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10 Signs Your Website Is Not Working Anymore

A business’ website is the basis of their online presence and marketing strategy. Therefore, it is of the utmost importance that it is effective and up to date. The set up and initial design of your website is important, but so too is the website redesign. After all, what was effective several years ago is not going to be now. The following ten points are indications that it is time to engage in some redesigning.

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  1. First and foremost, you should never leave your website for longer than two years without an element of a redesign. The reason for this is that your website will almost certainly be out of date and old-fashioned if you leave it unedited for such a lengthy spell.
  2. The second telling sign that you need website redesign is if you are suffering from a lack of visitors. This means that you have lost a connection with your viewership; this is likely to be as a result of the fact that you no longer offer them anything new.
  3. In addition to this, you should consider redesigning your website if it is entirely based on flash. This is because search engines view flash as one page and so you are missing out on a whole host of visibility and traffic possibilities. Moreover, flash can take a while to load and this also impacts your search engine ranking.
  4. A fourth reason why you should consider a revamp is simply if your website looks old fashioned. It is advisable to keep up to date with the latest trends in regards to colours, patterns and fonts.
  5. Another factor you should consider is how high you are ranking on the search engine pages. If you are not ranking high up then some changes need to be made.
  6. If the navigation of your website is slightly complicated, then this is a massive indication that you need to engage in website redesign. After all, convenience and ease of navigation is everything. You will lose customers if you have a complicated interface.
  7. The seventh reason why you would need to revitalise your site is if you have a high bounce rate. This is when someone visits your website but then leaves it from exactly the same page. This indicates that your website was not engaging enough. A slow website is one of the main reasons for this, and switching to VPS can assist.
  8. Furthermore, if your site is not compatible with all browsers (Internet Explorer, Firefox, Safari etc.) then you need to redesign it so that it is.
  9. The ninth reason in the list as to why you may need a redesign is if you are benefitting from high visitors but are still suffering from low sales. This means that your design is not effective with regards to e-commerce and directing people to the sales section.
  10. And finally, if your website is no longer reflective of your business image and aims then you need a change. After all, companies’ objectives are constantly changing and thus your website will need to adapt to this too.

To conclude, if your website falls into some of the categories mentioned above then it is highly recommended that you consider the prospect of website redesign.

How A Business Can Benefit From an Online Presence

StrategyDriven Marketing and Sales ArticleThe internet allows companies of all sizes in all industries to reach new customers, connect with new suppliers, and increase recognition. So, even some more niche businesses could benefit greatly from online advertising.

It’s time for conventional companies to look beyond traditional marketing tactics, such as newspaper ads and flyers, and start focusing on online marketing campaigns. Here are three businesses that can benefit from moving online.

1. Recycling Company

Many businesses wanting to flourish and grow must start adopting modern technologies and marketing tactics. For example, there are new technologies on the market that are simplifying tasks, which can increase onsite productivity. This can apply to the recycling trade.

An online presence can, however, be beneficial to any business, as it allows them to reach a larger audience. It can also personalize a business, which can prove you provide a valuable service to the community. Professional blogs and web content can also add value to your produce, which will make people more likely to turn to your shipping business. Also, use the internet to improve your operations by researching into the most appropriate equipment, regardless of the goods you are recycling. For example, you could take your pick from reputable suppliers online, as you could buy high-quality, affordable cardboard baling wire from Baling Wire Direct.

2. Real Estate Agents

No longer are people looking through a real estate’s windows to find their dream property. Nowadays, house hunters or property sellers want to find or promote a listing online. This allows prospective buyers to easily browse through multiple properties, so they can make an informed decision and choose their new home at their own pace. If you want to compete with more forward-thinking real estate agents, you must develop a website and social media profiles, or you’ll be forced to watch potential customers turn to your competitors.

3. Retail

The rise of e-commerce has posed a serious threat to bricks and mortar stores. Unfortunately, even the most established stores are not safe without an online presence, as more and more people are choosing to shop online. If you’re a retailer without an online store, you may lose out on sales and can witness a drop in loyal custom, as consumers will choose to shop with a more flexible, helpful, and forward-thinking brand.

