The economy and business climate are now on the dirty side of the recession. Recognizing the damages done results in healthier run companies for the future.
This is comparable to what is called the ‘dirty side’ of a storm, hurricane or other weather created disaster. During those clean-up periods, the infrastructure rebuilds and optimistically moves forward by correcting certain damages done by the storms.
Signs are that our economy has somewhat recovered from the second worst recession in history. Many companies kept their heads in the sand during the economic downturn, fully intending to return to business as usual.
What happened in the recession was that many businesses went under. In my professional opinion, 25% of those that faded away probably should have. A great many frail companies were not on firm foundations and had abdicated their abilities to improve and serve customer bases.
As fallout from the recession, many people were thrown into the workforce. Many fell into jobs for which they were not suited. Many downsized and out-of-work people were forced to reinvent themselves.
Many became ‘consultants’ of one sort or another. Many fell victim to frauds and scams. Services and websites sprung up to capitalize upon the avalanche of new entrepreneurs. Some sites offered the platform to become a consultant with a national firm by paying them subscription fees. The already inflated world of “reputation management” websites lured people into buying advertising in order to create the facade of being a “consultant.”
Distinctions must be drawn into three consulting categories (and percentages of their occurrence in the marketplace):
- Vendors selling products which were produced by others. Those who sell their own produced works are designated as subcontractors. (82.99%)
- Consultants conduct programs designed by their companies, in repetitive motion. Their work is off-the-shelf, conforms to an established mode of operation, contains original thought and draws precedents from experience. (17%)
- High level strategists create all knowledge in their consulting. It is original, customized to the client and contains creativity and insight not available elsewhere. (.01%)
As one distinguishes past vendors and subcontractors, there are six types within the 18% which constitute consultants (with their percentages in the marketplace):
- Those who still lead in an industry and have specific niche expertise. (13.5%)
- Those who were downsized, out-placed or decided not to stay in the corporate fold and evolved into consulting. (28%)
- Out of work people who hang out consulting shingles in between jobs. (32%)
- Freelancers and moonlighters, whose consultancy may or may not relate to their day jobs. (16%)
- Veteran consultants who were trained for and have a track record in actual consulting. That’s what they have done for most of their careers. (2%)
- Sadly, there is another category: opportunists who masquerade as consultants, entrepreneurs who disguise their selling as consulting, people who routinely change niches as the dollars go. (8.5%)
Clients are confused and under-educated, not able to discern the ‘real deal’ consultants from the hype. That is why those of us who are veterans write these articles, speak and advise on best practices. Enlightened clients hire real consultants and get great value, as opposed to companies who fall prey to under-prepared resources.
There are five generations in workforce, more than any time in our history. Each generation has different working styles and must be considered according to their attributes. Age discrimination for workers over 40 is rampant and cruel.
Workplace illiteracy is higher than ever before. 50% of employees in the business world are considered functionally illiterate.
Society must not be lulled into a false sense of security right now,. The recovery phase of the recession has been steady and real. Much of the damage was done and will take years to fix. This could cause the next recession.
I believe that small business is resilient and will try its best to stay on firm grounding. Wise entrepreneurs will bring in qualified mentors, as opposed to wanna-be consultants. Cool heads will prevail, and small business will recover and prosper.
Small business has learned many lessons from the recession. While some will still fight change and adhere to the same processes that got them into trouble, I see great opportunities for forward-focused businesses.
The biggest source of growth and increased opportunities in today’s business climate lie in the way that individuals and companies work together. Those who benefit from collaborations, rather than become the victim of them, will log the biggest successes in business years ahead.
About the Author
Power Stars to Light the Business Flame, by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. It is a compendium book, containing quotes and extrapolations into business culture, arranged in 76 business categories.
Hank’s latest book functions as a ‘PDR of business,’ a view of Big Picture strategies, methodologies and recommendations. This is a creative way of re-treading old knowledge to enable executives to master change rather than feel as they’re victims of it.
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