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How To Create A Website That Will Impress Your Target Audience

StrategyDriven Online Marketing and Website Development Article | How To Create A Website That Will Impress Your Target AudienceA one-of-a-kind website is essential for impressing your target audience. Keep in mind that it is thanks to an audience that the goods and services your business offers are used.

Without an online presence, no one will know about your company’s mission, and nor will you stand to make any profit as a result of it. Thus, you need to have a website that allows you to market your brand properly, and leaves a strong impression on anyone that finds it.

The very first step is to hire individuals who are experts in web design and development. Moreover, you want to guarantee that it is user-friendly so that people can easily navigate it, and lastly remain consistent with the branding you set up for it. All of these tips will be further explained below.

With professional assistance

There are expert web designers for a reason, and they know exactly how to help you put together the ultimate website for your brand. There is no need to spend countless hours learning how to do it yourself from scratch.

You should also keep in mind there are certain agencies and individuals who specialize in your niche company needs. After all, if you are looking to grow your charity’s website, you want the assistance of a reputable company such as Charity Box, that knows exactly how to grow your specific brand.

Everything from the development and up-keep assistance can be tied back to hiring the best professionals for the task. More so, given that they are already knowledgeable on the subject, they have a good understanding over what has and has not worked for other companies in the past, and can reduce the amount of trial and error that you have to go through.

Ensure it is user-friendly

Is your website user-friendly? This can include the following factors:

  • Easy to navigate
  • Clear layout
  • Readable text
  • Simple payment methods

Imagine that an individual starts to browse your website, but they have a hard time understanding what you do. It could be that the layout is jumbled and disorganized, the text itself isn’t clear, among many other factors. Company reputation is important, and if people can’t spend more than 5 seconds on your site, you need to re-evaluate everything you put together thus far.

Remain consistent with your branding

Remaining consistent is also crucial to build stronger relations with your audience. Once enough time and marketing effort have been put into growing your company, people will start to recognize you even by simply seeing your business logo.

It is incredibly important that you don’t change courses out of the blue with your branding, as this will only confuse people and further ruin the relationship you built with them. All in all, your brand will suffer if you are not careful.

Remember, when you impress your target audience, you are also strengthening the relationship with those individuals. They will be so impressed with your content, that they will continue visiting your website to check for updates. You also want them to spread the word about your company, and the only way you can do this is if you create an online presence that is buzz-worthy.

The Strategy Driven Guide to Boosting Your Website’s Performance

StrategyDriven Online Marketing and Website Development Article | The Strategy Driven Guide to Boosting Your Website’s PerformanceBoosting your website’s performance needs to be your number one priority. Without a great site, all of your digital marketing efforts will be for naught. Imagine, as a user, you see an ad on Instagram. You are interested, click it, and are directed to a website that fails to meet your trust factors. Perhaps it doesn’t work on mobile, or perhaps its design is old and outdated, making it difficult to navigate. There are many different trust factors that online users rely on nowadays before they buy from a new company online.

Boosting your website’s performance isn’t rocket science, but it does need to implemented well and to the best of your ability. You need to ensure your website is secure, that its information is correct, and that downtime is limited. Users do not want to be made a fool of, so ensure your website is up to code. To show them your site can be trusted you need to improve your site and its digital presence.

Understand How Users Are Interacting with It

Google analytics or other tracking tools can be incredibly useful in determining where the problem areas of your website are. A high bounce rate indicates that your homepage or perhaps your PPC marketing strategy are in some way failing. A less than impressive home page can have people click off before they even see your product lists, whereas a misguided PPC strategy can have people who don’t want your site click on your ads.

Conduct an SEO Audit

Understanding how users are engaging with your site will help you address the key problem areas first, but that doesn’t mean you should ever stop there. Go through and conduct a full website or SEO audit to clean up your website, ensure there are no broken links, unnecessary redirects, or now black-listed SEO tactics on your site.

Commit to a Strong Content Strategy

Content is king because it is how customers can engage your website in more ways than just scrolling through your product or services pages. It is how you can become a true resource to your customers, and how you can attract new, organic traffic streams.

