StrategyDriven Marketing and Sales Article |Grow your business organically|4 Ways to Grow Your Business Organically

4 Ways to Grow Your Business Organically

StrategyDriven Marketing and Sales Article |Grow your business organically|4 Ways to Grow Your Business OrganicallyEntrepreneurs want to see their businesses grow. After all, growth indicates potential success and validates that your processes are working well. However, there are two kinds of growth, one that is fast but risky and another that is slow but steady. Which type you aim for could impact the course of your business.

Growth can be organic or inorganic. Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. Expansion begins internally and spreads out naturally. In contrast, inorganic growth is a result of mergers, acquisitions and joint ventures. A company gains access to new markets by taking over or fusing with other businesses.

Some people would argue that organic growth is inherently better than inorganic growth. But each type has a role in the long-term success of an organization. A combination of both often signifies that business is thriving. Even so, organic growth is undeniably more sustainable than its counterpart. If your goal is to grow a small company or start-up, better start bolstering the business from within before adding new locations.

With that in mind, we will focus on organic growth and learn five effective ways to grow your business organically

1. Create a Strong Brand

So, you have an excellent product, a friendly staff, even an eye-catching logo. But without a well-defined and solid company brand, your efforts are useless in the vast ocean of competition. You have to stand out, and your company brand is your rallying point. Remember that your brand goes beyond an emblem and a tagline. It is the entire experience – the products you offer, your customer service, your online presence, the way you treat your clients.

Creating a strong business brand is crucial because it makes your company more recognizable and sets you apart from others. It also builds consumer trust and provides value to your business. Effective branding enables you to cut marketing and advertising costs. Organizations with a unique but honest brand have a much easier job promoting their services to their customers and attracting prospective clients. The main reason for this is people are more likely to choose products from organizations that appear genuine, legitimate and credible. Moreover, a clear and consistent brand puts customers at ease because they already know what to expect from their transaction with you.

Branding is an integral part of your business strategy and helps your staff stay focused on the company goals. A clear brand provides motivation and direction to workers, often leading to high employee retention. Furthermore, it entices quality candidates to join your organization.

For customers to know about your company brand, ensure that your marketing tactics fit your target audience. This step requires a lot of research as you need to figure out how your clients prefer to receive information, but it is worth the effort. Having a well-thought marketing strategy will help you direct your budget on the most effective communication channels. Thus, getting the best results.

2. Build a Strong HR Department

As your business grows, you will need to hire additional people to meet the rising demand for your products or services. Bringing new workers on board means more paperwork, employees’ contracts, job responsibilities, performance assessments. Then, there is always the worry of hiring the wrong people. To address these concerns, you need a robust and able Human Resource department. A well-trained HR staff will not only take care of the paper trail but also manage employee matters.

The HR department has a vital role in choosing the best candidates to fill the positions created by the expansion of your business. Making sure you pursue the recruitment of competent HR staff will improve your recruitment process, diversify your team to increase innovativeness, and reduce, if not eliminate, employee turnover. The staff is also responsible for training and developing talent as well as cultivating leaders.

Although HR primarily focuses on employee relations, it also aids in building the company brand and culture. One of its roles is to forge a strong relationship with your partners and target market by facilitating business meetings, gatherings, conferences and promotional events. Lastly, HR looks after the corporate image and interest of the organization by helping the business comply with labor laws, health and safety regulations, and other government-mandated policies.

3. Ask Clients to Recommend Your Business to Others

Does word-of-mouth marketing really work? The short answer is yes. It is one of the fastest yet cheapest ways to attract and obtain new customers. Many companies go all out to make the overall experience so positive that word-of-mouth happens organically. If your clients had a great experience, they would be willing to promote your products or services to their friends, family, and colleagues for free.

However, merely asking your clients to talk about your offerings may not be enough to support the company. Customers, even happy ones, can be unpredictable and will not always remember to spread information about your business. To spice things up and encourage existing clientele to endorse you, develop a referral program that compensates customers for recommending your products and services. The incentives can include freebies, gift cards, cash backs, product discounts or store credit. A referral program is also an effective way to reward loyal and returning customers.

Finally, do not underestimate the potential of online reviews. Statistics show that 90 percent of customers check online reviews before choosing a business. Furthermore, over 67 percent of consumers’ feedback influences shoppers’ purchasing decisions. With that said, be sure to spend time and effort building your social media presence.

