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How Much Does It Cost to Build a Website? A Guide on Web Design Prices

StrategyDriven Online Marketing and Website Development Article |web design prices |How Much Does it Cost to Build a Website? A Guide on Web Design PricesDespite the fact that we’re all living in a digital world these days, there are still a lot of small businesses out there operating without a website.

In fact, studies have shown that about 50% of small businesses don’t have a website set up at the moment. This is likely having an impact on many of these businesses’ bottom lines by affecting their ability to generate income month in and month out.

One of the reasons why some business owners choose not to invest in a website for their company is because of their perceived web design prices. They’re often under the impression that a website is going to cost too much money to create.

But this couldn’t be further from the truth. If you own a small business, you can get a website up and running without breaking the bank.

Before you take this leap, though, find out some of the factors that will impact how much a website will cost you. It’ll allow you to budget money wisely for creating a website.

Here are some of the things that can lead to web design prices going up or down.

What Is Your Website’s Domain Name Going to Be?

Before you can begin building a website for your business, you’re going to need to invest in a domain name for it. More often than not, your domain name is going to be your business name with “.com” on the end of it.

If this domain name is readily available, it shouldn’t cost you much money at all to snatch it up for your website. But there is a chance that someone might already own the rights to the domain name that you want.

If this turns out to be the case, you can:

  • Come up with a different domain name other than the one that you had in mind
  • Consider paying whoever owns the domain name that you want for the rights to it

Often times, business owners will go with the first option to avoid spending a small fortune on a domain name. But if you really want a domain name, you can make whoever owns it an offer.
Doing this will cost you more than you anticipated to spend. But it’ll be well worth it if you think that the domain name is going to help drive more traffic to your site.

Who Is Going to Host Your Website?

Buying the domain name that you want for your website is going to be the first expense you incur when creating a site for your business. Finding a website hosting service is going to be the expense that comes right behind it.

You’ll need a reliable website hosting service on your side to help you with all your hosting needs when you’re getting a site off the ground. They should have a great reputation for helping host small business sites.

You might have to pay a little extra to work with one of the best website hosting services in the business. But it’ll be worth it once you see the services that they’re able to extend to you while you’re in the process of setting your site up and updating it over time.

Is Your Website Going to Get a Custom Look?

Once you have a domain name for your website and a website hosting service on your side, it’ll be time to get down to business. You’ll be ready to start putting together plans for your actual site.

To do this, you’ll have the option of either:

  • Using a website template to create your site
  • Hiring a web designer to create a custom site from scratch

The first option is hands down, the better option for anyone on a tight budget. You’ll keep your web design prices low by going with a website template.

But the second one is great for those businesses that want to make their websites stand out. You can hire a website development company to bring each and every idea that you have for your site to life.

Who Is Going to Create Your Website?

If you decide that you’re going to hire a website development company to work on a custom site for you, the specific company you hire will affect your web design prices.

If you choose to hire a well-established company with a lot of web design experience, they’re going to charge you more than someone who just started designing websites last week. Consider a bunch of different options when looking for the right website development company.

The company that you bring on board to work on your website should have:

  • Plenty of experience in the website development industry
  • A long list of web design services
  • Lots of examples of sites they’ve developed in the past
  • Fair and affordable prices on the services they offer

It’s not a bad idea to call a handful of website development companies to get quotes for their services. It’ll help you keep your web design prices as low as you can.

How Many Different Pages Are Going to Be on Your Website?

There are some websites out there that have little more than a homepage and maybe an “About Us” page and a “Contact” page. These basic sites are easy to design and won’t cost much money to create.

But many times, businesses need their websites to have more than just those pages. They also need product pages, service pages, blog pages, and more set up. They want to be able to jampack their sites with all the necessary information.

If your website is going to need more than a few pages on it, it’s going to send your web design prices soaring. That’s not to say that you shouldn’t still create those pages. But you should be mindful of the fact that it’s going to impact the final cost of your site.

Is Your Website Going to Have Any Special Features?

With almost 1.8 billion websites on the internet today, you’re going to want to find ways to make your site stand out. That might mean adding a bunch of special features to your site to make it unique.

Some businesses are incorporating things like video into the mix on their websites these days. They’re finding that they’re able to get more traction with customers this way.

Other businesses are adding things like chatbots to their sites so that customers can connect with them in a hurry without picking up the phone. This is making it easier for many businesses to form bonds with their customers.

You don’t have to invest in these kinds of special features. But it’s worth looking into some of them to see how they might improve your site, even if they cause a slight bump in your web design prices.

Will Your Website Need to Have a Store Included on It?

Are you going to sell products and/or services to your customers through your website? If that’s your plan, you’re going to need to create a store that can accept payments from them.

Doing this isn’t anywhere near as complicated as it used to be. You can have a web designer build you a special section on your site where people will be able to order products and services from you.

But this will often come at an additional cost, especially if your web development company has to beef up your site’s security so that you can start taking online orders. You’ll need to make room in your budget for this particular aspect of your site.

Who Is Going to Be in Charge of Updating Your Site?

