Modifying Marketing in a Transforming World

StrategyDriven Sales and Marketing Article | Marketing | Modifying Marketing in a Transforming WorldIn the last 15 years we have seen the world change to become heavily reliant on digital means of communication and change. This has reshaped all aspects of life for every business. In general, it has made conducting business easier, cheaper and more efficient. It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market.

Google itself is already jumping on this market in the property sector, investing in a company called Proportunity, which uses it’s AI to help first time buyers purchase a house and only benefits if the customer does. It could also know enough about you that when you find an estate agent online automatically filters the properties on its list to fit the preferences of the user. It could also help automate the emergency procedure for incidents that arise ‘out of hours’. In this context, and many others, the technology will be able to take a lot of strain off individuals that spend time on non-essential tasks and will enable them to instead spend time on the essential tasks for growing the business.

When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers. Now it only takes a single Google search for a potential customer to find out everything they need to know about you, your business, your products, reviews and much more. While this can be a scary idea for businesses, if your business is genuine and you tread the line correctly, the benefits of such a system far outweigh the possible negative effects.

When looking at modifying your traditional marketing methods (media buying, flyering, radio advertisement etc.) be sure to understand your target audience and the mediums by which they are most influence. For example, if you are selling retirement homes, you may want to not waste your time on Snapchat!

Social Media – A great place for referrals and being tagged in relevant conversations. If you are a trades company, your customers won’t be looking for you to share hard hitting stories, edgy memes or your political opinion on a business account. They do want to find somewhere where they can contact the business, see that it is ‘ticking over’ and that there is a person/personality behind it. Don’t worry about ‘trending’, use this advice article to make sure you are in the conversation.

Blogging / Thought leadership – A wonderful way for smaller businesses to show their expertise through providing insightful research and opinions on the biggest industry issues. For example, an independent London estate agent has become a ‘go to’ for UK journalists when looking for information on the luxury property market thanks to the specific and specialised content they upload to their blog.

Events Attendance – In support of those who believe that no matter how digital the world becomes there is so much power in face to face business, marketing CEO Arjun Arora, provides a great quote for the power of personal interaction. “Attending conferences is an important part of any marketing strategy. Attending dinners and events in different cities provide an opportunity to meet with clients or partners and get to know them better. No matter how effective your advertising and email marketing are, or how skilled you are on the phones, an in-person meeting is always more memorable.”

SEO – Simply put – this is ‘how Google finds you, then displays you to searchers’. It is complicated, time consuming and needs a better knowledge of the digital world than most people have, but it is near essential for B2C businesses. If you want to know more about it read this from the industry leaders.

By no means should you completely stop the strategy you have been using previously if it has provided you with success up to now. Instead use these areas to enhance your strategy and produce a more rounded and targeted approach.

Female Sales Professionals: Take Out Your Head Trash!

StrategyDriven Marketing and Sales Article | Female Sales Professional | Female Sales Professionals: Take Out Your Head Trash!If you are a woman who sells for a living, let me suggest that you begin 2019 by taking out the trash. I am referring to your “head trash” – those limiting beliefs and notions that lead to self-doubt, remorse, and subservient, and generally wimpy sales behavior. This is something I can’t do for you. You can’t get anyone else to get rid of your head trash. You have to do it for yourself.

What I can do, though, is point you toward the best tool for taking out your head trash: a journal.

You really can begin to shift your disempowering beliefs toward a more productive, empowering perspective by incorporating journaling into your daily routine. Using just a few minutes of scheduled journaling time to you start your day from a place of optimism and possibility will have a dramatic positive impact on what transpires through your day. Why not start your day on the empowering side?

Grab your coffee and your notebook and jot down the answers to the following questions first thing each morning. If you prefer, you can use your smartphone to voice record your journal entry on your morning drive to work.

What am I grateful for today? Journal about something good in your life. It could be your cat, your family, your garden, Netflix – anything that makes you smile counts!

What is my empowering belief toward myself, and my sales role? Journal about a specific empowering belief. For instance: “I have every right to be a saleswoman because I not only know my stuff, I am excellent at getting to the real problem at hand. While not everyone has a need, for those who do, I will make a difference.”

What will I do to show courage, or step out of my comfort zone today? Journal about a clear commitment to move outside of a routine that is comfortable for you … but is holding you back. For instance: “I will begin my sales meeting with clarity of purpose and a clear spoken agreement of what we wish to accomplish in our meeting.” Or: “I will walk away from business that is not a good fit for me, and be OK with that.”

