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Special Edition 6b – An Interview with Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently, part 2 of 2 examines what makes iconoclasts so astoundingly creative and successful. During the second part of our discussion, Gregory Berns, author of Iconoclast: A Neuroscientist Reveals How to Think Differently and Distinguished Chair of Neuroeconomics at Emory University, shares with us his insights regarding:
- encouraging employee creativity with a culture of openness
- combating group think in decision-making
- fostering iconoclastic behavior within an organization
Complimenting the tremendous insights Greg shares in Iconoclast and this special edition podcast are the additional publications accessible from his website (www.ccnl.emory.edu/greg/). Greg’s book, Iconoclast, can be purchased by clicking here.
Contribute to the Study of Iconoclasm
Want to be a participant in Emory University’s Computation and Cognitive Neuroscience Lab research? Click here to learn more about the study, find out if you qualify, and apply to become a participant.
(Eligibility criteria apply and participant consent required.)
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About the Author
Gregory Berns, author of Iconoclast, is Distinguished Chair of Neuroeconomics at Emory University where he is a professor in the department of Psychiatry and Economics at the Goizueta Business School. A pioneer in the field of neuroeconomics, his research has been featured in the New York Times, Forbes, the Wall Street Journal, and Money. To read Greg’s full biography, click here.
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