Once you have your website up and running, updating it is going to be of the utmost importance. If you don’t take the time to update your site, it’s going to take a toll on your site’s search engine optimization and make it hard for people to find it.

If you’re even the least bit web savvy, you should be able to handle updating your site on your own. You can add new content to it every so often to show Google and the other search engines that you’re on top of maintaining it.
But if you don’t have the time, energy, or patience to update your site, that will be another additional cost you’ll have to factor in. You may need to enlist the services of a company that specializes in beefing up the SEO of websites.

Don’t Let Web Design Prices Stop You From Creating a Website

Now that you know some of the factors that affect web design prices, you might feel overwhelmed by the costs associated with setting up a site. Don’t be!

You can get a website started in no time with a small investment on your part. You can then add to it over time as you see fit to make the costs that come along with owning a website more manageable.

A website will help your company do better business from now on. By spending a little bit of money on your site, you can get a great return on your investment.

Learn how to use a website to your advantage by reading through the other articles on our blog.

Is Your Web Designer Turning Viewers Into Customers?

StrategyDriven Online Marketing and Website Development Article, Is Your Web Designer Turning Viewers Into Customers?

Is your website attracting traffic but failing to draw in customers? If so, then this is likely to do with the design of your website. There are so many companies who are failing to reach their online potential because of their website. You may think your site looks impressive visually, but a good design incorporates so much more than this.

Too many companies offering website design services are doing their customers an injustice. They try and wow them with the likes of flashy graphics but they don’t take the time to deal with what really matters; generating money. After all, isn’t higher profit what every business wants to achieve? The flashy graphics may look fantastic, but it may also take ages to load, and by this time your potential customer has gone elsewhere and bought off of your competitor.

When you are looking for website design, find a company that will deal with the hard facts. Is your bounce rate too high? Are you generating enough page views? Are people only visiting your site for a short period of time? How many viewers are you turning into customers? They need to tackle these issues and work tirelessly until the resolution is one you can be satisfied with.

This is not to say that they will not generate innovative and creative website designs. They should have an undeniable talent for their field, which is matched with the training, qualifications, and experience required. Designs must always visually delightful and every decision is made whilst thinking about your brand image and the corporate identity you assign yourself with.

A goal-orientated approach and innovative design ideas must be coupled with a focus on user experience and a powerful functionality in order to give you the complete package. The internet is all about convenience; that’s why people love it so much. When you look at your website now, can you honestly say it is easy to use? Can customers easily navigate to the returns page? Is a method of contact easily accessible?

Apart from a thorough approach, another area to look for is a thorough process. The company should begin with a consultation whereby they are able to soak up as much as possible about your business as well as provide you with a creative brief. They will identify the key conversion factors for your business i.e. how they are going to turn those viewers into customers! Then the web design process begins followed by website development. This is where the design is turned into the complete finished package. They will then provide you with in-depth CMS training to ensure you can use your new website without any difficulty.

They should not just design a website and leave you to it; they should provide ongoing support and quarterly reports to ensure your website is performing to the optimum level. After all, the internet is ever progressing and developing and thus you simply cannot remain stagnant.

Why Isn’t My New Business Making Any Money?

StrategyDriven Online Marketing and Website Development Article |Setting up a Business|Why Isn't My New Business Making Any Money?When you finally take the plunge to escape the rat race and set up your own business, it’s easy to get ahead of yourself. You have dreams of making lots of money, customers come flooding in and all of your financial worries just melting away. But of course, this isn’t the case most of the time- starting a company is hard work and things probably won’t take off as quickly as you think. Here are some of the reasons why you’re yet to make much (or any) money in your venture.

Be patient

First things first, you might need to just be patient. It can take time to build up a reputation online, for those first customers to start posting reviews and making recommendations. It can take a few weeks for any marketing efforts to show their effects. Try not to panic and give it a little time, as long as you’re sure you’re doing everything else right- you might just need to be patient.

Improve your website

Have you set up a free or cheap website as a way to get your business online but without spending much money? Even if your site looks ok, it’s always going to lack the sleek professionalism that you can only get with an experienced web designer. Customers are picky and have high expectations, it doesn’t matter what kind of business you run. If they think your site looks cheap or amateur, it’s easy for them to assume that rest of your business is run the same way. Your website really is an investment, it’s essential for success and something to consider improving if you’re not making much money.

Better images

Stock images from the internet lack the personalisation that customers will be looking for. You don’t want to look like any other bland business out there, you want to be unique and sand out. This is impossible to achieve when you’re using images that people have seen online hundred times. Invest in good images for your company’s website, this could be things like professional model shots to show clothing or products or photos of your staff on a ‘meet the team’ page for professionalism. Show whatever it is your customer is going to be buying. If you’re a corporate business, photos of your team and office can help give clients that sense of who you are- it makes things feel more personal.

Marketing efforts

If you’re not reaching the right people, it doesn’t matter what your business does or sells- you’ll simply never sell enough to make a profit. Don’t just wait for customers to stumble across you, use a marketing agency or a hire a professional to run things for you since they will have the skills and expertise needed. In many cases, a lack of sales can be fixed by marketing. If you know you’re selling good products or services that people want, it might be a case that you’re just not reaching the people who are likely to buy from you. Marketing can fix that.