4. Developing Staff

You’ve probably heard it many times, but it’s worth mentioning again: you grow your business by developing your people. A company’s most valuable asset, after all, is its workforce.

Professional development is vital in every organization because it enhances knowledge, hones existing abilities, and teaches new skill sets that help people adapt to changes. It drives innovation and promotes better employee engagement, resulting in higher productivity and profitability. Additionally, developing your team members boosts their morale and increases satisfaction, which allows you to retain the best workers. This can be done using online bespoke training courses, created to specifically improve your employees in the areas of the business you want to grow.

However, employee development does not only focus on career advancement. It has to be complete and holistic. Be sure to include emotional balance, mental growth, and physical health in your program. In addition, provide the workforce with personal and professional development time to focus on self-directed learning.

StrategyDriven Tactical Execution Article |Package delivery|Delivering Packages To Your Customers: What You Need To Know

Delivering Packages To Your Customers: What You Need To Know

StrategyDriven Tactical Execution Article |Package delivery|Delivering Packages To Your Customers: What You Need To KnowAs a small or established business, getting your products to your customer is one of the most important things to get right. It won’t be as simple as letting the mailman take it, you will need professional solutions to be as effective as you can.

Consider How You Package Your Products

You will have a range of options when it comes to packaging your products. You will first have to think about if your product is perishable or not. It will also be worth considering the shelf life of your product in general, as this could mean you need unique packaging solutions, rather than a conventional box. Some packages will need to be packed delicately, meaning you may need to bubble wrap.

Consider How You Gather Customer Information

For you to get your packages to the right place, you will need to ensure you are getting the right delivery information. You will have a few options to consider, from giving customers the option to confirm their addresses as they input them, to you sending emails to them post-purchase for confirmation.

In some cases, your business may not have the time or systems in place to deal with all this on your own. That’s why businesses have started using innovative technology solutions that give not only address verification upon input but also with email services. For example, you could use Lob’s service to help automate address verification on a mass scale, giving you more flexibility and visibility when it comes to your business.

These sorts of systems help to save time with transforming outdated manual input, as well as verifying the locations to help ensure that the package will be sent to the right person. This will help save costs when it comes to not losing packages and improving brand reputation when a package arrived on time.

You may also need to think about if you keep customer information on record. Most businesses will do this with emails, allowing them to send order confirmations, as well as send digital newsletters to them later on to give them exclusive discounts to help keep their custom.

Consider If You Will Deliver In-House Or With A Partner

Whilst it is possible to have your in-house delivery service, it will most likely be more cost-effective to partner with an established delivery service. Even partnering up with a local delivery service could see you save costs. You should consider speaking to a few different delivery services to get the best quotes as well as times.

It’s not only important to look at delivery prices, but the times in which they will leave you and arrive with the customer. If a customer sees that it will take two weeks to arrive, whereas a similar product with a competitor will take a few days, then it is likely that they will choose someone else for convenience. This is why a delivery services reputation is also important, as if they mismanage your products and delivery times, it will be you that hears about it and suffers.

Ensure The Cost Of Packaging Is Worth The Sale

The cost of wrapping a product and get it to the customer is also worth thinking about. It could affect how much you will charge someone. In most cases, businesses will just ask that customers pay the delivery fee that they have to pay, but they may have extra fees that need applying to meet a threshold.

Some businesses will use packaging automation solutions that are essentially a set of machines that will mass package your products for you. This could give you a variety of different options, from using bags, boxes, or packets. It will also be important to consider if your package is being sent directly to a customer, or if it is being sent to another business to be sold again.

Consider How You Will Deal With Potential Returns

Your packages will not always arrive in prime condition even if you’ve tried your best. A package may also be sent to a customer with the incorrect contents. Either the wrong amount of product or the wrong product in general.

This means that returns in general are probably inevitable at some point for your business. You should consider inserting a how-to return guide on your website, or as a piece of paper within the package itself. Some businesses will even include a return package envelope to allow customers to return goods without needing to pay for the shipping themselves.

Create A Packaging Strategy

No matter what you do, it will benefit you and your business to create a packaging strategy of some kind. That means weighing up the cost versus the revenue, as well as how it will get to point A to point B. You should speak to members of your organization to find if they have any ideas, to find cut-saving methods and time-saving techniques.

