“It just completely caught us off guard.”
That’s a statement you never want to hear as a business leader. But today’s VUCA (volatile, uncertain, complex, ambiguous) world makes it incredibly difficult to plan and predict the future. At the same time, we’re all under pressure to move faster and get more done. So while thinking – and strategic thinking, in particular – is a key leadership responsibility, it often gets pushed aside in the midst of the day-to-day challenges of running the business.
In fact, there’s almost a universal resistance to long-term thinking in many organizations because we’re so focused on today’s problems: Are we making our numbers? Did the products get shipped? Did we resolve the customer issue?
The problem is, when you’re not thinking strategically, not only is it hard to see what’s coming, it’s hard to know where you are. A leader I spoke to recently put it this way: “When I’m mired in the swamp, it’s hard to see anything, much less the future.”
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About the Author
Ann Herrmann-Nehdi is CEO of Herrmann International, the originators and trailblazers of Whole Brain® Thinking and the Herrmann Brain Dominance Instrument® (HBDI®). A thought leader in her field, Ann has worked with many hundreds of organizations around the world of all sizes and industries, helping them increase their thinking agility to improve profitability, leadership, productivity, innovation and overall business results. She is an AthenaOnline management expert and a faculty member of the Institute of Management Studies.
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