Ecommerce Websites Need To Focus On Quick And Easy Shopping

StrategyDriven Online Marketing and Website Development Article |Ecommerce Website|Ecommerce Websites Need To Focus On Quick And Easy ShoppingEcommerce is the rocketship that doesn’t run out of fuel. Year-on-year, ecommerce continues to grow. It’s the way of the future and it makes perfect sense. One of the best reasons why it makes perfect sense is because it makes shopping easier and quicker. These two things lay in the website design field. Navigation is one thing, but the user experience is going to cater for outright speed. Online customers want an ecommerce website to do one thing above all else and that makes it easy for them to find what they want. That’s it, it’s not complicated. Well, in theory, it’s not but website designs have to be unique and interesting which puts a spanner in the works of UX. There are some rules to follow, which for any ecommerce business will make it easy for customers to search and filter their way to the products they desire.

Optimize suggested searches

At the top of your ecommerce website, you should have a search bar. This is best kept right in the middle of the high bar so it’s clearly in view for every page. As visitors click on the search bar, there should be an automated search suggestion. For example, you’re a retail clothing business, a visitor types the letters ‘jea’, your search bar should immediately suggest things like ‘blue jeans’, ‘jeans for men’, ‘dark denim jeans’, etc. However, the trick is to bind your search bar, suggestions and your cookies to remember each search that an individual has made. This way you can optimize the suggestions to include products or similar products they may have already bought or looked at before.

More options the better

It’s important to understand some customers may only be half sure of what they are looking for. They may be in the business of searching for a new pair of jeans but they don’t know what sort they would like. This makes a suggestion bar kind of limited as there are no visual representations of those suggestions. That’s why a faceted search for bigcommerce is invaluably useful. The search results will show images and prices of the jeans but with a filter option, they can decide to only see jeans in their size, in their desired color, brand, price and category. By seamlessly clicking on each option, they can narrow down their search with the aid of changing visuals to accurately represent their options.

Recovering baskets

Many times consumers don’t have the time or the patience to log into their account and start shopping. Sometimes they’ll just swipe and browse items they are interested in. they might also click ‘add’ or ‘buy’. Since they’re not logged in, if they were to click off the page they would lose their basket. However, with a flexible cookies policy, you can remember the machine or the IP address the basket was made from. Therefore it will remember the same items that were selected when that person does eventually log back in and make the purchase for real this time.

The quicker you can find products for your customers, the easier their shopping experience with you becomes. Focus on optimized search suggestions first to get a feel for what individuals may like. If you need help, get a B2B website designer.

5 Instantly Positive Highlights You Can Easily Publish On Your Landing Page

StrategyDriven Online Marketing and Website Development Article |Landing Pages|5 Instantly Positive Highlights You Can Easily Publish On Your Landing PageYour business’ landing pages are the first point of contact for any new customers visiting your website, so it’s important that you’re making a solid first impression. If you’re struggling to find inspiration for your landing page and wondering what sort of information and tone to take on your website, then this article will provide you will all those answers – and crucially how each one can benefit your business or brand. Take a read below to find out more.

Client Testimonials

Client testimonials are a superb way of highlighting to new customers just exactly what you’re about and some other projects you’ve worked on in the past. Obviously, if you have any negative testimonials it’s a good idea to keep them away from the landing page, but positive reviews from reputable clients are a solid way to show off your skills and draw in new customers interested in using your services.

Contact Information

Obviously one of the most important pieces of information to place on your landing pages is your contact information. You may be wondering why we’ve even included this point because it seems like we’re stating the obvious, but you’d be surprised. Always ensure that the contact information you want your customers to approach you by is clear and easily located to ensure you’re getting the most business as possible. This is particularly important if you’re looking to highlight the fact that you’re using an 0800 number. In that respect, planet-numbers.co.uk can provide 0800 numbers for an extremely cost-effective price.

New products or services

Another obvious piece of information to include on your landing page is any information surrounding new products or services that you’re releasing. Highlighting your latest products and services is a great way of testing the waters and working out what sort of things your customers like. After all, there’s no point releasing something that you’re not going to promote. As well as new products you should always ensure you’re clear about the products and services you offer. Clarity really is the key to attracting new customers and ensuring they purchase from you rather than your competitors.

Latest News

Publishing regular updates surrounding the latest news in your industry is a great way to add fresh and relevant content to your landing page while simultaneously improving your SEO rankings. We’re not talking reams and reams of text; just little snippets of digestible material you can use to highlight things you find interesting that promote your content. Landing pages and blog content are perfect for promoting your business on social media, too.

Information about your brand

I think by now we’ve covered all the main points surrounding what to include on your company landing page. But once you’ve got the important things out the way, take the time to integrate them into your brand tone of voice in a way that appeals to your customer. Information is important, but the way you deliver that information is what’s going to transcribe your words into revenue.