The Future of Automotive Design: Innovation and Technology

StrategyDriven Innovation Article | The Future of Automotive Design: Innovation and Technology

The automotive industry is undergoing a transformation driven by advancements in design and technology. Modern automotive design isn’t just about aesthetics but encompasses functionality, efficiency, and sustainability. Here’s how innovation is shaping the future of automotive design. By learning more about the future of design, you can prepare for any evolutions that may affect your innovation and know the technology you will need. Check it out below.

Integration of Advanced Technologies

  • Smart and Connected Vehicles: Automotive design now integrates advanced connectivity features, allowing vehicles to communicate with each other and with infrastructure. This enhances safety and traffic management, making driving more efficient and enjoyable. The integration of Vehicle-to-Everything (V2X) technology is a prime example, enabling cars to interact with traffic signals, other vehicles, and even pedestrians.
  • Autonomous Driving: The design of autonomous vehicles focuses on integrating sensors, cameras, and AI technologies to enable self-driving capabilities. This includes the development of user-friendly interfaces for monitoring and controlling the vehicle. Autonomous vehicles require extensive data processing capabilities, which are now being seamlessly incorporated into the vehicle design, ensuring both functionality and user comfort. While they may not be entirely road-ready, the future of driving is underway, and everyone should be prepared for it. 

Emphasis on Sustainability

  • Eco-Friendly Materials: Designers are increasingly using sustainable materials to reduce the environmental impact of vehicle production. This includes recycled materials, bio-based plastics, and lightweight composites that improve fuel efficiency. For instance, the use of bamboo and other renewable resources in interior components reduces reliance on traditional plastics and metals, contributing to a lower carbon footprint.
  • Electric Vehicles (EVs): The rise of EVs has transformed automotive design, focusing on aerodynamics, battery placement, and efficient energy management. Innovative designs aim to maximize range and minimize charging times. Designers are also experimenting with integrating solar panels and other renewable energy sources into EVs, further enhancing their sustainability. 

Enhanced User Experience

  • Ergonomics and Comfort: Modern automotive design prioritizes the comfort and convenience of drivers and passengers. This includes ergonomic seating, intuitive controls, and customizable interiors that enhance the driving experience. Innovations such as adjustable seating configurations, ambient lighting, and advanced climate control systems are becoming standard features.
  • Advanced Infotainment Systems: The integration of sophisticated infotainment systems offers seamless connectivity, entertainment, and navigation features. Designers focus on creating intuitive interfaces that are easy to use while driving. Augmented reality (AR) dashboards, voice-activated controls, and integration with personal devices like smartphones and smartwatches are revolutionizing the in-car experience.

Safety and Security

  • Advanced Safety Features: Automotive design now includes features like collision avoidance systems, adaptive cruise control, and lane-keeping assistance. These technologies help to prevent accidents and protect occupants. Advanced Driver Assistance Systems (ADAS) use a combination of radar, cameras, and LIDAR to provide real-time feedback and corrective measures to ensure safety.
  • Cybersecurity: With the increasing connectivity of vehicles, cybersecurity has become a critical aspect of automotive design. Ensuring that vehicle systems are secure from hacking is essential for maintaining user trust and safety. This includes developing robust encryption methods and real-time monitoring systems to detect and mitigate cyber threats.

The Role of Artificial Intelligence and Machine Learning

  • Predictive Maintenance: AI and machine learning are being integrated into vehicle systems to predict maintenance needs before issues arise. This proactive approach helps in maintaining vehicle performance and safety, reducing the risk of unexpected breakdowns.
  • Personalized Driving Experience: AI can analyze driving patterns and preferences, automatically adjusting vehicle settings to suit individual drivers. This includes seat positioning, climate control, and even driving modes, enhancing comfort and convenience. The team at EDC Automotive Design & Engineering Services are experts in using 3D and VR design processes to create the best driving experience.

