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How To Get Started On Your Blogging Journey

StrategyDriven Online Marketing and Website Development Article, How To Get Started On Your Blogging Journey

Blogging can be many things to many different people. To some, it is a hobby. They can talk happily about the subjects that interest them, and engage with like-minded individuals who also feel a passion for the same topic. For others, blogging is a side-line, a great way of earning money alongside your regular income. Many people, however, can turn their blogs into their full-time jobs and earn a lucrative income from the content that they create. Businesses will also use blogs to fantastic effect as a way of raising awareness of their own brands. It is important to never underestimate the potential of blogging.

If you have ever thought about blogging, you should understand that with the right amount of effort, and with great content,  it is possible to create a successful blog that will be ready by countless people, while generating you a reasonable, if not, substantial income.

But if you don’t know your WordPress, from your Yoast, or your affiliate marketing from your search engine optimization, here is some great advice to get you started on your very own blogging journey.

Pick A Niche

You will have a few decisions to make early on in your life as a blogger. The first one is to decide on the niche that you will write in. You might be able to write confidently and inspiringly in a number of subjects, and if you can do this, and link them all together, you can cover a range of topics on your blog. Generally, readers will have an interest in a specific niche, and if your blog covers too big a range of topics it can get confusing. Stick to the areas that you are the most knowledgable and passionate in. Make sure you pick a subject that you have enough milage in, you will need to write about this on most days for a very long time to come.

Pick Your Platform

There are lots of different blogging platforms out there. Some will host your site on their servers, and in others, such as wordpress.org, you will need to buy for your own hosting from a company such as Bluehost.

Read all about the various platforms that are available and try and understand the differences and what the benefits and limitations of each one are. This is a big decision, and, while it is possible to migrate your blog to a different platform and host at a later date, it is quite a stressful and time-consuming process to carry out.

Creating Great Content

The reason that your readers will visit your site is for your content. You need to regularly create great content. Try and stick to a schedule so that you are posting to a reasonable frequency. Many sites will posts a couple of times a day. You don’t have to post each day, however, if you are going to post six or seven posts all at once, and then not update the site for a month or so, this is not going to do you any favours when it comes to building repeat readerships. If your readers know that they can expect new content on a regular basis, it will keep you fresh in their minds.

Make sure that your posts are of a reasonable length. The bare minimum a blog post should ever be is 300 words, however, longer-form content often fares well, so aim to write posts that are much higher in their word counts.

Include a striking image with your post and a catchy title. You need to bring your readers in any way that you can.

Monetizing Your Content

When you have a reasonably large readership, you should be able to start earning money from your blog. There are many ways that you can do this, though affiliate marketing is one of the most popular. The way that affiliate marketing works is that you will insert a link to a product or service in your blog. This will act as a recommendation to your readers, and, if anyone signs up or buys whatever the link is offering, you can earn a commission.

Remember, if you are using affiliate marketing on your blog, you need to be perfectly clear that you are earning money from the links that you are sharing. Create a disclaimer or disclosure page on your site and make sure and link it on any relevant posts that use this type of affiliate link.

You could also monetize your blog by using adverts, or by selling paid content such as eBooks, or by offering up your services as a consultant in your area of expertise, or as a content writer.

Socializing

Your blog needs readers. You can obtain these by sharing your posts on social media. Create social media profiles and build up a strong following on as many platforms as possible. Engage with your followers and make sure that they are engaging with your content.

Social media promotion is a vital way of generating visitors to your site, and you need to do everything that you can to build up relationships. The bigger your following, the wider your reach.

Search Engine Optimization

An area that all bloggers need to learn about and understand is Search Engine Optimization (SEO). SEO involves getting your website as high in the internet search engine rankings as possible. If you are not in the first few results on any relevant search, then your site won’t be found by people looking at Google.

SEO is a wide subject that covers everything from inserting relevant keywords in the right places in your content, through to building up a web of links between all of your pages. By inserting a link back to relevant content elsewhere on your blog, you will be helping to optimize your website. You should also include links to other sites, and try and get your site linked to from as many external sites as possible.

