Give Your Startup A Great Start Online

StrategyDriven Starting Your Business Article |Startup|Give Your Startup A Great Start OnlineWhen you are setting up a new business, there are so many things that you need to be aware of in the first instance if you want to make it as successful as possible. One of the most important things that you will need to spend some time and effort on is the online side of things – your company’s presence, but also your ability to engage with people and convert their attention into sales and onward contacts. Let’s look at how you can give your startup a great start in the online world.

Build A Professional Website

The website is your major starting point, and the place that you are going to be aiming to direct people back to again and again. You need to therefore make sure that it is as professional as possible, and the best way to achieve that is to hire a professional to do it. You should absolutely be prepared to put some of your seed money towards this – as it will help to bring back plenty of revenue in the long run. A good website is going to help your business look the part online, so it is a sound investment.

Develop Your SEO

Now that you have a professional website, you are going to need to draw people’s attention to it as best as you can. All this comes down to a series of processes and methods known collectively as Search Engine Optimization, or SEO, and it’s something that is worth spending some time investing in, as it can really pay off in the long run. By hiring a good SEO company, you can expect your website to become hugely popular in the searches people carry out related to your business venture, and that will boost your visibility hugely over time.

Don’t Forget About Social Media

However you feel about social media, the fact is that it is an extremely effective marketing tool, and you would be foolish to ignore it. The main thing you can use it for, at the very least, is to provide plenty of backlinks to your website. You can also engage with customers and the general public there, and developing a brand identity which is somewhat socially aware or even just funny can really pay off very well on Twitter and Facebook and the like. Be sure to have a proper social media strategy, and dedicate someone to the task if you have the resources.

Forge Your Own Path

It’s important to bear in mind that these are just ideas, and you can achieve much more by making a point of forging your own path in some way. That means you should be unafraid to fail, if it means that you will ultimately come out better off for having tried. This is an important point that a lot of people overlook in their attempt to do all this ‘correctly’. Make sure you are doing what makes sense for your business above all. That is what is going to lead to results in the end.

Essential Elements Of A Business Website in 2021

StrategyDriven Online Marketing and Website Development Article, Essential Elements Of A Business Website in 2021

Early adopters of the internet will remember just how odd our early engagements with the web were. While there was increasing access to the web from the middle of the 1990s, Google didn’t arrive until 1998, and wasn’t in particularly widespread usage for a while after that. Often, as an early adopter, you would type in a URL from a piece of paper you’d scrawled it upon, and this would take you to a website with a background that made overly heavy use of graphics. It was probably a GeoCities effort, built by someone hoping to drive business by using the new, exciting World Wide Web.

How far we have come, when most businesses now have their own websites, and few of them are as migraine-inducingly messy as they used to be. Now, the issue is less one of wholesale changes, and more one of details. If you want your website to be all it can be now, it is a matter of finding a few tweaks here and there. However, those changes are still important, because everyone is on the internet these days, and a small change in the way your site works can give you a change in traffic that looks small – but which, in such a competitive atmosphere, can be monumental for your business. Such changes include the following:

Hooking the viewer within the first few seconds

There is something to be gained by remembering the eyesore websites of the mid-1990s when you are designing a website for the present day. One of the issues with early websites is that there was simply too much going on, and it wasn’t very well organised. The chances of someone staying for long on a website that does that today are next to none. If you want someone to stick around on your site, then the first thing they see needs to be clean, uncluttered and at the same time somehow informative.

Ideally, the home page will operate as a menu in the first instance. From here you should be able to navigate to anywhere else on the site within two clicks, and it should be easy to see how you do that. Here is not where you use a lot of pictures, text or graphics, because that can be visually off-putting, and the one rule of a decent home page is to not give anyone a reason to click away to something else right away. All you need on the first view of your site is a navigation menu, and potentially the basics of some content – if your site is an online store, perhaps have a banner that takes visitors straight to some of your most popular products or ranges. Nothing flashier than that, though – don’t overwhelm anyone.

Getting the ideal Content Management System in place

Continuing the theme of how different the internet was a couple of decades ago, it’s worth remembering that the websites back then were designed and often coded by people who put a lot of time into teaching themselves the tricks. While there were some drag-and-drop options that allowed you to build at least a home page, making a website was a labor of love – much though that may surprise a few people.

In the present day, it is easier than ever for someone with no real coding experience to create a website themselves. It’s still not necessarily always a good idea, but it is easier, and the range of options that we have for making it work is greater than ever. The level of choice we have is impressive, but you have to make sure that for you it is a blessing rather than a curse. Modern content management systems offer you the chance to radically change the look of your site and what it offers – but they can quickly become confusing if you try to do too much. Ensure you’re using a CMS that is easy to work with – because quite apart from anything, if something goes wrong and knocks your website offline, you want to be able to fix it without having to dig around for the fault.