Design for Manufacturing Efficiency

  • Modular Design: The use of modular design in automotive manufacturing allows for greater flexibility and efficiency. Parts and systems can be standardized across different models, reducing production costs and time. This approach also simplifies maintenance and repairs, as common components are easier to replace.
  • Digital Twin Technology: The use of digital twins—virtual replicas of physical systems—enables real-time monitoring and simulation of vehicle performance. This technology helps in optimizing design, manufacturing, and maintenance processes, ensuring higher quality and reliability.

Conclusion

The future of automotive design lies in the seamless integration of technology, sustainability, and user-centric features. As the industry continues to evolve, designers are challenged to create vehicles that not only meet the demands of modern consumers but also contribute to a sustainable and connected world. The ongoing advancements in automotive design promise to deliver safer, more efficient, and more enjoyable driving experiences.

Unleashing the Power of Innovation: Exploring New Frontiers

StrategyDriven Innovation Article | Unleashing the Power of Innovation: Exploring New FrontiersIn a ‌rapidly evolving⁤ world where new ideas and technologies are constantly reshaping the way we work and live, innovation has become the key to staying ‌ahead of the curve. In this article, we will delve into the exciting realm ⁣of unleashing the power ⁣of innovation and exploring new frontiers. Join us as we venture into uncharted territory and discover the limitless possibilities that await those bold enough to push the boundaries of creativity and imagination.

The Importance of Cultivating a Culture of Innovation

In today’s rapidly changing world, the ability to innovate is⁤ crucial for organizations to stay ahead of the curve.​ Cultivating a culture of innovation within a company can lead to groundbreaking ideas,​ increased productivity, and a competitive⁣ edge in the market. By encouraging creativity and experimentation, employees are empowered to think outside the box and come ‌up with unique solutions to ⁣challenges.

Embracing a culture of innovation also fosters a sense of collaboration and teamwork within an⁣ organization. When employees are encouraged to ‌share their ​ideas and work together towards a common goal, it creates a supportive and inclusive environment where innovation can​ thrive. By investing in training and development programs that promote creativity and problem-solving skills, ‌companies can unleash the full potential of their workforce and drive success ⁤in​ today’s dynamic business landscape.

Enhancing Collaboration and Cross-functional communication

One‍ way to unlock the full potential of innovation is by​ fostering collaboration and improving cross-functional communication within ‌teams. By ‌bringing together individuals from different departments with diverse skill sets and perspectives, organizations can harness a wealth of ideas and insights ​that can drive creativity and problem-solving.

Creating a culture of collaboration​ requires breaking down silos and encouraging open⁣ communication channels. Utilizing tools such as Slack, Trello, and ‌ Zoom can facilitate seamless communication and project management ⁢across teams. By establishing clear goals and promoting a spirit of cooperation, organizations can create a fertile ground for innovation to flourish and ‌new​ frontiers to be explored.

Harnessing the Potential of Emerging Technologies

Emerging technologies ‌have the power to revolutionize industries, enhance efficiency,‍ and drive innovation to new heights. With the rapid advancements ‍in artificial intelligence, blockchain, and‌ virtual reality,‍ businesses have unprecedented opportunities to transform⁢ the⁢ way they operate and interact with customers.

By embracing these cutting-edge technologies, companies can streamline⁢ processes, improve decision-making, and deliver⁢ unique customer experiences. Harnessing ​the potential of emerging technologies allows organizations to stay ahead of the curve, adapt to changing market trends, and ultimately thrive in the​ digital age. It’s time to unlock the⁢ full potential of innovation and explore the endless ⁣possibilities ⁤that lie ahead.

Encouraging Risk-taking and Experimentation ⁢in Innovation efforts

Innovation is all about pushing boundaries, trying new things, and thinking outside the box. Encouraging risk-taking and experimentation in innovation efforts is crucial ⁣for organizations to stay ahead ‍of the curve and⁤ discover new opportunities. By⁢ creating a culture that fosters creativity and embraces ‍failure as​ a learning opportunity, teams ‍can ⁤unleash their full ‍potential and drive groundbreaking ideas forward.