How will I “lighten up” today? Journal about something you can do to not be so serious, and stop worrying about being “perfect.” For instance: “Sometime today, I will decide that a challenge I am facing is not all that important in the grand scheme of things.” Another great option is voicemail. I find leaving myself a voice message complimenting me on how amazing I am puts me in the right frame of mind every time!

While you can’t control many things in sales, you can control how you perceive yourself, and you can control how you react to situations that are bound to come your way. “Head trash” makes you less grateful, disempowers you, keeps you mired in routines that don’t support you, and makes you take yourself very seriously indeed. Journaling helps you take out the “head trash” and reverse those patterns.

One thing is certain – you will always perform in a manner consistent with your self-concept. In 2019 and beyond, use journaling to remind yourself that there is no need to apologize for being a woman, or for selecting sales as your career of choice! Respect yourself first … and others will respect you.


About the Author

Lorraine Ferguson is author of The Unapologetic Saleswoman: Breaking The Barriers, Beating The Odds. Ferguson is a dynamic trainer and coach who accelerates growth in companies by focusing on the right behaviors, attitudes and techniques that drive success. She has brought the Sandler Selling System to hundreds of selling professionals and businesses. Companies and individuals have transformed their business development ability by working with Ferguson.For more information, please visit this link

The Best Ways to Make Impressive Images for Social Media

With the modern craze of social media, several brands are competing to attract more and more customers to their products. In order to improve business, brands want to project themselves as appealing and impressive to society. As a vast range of social media platforms emerges online, businesses are presented with an amazing means to connect to their customers in a casual and relaxed environment. There are several brands that strive to present themselves online, but they may be hardly noticed by their target audience. To improve your brand visibility, here are a few tips that will help you.

Make It Relatable and Fun

Some of the best known brands on the web earn their title by building strong, loyal relationships and earning trust. They are very aware of the fact that by keeping their brand personal, fun, and relatable, they can easily connect with consumers and make a powerful impact on them. Maintaining the human aspect of advertisement also keeps the workplace stress-free. There is no better place to start than with social media.
One of the ways in which you can portray your business as fun to your customers is to be interesting. This can be done by indulging in exciting competitions and quizzes. Do some quirky stuff to express your brand. Stay away from being serious as it will not interest them in your product.

Ensure that Your Spelling and Grammar is Impeccable

78 percent of the US population admit to investigating businesses for an effective language and communication skills before buying a product or service. If you own a brand, you must not make any grammatical or spelling mistakes as these will harm your brand reputation. Use words that will make you look professional to your audience. You will find an abundance of language tools online that can help improve your content quality.

Make Use of Dialog Feed

Dialog feed is one of the amazing applications that enable people to view content that is collected from blogs and social media. All of this content will feed your website with compelling user-generated data. New level of HR management recommends this strategy to be highly effective because of its potential to entice a lot of online users to your business. The best part of this strategy is that you need not worry if the content is inappropriate as it will quickly get filtered out and blacklisted at the time of data collection. Once you receive appropriate content, you can then use it to add, modify, or delete it as per your requirements.

Put Emphasis on Visual Posts

People are often most compelled, attracted, and driven by visual posts. Illustrations and images are much more powerful and effective than lengthy posts of text. Experts also believe that it is wise to use imagery to allure more people and create an effective engagement with them.

Conclusion

Social media provides a lucrative opportunity for businesses to make a powerful impression among online users. But this remarkable opportunity comes with a good amount of challenge to make your brands ads outperform others in the online market. With the use of these expert tips, however, you can easily stand out online among the most notable brands.

The Strategy Driven Guide to Boosting Your Website’s Performance

StrategyDriven Online Marketing and Website Development Article | The Strategy Driven Guide to Boosting Your Website’s PerformanceBoosting your website’s performance needs to be your number one priority. Without a great site, all of your digital marketing efforts will be for naught. Imagine, as a user, you see an ad on Instagram. You are interested, click it, and are directed to a website that fails to meet your trust factors. Perhaps it doesn’t work on mobile, or perhaps its design is old and outdated, making it difficult to navigate. There are many different trust factors that online users rely on nowadays before they buy from a new company online.

