The Dark Art Of Local SEO

StrategyDriven Online Marketing and Website Development Article, The Dark Art Of Local SEO

In 2019, local SEO was important, but in 2020, it is essential!

With people locked down in their homes and unable to go anywhere much outside of their immediate community, companies need to focus on targeting customers who live close by. They have a captive market – quite literally.

Local SEO is something of a dark art, but also a skill you can master, so long as you practice the following techniques.

Encourage Customer Reviews

Local businesses live and die by their Google and TrustPilot review scores. Therefore, you must encourage your best and happiest customers to leave reviews online about your business.

A few years ago, Google changed its algorithm to prioritize reviews in its search rankings, promoting companies with excellent performance. The more positive feedback you can generate, the better.

Create Listings For All Your Locations

YEAH! Local recently did some extensive research on the importance of using services like Google My Business to create online listings. Companies that sign up get preferential treatment because Google is able to confirm that they are, indeed, genuine enterprises looking for customers.

The smartest companies list ALL their locations so that users can see their nearest option.

The more listings you have, the more visible your site becomes.

Reference Keywords In Your Page Titles

Search engines are smart, but they still rely on keywords to inform them of the content of a page. Smart firms, therefore, include relevant local keywords in their page titles.

Here are some examples of how you might do this:

  • Honda Dealership in Swansea
  • Car Mechanic In Boston
  • Logistics Company based in New York
  • Atlanta Hairdresser
  • Music teacher in Cincinnati

You get the picture. It doesn’t have to be complicated. In fact, the simpler you can make it, the better.

Optimize Your Page Copy To Reflect Your Target Geography

It is not accidental that most businesses include the name of the local area in their page titles. They do this because they know that SERPs will pay attention. The same, however, is true of page copy too. You want the text also to mention the local search terms you wish to target.

Keep Your Address Format Consistent Across The Web

How you write your address online matters more than you might think. Search engines want to have confidence that they’re presenting their users with the correct information about your company. Thus, they scour the web for data relating to your email address, telephone number, and physical location. If the algorithms are confident enough that the information is correct (because it is consistent across the web), they will present it to customers and boost your ranking. If it isn’t, then Google can punish you.

It is vital, therefore, to check all your social media accounts, directories and websites to ensure that the data is consistent.

The coronavirus pandemic is making local SEO more important than ever before. If you can provide services to local people, your business will be in a much better position to thrive once the dreaded lockdown comes to an end.

The benefits of buying traffic for your website

StrategyDriven Online Marketing and Website Development Article |Website Traffic|The benefits of buying traffic for your websiteIf you have an e-commerce business, driving traffic to your site is one of the ways you get conversions. Without traffic, it is impossible to meet your financial goals. As an ambitious entrepreneur, the best way to turn a profit is ensuring that your site always has visitors who convert to buying clients.

Apart from your real website traffic, you can also consider buying traffic.

What is buying traffic?

Buying website traffic is a process where an e-commerce business pays to get a number of visitors to their site. This traffic is directed to e-commerce sites in packets where the buyer chooses the size of the packet. For instance, if an e-commerce business buys 10,000 visits, they can determine how many visitors they want to access the site each day.

The traffic provider owns many domains, websites, and search engines. They will place ads on these platforms where their visitors can see and share the information. If a visitor sees an advertisement on a product they are interested in, they click on it. This redirects the client to the e-commerce site where they can view the products or make purchases.

This art of driving traffic to websites makes it possible for you to request for specialized niches, even based on country of interest. This is the easiest method of building traffic and increasing conversions.
There are a few benefits you enjoy when you buy website traffic.

Minimized reliance on organic web traffic

Organic web traffic also referred to as the real website traffic, is the main method websites get clients to see their site. This is achieved through organic search on different search engines such as Google. The problem with organic web traffic is that only a few websites get to rank on the first page of Google. Therefore, your site can go for months with minimal activity if it does not rank on page one. Buying website traffic gives you traffic instantly.

You get to pick your target market

When you buy website traffic, you can dictate precisely who you want to access your site. Traffic buying allows you to reach your target audience. This increases the chance of converting the visitor to a buying client. This is because your visitors are interested in your product.

It is affordable

The affordability of paid traffic is one of the benefits of buying traffic for your website. This is a relief, especially with the high rates charged by other targeted audience services such as CPC and Adwords. In the recent past, the Adwords and CPC rates have hit the roof. The Google ad layout policies make this cost go even higher. By buying traffic, you overcome this challenge of spending too much money trying to drive traffic.

You do not have to break the bank to get the attention of your target audience. With a bit of research, you can buy website traffic from a trusted vendor. They will tailor the service to your needs while at the same time providing excellent customer service. With the best service provider, you can be sure to boost sales in your e-commerce business.

Off-Site SEO: Maximising Your Search Potential

The world of web design is a complicated and often confusing one. Most companies will have a professional to handle their development, along with someone to handle their marketing. But, out of all of this, most businesses will need help with SEO most of all. It’s likely that this aspect of your website is already handled for you. But, this doesn’t mean that you’re doing everything you can. There’s a lot of work you can do off-site which will make a huge difference to the search rankings your pages are given. To help you with this, this page will be covering some of the ways you can achieve this goal.

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Over the years, search engines like Google have had to make their algorithms more and more complicated. This is the unfortunate result of people taking advantage of older methods to get their sites into unrelated searches. As a part of this, search engines like to make sure that your website is trustworthy before they display it to their users. Having links from other sites going to your own website will help to do this, as it shows that you are significant to them in some way. Building a backlink strategy that works will take some time, and you might need some help along the way. Thankfully, there are loads of resources available across the web to help you out.

Social Media

Social media has had a huge impact on the way that people live their lives over the last few years. Of course, though, on their own, they probably won’t do much for your SEO. Using a tool like this, you have the chance to spread loads of backlinks which will come from a reputable site. Along with this, having people visit your site from social media will be very likely to increase your website’s viewership. This will help to improve the ranking of your pages, as search engines will see that your site is popular.

Google Search Console

There are loads of tools out there to help you with SEO, and a lot of them are completely free to use. Google’s Search Console is a great example of this, and a must for any website looking to get good rankings. Using this sort of tool, you can have search engines re-index your pages as you make changes and improvements. Along with this, you can get detailed data and information about your keyword success. Using this data, you can start to make easy improvements to the SEO on your site, as well as being able to make sure your efforts are successful.

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The Benefits

Doing this sort of work is almost guaranteed to have a positive impact on your website. Along with increasing the amount of hits your site gets, it will also increase the chances of people buying from you. People trust websites with higher search rankings, and will rarely go onto the second page of a search engine. To stand out from the crowd, you have to make sure you’re at the top.

Hopefully, this post will inspire you to start working harder on your off-site SEO. A lot of business will ignore this sort of work, assuming that their current standing will last forever. It’s important to keep improving this area, though. Otherwise, search engines will stop favoring your website.