review before you buy can give you good insight into how well the service performs under pressure.

Support

How accessible are your web hosting agencies? Do they have 24/7 support, or are you reliant on their office times to help you out of a sticky spot if their services go down in the middle of the night? As you hope to be an engaging and wonderful platform for your customers to experience, you should also hope to be treated in the same way by the web hosting platform who are attempting to keep your good servicing upkeep by any methods they possibly can.

Advice

How much advice is the firm offering you? Are they happy to give you solid and practical solutions for problems you may be experiencing, or do they leave you in the dust to figure it all out yourself? Depending on the level of experience you have with websites, this might be better off in either intense or limited quantities. Only you will know what works best for your firm, but you must be ready to communicate it. If the advice is an option which is covered by the cost of your usage, you may be able to negotiate a better price if you forgo this service, but don’t worry if this proposal is rejected. Keeping on top and happy about your internet servicing requires that you feel satisfied with the methods being taken to keep you online, and if you feel like the first you’re using is happy to explain to you their methods, you are more likely to feel happy and able in your commission.

With these tips, you’re sure to experience customer satisfaction.