Corporate videos are a fun marketing tool that can be used to initiate new staff, educate existing staff, or build brand awareness in your online community. These videos don’t have to be dry and stuffy, like the old days. Quite the opposite, it’s your chance to engage with a younger audience.
Don’t pass up on the chance to make a video that has lasting value for your company. If you get the video right on brand it not only creates a powerful product for the here and now, it also gives you a platform for future video production and marketing opportunities.
Tell Your Story
A video production for your small business or brand is an excellent way for you to tell your brand’s story and showcase your brand in a non-salesy way. With a corporate vision you are not actively selling so viewers don’t expect this, yet you still get the chance to promote the benefits of your company.
When people are not expecting a hard sell they tend to be more relaxed and receptive to what you have to show them. This is actually the best time to advertise to people, since it is likely to make more of an impression. Remember to tell your verandas story with detail and drama.
Search Engines Favor Videos
Your corporate video production might be used for several reasons. You might use it to train staff, showcase an aspect of the business, or even outright sell a product. However you are using video you need to take full advantage of it and make sure it is also posted online on the relevant channels.
The search engines love video, and so too do millions of people interested in your product or service. Post the video on YouTube and remember to add appropriate tags to the transcriptions; this is good for social media engagement and for SEO purposes.
Easy on the Eyes
Everyone loves to read, or at least they say they do. In reality, most people prefer to watch video. The reason is video is more passive than reading and you can relax while you absorb information. Reading on the other hand requires some active concentration that isn’t as search engine friendly.
Creating a corporate video production that is engaging and informative allows views to watch passively in their own time and share the content freely. A corporate video also gives viewers a little more autonomy over the content meaning they can learn at their own pace.
Creative Brand Awareness
Video has further advantages over written content. Video is multimedia in many ways. You have visual content, auditory content, and various production techniques. Working together, these different parts allow you to present a product to an audience in a way that feels more real and memorable. Even if that product is a company or brand.
With a corporate video for your brand you will be able to use tried and tested cinematic techniques to leave a lasting impression on your viewer. What could be more valuable than that, whether they are a new employee or a prospective customer?