The Importance of Healthcare Marketing for Your Medical Business

StrategyDriven Online Marketing and Website Development Article, The Importance of Healthcare Marketing for Your Medical Business

Do you have a thorough marketing plan in place for your medical organization?

Are you missing out on the benefits of healthcare marketing?

If you’re not treating your medical organization like a business and putting serious effort into promoting your services, you’re making a mistake. You need to do everything you can to get the word out about your healthcare practice if you want to get more patients and form great relationships with the ones you already have.

Luckily, we’re here for you. Below we’ll tell you about the top reasons you should have a solid healthcare marketing strategy for your medical business.

1. Reach More People

One of the top reasons you need healthcare marketing is that it helps you to expand your reach and build more brand awareness.

Like with any other company or business, it’s also important to build the brand of a healthcare organization as well. Marketing a clinic will allow you to cultivate your brand image and more potential patients will know about the type of care you offer.

Having a great healthcare marketing strategy is essential for expanding your reach and ensuring your medical business has a great local reputation.

2. Build Stronger Relationships

Creating a marketing plan for your practice will not only help you to get new patients. It can help you stay connected with the ones you already have as well.

Ideally, your patients won’t need your services too often, but if they do, it’s important that you’re at the top of their minds.

Be sure you’re marketing your medical business not only to potential new patients but also to previous patients as well. By doing so, you’ll ensure that your practice helps as many people as possible.

3. Educate Your Patients

Patient education is also essential for building a strong practice or organization. Part of your marketing plan should include creating educational content and informing patients how to better take care of themselves, their general health, and any specific conditions they have.

The better educated your patients are the easier they’ll be to care for and the more likely they’ll be to come back if they notice issues with their health.

4. Patients Will Do Their Research

These days, patients will do a lot of research first before deciding to visit your practice or healthcare organization. Healthcare marketing can help you to craft your image and will help ensure patients find the most useful information online.

Creating a great marketing plan, ensuring your website is filled with useful information, and managing your online reputation will make it more likely that patients will make the decision to use your services.

5. Ensure Great Word-of-Mouth

It’s important that you realize the importance of building a great reputation both on and offline. These days many people will pay attention to online reviews when deciding whether to visit your practice or not.

A great marketing plan and online reputation management tactics can help you to improve your reputation. This will help ensure that bad feedback isn’t scaring potential patients away.

Recognizing the Importance of Healthcare Marketing

There are many more benefits than those listed above, but by now you should be starting to realize the importance of healthcare marketing.

While your main goal may be to help people you still need to treat your organization as a business. Marketing your organization effectively is essential for getting great patients and doing the best you can for those who need your services.

Looking for more marketing tips and ideas for medical businesses? Start exploring our blog now to find more useful advice and insights.

 

Top Marketing Tips For Law Firms

StrategyDriven Online Marketing and Website Development Article, Top Marketing Tips For Law Firms

There have been significant changes in the world of the law of late, as we see more firms ramping up their marketing and business growth activities. The days when cases and clients casually sauntered in through the door thanks to reputation has long gone. The market is much bigger, more competitive and more dynamic than ever before.

Clients expect things to happen on-demand now thanks to the growth of high-speed internet and 24/7 connectivity, and the high street is rapidly being replaced with digital-only services. This also gives rise to the popularity of ‘DIY’ – information is at the end at our fingertips, and people are choosing to save money and represent themselves.

Law firms are now dealing with digital marketing, social media, website development, and sales training, as well as trying to improve productivity, morale, and retention of employees.

Each obstacle also presents us with opportunities, and there is still time to evolve your marketing strategy to stay relevant in the current legal marketplace. While Elite Lawyer Management can give you expert advice, a good marketing strategy involves listening to what your clients want, then coordinating and monitoring all your marketing activities. See our top tips below for some suggestions on how to get your marketing strategy on the right track.

