How to Choose a Good Business Partner

Having a business partner is beneficial for a huge number of reasons. If you want to reap these benefits, then you have to make sure that you choose someone who is reliable as well as someone who can devote the same amount of time and energy into the company structure.


Trust is essential if you run a small business. If you don’t trust someone with your bank details, you shouldn’t appoint them as your business partner. This is a very simple rule, but it can save you from making a bad hiring decision. It may even help to search your partner online to see what organisations they have been involved with. Here’s an example, of Aubrey Ferrao.


If the person you are hiring is a good friend, then you may think that they are a good fit for your business. This is great, but you do have to make sure that their goals align with your own. They need to be responsible for the company and they also need to have a good level of devotion too. If your friend is going through some personal problems, then this could complicate your business operation and sometimes this can cause issues.

Always have a Trial Run

Another thing that you can do is appoint someone who you already have experience working with. This way you know if they are a team player and you also know if their personality reflects the business you operate. If you do a trial run, you won’t have to let them down or fire them. You simply make a call at the end of the trial period and you can also avoid setting any unrealistic expectations.

StrategyDriven Entrepreneurship Article | How to Choose a Good Business Partner

Focus on Varied Strengths

Make sure that your partner’s strengths are different from your own. If you and your partner are good at sales but nobody is good at customer service, then this won’t help you on an operational level. Running the business will become much more challenging and you may even find that you don’t benefit from having a partner at all. To get around this, find someone who is able to compliment your strengths and balance everything out as much as possible.

StrategyDriven Entrepreneurship Article | How to Choose a Good Business Partner

Balance your Responsibilities

Both parties need to agree up-front what responsibilities they are going to have. You also need to make sure that you stick to them too. If you have one person who is trying to take over and do everything then this won’t do your company any favours and you may even find that the partnership itself unravels.

Talk about Money at the Start of your Partnership

Money can cause major problems in a business. Therefore, you need to agree in the beginning what kind of funding you are going to use and even how you are going to distribute the profits too. If you are able to discuss this properly from the beginning, then this will really help you out in the future and you may even find that you and your partner have a better relationship.

8 Tips For Newbie Freelance Writers

StrategyDriven Entrepreneurship Article |Freelance Writer|8 Tips For Newbie Freelance WritersSome get into freelance writing because they want the flexibility, others because they love to write, most are probably somewhere in between! Whatever the reason behind braving the freelance writing world, as a newbie you might be in search of a little advice to help you along your way.

Get blogging

When you’re starting out, you’ll definitely want to get yourself a blog as part of your website. You’ll still be honing your craft at this stage; so your blog can help you to create samples for your portfolio and improving your writing. If you’re looking to write in a niche area, then you should generally focus all your blog content around this topic. The great thing about blogs is that it’s easy to get plugins that can link to your social media. If you promote your content enough, it’s more likely that potential clients will discover you.

Teach yourself SEO

When you are writing web-based content for clients, it’s often all about search engine optimization. Due to this, if you make it your mission to teach yourself about SEO, then you’ll ensure that you have the skills you need (and you won’t have to try and wing it)! Teach yourself about basic keyword research, meta titles, anchor text, and how to best format an article.

Perfect your research skills

As a freelance writer, you’ll want to ensure that your research skills are top-notch. Ensure that you are using credible sources and properly fact-checking all of the information that you come across. Don’t just go for the first sources that you find, if you take a look at the writing and the quality isn’t high, keep looking. Take your time, find reports, statistics, and quotes to support your writing. Practicing thorough research for your blog articles can help you to improve these skills for when it comes to dealing with clients.

Plan & Organize

When you are managing multiple projects for a range of different clients, it’s vital that you plan and get as organized as you can. Set yourself a schedule which helps you to allocate the time that you need to work on each piece of writing. Don’t take on too many projects when you are starting out. In the beginning, it’s likely to take you longer to complete your research and writing, so make allowances for this.

Get on top of your invoices

One of the challenges of being a freelance writer is keeping on top of your invoicing and ensuring that each client pays you on time. To help you with this, it’s a good idea to use freelance invoice software. Doing so can help you to create invoices and automate the chasing up of your payments too. Ensure that you keep records of all your invoices for tax purposes later down the line.

