Superiors often find it difficult to provide critical feedback to those who put their very heart and soul into their work. Individuals receiving such messages tend to interpret them personally; feeling disappointment, regret, and unappreciated. Rather than constructively improving their performance, these individuals become less productive and contribute substantially less to the organization. Consequently, business performance assessment leaders frequently seek plausible justification to avoid criticizing these individuals’ performance; recognizing their exceptional effort while ignoring the results achieved. Doing so, however, foregoes the improvement opportunities and sacrifices the associated gains that could otherwise be realized.
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