Embracing risk-taking⁣ means being open to ‍trying new​ approaches, even if‌ they may not guarantee success. ​It involves ​challenging the status quo, taking calculated risks, and being willing to⁤ step outside of your comfort zone. By cultivating a culture that values experimentation, organizations can empower their teams to explore new frontiers, iterate on ​ideas, and⁣ ultimately drive innovation that⁤ leads to long-term success.

Final Thoughts…

As‌ we wrap up our​ exploration of unleashing the power of⁣ innovation and venturing into new frontiers, ‍it is clear that the possibilities are endless. ‌Innovation knows no bounds and with the right mindset and resources, we can continue ⁣to push the boundaries of‍ what is possible. Let us embrace ​the unknown, challenge the status quo, and dare to dream big. Because ​it is only by daring to explore new frontiers that we can truly unleash the power of innovation and shape a better future for all. Thank you for joining us on this journey, and may you be ‌inspired to continue exploring the⁣ endless possibilities that lie ahead.

Highlighting Innovation in the Entertainment Sector

StrategyDriven Innovation Article | Highlighting Innovation in the Entertainment Sector

In all forms of business, innovation plays a key role in the ongoing success of an organization. It can be one of the main drivers that allow companies to gain and hold onto a competitive advantage in marketplaces that are becoming increasingly crowded due to the rise of e-commerce and the international nature of competition.

Innovation can be seen in all sectors, from the emergence of dark factories in manufacturing to the use of new techniques and technologies in the healthcare sector. This article focuses on innovative developments that are taking place in the entertainment industry. Examples will be provided that outline the use of algorithms in film and music streaming services, how some online adult entertainment sites compete to attract and retain customers, and the increasing use of artificial intelligence in the movie industry.

The power of Algorithms in Media Curation

1.8 billion people are estimated to subscribe to video streaming services, such as Netflix and Amazon Prime Video. In addition, over 400 million people use music streaming services such as Spotify and Apple Music.

What these two forms of media entertainment have in common is that they both heavily rely on algorithms. When listeners and viewers choose music and movies to consume, the streaming platform keeps a list of these choices. After a few selections, the algorithm software begins to form patterns in the consumers’ tastes and habits. This then allows the platform to make increasingly relevant suggestions for the tracks and video media that the subscriber may enjoy next.

In a world where there are millions of music tracks and hundreds of thousands of movies and TV shows, the use of advanced algorithms allows consumers to make more informed decisions on what they watch or listen to next. 

Attracting and Retaining Customers With Casino Bonus Schemes

Millions of adults enjoy gaming at online casinos, and it’s estimated that there are now over 3,000 sites dedicated to this pastime. This creates a high degree of competition within the industry and companies must take steps to attract new customers and retain those who have already played at the online venue.

This is achieved by offering a range of casino bonus schemes. For example, at sites like https://www.stellarspins.me/en/casino-games, new players can benefit from a welcome bonus of up to $10,000 based on the value of their initial deposit. In addition, a points-based loyalty scheme is used (1 point per $10 spent), which can eventually be redeemed in the form of free spins on slot machines, cash prizes, and other bonuses.

Such innovative promotions allow online casinos to build a user base of loyal customers, ensuring that their revenue streams remain healthy, and customer churn levels can be kept as low as possible. 

AI in Movie Plot Creation

Finally, movie production is an incredibly expensive business, with the average feature movie costing between $100–150 million to make. If a film is a flop at the box office, this can be disastrous for the production company and may even result in bankruptcy.

In recent years, the movie industry has been using innovative techniques to minimize the risk of failure at the box office. Increasingly, AI is being used to create movie plots, write full scripts, and even create the ideal movie trailer that’s designed to appeal to the most viewers.