Make sure you have an online presence

People want to know who they are dealing with. Clients are going to check and look for you online, and if you are nowhere to be found, you are going to be missing a trick. It is a captive audience and the perfect opportunity to highlight your up-to-date professional profile.

Blog

Google loves quality content, so a blog should be a part of your marketing strategy. It will set you up as an authority in a specific area of law and, if done correctly, it will also give your SEO (search engine optimization) a boost, bringing your website higher in Google ranking. Your blog posts should be a minimum of 300 words in length -more, if possible, and provide something of value to a reader. It can be about anything -news, opinions, questions, and answers or informing them about a particular process.

Embrace digital marketing

Digital marketing is getting sleeker. The more you analyze the effectiveness of your online activities, the more you can optimize your strategies to improve your conversion. Digital marketing can have a huge impact on finding the right type of work for you.

Whether you are advertising on Twitter, Google, Facebook or LinkedIn, find your core demographic and try it out.

Sadly, just being a good lawyer is no longer enough, going the extra mile can really benefit you and your firm to make sure that you stand out from the crowd.

Although competition is growing, there are still many opportunities out there!

Remember to listen to your clients and get feedback on each case. If you are not providing them with the service that they need or want, they are going to go elsewhere.

10 Things to Consider When Hiring a Website Developer

StrategyDriven Online Marketing and Website Development Article, 10 Things to Consider When Hiring a Website Developer

Forming a strong team of professionals who are on the same page with you is vital and at times very challenging. But let’s face it, the success of your business in much depends on the people who are helping you sail your projects towards the rewarding revenues.

When it comes to finding your perfect developer, there are dozens of things to take into account. For starters, the number of possible existing languages of programming can be compared to that of spoken ones! Not to mention the plethora of platforms on which websites and apps can be built on.

To help you get a better understanding of which things to pay attention to most during your hunt for the ideal developer, here’s a comprehensive list of top tips that should help you in finding the perfect match.

1. Project-based or ongoing?

One of the first questions you should ask yourself prior to making any search attempts is whether you’ll need a developer to join your team “for the long run” or do you need someone who’s more or less a “one-time deal”?

Depending on your answer, you’ll either be narrowing it down to a talented person for a full-time position or start looking for a skilled contractor who’d assist you in your project and with whom you’d part ways after the work is complete.

In case you’re leaning towards the first option, undoubtedly, you should attempt to meet the candidate in person simply to get to know them better. After all, you’ll most probably be communicating with him/her frequently, so make sure that you and your interviewee “click”.

If your needs comply with the second option more, most likely you’ll be hiring a freelancer for the job. Of course, this doesn’t mean that you’ll be working together for a mere couple of weeks. In this scenario, it all goes down to the scopes and volumes which will need to be tackled. And even your project-based contract with a freelancer can last for years, so choose your candidate wisely!

2. Existing project vs Starting from scratch

Based on your necessities, it is important to understand that there’s a huge difference between advancing what you currently have and coping with website construction right from step one. Building from the ground up implies a different (usually larger) scope as new projects require thorough planning alongside quality implementation. On the other hand, dealing with already existing material stipulates additional time for audits or conducting optimization research, just to name a few.

Again, having a clear vision of what your needs are and outlining it in your job description will help you while seeking the right person for the job. The candidate’s previous work experience matters as it’ll safeguard you and maybe at times help you benefit from earlier practices, for example, you may obtain some ready-made solutions.

In any case, giving your prospective hire a test assignment to see “the magic” in action is considered a wise approach!

3. Area of expertise

In some cases, you’ll need to pay extra attention to the field that this or that developer specializes in. Are you sure that the candidate you’re considering is a developer and not a web designer? Is the candidate a front-end or back-end specialist? Or maybe full-stack? The list of alternatives can be lengthy.

Know what platform your website has been built on or what you plan to build it on. This way you’ll quickly weed out more than half of the potential candidates. Asking to view your potential employee’s portfolio can surely do you good as well.

