The World Of Websites: Everything You’ll Ever Need To Know

As a business owner, you know that you need a website. The internet is definitely the future, and it has been for some time. So even when your business is offline, and you have a physical store or office, you know that you’re missing out on a huge chunk of custom by not being online. But at the same time, when you are an online business, you know that simply having a website just won’t do. You have to get it right, know the ins and outs of websites and what you need, and be able to create the best possible site for your business. And when you’re not all that well versed in technology or the internet, it can feel a bit overwhelming. But it doesn’t have to be.

Websites can often seem complicated at first. Because they involve code, plugins, development, widgets and more. Whether you want to know exactly what a widget is and why you need it, or you want to be able to drive a significant amount of traffic to your website, you’ll need to do some research. But when that tends to tire your brain, you might like to have it handed to you on a plate, in one concise article, right? So here it is – everything you need to know about the world of websites.

Getting Setup

If you’re yet to launch your own website, then this section is going to help you to get started. If you have, then you may find that you can improve and enhance what you have by following these steps.


First off, you’re going to want to make sure that you get some hosting in place. You may be considering setting up a free website, but this isn’t really the best choice when it comes to professionalism and being able to grow in the future. In fact, it’s only ever going to hold you back. Instead, you need to look into web hosting options as listed in that post, and choose a hosting plan that suits you best.

Choosing A Domain

Along with hosting, you’ll also need to find a domain. When you have your own website domain name, your site will look more professional. To do this, you can find expired domains with someone such as FreshDrop or search to see what is currently available. And choose carefully, as you will ideally want your domain name choice to stay with you.

Building The Website

Your final step in getting setup is choosing how you’re going to build the website itself. When you take out hosting, you may find that you’re given a range of options by your hosting provider, so this will help you to decide. You may also find that WordPress, in particular, is an easy to use and manage platform to build your website from.

The Design

When you’ve got the framework of your website ready, it’s time to think about how you want it to look and what functions you’d like to be able to have.

The Look

This is where you can start thinking about the colors that you like, a logo, your font choices, and what kind of image you want to give off on your website. Unless you are experienced with code, which we are presuming you are not, you’re going to want to look into a template that you can use here instead. This is often an inexpensive way to get a design on your site.

The Functions

At the same time, you need to be thinking about the key functions your need your website to do. There are a range of website features that are important, and you will be able to find widget and plugins to help you add this in. Essential, these are small pieces of software that allow you to add a particular function to your website, such as an email subscription tool. So work out what you want your website to have, and find the right plugins to help you do to do.

User Experience

As you start to move forward with your website, you’ll want to make sure that you’re thinking about the user journey. This is how visitors of your site move around the website and effectively use it. As you start to gather this information, you may even want to hire a developer to help you edit your template or create a new design that will suit your user journey better.

The Content

You’re also going to need to populate your website with content. There is a range of information that you will need to include, so let’s go over what that will be.


From browsing the internet yourself, you’ll know that websites need to have different pages. When you’re building your site, there will always be a range of pages that you need. Alongside your product or services pages, you need to have an about page, as well as an FAQ, testimonials, and even a privacy policy page. So be sure to get writing these as soon as you can.


Whether you want to add this in before you launch or later on down the line, having a blog for your business is a really great idea. Not only will it help with your SEO (we will go into more detail about this in the next section), but it also gives you content to share with your customers and site visitors too.

Contact Information

A contact page is one of the important pages that you will need to have on your website. But your contact information is often the most important kind of content that you need to include across your blog, and not just on that single page itself. You’ll want to have your information visible on the homepage, as well as links to your social profiles. You never want your customers to have to dig for your details, as they may choose to just give up if so.

Traffic Driving Strategies

Now that your website is essentially up and running, you need your customers to find you. But how? Here are a few ideas on how you can start generating traffic to your website.


In order for your website to show up on search engines like Google, it has to be optimized. And that is exactly what the practices of search engine optimization (SEO) do. To make sure that you’re optimizing your content and site as you’re building it, be sure to use this SEO checklist as you go along. This will help you to show up in searches and generate traffic to your site.

Social Media

Next, you’re going to want to turn to social media. Because you can actually generate some traffic from social media if you take the right approach with your marketing. You’ll want to make sure that you’re applying tactics that will engage your followers and lure them to your website. Yes, it can take time, but it’s actually quite fun to test out different ideas and see how they do.

Online PR

Finally, you’re going to want to think about doing some online PR. This fits nicely in the above two points. Getting links to your website from other sites will help with your SEO, and collaborations on social media and with other businesses or influencers can help you to generate some online PR and bring visitors to your site.

The Importance Of Analytics

Finally, you’re going to want to get to know your analytics. Why? Well, they are essential for you to be able to find success with your website. So let’s see how you can do that.

Knowing Where To Look

As you set up your website, you will find that you have some tools right there in your dashboard (particularly if you’re using WordPress). You will be able to see how many visitors you get and sometimes even where they came from or what links they’re clicking on. But, you need more. Registering for Google Analytics (GA) is important here. GA allows you to see how many hits your site has had and by how many people, how they found you, what pages they’ve been on, and what they have clicked onto. This data can then be hugely important to improving your website.