While the use of AI in creating movies is somewhat controversial, it undoubtedly has the potential to reduce the financial risks involved in moviemaking, therefore ensuring the profitability of production companies.

Balancing Innovation and Safety: The Tepezza Lawsuit’s Implications for the Pharmaceutical Industry

StrategyDriven Innovation Article | Balancing Innovation and Safety: The Tepezza Lawsuit's Implications for the Pharmaceutical Industry

In today’s time, scientific and technological breakthroughs have helped mankind combat the deadliest of diseases and bring relief. The mere onset of an unknown medical condition has the pharmaceutical giants leaving no stone unturned to deliver the antidotes as fast as they can.

However, more often than not, in an attempt to stay ahead of the competition and increase their profits, these pharma companies put human health at risk. 

Take Tepezza as an example. In its initial years, this drug was hailed as a game-changer for patients suffering from a critical condition known as Thyroid Eye Disease or TED.

In recent years, however, several patients have complained about severe hearing issues after using Tepezza. This has raised serious concerns associated with this drug. 

In this blog post, we will shed light on the concerns surrounding Tepezza and what it means for the ever-growing pharmaceutical industry. 

A Detailed Background on Tepezza

Tepezza is a medication developed by Horizon Therapeutics. In January 2020, the FDA approved Tepezza as the inaugural solitary medication tailored to address Thyroid Eye Disease (TED). This condition, a rare autoimmune disorder, triggers inflammation and harm to the muscles and tissues surrounding the eyes.

How Does It Work?

Tepezza is a human monoclonal antibody that targets and inhibits the Insulin-like Growth Factor-1 Receptor (IGF-1R). By inhibiting IGF-1R, Tepezza reduces inflammation and prevents the production of proteins that can cause eye muscle swelling and tissue damage in TED patients. 

This drug is administered via injection, with healthcare providers conducting infusions once every three weeks. Individuals with Thyroid Eye Disease receive a total of eight Tepezza infusions as part of their prescribed treatment regimen. 

Initial Reception and Success

Following its FDA approval, Tepezza gained recognition for its ability to improve the lives of TED patients. Numerous patients experienced swift and substantial enhancements in their symptoms, enabling them to restore their quality of life and resume regular activities.

The success of Tepezza in treating TED led to its swift adoption by eye care professionals and endocrinologists, who praised the drug’s efficacy and its potential to transform the standard of care for TED patients.

Despite its initial success and positive impact on patient outcomes, the emergence of the Tepezza hearing loss lawsuit has raised concerns about the drug’s safety profile and the potential risks associated with its use.

Tepezza Lawsuits: The Legal Landscape 

Tepezza litigation asserts that Horizon Therapeutics neglected to apprise patients of the potential hazards and adverse reactions associated with the medication. This resulted in serious complications, such as hearing impairment and tinnitus.

One of the first Tepezza lawsuits was filed by Daniel Weibel in August 2022. As per his statement, the pharmaceutical manufacturer was aware or should have been aware that Tepezza, when utilized as directed and intended, induces detrimental hearing impairment and other manifestations, notably tinnitus. 

According to TorHoerman Law, the Tepezza Litigation is currently advancing, with 74 lawsuits consolidated under MDL 3079. These legal proceedings center on marketing, sales practices, and product liability matters concerning the drug. 

However, the number of plaintiffs is expected to grow as more patients become aware of the potential link between Tepezza and hearing loss. Horizon Therapeutics has denied the allegations made in the Tepezza hearing loss lawsuit. 

The company maintains that Tepezza is a safe and effective treatment for Thyroid Eye Disease. It was only in July 2023 that Horizon updated the drug label for Tepezza with a new warning regarding potential hearing impairment, including hearing loss. 

Balancing Innovation and Safety

The pharmaceutical sector is vital for creating innovative therapies that meet medical gaps and enhance patient well-being. However, the pursuit of innovation must be balanced with the equally important responsibility of ensuring patient safety. 

