Right now, at this very minute, there are hundreds if not thousands of brands out there heightening your customers’ expectations. Companies like Google are heightening expectations around data-driven personalization. Patagonia is spreading expectations around supply chain transparency. Periscope is creating entirely new expectations around media consumption. Tesla is rewriting expectations around how drivers purchase a vehicle. If you work for a small firm or a giant organization, in fashion or finance, in Texas or Tanzania, you are competing in a ruthless, globe-spanning Expectation Economy.
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About the Author
Maxwell Luthy is the author of the new book Trend-Driven Innovation. Based in New York, Max runs TrendWatching’s North American business, regularly delivering keynotes and workshops for leading brands, from Disney to Samsung. Max has been quoted as a trend expert in the Financial Times, The Next Web, and strategy+business. Max also oversaw the TW:IN trend spotter network until 2013, hosting meetups everywhere from Johannesburg to Manila. A contributor to five of TrendWatching’s most-recent annual Trend Reports, Max now lives in the oft-overlooked trend hotspot of New Jersey.