Content is still king

A website is your own corner of the internet that allows people to learn about your business, communicate with you and maybe make a purchase or two. When people land on your website with the intention of engaging, there is a truth you need to recognize: they could, with a change of luck, have landed with any of your competitors. And if you don’t give them a user experience worthy of the name, there is still a very good chance that they will find your competitors after navigating away. You need to keep them interested with useful content, which takes time to create.

You’ll hear it said of website creation that “content is king”, and that’s an undeniably true statement. An attractive website with bad content is probably worth less than a garish website with good content, because if you can get past the visual assault at least you can enjoy reading the latter, and you’ll come back to it. If a website bores you, you’ll navigate away and not have a reason to come back. This is why website creators, or SEO agencies should focus on user engagement primarily. It could be informative blog posts, relevant video content or useful widgets, but you need to make sure your site hosts items your target customers want to see.

StrategyDriven Online Marketing and Website Development Article |Business Website|Essential Elements Of A Business Website in 2021Everything needs to work

This rule might sound obvious, but it’s surprising how often you’ll find a site that includes broken links, features red Xs where you should be seeing pictures, or just seems to have gone wrong somehow. This website is, as we have noted, your little corner of the internet, and it is more or less constantly receiving visitors (if the SEO basics have been done right, anyway). Now, if your home was repeatedly hosting visitors, most of them strangers to you up to now, would you feel comfortable if the carpets hadn’t been hoovered, or one of your chairs was upside down? Of course not, but it’s all too easy for the digital equivalent of this to damage things for you.

A regular audit of your site, picking up on and removing broken links and images, will make the site work faster and look better. Perhaps more importantly than either of these points, it will likely ensure that your visitors are more likely to return – and when they do, they’re likely to have brought money with them. If the broken links and images are in blog posts they will usually be very simple to remove, but remember that if they are generated by the CMS backend that they may take a lot more work to either fix or remove. Also, once removed, you need to make sure that they don’t leave a glaring empty space.

Old broken links and missing pictures have much the same effect for your site that boarded-up windows would for a brick-and-mortar store – you might be open for business, but it won’t look that way.

Your “About us” page isn’t just filler

If you’ve ever used WordPress or Joomla or a similar CMS, then you’ll be used to the presence of an “About us/me/the author” section in the backend of the system. It is possible to delete this from your site, and some people choose to do so thinking that it is an unnecessary addition to the bandwidth the site will need to use. They are mistaken.

The About Us section is where people will go if they are looking out for information that isn’t immediately obvious from the rest of the site. You can include an FAQ here, but of primary importance is that you set out some information about your company. When was it founded, how many people work for you, where are you based? All of these will be useful information for someone looking to learn more about you and potentially become a customer.

Equally, this is the chance to lay out something of a mission statement, or at least lay out certain policies that your business has. If you are selling cosmetics, for example, you can include in the “About us” statement that you only handle products that are cruelty-free. If you sell coffee, you can make clear here that all of your coffees are grown under Fair Trade rules. In a market that is increasingly concerned with living up to strict ethics, this is the kind of thing that people are going to want to know – and including it in the About Us section also makes you more likely to show up when people search for “fair trade coffee” or “cruelty-free cosmetics”.

We’ve come a long way in 25 years when it comes to website building. If it sometimes feels like we have a lot further to go, it’s because the internet is so powerful it can allow us to create wonderful things. It’s worth taking the time to ensure your website has everything it needs to succeed, because the results are worth the work.

Discover The Best Ways To Boost Business Conversion Numbers

StrategyDriven Online Marketing and Website Development Article |Boost Business Conversion|Discover The Best Ways To Boost Business Conversion NumbersAre you interested in earning more with your business? If so, then you need to think about how to boost the level of conversions. It’s not enough to boost the traffic to your website. You need to make sure that people are buying from your business too. Here are some of the ways to do that.

Think About Structure

You should make sure that your site is following the three click rule. Ultimately, a client should never be more than three clicks from the page, product or service that they are looking for on your site. This can require a full reshake of your web design so it can be worth hiring a professional. Alternatively, you can cut a few corners by adding links to your site. You just need to make sure that this doesn’t end up negatively impacting SEO and that can happen if you’re not careful.

Content Is Still King

If you want to make sure that people buy from your site, then you need to keep them on it for as long as possible. The best way to do this is to focus on adding high quality content to your site. This needs to be targeted and reflect what your customers want from your business. Be aware that creating appealing and engaging content can be quite tricky. The best way to do this is to tell stories and present customers with something that they can follow to the very end. You also need to make sure that you are adding content to your site regularly to guarantee that it stays fresh.

Upgrade Your Web Design

It’s important to understand that first impressions do matter. That’s why you need to think about upgrading your website design where possible. By boosting the design, you can guarantee that you are sending the right impression with your website and your brand in general. You can ensure that it looks more professional and appeals to your target audience. For instance, websites for hair salons should be stylish and modern to reflect the type of service that clients can expect.

Speed It Up

Finally, you should think about how fast your site is able to load. Ideally, you should ensure that every page on your site loads in a couple of seconds. If you are struggling to do this, then there are a few options that you can consider. For instance, you can think about converting your photos and video files so that they are smaller. This means that you won’t have to worry about problems with files that are taking forever to load, particularly on phones. Don’t forget, this is where most of the traffic for your site will be sourced these days.