Just to make the picture more transparent, here’s a common example. For instance, you’re an owner of a midsize online retail business and have your eCommerce website built on one of the most popular platforms, Magento. The super flexible platform offers as much customization for your site as you can possibly imagine, meaning that you have the opportunity to transform your most futuristic ideas into reality. To run this store without any glitches from the technical side and to boost your online customer experience whilst staying in step with the trends, you’ll find no better solution than to hire dedicated Magento developers for the job. Magento is without the slightest doubt a tricky thing to work with from the point of view of a developer, thus, rich earlier work experience with the platform and in-depth knowledge of the language, libraries, and systems should be key when choosing the right Magento expert to help grow your online business.

4. Is your candidate a fast learner?

Product knowledge, by all means, signifies value you can gain, so ideally your future employee should understand your needs. It’s among the “musts” to have the person working for you to be willing to find out more about your business, other players on the market, and the overall future direction of the field. Why? This can safeguard you from investing in some longstanding decision regarding your online presence which can soon become outdated.

Whether we like it or not, change is a constant process that always progresses. Thus it’s important to be able to adapt. Your developer will truly be great provided that he/she is constantly improving his/her knowledge and expanding the skill set. Each time something new appears in the world of coding, your IT specialist should keep pace. If that’s not true, bad news for you. Therefore, the ability to learn new things quickly is a major point to take notice of.

5. Communication, communication, communication

It may come to a surprise but not all developers can boast strong communicative skills. Moreover, their language is often filled with dozens of programming terms which can be hard to understand. Do your best to determine if your communication with the candidate is (or will be) effective since from the long-term perspective you and your team will most likely need to touch base with the developer often in regard to the project. And understanding each other with ease should be one of your priorities.

To be on the safe side, the golden rule is to avoid vagueness and be specific about your expectations, requirements, etc. Your first chat with the candidate may already give you the impression of whether you’ll hit off or not.

6. Detail-oriented and attentive

Seeing eye to eye with your developer is certainly a perk. And perceiving how your ideas become “live” within the deadlines is great. But are all even the smallest details taken into consideration after a task is claimed to be “done”?

The quality of the completed work can be measured in different ways, for instance, how well it passes the testing stage. It’s not a crime to make some minor mistakes, we’re all human beings; if something needs to be corrected it should be. Yet how many times the task spins in the testing circle can be an indicator worth noting, as constant do-overs won’t get you far, agree? Perhaps try to test the water on the subject when meeting your candidate and don’t hesitate to ask whether the person can define himself as attentive.

7. Time management

Talent and knowledge is one thing, managing and using your time wisely and effectively is another. The last thing you’d want to do is to take on someone who easily falls for distraction. Even if a real IT guru is sitting in front of you, have your guards up regarding time management matters as, bottom line, this person will be responsible for handling your requests.

To be consistent, inquire about the methods and ways your possible co-worker handles work time or which hours in the day has he/she found to be the most productive ones. This should make the matter’s curtain come down a bit.

8. Self-motivation and initiative

Being able to work in a team is a quality to cherish, staying motivated is another no less vital one. Don’t make the wrong conclusion that the candidate that’s right before you isn’t self-motivated if you don’t see some hyper enthusiasm straight away. It’s fine to be humble during interviews or as you’re making first communication steps with someone new.

Ask your potential employee what motivates them and how he/she overcomes obstacles when dealing with something unknown. This should surely help you get a better idea.

The same goes for being the kind of person who can take initiative. Having a general understanding is one thing, but showing interest and having the ability to give an opinion that’s backed up by facts and from which the whole team can benefit from is a trait you’d also want to try to detect before deciding to hire a developer or not. “No questions asked” guys aren’t always the right choice.

9. Geographics

To be fair, the digital world of the 21st century that we live in today has given us the unmatched privilege and ease of communicating with each other from practically any point on the planet. And when you come to think of it, does your developer’s location really matter?

This question is a point of common debate since many people prefer to back up the opinion that as long as the work gets done, who cares from which point on the map your developer is working from.

