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App Vs. Website: Which Is Better for Your Business?

StrategyDriven Online Marketing and Website Development Article |App vs Website|App Vs. Website: Which Is Better for Your Business?As the number of people accessing content using a mobile phone rises, you may find yourself asking whether an app or website is the better option for your business. After all, responsive web design has come a long way over the past few years, with developers able to provide a satisfactory experience on mobile. However, a website cannot replace an app and neither can an app replace a website. Both of them come with their own pros and cons and it takes careful consideration to choose between either.

Responsive Website Vs. App

Many businesses that want an app often start with a website. Why? A website is a lot less expensive than an app, works on all devices that can access the internet, and is easier to share and link to than an app.

Additionally, a website is a lot easier to find and you have to explicitly tell people that your business has an app for them to install. From a usability perspective, a website is also easier to update than an app. You also do not need to have separate versions for Android and iOS.

Although app stores have gotten much better at ensuring people can still find your business app, app stores still trail websites when it comes to discoverability. Because of this, websites give smaller businesses a better chance of being discovered.

Then there is responsiveness to think about. Nowadays, web designers design websites that offer a good user experience no matter the device the user is using. In the end, UX is a key factor for your user satisfaction but also for your performance on organic search results.

If your knowledge about UX and website design is limited, we recommend you get in touch with experts. Luckily for you, they can be based anywhere in the world. This is the case for many companies like Web Integrations. They started as website designers in Aberdeen, but now they serve clients from all over the world.

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Apps Vs. Websites

Although business websites have their advantages, there is still enough need for you to have a business app developed. An app puts you in front of the people who install an app at all times so that they do not have to go online to find you. Because of this, a mobile app can be a unique marketing asset that provides a unique way for your customers to reach you.

Apps can also take advantage of native hardware features that websites cannot, such as push notifications and geolocation to offer tailored user experiences.

Working Together

Because apps are getting easier to create, there is no reason why your business cannot take advantage of the unique features both come with. This combination of an app and a responsive website gives your business a wider reach on the website while allowing you to still provide a unique user experience on the app.

Although your business might be thinking of choosing one or the other, there is a case to be made for using both an app and a responsive website for your business. They may seem antagonistic, but there is no reason why your app and business website cannot and should not work together.

4 Pitfalls Of Digital Transformation

StrategyDriven Managing Your Business Article |Digital Transformation|4 Pitfalls Of Digital TransformationWhether you enhance your digital presence or tweak your website, there’s a good chance that you’re transforming your processes for the sake of the internet. Online is so essential that you can’t afford to miss out, with everything from marketing to lead generation and communication receiving a boost. Even costs drop when companies invest in digital transformation practises.

Adapting to the digital world isn’t an afterthought since the failure to react could leave you in a tricky position. However, with all the benefits that digital transformation offers, it’s tempting to assume there are zero side-effects. This isn’t true. As with any investment, you must be aware of the pitfalls beforehand. Otherwise, nasty surprises may pop-up out of the blue.

The concern is that you don’t want to fall behind. Still, it’s smarter to be safe than sorry. In this post, we’ll walk you through the four biggest consequences of digital transformation and how to avoid them.

Improved Customer Experience

On the face of it, this only seems to be a good thing. As technology enhances the user experience, you can encourage more people to buy goods and services, boosting your conversion and click-through rates. Although this is true, and several companies have taken advantage, an improved UX sets a precedent.

Today, consumers expect a certain level of service, and if they don’t receive it, they’ll bounce to a competitor. As a result, you get one chance to make a positive first impression. If you don’t, your market share may begin to shrink. 92% of leaders are already developing advanced strategies, which highlights the need to keep up with the latest developments.

One way to do this is to enroll in college courses. Poetically, you can do it online to reduce the impact on your routine and save money. Attending seminars and networking events is a must as this is where you can make contacts and increase your knowledge base.

Raises Data Collection Processes

Again, collecting data doesn’t appear to have a dark side. If anything, you should hoard as much information as you can because it contains the answers to the questions that will stop the business from failing. As big data has proved, the right info will reveal the actionable insights that you can implement in real-time to improve the UX and raise awareness of the brand.