We hope this helps you understand some of the key ways to boost your conversion numbers online. In doing so, you can avoid the dreaded issue of the abandoned basket and ensure that your company is on the right track for a big revenue stream that will ensure the longevity of your company.

Growth Strategies For Your Online Business

StrategyDriven Managing Your Business Article |Growth Strategies|Growth Strategies For Your Online BusinessCountless people are starting online businesses, and even though it might seem easy, it is hard work. There are 582 million entrepreneurs globally; however, 22.5% of companies don’t make it past the first year. To develop a successful business, you will need to connect with the right audience using the proper strategies such as the following listed here.

1. Conducting market research

You need to understand your market when venturing into a business. Research should be conducted directly with potential customers, allowing your business to recognize its target market and get feedback about interest in the product or service you are offering. Having a fair idea about your market will also help you know if you will be successful. Additionally, it enables you to refine your ideas and strategize ways to help your business stand out from the rest.

2. Getting a website

Developing your website is vital to getting your business online as most people looking for information on your business will check the internet. Having a website is essential whether you will be selling goods online or providing some information about your business and your contact particulars. It should not be a complicated or expensive process. Note, however, that customers usually expect your domain name to be related to your business name. Therefore, choose a domain name that reflects your products or services so that customers can find your business quickly through a search engine. To register your domain name, discover an accredited registrar, and go along with their registration demands. Services, charges, terms, and conditions may differ from registrar to registrar, so be meticulous in checking differences.

3. Leveraging social media

Social media should be a choice in enhancing your presence in the online market. Instagram, Facebook, YouTube, Twitter, and other social media platforms have highly engaged audiences. If you want to be successful, it’s best to begin by determining what social networks work best for your business. Also, cross-promote your social media accounts on your website to raise brand awareness and engage with customers to gain valuable insights, share content, get feedback, and build brand loyalty. And by keeping your profiles active, you can grow your following and drive more traffic back to your website.

4. Email marketing

Messaging platforms are escalating, but emailing has stood its ground, and you can use it to grow your online business. Start by looking through your old contact book for email addresses that might come in handy. If you don’t have any, don’t fret; start building an email marketing list. Compiling one will require time and effort, but with patience, you will see its fruits. Once you’ve amassed a sizable list, start reaching out to the people to promote your business. You can work with an online data broker for a faster yet reliable process at a reasonable price. Data brokers already have an extensive email list and the necessary information for a more targeted advertisement.

If you’ve been discerning ways to start your online business, be patient; you can establish a formidable business online once you enhance your presence in that space. With these steps, you can develop something for your target audience and grow your business successfully.

App Vs. Website: Which Is Better for Your Business?

StrategyDriven Online Marketing and Website Development Article |App vs Website|App Vs. Website: Which Is Better for Your Business?As the number of people accessing content using a mobile phone rises, you may find yourself asking whether an app or website is the better option for your business. After all, responsive web design has come a long way over the past few years, with developers able to provide a satisfactory experience on mobile. However, a website cannot replace an app and neither can an app replace a website. Both of them come with their own pros and cons and it takes careful consideration to choose between either.

Responsive Website Vs. App

Many businesses that want an app often start with a website. Why? A website is a lot less expensive than an app, works on all devices that can access the internet, and is easier to share and link to than an app.

Additionally, a website is a lot easier to find and you have to explicitly tell people that your business has an app for them to install. From a usability perspective, a website is also easier to update than an app. You also do not need to have separate versions for Android and iOS.

Although app stores have gotten much better at ensuring people can still find your business app, app stores still trail websites when it comes to discoverability. Because of this, websites give smaller businesses a better chance of being discovered.

Then there is responsiveness to think about. Nowadays, web designers design websites that offer a good user experience no matter the device the user is using. In the end, UX is a key factor for your user satisfaction but also for your performance on organic search results.

If your knowledge about UX and website design is limited, we recommend you get in touch with experts. Luckily for you, they can be based anywhere in the world. This is the case for many companies like Web Integrations. They started as website designers in Aberdeen, but now they serve clients from all over the world. Designing Your Digital Products Platform Online Training Program

Apps Vs. Websites

Although business websites have their advantages, there is still enough need for you to have a business app developed. An app puts you in front of the people who install an app at all times so that they do not have to go online to find you. Because of this, a mobile app can be a unique marketing asset that provides a unique way for your customers to reach you.

Apps can also take advantage of native hardware features that websites cannot, such as push notifications and geolocation to offer tailored user experiences.

Working Together

Because apps are getting easier to create, there is no reason why your business cannot take advantage of the unique features both come with. This combination of an app and a responsive website gives your business a wider reach on the website while allowing you to still provide a unique user experience on the app.

Although your business might be thinking of choosing one or the other, there is a case to be made for using both an app and a responsive website for your business. They may seem antagonistic, but there is no reason why your app and business website cannot and should not work together.