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How to Set Up Your Business’s New Website the Easy Way

These days, the first thing most customers will see of your business is your website. They’ll be most likely to find it via a search engine or some form of online advertisement. But what matters is what they think when they eventually click that link and see what the website can actually offer them. You want them to be impressed and satisfied with the experience, but it’s not always as simple as that. First of all, you need to get your new and improved site up and running; here’s how.

Compare the Pros and Cons of Each Potential Platform

There are many different platforms out there that you can make use of when you want to create a new website for your business. Whether you use WordPress or Squarespace is up to you. Each of these platforms offers something new and interesting to users, so it’s up to to you to find the one that’s right for you. Compare the pros and cons until you’ve come to that conclusion.

Find Tools That Streamline the Process

There are plenty of great tools out there that you can start to make use of when you’re trying to streamline the process. You can try Unbounce for free if you want to. It’s this kind of thing that you should be doing if you want to get ahead of the competition because there’s no way to succeed if you don’t. It needs to be as straightforward as it possibly can be.

Create the Most Important Pages First

Some page matter more than others when you’re trying to create a new website. It’s pretty much always the case, and you can’t get away from it. You want to think carefully about what you want to achieve and where you want your customers to look. You can’t afford to ignore the pages that matters most, so these are the ones that should be sorted first.

Choose a Simple But Effective Theme

Themes matter a lot on websites because them immediately set the town and make it clear exactly what kind of tone you’re trying to set from the get-go. Ideally, the theme you choose should say something about your business and what kind if values you’re trying to push forward to people. It certainly doesn’t have to be over complicated, but it has to cut through.

Engage People With Imagery

People aren’t going to be impressed with nothing more than the words you deliver; you also need to engage with them on a visual level too. You can’t ignore just how impactful images and video can be on a website, so don’t underestimate those things. The right images can go along way.

Your business’s new website could be exactly what’s required right now if you want to push on and reach out to younger demographics. If your website still looks like it was made in 1999, the changes can’t come soon enough. It’s not an overstatement to say people won’t take your company seriously if your website looks like a joke.

The World Of Websites: Everything You’ll Ever Need To Know

As a business owner, you know that you need a website. The internet is definitely the future, and it has been for some time. So even when your business is offline, and you have a physical store or office, you know that you’re missing out on a huge chunk of custom by not being online. But at the same time, when you are an online business, you know that simply having a website just won’t do. You have to get it right, know the ins and outs of websites and what you need, and be able to create the best possible site for your business. And when you’re not all that well versed in technology or the internet, it can feel a bit overwhelming. But it doesn’t have to be.

Websites can often seem complicated at first. Because they involve code, plugins, development, widgets and more. Whether you want to know exactly what a widget is and why you need it, or you want to be able to drive a significant amount of traffic to your website, you’ll need to do some research. But when that tends to tire your brain, you might like to have it handed to you on a plate, in one concise article, right? So here it is – everything you need to know about the world of websites.

Getting Setup

If you’re yet to launch your own website, then this section is going to help you to get started. If you have, then you may find that you can improve and enhance what you have by following these steps.

Hosting

First off, you’re going to want to make sure that you get some hosting in place. You may be considering setting up a free website, but this isn’t really the best choice when it comes to professionalism and being able to grow in the future. In fact, it’s only ever going to hold you back. Instead, you need to look into web hosting options as listed in that post, and choose a hosting plan that suits you best.

Choosing A Domain

Along with hosting, you’ll also need to find a domain. When you have your own website domain name, your site will look more professional. To do this, you can find expired domains with someone such as FreshDrop or search to see what is currently available. And choose carefully, as you will ideally want your domain name choice to stay with you.

Building The Website

Your final step in getting setup is choosing how you’re going to build the website itself. When you take out hosting, you may find that you’re given a range of options by your hosting provider, so this will help you to decide. You may also find that WordPress, in particular, is an easy to use and manage platform to build your website from.

The Design

When you’ve got the framework of your website ready, it’s time to think about how you want it to look and what functions you’d like to be able to have.

The Look

This is where you can start thinking about the colors that you like, a logo, your font choices, and what kind of image you want to give off on your website. Unless you are experienced with code, which we are presuming you are not, you’re going to want to look into a template that you can use here instead. This is often an inexpensive way to get a design on your site.

The Functions

At the same time, you need to be thinking about the key functions your need your website to do. There are a range of website features that are important, and you will be able to find widget and plugins to help you add this in. Essential, these are small pieces of software that allow you to add a particular function to your website, such as an email subscription tool. So work out what you want your website to have, and find the right plugins to help you do to do.

User Experience

As you start to move forward with your website, you’ll want to make sure that you’re thinking about the user journey. This is how visitors of your site move around the website and effectively use it. As you start to gather this information, you may even want to hire a developer to help you edit your template or create a new design that will suit your user journey better.