The Importance of Pharmaceutical Innovation

Pharmaceutical innovation is essential for addressing unmet medical needs and improving patient outcomes and quality of life. Researchers and drug developers work tirelessly to identify new therapeutic targets, design novel compounds, and develop groundbreaking treatments that can alleviate suffering and extend lives. 

The Need for Robust Safety Measures

While innovation is crucial, it must be accompanied by robust safety measures to protect patients from potential harm. Rigorous clinical trials and post-market surveillance are essential for identifying and characterizing the risks and side effects associated with new drugs. 

Pharmaceutical companies need to conduct extensive testing and monitoring to confirm that the advantages of their products outweigh any potential risks.

Implications of the Tepezza Lawsuit for the Pharmaceutical Industry

The lawsuit regarding Tepezza’s association with hearing loss carries substantial consequences for the pharmaceutical sector. It has heightened public awareness and concern about drug safety, potentially leading to increased scrutiny from regulators, healthcare providers, and patients. This may result in more extensive safety testing requirements and longer drug development and approval timelines.

The lawsuit underscores the significance of obtaining informed consent. Patients need to be fully informed about the possible risks and benefits of medication to make educated choices regarding their treatment.

Pharmaceutical companies may need to work more closely with healthcare providers to develop effective communication strategies and patient education materials.

Additionally, such a scenario may lead to changes in drug labeling and marketing practices. Companies may need to provide clearer disclosures of potential side effects and risks and adopt a more conservative approach to efficacy and safety claims.

By increasing scrutiny of drug safety, emphasizing informed consent, and promoting transparent labeling and marketing practices, the industry can work to balance the need for innovation with the imperative of patient safety.

Holographic Light Field Displays

StrategyDriven Innovation Article |Holographic Display|Holographic Light Field DisplaysThey say a picture’s worth a thousand words. In 3D displays, it’s worth a million. The new generation of holographic displays creates an astounding effect of depth-of-view and enables the human eye to perceive vivid images unlike any ever seen in a display.

Leapfrogging advances in materials, photonics, optics, and electronics have precipitated a rising demand for 3D display technologies. Similarly, the increased development of 3D games, 3D mobile devices, and 3D movies has stimulated the demand for true 3D displays both in consumer and enterprise applications. The increased demand for enhanced imaging and the adoption of 3D technologies in smartphones, HMD devices, projector devices, and monitors are expected to catapult 3D displays across a new threshold of realism.

According to Market Analysts, the Global 3D displays market is expected to grow by double digits with market size of over $100 billion in the next 5 years. Key players in 3D displays include most of the top display makers in Japan, Taiwan, Korea and China in addition to several startup companies with unique technologies.

Several display technologies including LED, OLED, and LCD serve this particular market. Most of the devices built today use LCD while OLED and LED are also being evaluated. Driving the 3D display market will be the jump in 3D video content and the continued escalation of Internet bandwidth. Also propelling things forward will be how quickly the entertainment and gaming industry will embrace 3D displays.

The new breed of 3D displays will be fully exploited by entertainment, advertising, telecom, and broadcast industries. The higher cost of 3D display technology and the availability of content continue to bottleneck the growth in this industry but it’s changing and changing fast. Advances in 3D display technology present enormous opportunities in many areas. Demand will be initially robust in consumer, gaming, and entertainment, with applications increasing in standalone devices, smartphones, and tablets.

A Feast for the Eyes

At the COEX K-Pop Plaza at Samsung Station in Seoul, South Korea, one can witness an amazing 3D display. Drawing huge nightly crowds, an eye-popping giant wave moves with breathtaking realism across a massive 3D LED screen. Even when you experience the effect via an amateur video, it’s hard to believe the image is not really water sloshing around a giant tank—regardless of where it’s viewed.

