StrategyDriven Marketing and Sales Article | 5 Simple Ways to Increase Business Revenue

5 Simple Ways to Increase Business Revenue

StrategyDriven Marketing and Sales Article | 5 Simple Ways to Increase Business Revenue

Business revenue is the money the business makes over a set period before expenses are subtracted. Revenue is generated by selling goods and services, earning interest on investments, or other core operations. Increasing business revenue is a key way to drive profits. To be a successful business, it’s important to find workable strategies to increase business revenue and, therefore, profits.

In this article, we’re going to look at the simplest ways to achieve this.

Target Existing Customers

Finding new customers is resource intensive. It’s a lot easier to concentrate your efforts on existing customers since you already know they are interested in what you sell. The likelihood of a sale is between 60% and 70% when you target an existing customer, compared to 20% or less with a new customer. Not only can you sell them new products, but they’ll also be receptive to upselling and cross-selling.

There are several ways to target existing customers. Offering discounts is a tried and tested way to encourage people to make repeat purchases. Email marketing is inexpensive and can yield excellent results, but it’s important to segment your list so emails are better received.

Loyalty campaigns are equally effective with B2C and B2B customers. B2B loyalty software such as this one helps businesses segment and target customers using specific campaigns via SMS, email, and an onsite inbox.

Review Your Prices

It is worth reviewing your prices regularly, to ensure you are charging enough for your products or services. However, be careful not to raise prices across the board without testing small increases first.

If demand isn’t there or your brand is perceived as too expensive or charging unfair prices, it will negatively impact your brand and, therefore revenue. That said, if your expenses have increased, as is the case currently with the high cost of utilities, it is sensible to increase prices before your revenue and profits are impacted too badly.

Review Profit Margins

Markets change all the time. What’s in demand now might not be in a few months. Continually review your product ranges and work out the profit margins for each item. If profit margins fall, either because supplier prices have increased or demand for that product has fallen, decide whether it’s worth increasing prices or removing it from your inventory.

Identify New Products

Carry out regular market research and monitor market trends. You might be able to identify new products in a less saturated niche. If you can beat your competitors and stock items before anyone else, it’s an excellent way to generate significant revenue when demand is high.

Incentivise Your Sales Teams

Revenue will increase if your sales teams are working harder, but they won’t do this without incentives. Offer bonuses to employees hitting their targets, so they are incentivised to go the extra mile. Your best-performing sales teams should always be rewarded, as they are a valuable asset to the company.

Increasing business revenue requires a multi-faceted approach. Pour resources into tackling each area on this list and you’ll see dividends in no time.

StrategyDriven Professional Development Article | A Beginner's Guide to MIG Welding

A Beginner’s Guide to MIG Welding

StrategyDriven Professional Development Article | A Beginner's Guide to MIG Welding

Metal Inert Gas (MIG) welding is a popular welding process used in a variety of industries. It’s an efficient and cost-effective method for joining metals together, making it ideal for both industrial welders and DIY projects. Let’s explore what MIG welding is, how it works, and the types of materials it can be used on.

What Is MIG Welding?

MIG stands for Metal Inert Gas; the “inert gas” part refers to the type of shielding gas used in the process. The shielding gas protects the area being welded from oxidation and other contaminants that would otherwise weaken or diminish the weld. This makes MIG welding ideal for outdoor settings where wind or other environmental factors could affect the quality of the weld.

MIG welding uses a wire electrode that is fed through a gun, creating an arc between the base material and itself; this arc melts both materials together until they become one piece. The wire electrode also acts as filler material, which means there is no need to use additional rods or powder like with other forms of welding. This process makes MIG welding faster than many other forms of welding and allows for precise control when joining two pieces together.

Types Of Materials That Can Be Used For MIG Welding

MIG welding can be used on a variety of metals including steel, aluminum, stainless steel, copper alloys, brass alloys, nickel alloys, titanium alloys, magnesium alloys, zinc alloys, cobalt alloys, cast iron and iron alloy steels. It can also be used on plastics such as PVC or fiberglass reinforced plastics (FRP). Proper setup is key to successful MIG welding; different types of materials require different settings in order for a successful weld to take place. Additionally, some materials may require preheating before they can be successfully joined with MIG welding.

