Your sales team is at the heart of your business and when they perform well, the business thrives. But when they are not performing so well, your business is in real danger. Unless you can turn things around and get your sales team working again, your business could fall apart completely. In some cases, it might just be that you’re going through a slow period and things will pick up again soon. But if sales figures are low for an extended period and things don’t seem to be turning around on their own, you need to start making some changes. Here’s how you can improve your underperforming sales force.
Identify The Problem
The first step in fixing your sales team is identifying where the problem lies. For example, you might be getting plenty of qualified leads but your sales team is not closing that many deals, or maybe they are not getting enough leads in the first place. You may also find that certain employees are underperforming compared to their coworkers and you need to focus on those people in particular. The best way to identify the problem is to look at your sales data. If you use a good salesforce dashboard, you can see all of the data about your sales team and how they are performing. By looking over all of this data, you will be able to identify exactly where the blockages in your sales pipeline are so you can start working towards a solution.
Generate More Qualified Leads
Sometimes, your sales team is struggling because you are generating leads but they are not qualified leads and so they cannot convert many of those customers. If that is the case, you should focus on targeting your marketing efforts more effectively so you get more qualified leads. Using digital marketing is a great way to reach more people and, most importantly, reach the right people. Spend some time thinking about who your target market is and how you can create marketing campaigns that will resonate with them.
Motivate With Targets
A lack of motivation could be the reason that things are slowing down. When people have a goal to reach for, they work a lot harder and sometimes, employers do not give their sales staff big enough targets to hit. People may be motivated initially, but if they are hitting their targets easily and you are not raising the bar, they will start to be complacent. It’s important that you set dynamic goals for your sales team so they always have something to strive for.
If customers are progressing to the final stages and then dropping out, that’s a sign that they are not very good at closing deals. In that case, you may want to consider improving your training. Giving your sales team more tools that they can use and helping them to improve their phone manner will make it a lot easier for them to convert those customers.
If you spend some time rethinking your sales team, you should be able to identify the problem and fix it before your business falls apart.
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