The Content

You’re also going to need to populate your website with content. There is a range of information that you will need to include, so let’s go over what that will be.

Pages

From browsing the internet yourself, you’ll know that websites need to have different pages. When you’re building your site, there will always be a range of pages that you need. Alongside your product or services pages, you need to have an about page, as well as an FAQ, testimonials, and even a privacy policy page. So be sure to get writing these as soon as you can.

Blog

Whether you want to add this in before you launch or later on down the line, having a blog for your business is a really great idea. Not only will it help with your SEO (we will go into more detail about this in the next section), but it also gives you content to share with your customers and site visitors too.

Contact Information

A contact page is one of the important pages that you will need to have on your website. But your contact information is often the most important kind of content that you need to include across your blog, and not just on that single page itself. You’ll want to have your information visible on the homepage, as well as links to your social profiles. You never want your customers to have to dig for your details, as they may choose to just give up if so.

Traffic Driving Strategies

Now that your website is essentially up and running, you need your customers to find you. But how? Here are a few ideas on how you can start generating traffic to your website.

SEO

In order for your website to show up on search engines like Google, it has to be optimized. And that is exactly what the practices of search engine optimization (SEO) do. To make sure that you’re optimizing your content and site as you’re building it, be sure to use this SEO checklist as you go along. This will help you to show up in searches and generate traffic to your site.

Social Media

Next, you’re going to want to turn to social media. Because you can actually generate some traffic from social media if you take the right approach with your marketing. You’ll want to make sure that you’re applying tactics that will engage your followers and lure them to your website. Yes, it can take time, but it’s actually quite fun to test out different ideas and see how they do.

Online PR

Finally, you’re going to want to think about doing some online PR. This fits nicely in the above two points. Getting links to your website from other sites will help with your SEO, and collaborations on social media and with other businesses or influencers can help you to generate some online PR and bring visitors to your site.

The Importance Of Analytics

Finally, you’re going to want to get to know your analytics. Why? Well, they are essential for you to be able to find success with your website. So let’s see how you can do that.

Knowing Where To Look

As you set up your website, you will find that you have some tools right there in your dashboard (particularly if you’re using WordPress). You will be able to see how many visitors you get and sometimes even where they came from or what links they’re clicking on. But, you need more. Registering for Google Analytics (GA) is important here. GA allows you to see how many hits your site has had and by how many people, how they found you, what pages they’ve been on, and what they have clicked onto. This data can then be hugely important to improving your website.

Using Your Analytics

Once you have got your GA hooked up, you’re then going to want to read something like this guide that will help you to get the most out of your analytics. This data is invaluable and can help you to understand your customers better, which will then help your website to meet their needs.

Continuing To Improve

Finally, you’re then going to want to make sure that you apply your data findings to tweak your site and get results. And you’re going to want to keep on refining your site and then finding new insights from your analytics over time to make sure that you’re always meeting your visitors’ needs.

It may seem like a lot, but when you approach your website in this way, by taking in the build, design, populate, promote, and refine stages that we’ve walked through, you should find that your website is exactly what you want it to be – successful!

Choosing the Right Web Hosting for Your Website

StrategyDriven Entrepreneurship ArticleLaunching a website requires more than simply choosing a domain name and uploading content you want to share. Choosing the right web hosting provider is essential when you want to get the most out of your online presence, regardless of the purpose of your website. Before choosing a web host that is right for you there are a few factors to keep in mind to ensure you make the right decision.

Budget

Consider the budget you have available for a hosting package and whether you prefer to pay monthly, semi-annually, or even annually. When you have a budget set in place, eliminate hosting companies that are out of your price range or that do not offer the space, speed, and bandwidth you require.

Shared Hosting vs. Dedicated Hosting

Compare both shared and dedicated hosting options when reviewing web hosts you are interested in. Shared hosting is often less expensive, but requires you to share a server with other individuals using the same web host. Dedicated hosting is a way to utilize a server of your own, increasing loading times without utilizing all of your server’s bandwidth when you are sharing with others.

Uptime and Reliability

Always choose a web host that boasts a 99% or higher uptime and reliability guarantee. Ensuring a web host is reliable and remains up at all times is essential when you want to leave a professional and lasting impression on your visitors and prospective online customers.

Features

Many web hosts offer feature such as free CMS (content management systems) including WordPress, WooCommerce, Drupal, and Joomla to help launch any website you envision with ease. Additional scripts for forums, eCommerce shops, blogs, and even online portfolios or photo galleries are also available with web hosts that provide free extensions and add-ons for all hosting customers.

Support

Find a web host that offers multiple methods of communication regarding support if you are ever in need. When you need support, having a live ticket system, email option, live chat, and phone number available are all possible with the right web host.