To survive in the modern marketplace, you could offer an e-commerce website with a fully-optimized checkout, and informative customer service and contact information. It will allow customers to shop at any time of the day, rather than being limited to opening hours at a physical store. So, an online presence could help you to generate money 24 hours per day, seven days a week.

Conclusion

There is absolutely no reason why traditional businesses should avoid moving online. By launching a website, creating social media profiles, developing content marketing strategies, and utilizing pay per click advertising (PPC), you can connect with people not only within your local community, but across the globe. It could help you to become a leader in your industry and generate a great return on your investment.

How a Website Can Drive Your Business Forward

There are many advantages to having an online presence for your business, even if you don’t plan to sell products online. Today, having a business website is as important as having a telephone number for customers to reach you on, if not more so. Research indicates that 6/10 consumers expect brands to have some form of online content, whether those companies operate on a local or global scale.

If you don’t already have a business site, now’s the time to step into the online world and start growing your brand. Here are five ways a website could drive your business forward and help secure its future.

Your Business Will Show Up In Search Engines

Many business owners swear they get along just fine without a website or social media presence; perhaps you know one yourself. While their claims may be true, imagine how much better those companies could be doing if they took the time to invest in a website. Now that we collect data on what consumers search for (as well as where, when and how they spend their time and money online) we can tailor online content to ensure it shows up in search engine results. Therefore, having a website will improve visibility and drive more sales to your bottom line. For advice on improving your website ranking, read this Forbes article.

You Will Benefit From the ROBO Effect

You may or may not have heard of the ROBO effect, but the concept is pretty simple. ROBO stands for “research online, buy online,” and it stems from the fact that 81% of 18-34 year-olds follow this consumer trend. Think about the times you’ve needed to buy something specific. More often than not, you would have used a search engine and found your way to an online shopping cart. It’s easy, convenient, and the fastest way to assess all your price options. Do you want to miss out on the 42% of global consumers who shop this way? Of course not, which is why you need a website.

SEO Can Boost Your Rankings

With so much competition out there, you will only remain visible online if you use some search engine optimization tactics. Search engine optimization (SEO) is a way of making sure your business shows up in Google’s indexes by creating optimized content, building relevant links and setting yourself up as a market leader in your niche. It is possible to learn the basics of SEO on your own, but few business owners have the time and resources to do this. Most will use a third-party company to stay on top of their SEO, website and other Internet profiles. Companies like Data Design Systems will work with your business to create an eye-catching, smart website design with optimized pages and content to ensure you stay relevant. For more information, visit datadesignsystems.com.

Email Opt-Ins Will Grow Your Client Base

Even if you don’t own a website or social media profile, you probably still use email for your business. Having an opt-in button on your site allows you to collect email addresses from clients, industry contacts and prospective customers so you can keep them updated on your latest deals and promotions. You can even automate the process to cut down on manual tasks. The best way to collect email addresses using your website is to create an incentive for people to sign up – perhaps money off one of your products or a gift or trial of your services? An email list could end up being one of your business’s strongest sales tools, so don’t miss out.

Your Business Can Operate 24/7

Your website is essentially a storefront for your business that is always open; this means customers can research and buy products while you’re sleeping, creating plenty of passive income opportunities. What’s more, customers will always have a way to contact you, no matter the time of day. Studies show that the rise of globalization and millennial culture means that businesses need to operate 24/7 to stay competitive. Recent research indicates that three-quarters of consumers worldwide expect their queries to be dealt with on the same day, while half expect a reply in as little as one hour. As a business, you must respond to these changing demands if you want to survive in your market.

Conclusion

Rather than seeing the need for a website as another pressure on your business, you should seize the opportunity to grow your company’s online presence and tap into the millennial market. Having a well-designed, user-friendly website will give your business credibility, making it easier for consumers to find you, shop with you and spread the word about your offering.

The question is not whether you should create a website for your business, it’s when to make that all-important step toward your company’s future.