Similarly, in October 2020, a 3D Star Trek spacecraft came to life on a giant LED screen in Chengdu in the Chinese province of Sichuan. The spacecraft appeared to be sliding right out of the display with astounding realism. The technology demo instantly made headlines worldwide – drawing over 320 million views, including Star Trek fans that rushed in for the ultimate visual experience. The 3D LED display boasts an 8K resolution and a 1,000 square meter area. This combined with a 450 square meter ultra-high-definition screen on the side make up the “dual screens” for the display. The screens are linked by 90° seamless corner-module technology, a high-brightness wide-angle display panel, with high-contrast.

Latest Trends in 3D LED displays

Today’s 3D LED displays typically employ high-refresh, high- grayscale, high dynamic content, and smooth transitions between curved surfaces and corners with playback servers connected to a high-end graphics workstation and a multi-graphics capability. In playing the contents on the 3D screen, the main perspective chosen is designed to dovetail with the display model’s perspective relationship. The high resolution, high bright display with curated content ensures a realistic 3D effect.

Display Technologies That Enable The Trend

The technology behind these advanced 3D displays involves looking at videos with a depth perspective. These next-generation 3D systems are no longer “contained” in a box. They can seemingly project in front of and behind the physical display, so you will likely attempt to touch these images or step back. Until now, holographic displays needed powerful gaming laptops to run even the simplest holographic media. But new holographic software can run high-definition media content.

Looking Glass Factory in New York/Hong Kong, offers display products that have been used in enterprise settings and their latest offering allow phone and professional cameras to capture realistic holograms. Their HoloPlay Studio automatically converts the depth from Portrait mode photos into dozens of perspectives to create a realistic hologram. The Portrait mode photos on newer mobile devices typically have some depth information, which is normally used to generate a bokeh effect. Looking Glass Portrait software uses this depth of information to generate three-dimensional holograms. The display works by generating 45 to 100 views of a three-dimensional scene and projecting those perspectives simultaneously into the real world. Unlike earlier 3D displays, multiple users can gather around a Looking Glass Portrait to see multiple perspectives of a three-dimensional scene without 3D glasses. When looking at the image, your eyes are exposed to millions of rays of light. These reproduce captured content from the real world or play back 3D synthetic content in the most realistic way. Unlike previous 3D technologies, which can sometimes cause nausea and discomfort, this technology produces a comfortable viewing experience albeit it’s a recent development and products have just started shipping.

There are other approaches to presenting three-dimensional images instantly. Some displays are fitted with precision lenticular lenses that present different images for each eye. Unlike 3D films made for the cinema or stereoscopic televisions operating with glasses, such 3D displays require proprietary content combining as many as eight discrete images. Viewers may stand freely in front of the display and move sideways to enjoy the 3D scene from slightly different angles. These displays show broad scenes with interesting pop-out and depth effects. They can embrace a global depth span in and out of the display equal to its width, and occasionally show much broader scenes when content is well suited. The displays can be viewed in good conditions by an audience of up to 50 people spread over an area of 90°, providing viewing distances are respected. A narrow transition zone where the 3D effect seems blurred occurs every 50 cm, but a slight step aside returns the viewer to the sweet spot.

Another technique uses a unique eye-sensing technology that constantly senses the position of your eyes and delivers a bright, clear 3D image to each one. A proprietary high-speed sensor follows your eye’s movement down to the millisecond, sensing pupil position through space on all three axes: vertical, horizontal, and even depth. A micro-optical lens is positioned precisely over the LCD. This lens divides the image into the left and right eyes, allowing for stereoscopic viewing with just the naked eye. The content extends deep within the display from any viewing angle. Moving around – up or down, side to side – creates the sensation that you’re interacting with the content in front of you. An algorithm processes real-time content for each eye without lag, allowing the 3D world to appear as smooth as in real life, even if you move around.