But, as you will see with organizations regardless of the size, collecting data is a contentious issue. Firstly, customers are wary of the practices after the Cambridge Analytica scandal that is alleged to have affected the 2016 election. Also, creating a data culture encourages you to collect information for the sake of it.

Once this happens, you take unnecessary risks. Why? It’s because lengthy registration forms turn-off shoppers to the point where they’ll abandon their baskets. Nothing is worth a lost sale, especially data you won’t use.

StrategyDriven Managing Your Business Article |Digital Transformation|4 Pitfalls Of Digital TransformationDigital Transformation Is Time-consuming

You’ve got to spend a lot of time digitizing records to complete the process. Of course, it’s massively time-consuming and only adds to your workload. Aside from the imbalance between your job and your life, you must consider how the extra responsibility impacts your focus and concentration levels.

As the boss, it’s essential to take care of the most important jobs. However, if you’re too busy overseeing the switch to digital, you may easily miss crucial meetings and deadlines. The answer is to outsource the role to a third-party since managed IT services are reliable and have many more resources.

Therefore, outsourcers not only use their expertise to improve the standard, but they cut money and time wastage by concentrating on a single job. Hiring one is a no-brainer. The trick is to work out which business or individual is the most suitable for your specifications.

Virtual Collaboration

Communicating effectively is something that managers attempt to iron out regularly. After all, when you and your team interact positively, there are fewer mistakes. Plus, everyone understands their job and what’s expected of them daily. Digital communication is varied, and that’s the potential pitfall.

With too many channels to choose from, it’s common for employees to miss vital notifications as they can’t check all their accounts every five minutes. And, which one people prefer is a personal decision as they may find an email more professional, whereas a text message is instant.

You must set policies that outline the platform workers should use during business hours. That way, sharing essential data and collaborating healthily will be the norm, not the exception that proves the rule.

Your business needs to go digital, yet are you ready for the potential consequences?

How to Get the Most Out of Your Business’s Online Presence

StrategyDriven Online Marketing and Website Development Article |Online Presence|How to Get the Most Out of Your Business's Online PresenceThese days, one of the most important aspects of any business is its online presence. Without thinking about how your business is perceived online and how it delivers first impressions to target customers, you’ll always end up falling short. If you’re looking to get more out of your business’s online presence, you’re in the right place. Learn more about all this below.

Create a Fully Formed Social Media Strategy

Creating a fully formed social media strategy has got to be one of your number one priorities if you’re serious about taking your business to the next level. These days, customers expect the businesses they use and buy from to be active on social media. And more than that, it helps you to reach more customers and sell to people who might not otherwise know you exist.

Ensure Your Domain is Up to Scratch

Your domain is something that you need to work on if it’s currently turning customers away. It should be clear, easy to understand and not too long. A bad domain is not just confusing for customers but also damaging for SEO purposes and can suggest a lack of professionalism in the eyes of customers as well. That’s why making sure your domain is up to scratch is so important.

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Put a Tailor Made Website in Place

Putting a tailor made website in place is vital if you want to get ahead. There are lots of ways in which you can do this and there are people out there who can help you make it happen. For example, insurance companies can turn to specialist insurance website builders if they want to get a website that’s right for them. And there’s similar opportunities in all industries and niches too.

Use Ads, Reviews and Partnerships to Reach New People

Using ads, reviews and partnerships with other businesses can help you to reach new people online. The right ad campaign can pull people in and increase traffic levels on your website. And reaching out to websites and garnering reviews of your products or services will help build confidence and awareness of what your business has to offer. And partnerships can be harnessed in a wide variety of ways.

Establish Yourself as an Expert Voice

Establishing your business as an expert voice in your particular industry and niche can help to show people that you know what you’re talking about and that you can be trusted. People want to know that the companies they’re buying from know they can be trusted to deliver the goods in a competent way, so be sure to do what you can to give them that peace of mind.

If your business is struggling online right now, it’s important to take steps in the right direction. Right now, there’s a big shift to online commerce and your business needs to be a part of it. The tips above will allow you to position your business’s online presence, boost your social media presence, and reach more target customers.

