As the number of people accessing content using a mobile phone rises, you may find yourself asking whether an app or website is the better option for your business. After all, responsive web design has come a long way over the past few years, with developers able to provide a satisfactory experience on mobile. However, a website cannot replace an app and neither can an app replace a website. Both of them come with their own pros and cons and it takes careful consideration to choose between either.
Responsive Website Vs. App
Many businesses that want an app often start with a website. Why? A website is a lot less expensive than an app, works on all devices that can access the internet, and is easier to share and link to than an app.
Additionally, a website is a lot easier to find and you have to explicitly tell people that your business has an app for them to install. From a usability perspective, a website is also easier to update than an app. You also do not need to have separate versions for Android and iOS.
Although app stores have gotten much better at ensuring people can still find your business app, app stores still trail websites when it comes to discoverability. Because of this, websites give smaller businesses a better chance of being discovered.
Then there is responsiveness to think about. Nowadays, web designers design websites that offer a good user experience no matter the device the user is using. In the end, UX is a key factor for your user satisfaction but also for your performance on organic search results.
If your knowledge about UX and website design is limited, we recommend you get in touch with experts. Luckily for you, they can be based anywhere in the world. This is the case for many companies like Web Integrations. They started as website designers in Aberdeen, but now they serve clients from all over the world.
Although business websites have their advantages, there is still enough need for you to have a business app developed. An app puts you in front of the people who install an app at all times so that they do not have to go online to find you. Because of this, a mobile app can be a unique marketing asset that provides a unique way for your customers to reach you.
Apps can also take advantage of native hardware features that websites cannot, such as push notifications and geolocation to offer tailored user experiences.
Because apps are getting easier to create, there is no reason why your business cannot take advantage of the unique features both come with. This combination of an app and a responsive website gives your business a wider reach on the website while allowing you to still provide a unique user experience on the app.
Although your business might be thinking of choosing one or the other, there is a case to be made for using both an app and a responsive website for your business. They may seem antagonistic, but there is no reason why your app and business website cannot and should not work together.