Keep redrafting

When your still a newbie, you can’t expect everything you write to be amazing straight away. If you’re writing something and you don’t like the sound of it, just keep going. Get the first draft done and you can come back to perfect it later. You’ll often need several first drafts to get something to the standard that you want. Over time, you’ll get quicker, and the redrafting process will become easier!

Use tools

There are a range of tools and apps out there that you will want to take advantage of as a beginner freelance writer. Grammarly is a great tool that can help you to run a thorough check of your spelling, punctuation, and grammar. It’s often handy to have a tool like this to check your work (especially when your a few projects in and your eyes are heavy)! If your working from home it can be easier to become distracted so you can also make use of some productivity apps to help you to stay on track.

Keep searching

If you want to keep gaining new clients and stay afloat, it’s vital to keep searching for new projects. Make sure that you SEO optimize your freelancer website and advertise your services on LinkedIn. Look on sites like Problogger or Upwork to source new jobs. You should also ask your clients so far for testimonials that you can use on your website. Testimonials will allow you to show off your credibility and gain more interest. The more that you improve your portfolio, the easier it becomes to get more work (so hang in there)! Treat your website as a way to market yourself as a business.

How Can a Colour Theme Affect Overall Mood In The Workplace

StrategyDriven Entrepreneurship Article |Colour in the Workplace|How Can a Colour Theme Affect Overall Mood In The WorkplaceCreating the perfect office space is completely subjective when it comes to office reception furniture or other design elements, however, colour is something that can greatly influence productivity and the level of creativity that is experienced throughout the day. In this article, we will be looking into how colour can affect the mood in the workplace and create a pleasant atmosphere for everyone to work in.

Blue For Calming

Blue is a calming colour that is perfect for the workspace as it is known as the productive colour. It not only helps to increase productivity, but it helps to promote clam and maintain happiness in the workplace. This is particularly important if you have a workforce that spends long hours in the office as this allows them to stay calm in difficult situations. Whether this is an accent wall in the office or a pop of colour with the chairs, this can all contribute to keeping your office as a warm and welcoming environment.

Yellow Can Stimulate Creativity

If you are looking to create the perfect space for a creative team, adding a pop of yellow can help you to achieve exactly that as it is known to inspire creativity and keep the brain active. This is perfect for a creative space as you are likely to see positive results. This can also be added as an accent colour alongside white walls or another neutral colour to make the office welcoming to visitors as well as practical for your team.

Black Indicates Knowledge

Black is commonly a colour that indicates authority and therefore it is often used in law firms or even London offices. Whether this is a leather sofa in the reception or black furniture, you can encourage professionalism throughout the office whilst creating a welcoming space for your team as well as other members of the team. In addition to this, it can also be used for accent walls or even decals as this will help to make the office welcoming to visitors as well as any potential clients with a professional-looking office space.

Green Prevent Fatigue

Green is a colour that is beneficial in the workplace as it is kind to the eyes. Not only does it look great with other neutral colours, but it does not cause the eyes to become tired, allowing you to create a welcoming space for those that are working long hours a day. Whether this is green furniture, green paint in the lunchroom or even a green tint to a carpet, this can all help to create a workspace that is great for the mood of your employees throughout the day.

Brown Promotes Professionalism

Though brown is an understated colour, it can also be used in moderation to promote professionalism and create a warm and welcoming environment for everyone that steps foot in your office. This can be used in the office for the carpet, as it perfectly complements other natural colours such as green, yellow and red which can all help to increase productivity and help to increase the mood of everyone in the office.

Whether you are looking to move office in the near future, or you have moved recently and are just beginning the interior design process, each of the above points is ideal to help you boost the morale of the office and increase productivity throughout the day. Where will you begin?

How To Run A Business From Home

StrategyDriven Entrepreneurship Article | How To Run A Business From Home | Home Business | Home OfficeRunning a business from home can be incredibly beneficial for those that want to set up a business alongside other priorities such as children and family, or if they would like to start up a business with limited funding. To find out whether your home is appropriate to run your business from, this article will guide you as to what you need to do to make your home suitable for a business.