Yet for the sake of the convenience of your communication, it has recently become habitual to give preference to working with a developer who is in (or at least close to) your timezone rather than to the one who’s doing so remotely. The thing is that time difference can play a bad trick with you, and it appears that tasks get completed faster and better when thousands of kilometers don’t separate you from your developer. But again, things are not always the same.

10. Where to look for a developer

As mentioned earlier, if you’re in search of a freelancer, you may easily make use of one of the many platforms, created especially to connect you with developers. As such, Upwork, Gun.io, Freelancer.com, and Hubstaff Talent are a couple of examples of places to get you started.

Need someone to join you in-house? Consider opting for the popular and efficient professional network of LinkedIn which has won over the hearts of recruiters worldwide.

All in all, looking for the best possible fit usually takes time. It’s more than safe to say that you shouldn’t expect the candidate to check off every single point on your list of expectations straight away. But if you’ve found the perfect match for you, do your best to have this collaboration going for many years to come since, without a doubt, your developer can help you grow your business!

Seven marketing and business strategies for real estate agents

StrategyDriven Online Marketing and Website Development Article, Seven marketing and business strategies for real estate agents

Being a real estate agent is no different to working within any other industry: you’ll need to market yourself and your brand so you can be successful. There are a number of different ways that you can do this – however, what will work for a person in one industry won’t necessarily be the best for someone else in another role.

So what should you add to your marketing and business strategies to be a good real estate agent? Your aim is to make sure you can sell properties for the best price you can on behalf of the seller, and to attract buyers to gain interest in your portfolio. There are different methods and materials you could use to your advantage, so think about what could be the best strategy to use for your real estate brand.

These are only some of the items you could include in your plans.Try implementing some of them, and see what could be excellent additions to your business.

Use video

Using technology as a device for your real estate business will show your clients that you have a fresh perspective on selling homes. You could use video streaming for live auctions, for example, or use social media tools for quick home walk-throughs. Buyers want to have their agent to liven up what’s added to social media.

Try out VR

Tech-savvy real estate agents are looking to include virtual reality, or VR, for walkthroughs. Many people will want to view a property in the comfort of their current home and, by using VR, you can offer a comprehensive preview of that place. If you want to be competitive in real estate, then technology is one area that can give you an edge.

Put some effort into your online profile

You need to have an effective online profile so you can attract future business and get previous client referrals – so is an important part of your marketing by using websites for real estate brokers. Your profile should be compatible for all mobile devices as well as different computer screens; people are more mobile-centric, so you need to meet the demands of the smartphone market to make sure they will check you out.

Learn about your local property market

The valuation of a potential property is most likely to be based on other properties within the local area. So if the prices of property within one town are in the $220,000 range, for example, there might be an area where there are places that won’t sell for more than $178,000.

So do a bit of research into what properties sell for, so you can have information that you can present to a potential client. There are portals available that can give you details of recent sale agreed prices.

The area that you look at should be based on the number of properties that are in it. So if there aren’t that many homes in that place, then you will need to widen your search.

Develop your skills

Once you’ve learnt the basics, you should put them into practice. What would you do if a seller asks you to reduce your commission, or how would you explain what happens with inspection contingency?

The more people you engage with, the more practice you will have when it comes to tackling important topics. So have as many real estate conversations that you can, and practice any scripts.

It’s also crucial that you run your real estate career as a business, and develop your entrepreneurial skills. Make sure you carry out some research using a range of sources that will give you inspiration and ideas that you could put into action, as well as give you valuable insights. There’s a lot of real estate information online, including on YouTube, and there are numerous books you can also read.

Engage with your audience on social media

One of the most efficient ways of engaging with your audience on social media is to optimize your content, so it is easy to find and is something other than just promotional. You can also post direct questions to your followers – such as on polls and on Instagram stories, for example.

Use testimonials and quotes

Real estate isn’t the best material for you to create interesting and engaging content. So if you’re struggling with this, you can try using customer testimonials and interesting quotes. You will then have a steady amount of quality content if you turn these blocks of text into beautiful pictures.

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