Create content that is effective and useful to your audience. Post it on your company blog but also across social media. Keep to a consistent plan, such as uploading a weekly blog post every Tuesday, for instance, and make your content interactive.

Hire an SEO Agency

Auditing your website is step one. It is essential if you want any future digital marketing tactics to work well, because if your site isn’t looking great then getting people to your site will result in nothing more than a high bounce rate. If your site needs a huge overhaul, however, it is wise to hire an Austin SEO agency like Creatif Digital that can help improve your site’s design, SEO, and then work with you to bring more organic traffic to your site through search rankings and PPC marketing.

Your website needs to be perfect, because if there is any hitch in its performance, you can turn away a potential customer in a second. Go through and remove any problem areas, improve it with SEO and content in mind, and know your limits. If you don’t have the resources or skill needed to do this, hire a company who can make these improvements for you.

5 Business Tips to Help Orthodontists Get More Clients

StrategyDriven Marketing and Sales Article
 
Whether you are a new orthodontist opening a dental office or want to increase the number of patients you see, implementing new marketing strategies will boost your revenue and growth. With so many dental clinics popping up, it is also an excellent way for dental specialists to stand out from the competition. Here are five business tips that will help orthodontists get more clients.

1. Build a Visually Pleasing and Informative Website

StrategyDriven Marketing and Sales Article
 
Did you know that about 90 percent of consumers visit websites before going to a local business? It is the best indicator as to why businesses need to pay attention to the aesthetics and engagement of their websites. Most especially in the healthcare industry, there is not enough consideration placed on website aesthetics even when it is the most significant avenue businesses have to convert their website traffic into patient sales.

A great example of such a website built for patients is Baum Orthodontics as the website is aesthetically pleasing and provides patient tabs that make navigation accessible.

2. Use Strategic SEO to Rank on SERP

StrategyDriven Online Marketing and Website Development Article
 
When Google updated its search engine results page (SERP) algorithms, search engine optimization (SEO) was no longer an easy process as there are now more than 200 factors that web pages are scored. Optimizing pages using a variety of keywords is now a critical component to ranking which depends on authoritative backlinks, content variables, keyword clustering, user experience and page load speed. A local SEO strategy will also promote conversion rate optimization, which will boost your traffic in your local area.

3. Use Google My Business

StrategyDriven Online Marketing and Website Development Article
 
As you are a local business, you must use Google My Business as Google Maps only displays the top three businesses in one-mile radius as there is a push for mobile accessibility. You want to claim your free listing and use location-specific keywords that show location like city or neighborhood dentist, long-tail SEO services like ophthalmology or specialty service and contact information that target customers searching for services.

4. Use Word-of-Mouth Advertising

StrategyDriven Online Marketing and Website Development Article
 
Word-of-mouth marketing is one of the most influential advertising tools available whether it is from your patients or from comments on your social media page. Nine out of 10 consumers will trust a recommendation from a friend or family over another form of advertising. Their testimony will also convert a customer faster because of experience, which is something you would not be able to do in just one conversation. Set up a patient referral program to build your clientele as it will convert to sales quickly.

5. Use Pay-per-Click Internet Advertising

StrategyDriven Online Marketing and Website Development Article
 
Pay-per-click advertising, such as Google AdWords, is a valuable tool that allows your keyword specific ads to appear on the same page as organic search results which helps if your page is not ranking because of SEO. You also do not have to buy the ads but rather pay a click-through-rate when a potential customer clicks on your advertisement.

Many of these marketing tips are affordable and easy to implement in-house. Even if you must hire a website or SEO specialist, the new patient return-on-investment potential is worth the investment.

Here’s Why Your SEO Strategy Isn’t Working

StrategyDriven Online Marketing and Website Development ArticleIn modern business, there is one thing that can either make or break your business: marketing. More specifically, digital marketing.

If you don’t get it right – and a lot of businesses simply don’t – it can mean the loss of profit, poor brand exposure and ultimately stilted business growth. As simply put, people are more and more interested in what a business is doing online in the modern age. So failing to put forward an effective digital footprint can be a real hindrance to your business efforts.

