Why You Should Use Truck Advertising for Your Business
If you use a vehicle for delivering goods or want to find a way to really make your brand stand out, truck advertising may be the marketing strategy you haven’t thought of.
Whether you’re a non-profit, a physician, or even a hairstylist, advertising your business on the side of a car or truck could help you reach new audiences.
Truck side advertising is incredibly versatile, and here’s everything you need to know about how the strategy can work for you.
What is truck advertising?
As the name suggests, truck advertising is a strategy in which you use a custom vehicle wrap to advertise your brand on the side of a truck. You could either rent space on a truck from another business or use one of your own delivery trucks to do the job. When the truck is out delivering items, your brand messaging has the chance to travel far and wide on a daily basis. You can do truck advertising to promote your business in the local area or even take your message overseas to reach new target audiences.
It’s essentially like a practical billboard on wheels. The truck can still do what trucks are supposed to do, all while getting you more exposure. You don’t need to cover the entire truck or trailer, either. Sometimes just the back of a van can be covered. If a truck is stuck in a traffic jam, you’ll have plenty of people reading your advertisement on the back of a truck to pass some time… Who knows, you could provide the exact service they’ve been looking for!
Why you should use truck advertising
When it comes to marketing campaigns, the cost typically continues for however long the campaign lasts. With truck advertising, once you’ve paid for the vehicle wrap, that’s all the costs over with. You have the flexibility to run your campaign for a short, or as long as you’d like, without having to worry about the ROI metrics day by day.
A study by Identify Yourself found that 75% of people favor the opinion of brands they see on trucks. As these vehicles are always on the roads and take up quite a prominent space on the horizon, people tend to believe the brand they’re advertising is more professional or better established than others on the market.
There’s also some hidden psychology that can boost your brand’s reputation when using truck advertising. The American Trucking Association reports that 91% of people notice truck side advertising while driving. When you see a brand on a truck, you automatically assume the truck is carrying the brand’s products. If people see truckloads of your brand traveling around, they’ll think you’re hugely successful and more trusted. All of this creates more brand positivity and loyalty for your business.
If you’ve ever been drawn in by an out-of-home advertisement, just think how successful the same could be for your brand. Truck advertising is pretty affordable – especially if you’re using your own truck – so there’s no reason not to try it.
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