Customer Reviews and Testimonials

Check customer reviews and testimonials from various web hosts you are most interested in using to determine the hosting provider that is best for your website needs. Customer reviews provide insight into a web host’s customer service as well as the type of service they provide altogether.

Taking the time to compare various web hosts is a way for you to determine the package that works best for the website you have in mind and the uptime, reliability, and support you prefer. The more you know about individual web hosts, the easier it is to select a package that is optimal for all of your online hosting needs.

How To Start Your Own Website

Over the past few years, Internet technological innovations have made it much easier for anyone to create their own website. But as easy as the process has become, most people still do not understand the correct way to get a website started. There are plenty of templates and website builders you can use to create a professional looking website, but those initial steps in starting the site can be confusing for new website owners.

Make A List Of Domain Names

The first step in starting your website is to figure out a concise title that best represents your business, and you do that with old fashioned pen and paper. If your company is called the ABC Corporation, then an address such as ABCCorporation.com would obviously be appropriate. But what if that address is taken? Would your business be better represented by something other than a .com website? You need to make a list of 10 or more website addresses that would fit your business and be easy for your customers to find.

Find A Web Hosting Company

A web hosting company will sell you your domain name and host your website as well. It is easier to get your domain name and hosting through the same company because then you would only need to go to one source for support. There is a wide variety of hosting companies to choose from, so take your time and find the company that you feel most comfortable with. You can even call the support phone number for the companies you are considering to determine which company offers the kind of support that you feel you will need.

Find The Domain Name That Is Available

Once you have chosen your web hosting company, it is time to get out your list of potential domain names and check available domain names. The best way to get the right domain name is to prioritize the list you have created and buy the first name that is available. Your web host may recommend that you buy more than just the .com extension to protect your domain name, and that is not a bad idea. When your company becomes successful as a .com, your competition could buy the .net address and cause problems for your business. To protect yourself, you should buy as many of the popular extensions as possible.

Buy Your Domain

Once you have decided which domain names you want to buy, it is time to make the purchase. It may take a day or two for your website to show up on the Internet, but it is worth the wait. Once your site is active, it is time to establish your online presence and grow your business.

It is easy for marketing experts to tell you to buy a domain and start your website, but most people who are new to owning a website are not sure what it means to choose a domain. With some practical advice, any business owner can take the necessary steps to choose the perfect domain name and get their business online quickly.

7 Ways to Improve Your Site’s Ranking


The internet is rife with competition. To compete online, you must implement effective SEO tactics to rank higher than your direct and indirect rivals in the search engines. To ensure your online success, read the seven ways to improve your site’s ranking.

1. Write & Publish Relevant Content

Companies who want to rank highly in the search engines must write and publish quality content on a regular basis. It is easily one of the most effective SEO tactics to boost your place in the search engine results pages, increase your traffic, boost your site’s domain authority, and can even help you to remain relevant.

2. Incorporate Keywords

To maximize your visibility, it is important to use a target keyword for each page. Try to identify how a visitor might search for a specific page. For instance, if they were looking for a bakery in London, a web user might search for phrases in Google such as “London bakery” or “birthday cakes in London”. Once you have identified the different phrases they might use, aim to naturally incorporate the phrases several times throughout a piece of content, but avoid stuffing the copy with keywords. If you are unsure how to find the best keywords for your website, consult an experienced SEO company to help increase your rank in Google.

3. Create a Link-worthy Website

Aim to incorporate relevant links into your web content, as this is in an effective way to improve your search engine rankings, while increasing the ranking of the page you have chosen to link to on your landing page. The anchor text should, therefore, link to the relevant landing page you want to rank highly for in the search engine results pages.

4. Utilize Alt Tags

It is important to describe both your visual and video media with alt tags, also known as alternative text descriptions, as it can help the search engines to successfully locate your landing page, which is essential for those who use text-only browsers. As the alt tags can increase your website’s opportunities to be found by Google, it can boost your search engine ranking.

5. A Mobile Responsive Website

Nearly 60% of all web searches are performed on mobile devices, such as a tablet or smartphone. Google has therefore stated that a mobile responsive website is a ranking factor. It is essential to improve the user experience and your ranking by developing a mobile responsive web design if you haven’t already done so. You’ll be surprised by the difference it can make to your place in Google.

6. Add a Sitemap

Simply put, a sitemap is a page that both lists and creates links to major pages across your website, which allows the search spiders to locate your landing pages quickly. The important pages will, therefore, be easier for both the search spiders and users to discover, as they can be accessed with fewer clicks.

7. Avoid Flash

Modern websites must avoid Flash like the plague, because Google will always rank a website lower in comparison to sites that operate on an alternative platform. The main reason is that you are unable to link to an individual page. So, while Flash might be easier and cheaper to launch, you will have a greater chance of increasing your rankings with a WordPress website.