At the top of these failures tends to be a business’s approach to SEO. They understand that good SEO can push their business website forward, but don’t particularly have the right approach to make it work and actually gain the benefit that SEO presents. It’s a big issue and one you want to prevent from Day One of your digital marketing exploits – or at least very early in your campaigns.

So, if you are frustrated with the SEO aspect of your digital marketing then here are some sure-fire ways you’re going wrong. And, more importantly, how to fix them!

Outdated Tactics

The best practice when it comes to SEO changes every day. Largely because Google will cotton on to a new technique, view it as ‘spammy’, and update their algorithms accordingly. Some of these tactics may even be considered to be Black Hat SEO. Take the recent August update, for example. It saw a big problem that many people were exploiting – long, advice based, content that may or may not has been actually helpful – and made it more sustainable. Ostensibly, to better both user experience and help legitimate advice sites prosper.

For this reason, it is very important to keep on track of Google’s and other search engines guidelines. Be aware of the different tactics and what may be considered ‘spammy’. Otherwise, you may find that your site faces punishment as a result of not actually following the right rules.

On the whole, SEO tactics vary from person to person. Some people swear by link building, others value content and even more think the technical side is where the future of SEO is heading. Test out what you think might work, but then don’t be afraid to change tactics if something isn’t working for you.

Technically Incompetent Website

Yes, the quality and ‘technical’ backdrop of your website actually have a big impact on your SEO and subsequent rankings. If you have a website that isn’t particularly good, has thin or weak, or poor user engagement then it simply won’t help to convert for your business. In fact, you could even find it more of a money drain and hindrance than anything else.

If your website is poor, then you’re going to struggle both in terms of ranking and conversions when users actually do go on site. Also, bad sites simply turn off users; so, having the right level of ‘polish’ to a site is simply necessary. Otherwise, you will find your site filtered out by the masses who simply expect better from their online experience.

Misunderstanding Data

A lot of SEO is incredibly data-driven. You have to understand the traffic your site is gaining, what this means about your acquisitions channels and ultimately how to generate more. All from a few numbers and line graphs that Google Analytics presents.

It’s easy to see all of the data presented by Google Analytics or other sites, then feel disheartened or as if your efforts aren’t quite there. However, it’s not necessarily about the data. It’s much more about your interpretation thereof. Interpret right and you could end up generating thousands of more users, better conversions and overall have a better website. Whereas interpret it wrong and it will simply sit there with very little views and traffic.

If you’re confused about analytics, there are plenty of resources to help you become a Google Analytics expert.

Terrible Keyword Targeting

You understand keywords. Which means that you know how to research them, implement them on your site and the supposed results that this should bring. However, it simply doesn’t. Your rankings remain a flop, even with the ‘right’ implementation of keywords. Chances are you have really miscalculated your keyword targeting.

This miscalculation can come from a number of different issues. Targeting keywords with too much search volume, targeting those with too little and sometimes you may target the wrong keyword altogether. It really is a mixed bag of reasons on a good day.

Try changing your tactics. Pick two targets; one long-term and one short-term. From there, you can decide whether your strategy is working in the short term, then make adjustments to ensure it continues or begins to do so in the long term. Thus, hopefully, removing the issue of wasted time potentially.

Impatience

One of the worst things, in terms of your SEO campaigns, can be a level of impatience on your part. By no means is SEO a get rich fast tactic. In fact, when done right SEO is a slowly building organic process and gradually improves over a long period of time (though this differs from business to business, good SEO can take up to a year or more). It’s all about sustainability and not appearing ‘unnatural’.

This level of impatience is why many clients and marketing agencies fall out, as the client is often impatient for quick results. Some of these situations even lead to the involvement of mediation solicitors. However, this is unfair in many cases as SEO is a slow method for achieving great results.

For that reason, even when your SEO strategy doesn’t seem to be working the best thing to do is to not panic. Simply look at what you’re actually doing and look to adjust. Make beneficial, smart, changes and you can easily find a strategy that does actually work for your website and business.

