The marketplace environment impacts every business as much as its internal cultures, structures, and ecosystems. External environments dictate the ongoing viability of existing products and services as well as the evolving demand for new ones. Additionally, marketplace competition dictates the availability of investment capital and material resources and attraction and attrition of talented personnel. Consequently, effective business leaders actively monitor their external environments and use this information when defining their company’s strategic direction and day-to-day operations.
Acquiring needed environmental data requires deliberate action and is typically best served by a codified program. Such programs combine aspects of organizational performance measures, assessment, and analyses programs. But simply acquiring the information is not enough. Decision making, planning, and execution programs must be tuned to assimilate the collected environmental data and incorporate it into the crafting of those programs outputs.
StrategyDriven and members of our Service Providers Network stand ready to support business leaders with their environmental monitoring programs and efforts to whatever degree they desire. From online advice and marketplace data to direct consultation and the provision of services, we are business leaders’ most trusted partner.