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What To Look For When Choosing An SEO Company

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StrategyDriven Online Marketing and Website Development Article |SEO|What To Look For When Choosing An SEO CompanyBusinesses have every right to be nervous when it comes to SEO. Times are changing, and Google is really mixing things up a bit. That’s why the attendance numbers at SEO events all across the world are massively increasing. People in the industry are having to get used to a new way of doing things. Mobile platforms are being preferred over desktop websites. Websites without videos are being put further down the list. On top of this, there is worry that Google will be making itself a competitor in search results. In other words, content that is approved by Google will be given higher precedence than that which is not. This might be speculation, but it’s certainly something that is on the radar of many SEO specialists. So, what should you as a business owner look for when choosing a company to work within this area?

What is your need?

Before you start to look for an SEO company that can suit your needs, pinpoint what your need is. Do you desire content that would fit your YouTube channel? Maybe you would like SEO that is purely focussed on specific content. Perhaps you’re just about to launch a product and you would like superbly written content that explains what the product will do, what it’s made out of, what the research was behind it and more. On the other hand, you may want more backlinks, better and more powerful keywords, raising your rankings in Google, outreach to news reporting entities to get the word out there etc. What is your aim and what do you need to achieve it? These two questions must be answered before you can begin your search.

Some are better than others

Some SEO companies will be better than others, for the type of strategies you want. For example, some SEO companies may only be able to produce written content. Articles, blog posts and product descriptions etc. Other SEO companies may be better at producing videos and creating trending campaigns on social media. There are lots of SEO companies that have their own specialist area of expertise. It’s vital then that you discover which companies are better for you. It’s also vital that you choose an SEO company that knows it must stick to fair play practices. Google can dish out penalties if you try to cheat the system, which will end up hurting your campaign as the sort of punishment handed out will hamper the SEO company you have hired. Thus, playing it safe and relying on great strategy rather than any so-called ‘dark arts’ of SEO should be one of your requirements.

Speaking for itself

Quality should and must speak for itself. Consistently well-written and interesting content will keep customers coming back. Content is just as important as keywords, keyphrases and website standards such as video and mobile versions.

Look for an SEO company that lives and breathes the industry. Preferably, one that is truly adaptable and modern, able to create video content as well as excellent blog articles.

Five Innovative Approaches To Improve Your Website in 2019

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StrategyDriven Online Marketing and Website Development Article |Website Design|Five Innovative Approaches To Improve Your Website in 2019Is your website taking too long to grow and reach the numbers you envision? You’re not alone. Millions of others like you are competing for the vast resources the internet offers and this means only the fittest survives and thrives here.

One of the shortest routes to internet success is to be innovative in all the critical facets of web management – from the backend to the frontend where your audience interacts with your online business. With this in mind, we share five street-smart approaches that will transform your website’s fortunes fast and sustainably.

Be customer-oriented

Regardless of the niche you’re in, there will always be that ideal audience you intend to attract to your business. With this knowledge, your goal is to maintain a style that vibes on all levels with these people. Some of the key areas to take into consideration include the content you offer them, the design used for your site, and even the site’s speed which has to be quick enough to ensure your visitors are not bouncing back.

So, how do you go about that?

For starters, ensure your first impression is superb. Use colors, themes, font types, and layouts that your ideal users find appealing to their eyes. In addition, the content should be just as good as your visuals. In essence, impress your customers by offering exactly what they expect. Give incentives if that’s what your visitors are hunting, create genuine products if you’re in such an industry, or capture the attention of your readers with rich information. In short, strive to deliver and surpass client expectations.

Optimize all web elements

Let’s face it, one of your biggest goals as an online business owner is to be able to attract a decent amount of traffic to your site. To grow your organic traffic, you will want to learn how search engines work especially the factors they take into considerations when ranking sites. For example, you might have the best designs, phenomenal content, and the fastest web host to your disposal, but if the search engine is unable to index your web elements, your visibility will suffer. So, what’s the solution?

Use web elements that major search engines like Google support and optimize them. If you heavily use videos and images on your site, be sure to add relevant SEO titles and meta descriptions to them. Besides, you need to use a speedy web host to effectively serve content to visitors and reduce your site’s bounce-back rate. Mangomatter is a good place to begin your search for a reputable host provider if you’re in the market for one. Finally, make sure your web elements are accessible within the shortest time by any browser.

Focus on providing value

Nearly every visitor that lands on your website is curious about your brand and eager to identify the value it has in it for them. To convert a big number of these visitors, how about you outline the benefits your business offers them as quickly as they reach your site?

While it can be tempting to include all the amazing things you are, avoid making the mistake of cluttering your pages as this will only end up taking away their attention from the important parts like buy buttons.
Try to focus more on the solution you have for the audience and be strategic with your calls-to-action to boost conversions.

Choose your partners wisely

Your website may have groundbreaking solutions for your prospects but without the right partners, all your efforts could prove futile. By partners, we mean your hosting provider, content creators, web programmers, and anyone else who is part of your website. These parties determine the perception that your visitors develop of your business while visiting it.

A good approach is to have these parties working harmoniously together. For example, help your content creators optimize content that your hosting provider can serve quickly on demand. Similarly, direct your programmers to use coding languages that your host supports by default.

Plan and communicate before making a move

As has been our primary theme throughout this post, your website must be valuable, informative, and flexible to the needs of its visitors. To effectively achieve this, you must make calculated moves including planning and reviewing each of your strategies before implementing it. While at it, explore how different strategies affect your existing users and ensure they don’t put them off. But above all, make sure to communicate the changes beforehand.

For example, if it’s a brand redesign, let your customers be part of the rebranding process as this proves that you value their opinions. Remember, they need to feel respected, and communicating such major changes to them is something they’d appreciate highly.

Which other approach are you using to boost results on your site and to improve user experience? Share with us in the comments below.

Easy Ways for you to Boost your Overall Website Traffic

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StrategyDriven Online Marketing and Website Development Article |Website Traffic|Easy Ways for you to Boost your Overall Website TrafficIf you have a site then you will know how important it is for you to keep your incoming traffic as high as possible. After all, the more traffic you have, the more likely you are to get customers and this can be one of the defining parameters of a successful site.

Focus on Advertising

Paid search and even social media advertising are brilliant ways for you to attract more visitors. They give you the chance to build your brand and you can also get your site out there in front of more people. Every paid channel that you use will come with its own pros and cons, so understanding and defining your strategy is crucial here. If you are hopeful that getting more traffic will boost your sales, then one thing that you need to do is target popular commercial keywords. This can be expensive, but the results are well worth it.

Get on Social Media

In this day and age, producing great content is just not enough. You need to be proactive and you also need to get your site out there in front of the right audience. Social media is a fantastic way for you to do this. If you want to get some additional help, then Twitter is ideal for posts that are short and snappy. Google+ promotions however are more suited to B2B niches.

Mix things Up

Unfortunately, there is no magic formula when it comes to marketing. If you want to get the best result out of your efforts, then you need to make your content seem appealing to as many people as possible. Try and post longer articles, shorter ones and even video content too. When you do this, you will be fulfilling a plethora of search criteria and you will also be able to hit a lot of different target demographics too.

StrategyDriven Online Marketing and Website Development Article |Website Traffic|Easy Ways for you to Boost your Overall Website TrafficWrite Brilliant Headlines

Headlines are quite possibly the most important part of any search criteria. If you do not have compelling headlines then there is a high chance that your blogs will never get read. In order to help yourself, come up with several headlines and then ask people’s opinions on them. You can also play around by using different buzz words too. When you do this, you will soon find that getting traffic is easier than ever before.

On-Page SEO

SEO is so important. If your content is not optimised for search engines, then there is a high chance that your customers will never see it. Think about it, are you using your alt text to your advantage? Are you adding metadata properly? What about internal links? By taking all of this into account, you can be sure to really rocket the traffic that your site gets while boosting your overall company professionalism too. If you are stuck as to what types of meta tags to use then there are plenty of guides out there that can help.

Long-Tail Keywords

If you have your high-intent keywords covered, it’s then time for you to work on your long-tail keywords. Long-tail keywords really do account for a huge number of internet searches. If you are not using them as part of your paid search, then you are missing out.