Using Your Analytics

Once you have got your GA hooked up, you’re then going to want to read something like this guide that will help you to get the most out of your analytics. This data is invaluable and can help you to understand your customers better, which will then help your website to meet their needs.

Continuing To Improve

Finally, you’re then going to want to make sure that you apply your data findings to tweak your site and get results. And you’re going to want to keep on refining your site and then finding new insights from your analytics over time to make sure that you’re always meeting your visitors’ needs.

It may seem like a lot, but when you approach your website in this way, by taking in the build, design, populate, promote, and refine stages that we’ve walked through, you should find that your website is exactly what you want it to be – successful!

Workplace Design Tips To Increase Profit Margins

Were you aware that the design of your workplace is important for employee engagement and customer satisfaction? As a business owner it is important to consider and make adaptations to the aesthetics of your premises in order to increase productivity and sales.

Taking on the large financial commitment of a business premises is a big decision, so considerations around the aesthetics are essential right from the very beginning.

The aesthetics of your business premises are important as it is your “shop window” to visiting clients and customers. It is important to give a good first impression and look professional, tidy and organised. Employees are likely to be more productive and happy working in an aesthetically pleasing workspace and staff turnover may well reduce.

This article aims to look at ways of making your business look more aesthetically pleasing.


Even if your budget is minimal, it is important to make the external areas of your business premises look tidy and professional. Check that car park areas are well maintained and that pathways are well maintained by taking advice from a professional flooring company. Ensure walking surfaces are safe and free from hazards.

The entrance to your business property should be inviting. Have clear signage and good lighting facilities. Does your door look aesthetically pleasing ie no peeling paint or broken door furnishings?

On entering your building clients should be able to easily find directions to the meeting point. This could be done by positioning a welcome desk visible from the doorway, or clear signs directing them to your office space.


The internal aesthetics of your premises are important due to the professional image you wish to portray to your clients and visitors, but also for creating an area conducive to good productivity from your staff (and yourself).

Gone are the days when offices were designed by placing dark, dingy desks in uninspiring rows. Much more thought has been given to the modern office, the idea being that different zones can be created for meeting, collaborating, relaxing and working.

Modern offices are light and airy and make use of all natural light available. To make the space appear lighter, if natural light is at a premium, decorate in light colours, but avoid the traditional colour of grey. Try to bring the “outdoors in” by using splashes of colour.


The colour green increases production and  performance as well as evokes a sense of calmness. Bringing green into your workspace can be achieved by painting a wall or even better by using plants. If your budget is high you could consider creating a green-space for your employees and visitors to relax in, by building an atrium, filled with plants and fresh air.


If you are at the initial stage of looking at business premises, try to get as much space included as your budget will allow. Cramped offices are not conducive to good productivity and soon become cluttered. Staff need space to move around and change position occasionally. Overly small office spaces could also be unsafe due to trip hazards.

Hopefully by incorporating the above tips your profit margins will escalate and your staff team will be stable.

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Choosing the Right Web Hosting for Your Website

StrategyDriven Entrepreneurship ArticleLaunching a website requires more than simply choosing a domain name and uploading content you want to share. Choosing the right web hosting provider is essential when you want to get the most out of your online presence, regardless of the purpose of your website. Before choosing a web host that is right for you there are a few factors to keep in mind to ensure you make the right decision.


Consider the budget you have available for a hosting package and whether you prefer to pay monthly, semi-annually, or even annually. When you have a budget set in place, eliminate hosting companies that are out of your price range or that do not offer the space, speed, and bandwidth you require.

Shared Hosting vs. Dedicated Hosting

Compare both shared and dedicated hosting options when reviewing web hosts you are interested in. Shared hosting is often less expensive, but requires you to share a server with other individuals using the same web host. Dedicated hosting is a way to utilize a server of your own, increasing loading times without utilizing all of your server’s bandwidth when you are sharing with others.

Uptime and Reliability

Always choose a web host that boasts a 99% or higher uptime and reliability guarantee. Ensuring a web host is reliable and remains up at all times is essential when you want to leave a professional and lasting impression on your visitors and prospective online customers.


Many web hosts offer feature such as free CMS (content management systems) including WordPress, WooCommerce, Drupal, and Joomla to help launch any website you envision with ease. Additional scripts for forums, eCommerce shops, blogs, and even online portfolios or photo galleries are also available with web hosts that provide free extensions and add-ons for all hosting customers.


Find a web host that offers multiple methods of communication regarding support if you are ever in need. When you need support, having a live ticket system, email option, live chat, and phone number available are all possible with the right web host.

Customer Reviews and Testimonials

Check customer reviews and testimonials from various web hosts you are most interested in using to determine the hosting provider that is best for your website needs. Customer reviews provide insight into a web host’s customer service as well as the type of service they provide altogether.

Taking the time to compare various web hosts is a way for you to determine the package that works best for the website you have in mind and the uptime, reliability, and support you prefer. The more you know about individual web hosts, the easier it is to select a package that is optimal for all of your online hosting needs.