StrategyDriven Tactical Execution Article |Agile Test Automation|5 Steps for implementing with Agile Test Automation development

5 Steps for implementing with Agile Test Automation development

StrategyDriven Tactical Execution Article |Agile Test Automation|5 Steps for implementing with Agile Test Automation developmentThere are many challenges in implementing Agile Test Automation development. Still, a few of these are worth noting: the productivity it provides, the increased ability to fix bugs faster with this approach, and the ability to avoid adding unnecessary code. Therefore, this article will detail five steps for implementing Agile Test Automation development and offer up some words of wisdom.

1. Set Reasonable Expectations: Setting clear expectations before beginning the project will help to ensure a successful one. The expectation for test automation is a little different than other software development projects, but it can be broken into the same categories:

  • First, estimate effort – how many hours per week does it take you and your team to build out this product?
  • Second, estimate the speed at which you can implement new features – how long should each sprint take for you to develop and deploy each component?
  • Finally, create an initial plan that accommodates these expectations, which can be tweaked as needed later on. If your test automation project is too aggressive or feels off-target, consider starting with a new strategy and approach.

2. Treat Automation as Software Development: Test automation is essentially the same as software development, with some unique challenges. One of the biggest challenges is communication, both from users to developers and from developers to customers. It’s important to understand as early in the process as possible who has input into a feature and how each group will be involved.

When implementing test automation, it’s essential to start with a solid foundation:

3. Assign Dedicated Resources for Automation: Using dedicated resources during development helps teams focus on test automation rather than building new features or resolving technical debt within existing ones. To set them up, understand the unique needs of your team and the unique ways they work.

  • Determine when and where you need dedicated resources (for example: if you have a code review process or another process that requires testing, that’s when you’ll need to put your developers on test automation.)
  • Identify which roles will be responsible for building the test automation. A feature is typically built in several phases: design, build, test automation, or a mixture of these stages.
  • Determine who will be the “head” of this group – this person is often responsible for recruiting new developers to fill these roles.
  • Establish communication guidelines or build an automation information hub. Ideally, this will be a place where all tests and features are documented and have regular communication about important updates.
  • Plan how to track your test automation progress, including metrics about hours and existing bugs.
  • Decide if you should use a manual testing tool in conjunction with your new test automation framework or if the framework will replace it entirely. Many of these decisions will come together during the planning phase of your project.

4. Pick a starting point: This is the most crucial step in implementing Agile test automation development. There are many ways to do this, but after picking one, it is best to teach yourself those things you will need to know next for your test automation development to continue successfully. Again, there are a variety of resources available and many different places on the internet where you can learn these things, so there is no need to reinvent the wheel here.

5. Make automation part of your definition of done: The more you can automate, the less work you will need to do manually. This is a relatively simple idea to follow- but it can be challenging to get started on when you have never done test automation before. Therefore it is important that you learn how automated tests are made as well as how to create them in an Agile manner. Additionally, testing should be incorporated into any other testing methodology used by your team, not an addition to it.

Conclusion: Your goal is to make automation part of your definition of done, and there are many techniques to help you achieve this. A few of them include learning and adjusting as you go along, communicating with others, and reusing code where possible.

StrategyDriven Editorial Perspective Article |Immigrant Detention|Immigrant Detention and How bond funding works for immigrants

Immigrant Detention and How bond funding works for immigrants

StrategyDriven Editorial Perspective Article |Immigrant Detention|Immigrant Detention and How bond funding works for immigrantsDetention services for illegal immigration began back in 1890. Ellis Island in New York City was the first to conduct the practice. It has since become a staple feature of ICE and other organizations.

Illegal Immigrants will have to be removed back to their country of origin. The immigration process can be strict, but there are resources available to help the people. Bond services are an option, but some want to know more about how it works.

The immigrants can rely on the bond services, just as an ordinary citizen. The people will find it easy to secure a bond for illegal immigration in real time.

Find A Local Bond Service:

I suggest that the accused find a local bond service. You will find a bond service in almost any city. That is a safe way to secure a bond when it is needed the most.

Immigration bonds are different, so not every bond agent will give them. I think most people want to cut the red tape on the bond option. You can get the bond needed in just a little bit of time too.