One company uses a miniaturized Light Field Projector Module (LFPM). This approach employs surface acoustic wave (SAW) optical modulators mounted on a printed circuit board and illuminated with precise fiber-optic arrays. Here, LFPMs are stacked to make an electroholographic light field projector that presents a 3D image without glasses when it is integrated into a TV, computer, or other display. The modular LFPMs raise the bar in compact, tile-able holographic video with the promise of depth and field of view. LFPM can be used in systems with the area of a postage stamp or tiled into mobile, desktop, or wall-sized holographic image projectors. That miniaturization is ideal for companies eager to reduce the size and weight of 3D displays.

Volumetric Video Displays

Volumetric displays present 3D information in real 3D space. These can realistically display 3D models, topographical data, volumetric video, 3D video game content, and medical data – in three dimensions. They literally project 3D data into 3D volumes of space. The displays employ several techniques, such as LED arrays, novel projection mapping, moving (swept or spun) LEDs or projection media, or laser-generated plasma. Many people can see volumetric displays, simultaneously.

Volumetric displays project points of an image to specific loci in a physical volume of space. There, they appear either on an actual surface or in aerial images forming distinct depth planes. With the former, a light-reflecting medium either occupies the volume permanently or sweeps it out periodically. With the latter, aerial images are created in free space, which are perceived as cross-sections of a scene stacked one behind the other (multiplanar display).

There are already a dozen volumetric capture studios operating around the world that work by pointing dozens, even hundreds of cameras at a group on vast stages. Volumetric content captured in studios like 4DViews, Microsoft Reality Capture, Mantis Vision, Intel Studios and Metastage can now be displayed as three-dimensional moving images—setting the stage for the next phase of the moving images.

The new breed of holographic systems works with a wide variety of peripherals in Desktop mode, allowing for sophisticated interaction with holograms. This includes VR controllers, various sensors for environmental inputs, tactile feedback systems, as well as hand-sensing devices.

Practical Applications

The new generation of 3D displays offers a vast repertoire of applications designed to enhance the performance of anyone working or playing in 3D. The sky’s literally the limit when it comes to what users will be able to do with this exciting new dimension.

Artists/Photographers – 3D displays bring models and renderings to life. Artists can create virtual galleries and portfolios that can be shared worldwide. Models and paintings can be textured on 3D displays creating vivid, lifelike presentations.

Engineers/Designers/Architects – Engineers and designers in virtually every field, as well as interior designers and architects, will appreciate the realism and detailed spatial relationships 3D displays provide. Architects can get a “helicopter view” of a building or site to show the overall layout and how elements work together.

Military – The global drone market is already in the billions of dollars and is expected to grow through the next decade. Military leaders will need 3D technologies as they move drone and robotic technologies onto the front lines. Next-generation 3D monitors allow operators to see topographies and military unit deployments in greater detail–on land, underwater, or in the air. Navy commanders are already investing in unmanned underwater and surface vessels that can sweep for mines, patrol open oceans, and perform other critical functions.

Simulation and Training – Effective 3D display technology provides a realistic simulation experience and practice training for many types of field operations. Heavy machinery operators can train using 3D simulators before they step onto the job site, significantly reducing injury or damage to equipment. Pilots can employ 3D views to train and simulate flying in various weather conditions.

Gaming Today’s gamers want the most realistic and lifelike experience when playing. Video games are already a $100b+ market. It’s no surprise that 3D technology will be at the forefront of gaming, driving gameplay to new plateaus of realism and immersion.

Cell Phones – With the movie and gaming industries already working on 3D content for cinemas and home, the next logical step is the mobile market. The first products have already begun hitting the market in Asia. While many users might not watch 3D movies on their phones, 3D will be great for on-the-go gaming, and for providing visual cues to spruce up a graphical user interface.

Google Maps – 3D display technology brings a whole new dimension to Google Maps. In vehicles, 3D displays create a more intuitive interaction between driver and vehicle to enhance driving safety, especially for 3D navigation. There are already 3D models of 75 city centers across the world, with structures accurately reproduced with physical location, volume, elevation, and façade color information.