Consider Guest Blogging

Guest blogging is now more prevalent than ever. Securing a guest post on just one reputable site can work wonders for your traffic and it can also help you to build your brand too. Be warned though, because some of the regulations for guest blogging have changed over the last few years and if you use spammy tactics then this can result in a penalty.

Invite Others

Guest blogging is a somewhat two-way street. When you post content to other blogs, you then invite people to try and post on yours. If you are able to do this, then they may even bring new readers to your site and this can be the start of a fruitful relationship. When you are creating your posts, you have to make sure that you post high quality and original content. If you don’t then Google will find out and your site, and even the other person’s site will be penalised as a result.

Referral Traffic

If you want other people to link to you then this is great. You shouldn’t be spending most of your time trying to persuade them to do this however. The main reason for this is because it is a time-consuming process and the outcome might not be as successful as you’d like. So how do you get around this? One thing that you need to do is try and create content that begs to be linked to. You need to write posts that people can’t resist sharing and ones that people would be proud to post to their site. When you do this, you will soon find that it is easier than ever for you to get more traffic.

Post to LinkedIn

LinkedIn has become much more powerful over the last few years. If you want to make the most out of your traffic, then you need to post regular content on there. This will help you to boost your site traffic and it will also help you to increase your overall profile. If you have a B2B business then this will certainly help you out because LinkedIn is one of the main sites for this type of marketing.

Microdata

Implementing microdata won’t boost the traffic to your site on its own. It will however make it much easier for search engine bots to find and even index your pages. You should also consider having a site map on your page. When you do this, you will make it much easier for the search engines to crawl your site and you may even find that you can boost your website traffic as a result. This is free to do as well, so if you are on a budget then it is well worth checking out this method.

Super Easy Ways to Increase your Website Traffic

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StrategyDriven Online Marketing and Website Development Article |Website Traffic| Super Easy Ways to Increase your Website TrafficIf you want to boost your website traffic, then this is very easy to do. It won’t take long and when you are able to understand the mechanics behind getting more website visitors, you will soon be able to benefit not only your site but your customer experience as well.

SEO

SEO, or Search Engine Optimisation helps you to really increase the visibility of your site. It also helps you to attract more visitors too. You should note that 75% of visitors don’t look past the first page of Google, so if you are not ranked there then you really are missing out. If you want to increase your traffic, then you can start by filling out the meta tags on all of your pages. You also need to do your keyword research as well, as this will help your customers to come across your site when they type in a specific keyword.

Domain Authority

Domain authority is a rating that helps to measure the strength of your domain name. You can really increase your domain authority by getting more and more people to visit your site. You can also add more content, or age your domain. A lot of this can be done naturally, and over time, so you really don’t have to do much here. If you do want to help yourself then it is a good idea for you to get rid of any bad links, or spam sites that are bringing your site down.

Linking

Getting websites that have a very high domain authority to link to your site is one of the best things that you can do if you want to get a lot of website traffic. If you aren’t sure how to do this then you need to invest in guest posting. You can also chat with other site owners to see if you can mutually benefit one another. When you do this, you can really help yourself to get more visitors on a day to day basis.

Advertising

Advertising helps you to attract visitors to your site by creating clickable ads. These will direct people right to you. If you can, you should always invest in PPC. When you do this, you only pay for the clicks you get, and this can be very good for your budget. If you want to make things even easier for yourself then it is a good idea for you to look into Adwords campaign automation.

Social Media

If your company is not on social media right now then this is a huge mistake. Social media can bring your site a ton of traffic and you would be surprised at how great it can be for your ranking. If you have never used social media before then you need to set up a business page. When you do this, you can then link your other website pages to your profile. This will really encourage people to click on the links and it will also help you to gain a much higher level of control over your investment.

How to Draw Traffic to Your Website

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StrategyDriven Marketing and Sales ArticleAs crucial as it is to have a website in the twenty-first century, there’s little benefit to be reaped from owning a corner of the world wide web if you’re not enjoying any traffic. Whether your website is an online store, a promotional vehicle for your business, or simply a self-styled blog, this article will direct you to new ways in which you can increase traffic to your site. In turn, this traffic will increase your brand’s exposure, your number of sales, and your profits.