How to Create a Professional Online Presence For Your Startup Business

The Internet has made it easier than ever for budding entrepreneurs to start a business, but the nuances of “being online” can be confusing. If you’ve recently launched a startup, the first thing you’ll want to do is create a professional online presence, so people know who you are, what you do and how to reach you. Whether or not you intend to sell your products or services online, it doesn’t matter; you still need a website and some active social media profiles for your business to grow. With this in mind, here’s how to build an online presence for your startup business in five easy steps.

Step One: Do Your Research

Before you start marketing your business online, you need to know who you’re marketing it to. Find out who your target audience is and how they use the Internet, and then you can target your efforts more successfully. You probably already know your business goals (perhaps to turn a profit or fill a gap in the market), but you also need to think about the goals of your customers. What do they want and why are you best placed to provide it?

Step Two: Create a Website

As a startup business, your first investment should be a professional-looking website. There are tools you can use to set this up for free, but if you want to make an impression and stand out in your field, it’s best to consult with a web design agency. Web design can be tricky; as well as layout and branding, you also need to consider security, mobile responsiveness and search engine optimization to help people find and use your website.

Step Three: Get Active on Social Media

To connect with a modern audience, you need to know how to use social media for your business. Refer back to your customer research to decide which platform is most likely to reach your target audience. The key here is consistency: you don’t have to be on every site, but you do need to provide communication and consistency if you want to build trust in your brand.

Step Four: Promote Your Business

Social media provides the perfect platform for promoting your business, but don’t fall into the trap of thinking it’s free or even easy. Paying for ad space and running targeted campaigns is an excellent way to drive traffic to your website and build a following. Without investing at least some time or money, you’re unlikely to make much of an impact.

Step Five: Keep Up the Good Work

Now you have a professional online presence, which will attract high-paying clients, help spread the word about your products or services and enable you to build a glowing reputation. The work doesn’t end here, however. Creating a professional website and setting up your social media accounts is just the first step in marketing your startup. You also have to maintain your online presence to keep growing your business.

How to Set Up Your Business’s New Website the Easy Way

These days, the first thing most customers will see of your business is your website. They’ll be most likely to find it via a search engine or some form of online advertisement. But what matters is what they think when they eventually click that link and see what the website can actually offer them. You want them to be impressed and satisfied with the experience, but it’s not always as simple as that. First of all, you need to get your new and improved site up and running; here’s how.

Compare the Pros and Cons of Each Potential Platform

There are many different platforms out there that you can make use of when you want to create a new website for your business. Whether you use WordPress or Squarespace is up to you. Each of these platforms offers something new and interesting to users, so it’s up to to you to find the one that’s right for you. Compare the pros and cons until you’ve come to that conclusion.

Find Tools That Streamline the Process

There are plenty of great tools out there that you can start to make use of when you’re trying to streamline the process. You can try Unbounce for free if you want to. It’s this kind of thing that you should be doing if you want to get ahead of the competition because there’s no way to succeed if you don’t. It needs to be as straightforward as it possibly can be.

Create the Most Important Pages First

Some page matter more than others when you’re trying to create a new website. It’s pretty much always the case, and you can’t get away from it. You want to think carefully about what you want to achieve and where you want your customers to look. You can’t afford to ignore the pages that matters most, so these are the ones that should be sorted first.

Choose a Simple But Effective Theme

Themes matter a lot on websites because them immediately set the town and make it clear exactly what kind of tone you’re trying to set from the get-go. Ideally, the theme you choose should say something about your business and what kind if values you’re trying to push forward to people. It certainly doesn’t have to be over complicated, but it has to cut through.

Engage People With Imagery

People aren’t going to be impressed with nothing more than the words you deliver; you also need to engage with them on a visual level too. You can’t ignore just how impactful images and video can be on a website, so don’t underestimate those things. The right images can go along way.

Your business’s new website could be exactly what’s required right now if you want to push on and reach out to younger demographics. If your website still looks like it was made in 1999, the changes can’t come soon enough. It’s not an overstatement to say people won’t take your company seriously if your website looks like a joke.