Advantages of MIG Welding

MIG welding has several advantages over other types of welding. It’s fast, easy to learn, produces high-quality welds, and can be used on many different materials including steel, aluminum alloy, stainless steel, copper alloys, brass alloys, and nickel alloys. It also has low levels of fume production compared to other types of welding processes like stick or TIG welding. All these benefits make it ideal for beginners or experienced welders alike who want a reliable way to get their projects done quickly.

Safety Considerations When Using MIG Welders

When using any type of welder there are certain safety considerations that should always be taken into account before beginning any work—especially when using high voltage equipment such as a MIG welder. Always make sure you wear proper protective gear including flame resistant clothing as well as safety glasses or goggles with side shields (or better yet—a full face shield). Make sure you are aware of your surroundings when working with large pieces of metal; look out for sparks flying from your work piece or from other nearby machines that could potentially cause injury if not properly contained or shielded off with fire retardant materials such as sand bags or sheets of thick plastic sheeting.

MIG welding is an efficient way to join different types of metals together quickly and easily without having to use additional filler materials or rods like you do with other forms of welding. It’s also suitable for outdoor settings due to its shielding gas protection against oxidation or contamination. Whether you are an experienced welder looking for something new or just starting out with your first project – MIG welding may be just what you need! With proper setup you can join almost any type of metal – giving you endless possibilities for your next project.

StrategyDriven Entrepreneurship Article | Three Ways to Improve Your Personal Brand Skills as an Entrepreneur

Three Ways to Improve Your Personal Brand Skills as an Entrepreneur

StrategyDriven Entrepreneurship Article | Three Ways to Improve Your Personal Brand Skills as an Entrepreneur

There is no doubting the fact that personal branding has become huge over the past few years and is only set to grow in popularity over the next few months.

With social media becoming an acceptable (and arguably necessary) place for entrepreneurs to be seen, neglecting to build a personal brand is a rank disadvantage.


Because people buy from people. While having a strong business brand is crucial, the personal brand of the owner or CEO is equally as powerful. Just look at any mega-successful brand over the past few years.

Whether it is Elon Musk with Tesla, SpaceX, and now Twitter, Michael Saylor with MicroStrategy, Whitney Wolfe Herd with Bumble or Stephen Bartlett with Flight Story, strong brands have strong founders.

Therefore, you need to tell your story and cultivate a personal brand.


Well, it is not the work of a moment and requires you to build a digital marketing skillset and the ability to write online (unless you want to hire a ghostwriter).

However, it is entirely possible and a task that is made easier the longer you stick at it.

To help, here are some actionable tips you can use to improve your personal branding skills as an entrepreneur:

Enroll in a digital marketing course

Before you start posting online or considering what you want to say, you should ensure your foundational marketing knowledge is in place.

Depending on what your existing knowledge base is, this may require you to either brush up on some specific social media skills or join a digital marketing online course at an online business school.

Doing this will put you in the best possible position to grow your personal brand.

After all, there is nothing worse than starting a social media account or appearing on podcasts and it doing your corporate brand damage rather than improving it. By sharpening your digital marketing skills, you will minimize the chances of a misstep.

Start posting on one social media platform

The best place to start building your personal brand is on social media. The reason for this is obvious – it is where people go to share their personal stories, connect with others and cultivate a network.

However, with a plethora of platforms to choose from, it can be tempting to start multiple accounts and post on loads of different social media platforms. Although logic would suggest this increases your chances of gaining followers, the opposite is true.

You need to start building your following on one single platform, because it will mean your content is tailored towards it and you can develop a concentrated community.

For entrepreneurs, Twitter or Linkedin are usually seen as your strongest choices.

Share personal stories and valuable tips

Finally, you need to open up.

It can seem counterintuitive to share personal (or even embarrassing) information in public online as an entrepreneur, but it will attract people to you and make you seem more relatable.

By sharing these stories, your brand will become more human and spark an emotional connection in your audience. You could share your challenges when building a business, private stories that relate to your business, or share tips for other entrepreneurs.

StrategyDriven Marketing and Sales Article | Unspoken Rules Of Mascot Marketing Every Brand Must Follow

Unspoken Rules Of Mascot Marketing Every Brand Must Follow

StrategyDriven Marketing and Sales Article | Unspoken Rules Of Mascot Marketing Every Brand Must Follow

While digital marketing has emerged as a transitional trend in the branding landscape, some strategies continue to go strong. For example, brand mascots are still crucial, and they will never be outdated when it comes to promoting brands. In fact, you can use them to fuel promotions across all channels, from retail settings to print ads, TV, business events, websites, and social media. Since mascots are everywhere, you must choose them wisely and take a strategic approach toward promoting them. Let us share a few unspoken rules of mascot marketing that every brand must follow.