Surveying – Here, 3D displays can be effectively used to show “as-built” surveys of complex facilities, such as processing plants; deformation monitoring of land or structures; surveying hard-to-reach or hazardous areas; construction planning and progress tracking and modeling. With 3D displays, boundaries and other data can be clearly shown, including hydrographic data.

Medical – Armed with realistic 3D displays, doctors can perform surgeries and can see more detail while they operate. Vivid 3D images can help doctors find hidden tumors and better diagnose cancers. These displays will make the leap from traditional two-dimensional cancer screenings (like mammography) to 3D tomosynthesis, 3D ultrasound, and computerized tomography (CT). With 3D tomosynthesis, doctors can pinpoint the size and location of cancer tumors in dense tissue; they can detect abnormalities earlier and better see small tumors because the images are clearer and have greater contrast.

Drug Research – The applications for drug design and biotechnology using 3D displays can be exponential. One new 3D display has a resolution of 100 million volume pixels or “voxels.” Instead of flat square pixels, voxels also have depth. The complete volumetric nature of the display means no special goggles are required to visualize the image. Such powerful 3D displays are ideal for studying protein structure to alter the way drugs and compounds are discovered. Genomic information is transformed into so-called “structural templates” that are used to discover new drugs.

Depth Sensing – 3D depth sensing lets users explore topographies using simple, intuitive gestures and create authentic 3D images on a screen. Users control the experience by tilting, rotating, or making a fist with their hand—a fascinating alternative to touch screens or cumbersome peripheral devices such as joysticks. The new gesture-control technology captures depth information surrounding a user’s movements with unparalleled accuracy and resolution.

3D CAD Modeling – Vivid 3D displays allow designers and modelers to create virtual reality objects with the same properties as an actual physical object—material, weight, size, optical properties, physical properties, etc. This virtual “model” lets designers see how the object will behave in the real world, even before it’s built. Designers can create assemblies of parts to see how they fit together. Or they can test how parts will react to forces applied to them, drop objects to see if they will break, and observe the motion and interaction of moving parts within an assembly. They can also examine how fluids will flow through an assembly and evaluate how assemblies can be manufactured using simulations. Finally, they can render near-perfect images to see how products will look in real life.

Advertising/Marketing Applications – 3D displays will dramatically change digital signage, visual merchandizing in stores and advertising globally. Studies have shown that 3D digital displays are 90% better for brand recognition and presentation and can increase revenue by over 25%. They are far better at grabbing and holding a potential customer’s attention than regular 2D displays. The new breed of 3D displays can be placed in malls, cruise ships, resorts, sports bars, ballparks, car dealerships, phone companies, retail shops, and multiple other venues.

Conclusion

The rising demand for 3D displays will usher in a bold and mind-blowing new era of realism in every facet of our lives. It will make what was once fantasy a reality, challenging the imagination of both workers and dreamers.


About the Author

StrategyDriven Expert Contributor |Sri PeruvembaSri Peruvemba is CEO of Marketer International Inc., in California. Peruvemba was previously Chief Marketing Officer for E Ink Holdings, where he played a major role in transforming the startup to a $1B+ global company. With over 30 years of experience in the technology industry, Peruvemba has been an influential advocate in the advancement of electronic hardware technologies. He is an acknowledged expert on sensors, electronic displays, haptics, touch screens, electronic materials and related technologies; and consults, writes, and presents on those subjects globally. Peruvemba has also held senior level positions at Sharp Corp, Cambrios, Novasentis, TFS Inc., Planar Systems, and Suntronic Technology. Based in Silicon Valley, Peruvemba advises high tech firms in the U.S., Canada, and Europe as well as serves on the boards of Omniply, Noctiluca, Summit Wireless, and Visionect. He has BS and MBA degrees and a post-graduate diploma in management. Peruvemba is also a right arm off-spinner for a cricket team he co-founded in Silicon Valley.