It’s no secret that the Internet has taken the world of marketing by storm. Through social media, email ads and search engine optimization, businesses can now expand their outreach on a global scale for minimal cost. However, the complex nature of online marketing makes it difficult to implement, which is why many businesses turn to specialist agencies.
So, whether you learn the ropes yourself or hire an expert, improving your business’s online presence is one of the smartest investments you will make. Here are five ways you can make your website more effective.
Mobile Friendly Design
According to official Google statements, nearly 60% of global search engine queries now come from mobile devices. This statistic goes to show that no matter how well your website interfaces with a laptop screen, if it’s not optimized for smartphones and tablets, you’re going to lose sales. A mobile-friendly design is one that grows and shrinks for the best display and navigation on every device. However, as a whole, your website (regardless of how it’s viewed), needs to have fast loading times. For responsive, user-friendly web hosting, visit Dreamvps.com.
Regularly updating your content shows that you’re up to date with current trends and have a strong presence in your market. Whether you keep a company blog or simply update your homepage with your latest deals and promotions, mixing up your content will keep site visitors coming back for more.
The aesthetics of your website are important, but they are only part of the picture. As a business owner, it’s vital that you keep track of user’s behavior on your website and monitor your online traffic. Google Analytics is a free tool that feeds you data so you can fine-tune your site for ultimate engagement.
Search Engine Optimization
Optimizing your site for search engines is crucial if you want to increase your brand’s visibility and outreach. Search engine optimization (SEO) involves using strategies like keyword research, link building and site mapping to help your site show up on engines like Google, Yahoo or Bing. It may sound complicated, but luckily SEO is something many website designers specialize in. If you’re looking to optimize an existing site, contact an external SEO agency for a quote.
You could have the most beautifully optimized site in the world, but if no one sees it, then it won’t make a difference to your profits. In other words: you need to market your site to reap the benefits. SEO will improve your company’s visibility in search engine pages, but it shouldn’t be the only strategy you use. Other tools at your disposal are Facebook adverts, pay per click (PPC) advertising and retargeting – which is how cookies leave ads on your visitor’s computers reminding them to come back to your site.
Building an effective website is not as simple as it sounds, and you do need to possess a certain amount of technical know-how (or at least hire someone who does) to give your business the best chance of success.
With consistent effort and a little investment, however, the Internet is the greatest marketing tool at your disposal. If your business isn’t growing as fast as you’d hoped, take a look at your website and follow these five steps toward boosting its efficiency.