Rule #1- Conduct in-depth research

Start by choosing your mascot design wisely. You may have something in mind while launching it for the first time, but do not stick with a random idea. An in-depth research of your target audience is a good start. For example, your mascot should be fun if your target audience is the younger generation, while you can choose something more serious if targeting older buyers. Likewise, ensure replicating your brand’s vision, values, and message in its design. You must also dig deep if you want to rework the mascot of your brand down the line. Research should always be the first step.

Rule #2- Consider personalization

The market has countless competing brands selling similar products and services to the same target audience. A mascot that looks like any other is the last thing you need for your marketing campaigns. So you must consider personalization with a unique look, feel, messaging, and features. A personalized character is more likely to connect with the audience and stay in their memory, no matter how much competition is in the market. You can finalize a design and invest in Custom Mascot Costumes to promote your brand at events and in retail settings for the long haul. You can even try customizing it with different costumes or expressions for changing moods, seasons, and campaigns. Consider it a small investment to make your brand visible and memorable.

Rule #3- Maintain consistency with your visual identity

Another unspoken rule you must follow for mascot marketing is to maintain consistency with your visual identity. Simply speaking, your mascot should look the same everywhere, whether on your website, social media promotions, print campaigns, or business events. Consistency is also about aligning it with your brand assets, such as logos, colors, messaging, and tone of voice. Not maintaining consistency can send out confusing signals to your buyers, and they may end up feeling disconnected from your brand. You cannot afford the disconnect because it can affect customer loyalty and sales in the long run.

Mascot marketing is more than choosing a character to represent your brand. Think beyond and scratch the surface to make the most of this compelling branding strategy. You must follow some rules to select an ideal design and promote it effectively to gain attention, recognition, and loyalty for your brand. Following these unspoken rules can keep your business on the right track with an effective mascot marketing plan.

StrategyDriven Marketing and Sales Article | The Role of Visuals in Marketing: Photos Edition

The Role of Visuals in Marketing: Photos Edition

StrategyDriven Marketing and Sales Article | The Role of Visuals in Marketing: Photos EditionUsing high-quality images in your marketing efforts is essential for building trust with your audience and presenting a professional image.

Photos are a powerful marketing tool that can help businesses capture the attention of their target audience and effectively communicate their message. In this article, we’ll go over some tips and best practices for using photos in marketing efforts.

Choose high-quality images: The first step in using photos effectively in marketing is to make sure they are of high quality. This means they should be well-lit, in focus, and free of distractions or blemishes. High-quality photos give a professional and polished appearance, which can help to build trust with your audience.

Use relevant images: The images you use in your marketing efforts should be relevant to your business and the message you are trying to convey. For example, if you are promoting a new product, it’s a good idea to use a photo of the product itself. On the other hand, if you are trying to convey a certain emotion or mood, you might consider using a more abstract image.

When it comes to using photos in marketing materials, it’s important to consider the visual hierarchy of the image. This means choosing an image that will draw the viewer’s attention to the most important part of the photo. For example, if you are using a photo of a person, you might want to focus on their face to draw the viewer’s attention.

Consider the context: The context in which an image is used is also important. For example, if you are using a photo in an email marketing campaign, it might be best to choose an image that is more vertical in orientation to better fit the format of the email. On the other hand, if you are using a photo on a landing page, you might want to choose a horizontal image to take up more space.

Optimize for different devices: With the increasing use of mobile devices, it’s important to consider how your photos will look on different devices. This means choosing images that are high-resolution and that will look good on both desktop and mobile devices.

Finally, don’t be afraid to experiment with different images to see what works best for your business. You can test to compare the performance of different images in your marketing efforts. This can help you identify the images that are most effective at capturing the attention of your audience and driving conversions.

In conclusion, photos are a powerful marketing tool that can help businesses effectively communicate their message and capture the attention of their target audience. By following the tips outlined above, you can use photos effectively in your marketing efforts and achieve the desired results.

Dreamstime is a great resource for finding high-quality photos, and the process of downloading them is simple and straightforward. With a wide variety of images to choose from and easy-to-use download options, Dreamstime is the perfect place to find the perfect photo for your next project.