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Perfect Profits: Which Types of Businesses Have The Best Earning Potential?

When it comes to business, the bottom line is always going to be how much profit you earn. Your success as a company depends on how well you can balance all of the various elements- from sourcing raw materials, manufacturing, marketing, shipping and more to create product or services that sell for a profit. So when you’re looking to set up a company, choosing a type of business that’s known for doing well is a smart move. Of course, much depends on you and how much of a success you can make it, but some businesses do tend to earn bigger profits than others. Here are a few examples.


Construction businesses isn’t the easiest industry to get established in, and there are some significant drawbacks. However there are some incredible benefits too that simply can’t be ignored. One of the biggest downsides when it comes to getting any business off the ground is startup costs, but in a construction business you will need everything from diggers to cherry pickers, cranes, power tools and other equipment that all come with a high price tag. There are ways you can make these costs more affordable however, for example financing allows you to buy new and spread the cost. You could also look into hiring some equipment instead of buying it new, and don’t forget you can use wholesalers as well as cheaper oil in your vehicles. For machines that aren’t used on the road you can use gas oil and other fuels that are lower in duty, you can get these from companies like New Era Fuels. Any business can grow and earn a lot of money, but when it comes to construction, you have the potential to earn huge profits. Because construction projects are usually large, customers spend a lot of money per job.

Healthy Food

Any kind of businesses that deals with food automatically has a number of hurdles that need to be overcome which can mean added expense. Workers will need to get food hygiene and safety certificates, and you will need licenses which allow you to sell food to the public. You will need premises that are suitable, and equipment such as large fridges, freezers and ovens can be expensive to buy as well as run. However in recent years there has been a huge shift in people’s attitudes to health, and dietary changes. Searches for ‘vegan’ and ‘gluten free’ are at an all time high, and even your average Joe takes steps to actively live more healthily. This is something you can take advantage of as an entrepreneur, and set up a business in the healthy food sector. There tends to be a shortage of good, healthy lunchtime food options available, with most being takeaways, chip shops, burger vans and greasy spoon cafes. Perhaps something in the realm of a healthy cafe or sandwich shop is what’s missing in the local vicinity. Healthy ingredients can be sourced very cheaply from wholesalers, turn them into something delicious and you have the opportunity to earn huge profits.

Second Hand Shops

Retail in general tends to be a difficult business to get set up in. With massive retailers who have the materials and money to create inexpensive yet good quality items, it doesn’t leave too much room for the little guy. However one type of business that has huge profit margins and that people love are second hand items. You only need to look at the rise of apps like Depop for second hand clothes or boot sale apps and websites to see this. We’re becoming more environmentally conscious each year, and people are well aware of the environmental benefits of reusing items instead of buying new. Plus, it’s cheaper for them too. Whether it’s furniture, homewares, second hand clothes, books or something else entirely, you can get items for very cheap (sometimes even free) and still sell for a good profit while keeping prices low for the customer. It’s a win-win.

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Get The Gear and Catch The Kit: Keeping Your Business Equipment Up To Date

Your business flows like a well-oiled machine each day; with hard working employees, solid business plans and well-functioning equipment. You often find it a challenge to keep your business in line with the rest of the trends in the market and this includes trying to choose the best equipment for your business. If you rely profoundly on heavy duty, reliable equipment to keep your business running, you will know the importance of sourcing high quality products without the extortionate price tag. Let’s make your decisions a little easier by pointing out a few ways to stay ahead of the game and acquire amazing apparatus for your business.

Finding The Best Deals

One excellent way to start investing in and trying new equipment is to check out second hand machinery on sale in your local area. Second hand equipment doesn’t necessarily mean that it is less useful or lower quality; another business may be moving on and needing to get rid of some of their kit. I would not hesitate to check out heavy equipment auctions near me in order to find an inexpensive deal on a high tech piece of equipment. It is worth getting a certificate of authenticity and solid warranty agreement if you do decide to make a purchase in these circumstances.

Keeping One Eye On Your Competitors

You need to stay on top of movements and advancements in the world of technology. Join online forums related to your industry and keep tabs on what your direct competitors are doing. Of course you don’t want to be accused of stealing their secrets, but it won’t do any harm to keep one eye on them just in case they make a worthwhile move to a new innovation.

Changing With The Market

As well as keeping track of your competitors, you need to stay in line with changes in the market. You consumers’ needs may be evolving over time and the way you run your business could help to meet their desires. New equipment and technology could ultimately change the way your business functions and this could have a hugely positive impact on your levels of profit and sales.

Making Your Choices Wisely

Before making a drastic change to your production methods make sure that you allow a trial period, before jumping hastily into a new way of working. New methodologies take time to become truly efficient, so be patient and don’t worry about rushing into any decisions. It is best to check out reviews and allow the competing market to discover mistakes for themselves first.

Stay one step ahead of the market and keep your eye on competitors at all times. Do you research before shelling out any cash on new equipment and make sure it is worth every penny. One wrong decision could see your business suffer, so don’t take a risk on novel equipment before it has been tried and tested on the market. Discuss your options with experts in the industry and make the right choice that will be beneficial and financially worthwhile for your company.