Design

One of the crucial elements in any website is the way it looks, the way visitors are able to navigate through the site’s pages, and the way in which you use standard coding features to ensure your website runs efficiently and features high up on Google search results. All this is controlled by the quality of web design you employ. Whether you use an independent freelancer or a web design company, the architecture of your site translates in important ways into both its visibility on the web and its navigability to funnel visitors to the point of sale.

In order to maximize your website’s design capability to attract new custom through additional visitors, you’ll want to hire web designers who’re aware of all the tricks of the trade when it comes to making a website more professional. Not only professional to Google’s complex algorithms, which examine the coding behind websites to decide the ranking of your site in search engine results, but the average web user also. It’s technical for the layman, but if you put the time in with research, you too may be able to make minor adjustments to your website to increase its visibility.

Content

The second tip for drawing traffic to your site (perhaps the most important) is creating content. Content can take the form of the written word, a video, pictures, infographics or any other media you see fit to publish under your site’s URL. Content publication has many benefits for your site, including the simple appearance that your site is active and regularly maintained and updated, which increases user trust and confidence in your brand. It’s also a great way to draw in further Google search results to your specific URL. By publishing different titles and themes and keywords, you can grab the attention of users searching for a wider variety of items related to your brand and product.

An excellent place to start if you’re thinking about upping your content output is to post an FAQ-style list of questions and answers. This way, you’re tapping into the mass of questions asked on Google every day. Readers will be happy you’ve provided relevant answers and may continue to navigate the material on your site searching for your product or service. There’s plenty of other methods, which you’ll be able to run on your own after conducting content marketing research or outsource to professionals in marketing companies to help get your content drawing in a higher hit rate on your site.

Social Media

Aligned with content creation but based elsewhere; on your social media platforms, such as Facebook, Twitter, and Instagram, what you publish on your free social media pages should always link back to your website. With so many people using social media every day, it’s absolutely essential that you utilize this huge opportunity to market your site and your brand, though posts that target your current user base in the hopes that they’ll share your content with their list of friends or followers.

It’s in this way that brands expertly draw in a large following to their social media channels and their websites. There are some wonderfully successful examples of viral advertisement campaigns driven by meme-creation and other content that taps into contemporary trends, gossip, and current affairs in order to achieve the virality that constitutes the most successful kind of social media marketing. You should employ a social media savvy marketer to help you manage your social media platforms, creating innovative posts to gain attention for your brand, all of which will boost your website’s traffic.

Collaboration

In the non-digital world, businesses working together tend to boost one another’s customer base with mutual recommendations and guarantees. In the digital world of websites, social media and multimedia content posting, businesses can do so here too. Establishing partners on the world wide web offers one key benefit: the links between your sites help your website ascend those all-important Google search result rankings, with your company finishing higher up the more trusted and relevant links it possesses on its unique URL.

One of the easiest and most practical ways to partner up is by creating a mixture of posts to offer the websites that you wish to collaborate with you. Writing a guest post takes little time but, with the link to your website at the bottom of your post, it diverts interested readers straight to your site while also establishing a data link between your two sites which is mutually beneficial for your partnership. Research the best ways of achieving healthy and mutually productive partnerships before taking the guest post plunge.

Traditional

There’s nothing like a little bit of traditional advertising to get a little bit more traffic flowing into your site, especially traffic that is perhaps rarely on social media and rarely consuming other content on their smartphones or devices. This demographic is best-accessed through more traditional methods of advertising, such as the business card, the television advert, the newspaper listing or the radio shout-out.

With internet-based marketing becoming the norm, traditional, non-digital marketing techniques are becoming ever-cheaper. It means that your expenditure on this type of marketing may well be minimal when compared with the results it yields. Remember to keep whatever message you’re delivering brief, with your website’s URL displayed as simply as possible so that people can recall your site’s address when they require your product or service.

A barren webpage can feel like a failure to a business looking to establish some sales and interest in the digital world, and so the tips listed above should be of value to those looking to increase web traffic to their website, whether it be a blog or an online store.