Different Types Of Immigration Bail Bonds:

You might wonder which type of bond is the right choice. The delivery bond is used for a person who has been arrested. You might have a court date set in the future. But release from jail is needed before the court date. The bail bonds will be set for those who need assistance. Click here to gather more information on immigration bonds.

I suggest using a delivery bond if the court date is set. A firm court date helps the illegal alien make a plan. The delivery bond can help you meet that date in short order.

You might also consider the voluntary departure bond. An illegal alien may decide to leave the country. The voluntary departure bond is set up to help them do that too.

Pitfalls Of The Bail Bond:

Some illegal aliens may not know their future status. The bail bond could be forfeited if it is not used. They should time the bond to correspond with their court date as well.

You might know that forfeiture is a common occurrence for bail bonds. Hire a bail bond agency that really gets the practice today. They will be well prepared to manage any pitfall in the future too.

How To Qualify For The Bail Bond:

You as the detainee will have some rights to bonds. But the person cannot have any prior convictions on record. These prior records could prevent an illegal alien from receiving their bail bond.

I would suggest hiring a lawyer to manage the intricacies. You will find that lawyers are familiar with the bail bond process. The bail bond can be obtained with legal aid.

The Fees To Expect For Bonds:

You can get a bail bond from a reputable agency. I think good agencies will charge a reasonable fee for them. That is a standard aspect of the bail bond process today.

You should pay down those fees as soon as possible. That might be difficult, but you will avoid defaulting on the bail bond. The bond agency will actually rely on the payments from their client base.

StrategyDriven Starting Your Business Article |Starting an Optometry Practice|Best Practices To Starting an Optometry Practice

Best Practices To Starting an Optometry Practice

StrategyDriven Starting Your Business Article |Starting an Optometry Practice|Best Practices To Starting an Optometry PracticeStarting an optometry practice can be overwhelming, especially if you are doing it all by yourself. There are a lot of things that you need to consider before you can even start. Unfortunately, the business side of establishing an optometry career is not always taught in schools. Below are some tips that can make the process of starting an optometry practice less stressful.

Choose the Right Location

Even in the age of the Internet, finding an ideal location is still important no matter what kind of business you are establishing. To ensure that your optometry practice will have the best chance to succeed, you should find a location with an under-served population, an area that has limited access to optometrists. When choosing a location, you should ask yourself these two questions: is the market already saturated and is there a potential for growth. Choosing the right location can help your optometry business rise to the top.

Invest in an Electronic Health Record System

When you are in the process of establishing your optometry practice, saving money should be a priority. You should always think about the long-term. Keeping paper records can be expensive, and storage will become an issue in the future especially if you only have a small office space.

A wiser move would be to invest in an electronic health record system (EHR). It is easier to organize records with an electronic system, and there’s less chance of misplacing a patient’s record. You should keep in mind that patient records are the most valuable assets of a medical practitioner.

Register Your Optometry Practice on Online Directories

Online directories is a place where people go to find eye care service providers near their area. For example, if they live in Denver, they can just search for Denver Eye Doctors and Optometrists through these online directories, making it easy for clients to see your practice.

Invest in Marketing

Have business cards printed and make sure that you carry them everywhere you go. Build a website and make sure that it is optimized for local searches. You should also create social media accounts for your practice.
Create a Facebook page and an Instagram account where you can share details about your practice as well as general information that your community will find useful such as eye care tips or tips on choosing the right frame.

Develop Smart Employee Policies

It is almost impossible to have a successful optometry practice on your own. You need excellent staff to support you. This is why it is important that you hire only the best and the brightest people. You should also invest in training and developing your employees.

A good start is to draft an employee handbook that clearly explains office policies on matters such as work hours, leaves, and payment schedule. Of course, you should refer to your state’s labor laws before drafting your employee handbook. Smart employee policies are your best protection against labor and employment-related problems.

Think Twice Before Spending on High-End Frames

It is quite tempting to offer high-end exclusive frames. It will be a boost to your image and having a display of high-end frames will make your office look good. But you should ask yourself if it will really be good for your business. In choosing frames to offer, you should consider your patient demographics and the location of your practice.

Spending too much on high-end frames can overload your inventory and deplete your working capital. Instead of investing in high-end frames, you should spend money on areas of your practice that will give greater returns for your money.