StrategyDriven Marketing and Sales Article | 5 Simple Ways to Increase Business Revenue

5 Simple Ways to Increase Business Revenue

Business revenue is the money the business makes over a set period before expenses are subtracted. Revenue is generated by selling goods and services, earning interest on investments, or other core operations. Increasing business revenue is a key way to drive profits. To be a successful business, it’s important to find workable strategies to increase business revenue and, therefore, profits.

StrategyDriven Marketing and Sales Article | Unspoken Rules Of Mascot Marketing Every Brand Must Follow

Unspoken Rules Of Mascot Marketing Every Brand Must Follow

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. For example, brand mascots are still crucial, and they will never be outdated when it comes to promoting brands. In fact, you can use them to fuel promotions across all channels, from retail settings to print ads, TV, business events, websites, and social media. Since mascots are everywhere, you must choose them wisely and take a strategic approach toward promoting them. Let us share a few unspoken rules of mascot marketing that every brand must follow.

StrategyDriven Marketing and Sales Article | The Role of Visuals in Marketing: Photos Edition

The Role of Visuals in Marketing: Photos Edition

Using high-quality images in your marketing efforts is essential for building trust with your audience and presenting a professional image.

StrategyDriven Risk Management Article | 6 Steps to Prevent Construction Site Theft

6 Steps to Prevent Construction Site Theft

In the construction industry, projects may take up to months or even years to complete. It is common to leave work equipment and tools at the site. While the areas are left unsupervised in the evening after everyone leaves, construction and building materials can be stolen from the sites by anyone, more so heavy equipment. Construction site theft is a significant problem for companies in the industry. Statistics reports show that nearly $1 billion is lost annually through construction site theft with less than 20% of the stolen equipment recovered. With the broad range of risks, investing in a robust site security strategy is essential to combat theft and help you mitigate a potential financial loss. Below are ways your business or company can keep your critical equipment safe.

StrategyDriven Talent Management Article | How to Find Skillful ML Engineers for Boosting Your Business

How to Find Skillful ML Engineers for Boosting Your Business

Artificial Intelligence (AI) has already become an important part of technology. New technologies that are being introduced now will work better because of this. People have started to learn more about it. They research how it can help them with their businesses and their products.

StrategyDriven Marketing and Sales Article | 11 Strategies to Expand Your Service Offerings in 2023

11 Strategies to Expand Your Service Offerings in 2023

Are you an entrepreneur, start-up head, or business owner looking for an edge in 2023? If so, there are plenty of ways to increase your service offerings and create an even greater impact. With the right strategies and tools, you can quickly expand what you offer to customers – making it easier for them to rely on your services.

StrategyDriven Risk Management Article | The Importance of Workplace Safety: A Guide for Employers

The Importance of Workplace Safety: A Guide for Employers

Workplace safety is a critical concern that affects both employers and employees. Ensuring a safe and healthy work environment is essential for preventing accidents, injuries, and other incidents that can have severe consequences for workers and organizations. Accidents and injuries in the workplace can lead to lost productivity, increased costs, and legal problems, making it essential for employers to take proactive steps to promote workplace safety. To effectively prevent accidents and injuries, employers must implement effective programs and practices designed to identify and mitigate risks, provide training and resources to employees, and encourage a safety culture. Employers can protect their workers, reduce risk, and improve their overall safety performance by investing in workplace safety.

StrategyDriven Tactical Execution Article | Saving Money on Transport Costs with Packing Optimization

Saving Money on Transport Costs with Packing Optimization

The pandemic. War. Soaring fuel prices. Economic turndown. The global cost of living crisis. Everyone knows how hard these recent challenges affect everything. Business owners know, too – especially those working in production and logistics. With transport costs ever-high, many company owners and managers seek ways to lower the burden, keeping their employees employed and their businesses healthy.

StrategyDriven Risk Management Article | How to Maintain a Secure Business Premises

How to Maintain a Secure Business Premises

Security is crucial for commercial business premises. Even if the business is located in a low-crime area, it is important to secure the premises out of hours, and if you operate in a sensitive field, 24/7 security might be needed.

StrategyDriven Marketing and Sales Article | 5 Reasons Using A PR Firm For Your Business Should Be On Your List In 2023

5 Reasons Using A PR Firm For Your Business Should Be On Your List In 2023

Being a “software as a service” provider company, you must invest in marketing for your product as much as your competitors do. Every company regardless of what size it is and whether it belongs to the FMCG sector, electronic appliances, automobile, or any service sector, is going to need some sort of promotional function on its side. Public Relations is a good option. It’s a great way to get everyone talking about your product. Also known as PR, this is a fantastic way for many businesses to establish direct contact with their audience. But what does a PR firm do for a SaaS company? Let’s find out: