It’s hard to find an executive who doesn’t believe that his or her people are significant assets and a competitive advantage for the company. Why then are so few employees involved in the strategic planning process? Engaging employees gains their ‘rubber meets the road’ customer and process experiences and earns buy-in it for the plan’s implementation. Therefore, employee involvement in strategic planning is a win-win proposition; the only question remaining is when and where in the process to involve them.
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