7 Things You Should Consider When Choosing a Cloud Solution

StrategyDriven Entrepreneurship ArticleCloud technology is expanding rapidly because of its many benefits. However, not all cloud solution providers are the same. Yet there are many cloud service providers offering themselves as the solution to your business’ needs. The question for many is what they should use as deciding factors when searching for a cloud solution. Here are seven things you should consider when choosing a cloud solution.

Your Core Needs

Before you start shopping for a SaaS service or cloud service provider, determine what your core needs are. What infrastructure and software do you need to keep your business going and remain profitable? Does it integrate with other applications, including those you consider crucial? There’s no point in shopping SaaS service providers that don’t have what you absolutely must have to keep going. Extras are just that, extra.

Support Versus Your Needs

Look at the level of support the service provider needs relative to what the cloud service offers. If you need 24/7/365 support to meet the expectations of your consumers, you can’t afford to hire a cloud service that limits support to office hours. The problem is amplified by relying on a service provider in another country that limits support to office hours that don’t line up with yours. Don’t let them tell you that their online documentation is good enough, though you should give preference to a SaaS provider with good documentation on everything from how to use the service to troubleshooting issues that may arise. Ask how they handle upgrades and whether or not you have input on when and how these are done.

We would like to warn you that an organization that promises excellent support during outages may be a warning sign in and of itself. The provider should guarantee 99.9% uptime at a minimum. Anything less than this level of uptime indicates trouble.

Trust

The trust factor is a major factor when you’re deciding which cloud solution to use. You are, after all, going to keep all of your user data and probably the data critical to your business’ operations on their servers. If you going to be posting medical data that needs to be protected in accordance with HIPAA standards or financial data that requires an extra layer of protection, make certain the service provider meets the industry standards for such. How are they protecting your data? If the vendor doesn’t use their own data center and cloud technology, what does their service provider do to protect your data?

Value

Price cannot and should not be your overall deciding criteria. After all, the cheapest service may lack the memory space or support that you need. You’ll also pay for the services you use, such as the number of users accessing the site and the number of transactions processed. Cloud service providers tend to charge based on “tiers” or levels of service. You can learn more about cloud storage tiers and their prices here and about SaaS pricing strategies here. When you’re shopping for a cloud service provider, determine your needs now and in the near future. Then compare the overall value of each provider’s package. You might want to pay a little more per month for an automatic backup of your data that is easily restored if there is a problem. If maintenance and support are included at a higher tier and you expect to hit that volume of transactions soon, it may be worth paying for the higher tier now and locking in the rates.

Reviews

A business may have an excellent service plan at an affordable price and say they meet industry standards. The experience of their customers may prove otherwise. You can find this out by checking their reviews. Reading reviews on a variety of sites, not just the business’ chosen testimonials posted on their website, allow you to really know if they respond to tech support calls in a timely manner. You’ll learn if they actually meet the terms of their Service Level Agreement or if you have to have an SLA in order to get that fast turnaround on a memory space increase or restoration. Reviews may be the only way to learn about data loss from mistakes by the service provider.

Go ahead and ask for references, so that you can ask their current customers about what they think of the cloud service provider.

Usability

You want to know what it is like to use the software as a service hosted on the cloud. How hard is it to log in? What do they offer in terms of software relative to what you’re familiar using? How fast can you log in? How quickly do the apps respond? You can ask these questions, or you can ask for a fully functional trial period to test drive the cloud service yourself. Make sure you know what service level they’re providing before you commit to another tier in a contract, so you don’t pay for something slower than the service you loved when you tried it out.

Something else to check is how well the cloud service provider supports usability across devices and operating systems. Can you check your email on their server using your smartphone? Does it work with all the various laptops and personal computers in use around the firm? Will it work with the next generation of tablets you want to use?

An Exit Strategy

An often overlooked factor is how easy it is to move the data if that becomes necessary. If they use proprietary data, it may be hard to move your data somewhere else, whether you want to change service provider or your service provider goes out of business. Incompatible data formats or unusual software applications could also create problems if you backup data with a different service provider simply to benefit from redundancy. Find out how well they support the export of data, regardless of the reason why.

Conclusion

Take these factors into account, and you should be able to find a cloud service provider who meets or exceeds your needs without breaking your budget. And you’ll be able to be confident you’ve made the right decision.