StrategyDriven Podcast Episode 37 – Making Change Work: Why is Buy-in Necessary and How to Achieve It

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Episode 37 – Making Change Work: Why is Buy-in Necessary and How to Achieve It explores the role of buy-in to the change management processes, its importance, and how to get it. During our discussion, Sharon Drew Morgen, the New York Times bestselling author of Dirty Little Secrets, shares with us her insights and illustrative examples regarding:

  • what buy-in means in terms of the change management process
  • how and when buy-in occurs
  • why people do not buy-in
  • how a leader can get someone who is resisting to not only buy-in but to do so happily
  • when the change agent should begin to seek buy-in from the various stakeholder groups
  • what skills change agents need to gain employee buy-in and how can they acquire these skills
  • what leaders can do to programmatically embed the buy-in approach to their change management policies

Additional Information

In addition to the outstanding insights Sharon Drew shares in Dirty Little Secrets and this edition of the StrategyDriven Podcast are the resources accessible from her websites, www.NewSalesParadigm.com and www.BuyingFacilitation.com.   Sharon Drew’s book, Dirty Little Secrets, can be purchased by clicking here.

Making Change Work!
This podcast is the fifth in a series that teaches leaders how to make change work. The finale of the Making Change Work series will pull it all together; introducing a radical approach to change management – real leadership!

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About the Author

Sharon Drew Morgen is a New York Times bestselling author and developer of a change management model based on buy-in that she’s written about in her latest book Dirty Little Secrets. She is the visionary thought leader behind Buying Facilitation®, a decision facilitation model that focuses on helping buyers and those who would be impacted by the accompanying change manage their internal, unconscious, and behind-the-scenes issues that must be addressed before they purchase anything or buy-in to the requested change. She has served many well known companies including: KPMG, Unisys, IBM, Wachovia, and Bose. To read Sharon Drew’s complete biography, click here.

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Trackbacks & Pingbacks

  1. […] will make no purchasing decisions until they get buy-in from the components (people, policies, initiatives, groups) that are in any way connected to, […]

  2. […] week I heard Bill Gates talk about buying patterns . Lately I’ve noticed sellers world-wide talking about the buy cycle and buying […]

  3. […] something other than a small personal item, there are several steps that must take place to get the necessary buy-in to move forward. The appropriate buy-in must be acquired from the right people and groups; the […]

  4. […] get the necessary buy-in from everyone who will touch the […]

  5. 12 Dirty Little Secrets: why buyers don’t buy | Sharon Drew Morgen says:

    […] will make no purchasing decisions until they get buy-in from the components (people, policies, initiatives, groups) that are in any way connected to, […]

  6. […] to lead a lot more buyers through their non-solution-related, off-line decision issues. They must manage the buy-in and change issues anyway – with us or without […]

  7. […] What are systems, and how do they influence Change? […]

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