Create a Better Business Space

The first thing that you need to do to run a business from home is to turn your home into a better space for business. Although homes make better places for working than offices due to the limitation of distractions and noise levels, you should ensure that your home is suitable to run a business from. For instance, you need to create an office or workshop space in your home that is separate from the main body of your house to limit the disruption to both you and your family and give you space to work and store equipment.

One of the ways that you can do this is to renovate an existing room, build an extension to your house, or look around for a bigger house that can match your needs. In order to make this financially viable, The Money Hub can help you to get the bad credit mortgage that you need through loans, whether you need to extend your mortgage for expansion or get a mortgage for a bigger house.

You should also make sure that your office is a welcoming and relaxing space. When renovating your home office, you should try to access as much natural light as possible to boost your mood, personalize the décor as much as possible to help you to stay engaged with your work and remain inspired, have enough storage to ensure that your workspace is not cluttered. You also need to make sure that you have an office chair and layout that can limit back pain and eye strain and allow you to keep working for longer periods without discomfort.

Invest in the Right Equipment

You also need to make sure that you equip your office with all the items that you need to succeed, such as the latest gadgets like laptops and printers that can help you to perform your work to the best of your ability. You should also invest in the software that you need. For instance, it is also important that you are able to establish reliable communication channels to allow your clients and any employees to contact you at all times. If you fail to get a secure WiFi connection or mobile signal, this can lead to your business losing trust with its customers. One of the best communication methods for small businesses at home includes Skype, which can allow you to video chat with contacts for business conferences and networking purposes, needing only an email address to do so.

Create a Timetable or Work Plan

It is difficult when running a business from home not to let your family and other commitments impact on your workload. Therefore, you should make sure that you are able to create a plan to help you to schedule your workday. Then you can prioritize your most important work and ensure that you are able to stay on track amid the chaos of a family home. There are many paper organizers, and even online software applications that you can download to keep you on track too.

How to Boost Your Business’ Appeal

StrategyDriven Entrepreneurship Article | How to Boost Your Business’ Appeal | Curb AppealRegardless of how hard you work or how good the service you provide might be, if your business doesn’t appeal to potential customers, you will find it increasingly difficult to garner customers. Boosting your company’s appeal should, then, be one of your top priorities.

To see how you can make your company far more appealing, to both your target audience and the passing one, make sure to read on.

Showcase your success without showing off

In order to appeal to potential customers in the future, you need to attempt to show them just how successful you’ve been in the past.

Unfortunately, this isn’t as easy as it may seem. There’s a fine line between showcasing your past successes and plain-old showing off. Doing the former will prove to potential customers that you’ve worked hard to get where you are today, which will in turn make them trust in your abilities going forward. Doing the latter will show you to be egotistical and self-indulged, and nobody likes doing business with people like that.

You want to showcase your successes without showing off about them. To do this, you should resolve to make subtle hints about your affluence without being too overt about it. An example of this would be refraining from investing in the flashiest sports car available, and instead buying something a lot less conspicuous — fear not because buying, say, a 4×4 wouldn’t necessarily have to mean that your next car choice need be a boring one. Thanks to E.C.D. Automotive Design, you can design your own unique custom Defender.

Improve your curb appeal

Even if your business operates solely via the web, it won’t hurt to improve your office’s curb ap-peal. Amongst a host of other benefits, taking this action will help you to stand out to the foot traffic that passes your workspace — you never know, once they get home, the people that saw your display might just jump online and research the services that you offer.

To improve your curb appeal, you should:

Put some greenery out front

You need not go all out in this instance. A couple of hanging baskets or raised planters will do the trick — they will both inject life into your entrance and prove that your workspace is cared for.

Lay out a welcome mat

Laying down welcome mats is a simple, affordable, and effective change that will make customers feel welcome whenever they visit your site

Do a bit of redecorating

Has your paint peeled? Have our colours faded? If so, you could be doing serious damage to your brand. Refresh your signage, add a splash of paint, and bring your storefront back to life before passers by think your business is dead and buried.

Tend to your curb appeal regularly

You have to tend to your curb appeal regularly if you truly want to boost your business’s appeal in this sense. This means sweeping the sidewalk, watering your plants, and changing your window display every week or month.

Boosting your business’s appeal is one of the most important tasks you face as a company owner. Be sure, then, to put the above advice into practice, even if you have to make time to do so.