Strategic Analysis Best Practice 2 – advocatus diaboli, The Devil’s Advocate

Shared experience, organizational pride, and/or conflict avoidance can diminish the criticality of data and conclusion assessment; leading to exaggerated optimism and resulting in an organizational pursuit of unrealistic goals. Inflated expectations may drive investment in projects well outside of the organization's risk tolerance. In today's aggressive marketplace and under intense shareholder scrutiny, missteps like these can be disastrous for a company and its executive team.

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