Choosing A Web Design Training Course

StrategyDriven Online Marketing and Website Development Article, Choosing A Web Design Training Course

Website design training is a must for all businesses. In the current day and age, the importance of having an attractive and effective website simply cannot be ignored. The only trouble is that there are so many web design courses for you to choose from, which can be a little bit confusing and overwhelming.

But, there is no need to panic, as we are going to give you a helping hand by giving you an insight into the key qualities that all web design training courses should have.

  • Private training – You should always look for a training instructor who is willing to provide you with private training. This ensures that you extract maximum value from the training course, and that the content you are being taught is entirely suited to the needs of your business.
  • A good reputation – You are advised to read reviews that have been left by people that have already taken the course. The same applies irrespective of whether you are looking for HTML training, an Adobe Illustrator course, or any other form of training. If you come across a lot of negative comments, you know to look elsewhere.
  • Various design platforms – What platforms are you going to be taught about creating a website on? Does the trainer have the flexibility to adapt to your needs? WordPress training may be something you want to look out for in this respect. If you take a look at a reputable website design company today, they may specialize in one platform, but they will have a basic understanding and have probably received training in a number of areas.
  • Impressive portfolio – Last but not least, take a look at the trainer’s website design portfolio. After all, why should you trust them to teach you about website design if they can’t create impressive websites themselves?
  • Their own website – This leads to the next point: if you are going to choose the right website design training company for you, you should look at their website first. After all, if the website is slow to load and difficult to navigate, this does not leave a very good impression, does it? For experts in website design, there are no excuses not to have an incredible website, and so this is definitely an area that we recommend paying a lot of attention to when you are looking for the best courses for you.
  • Practicalities – Last but not least, you will want to consider all of the practicalities, such as course time and location. You should also consider the price to make sure that this is something you are happy with as well. These are all the sort of things that you will know yourself what is right for you.

If you take the points that have been mentioned into account, you can be confident that you have found the best website design training for your needs. This is not an area you can afford to rush into and make a rash decision.

Improving Customer Satisfaction As An Online Business

StrategyDriven Customer Relationship Management Article |Customer Satisfaction|Improving Customer Satisfaction As An Online BusinessProviding ultimate customer satisfaction when you have no face to face interaction with your clientele can often seem like a bit of a tricky task. Giving customers the best experience possible involves more than just being respectful in your tone, as every feature of your business, products and services contributes towards the individual opinion of the people you serve. Luckily, finding out exactly how you can improve customer service when operating a business exclusively online doesn’t have to be as difficult as you might initially believe, as there are a few innovative ideas that you can utilise to start making beneficial changes today. So, if you would like to find out more, then read on to uncover some of the best top tips and tricks to make the most of now!

Design Matters

One of the biggest factors that you simply mustn’t skip over is the design of your web store, as this is the first thing that a customer will see upon clicking your link meaning you must take the opportunity to give off an amazing first impression. Focus on creating a design that will work for different people from all walks of life, making accessibility a key feature to ensure that those with impairments and disabilities can just as easily navigate around your site. Utilise white or yellow tones as a background colour and a strong dark black or blue for text, as this will make the words jump out from the screen whilst being extra handy for those with difficulties such as dyslexia too. Picking a colour scheme that matches in with your brand or it’s products and services can be a great way to include a little style, so stick with a couple of shades and use these to highlight and draw attention to important features.

Providing Information

A considerable issue that may be holding you back from achieving your full potential as an online business is the lack of information that you provide to your customers. Simply posting your products or services with a small brief description is not enough to give potential customers faith in your business, and it can give off the feeling that you put just as little effort into the quality of the items you sell, too. Providing as much information as you can about the history of your brand, the origins of your products and materials, your environmental pledge and other key areas will allow customers to get a better understanding of who they are buying from. If you sell your products and services outside of the country, all of this information should be provided in the correct language for local customers to understand your business too – investing in the help of a professional translator such as Para Plus Translations can provide you with everything you need to maintain your quality customer experience all around the world.

Improving customer satisfaction as an online business has never been so simple when you are able to make the most of the top tips and tricks detailed above!