Boosting your website’s performance isn’t rocket science, but it does need to implemented well and to the best of your ability. You need to ensure your website is secure, that its information is correct, and that downtime is limited. Users do not want to be made a fool of, so ensure your website is up to code. To show them your site can be trusted you need to improve your site and its digital presence.

Understand How Users Are Interacting with It

Google analytics or other tracking tools can be incredibly useful in determining where the problem areas of your website are. A high bounce rate indicates that your homepage or perhaps your PPC marketing strategy are in some way failing. A less than impressive home page can have people click off before they even see your product lists, whereas a misguided PPC strategy can have people who don’t want your site click on your ads.

Conduct an SEO Audit

Understanding how users are engaging with your site will help you address the key problem areas first, but that doesn’t mean you should ever stop there. Go through and conduct a full website or SEO audit to clean up your website, ensure there are no broken links, unnecessary redirects, or now black-listed SEO tactics on your site.

Commit to a Strong Content Strategy

Content is king because it is how customers can engage your website in more ways than just scrolling through your product or services pages. It is how you can become a true resource to your customers, and how you can attract new, organic traffic streams.

Create content that is effective and useful to your audience. Post it on your company blog but also across social media. Keep to a consistent plan, such as uploading a weekly blog post every Tuesday, for instance, and make your content interactive.

Hire an SEO Agency

Auditing your website is step one. It is essential if you want any future digital marketing tactics to work well, because if your site isn’t looking great then getting people to your site will result in nothing more than a high bounce rate. If your site needs a huge overhaul, however, it is wise to hire an Austin SEO agency like Creatif Digital that can help improve your site’s design, SEO, and then work with you to bring more organic traffic to your site through search rankings and PPC marketing.

Your website needs to be perfect, because if there is any hitch in its performance, you can turn away a potential customer in a second. Go through and remove any problem areas, improve it with SEO and content in mind, and know your limits. If you don’t have the resources or skill needed to do this, hire a company who can make these improvements for you.

How to Motivate Your Sales Team: 7 Tested and Proven Strategies

StrategyDriven Marketing and Sales Article | How to Motivate Your Sales Team: 7 Tested and Proven StrategiesSales is the core of the business and the team behind it drives the company’s growth and success. They are responsible for the 2 most important things in a business: customers and revenue.

Every business owner or executive should acknowledge the critical role of the sales team in the organization. They should be always motivated, developed, and inspired for them to consistently perform.

Here are proven strategies to make your sales team successful:

1. Establish trust

Trust is a fundamental core value of every organization. The business can’t run effectively without it. Teams can’t work together without trusting each other. That’s why it’s important for a leader to establish full trust across the organization.

Offering full trust to your sales team goes two ways:

  • You will need to win their trust completely
  • You will need to give them your trust 100%

Establishing full trust with your sales team starts with setting the correct and honest expectations. You need to be clear about the following:

  • What’s their objective/purpose in the business?
  • What do you expect them to deliver and in what time schedule?
  • What are their targets?
  • How will you measure their success?
  • How are you going to reward them?

The second step is to let them do their job as salespeople. Lastly, you’ll have to deliver your part of the bargain, which is to consistently work with them to achieve their targets, review their performance and give them their due rewards.

2. Give them visibility to the strategy

Part of what drives the sales team to deliver their optimum performance is to give them visibility of the company’s strategy. It is important that they know where the company is heading and what’s their part in it.

Moreover, enable your sales team to be equipped as they help steer the company’s strategy. You will need to provide them access to metrics, statistics, analytics and every piece of data about the company. This information will help them forecast their output in a timely manner aligned with the company strategy.

3. Establish SMART goals

SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Realistic and
  • Time-bound

This is a basic methodology for goal setting. It is critical to establish smart goals with your sales team in order for them to know what are you expecting from them.

Work with your sales team to agree on a defined daily, weekly, monthly and/or annual sales objectives. The key is to have a limited number of objectives or goals that are aligned with the company strategy. Then, enable with them tools that will help them track their goals against their performance.

4. Put in place an effective reward system

Sales teams are driven by rewards. They perform more when they know what they’re getting in return. That said, it is highly critical to put an effective reward system to keep your sales team inspired. For example, come up with an enticing commission agreement and/or sales incentives.

Some of the key elements of an effective reward system are the following:

  • A specific result or quota that will let them earn the rewards
  • A clear process of how the reward will be earned
  • Timeline of when they can earn and/or when the reward will be given
  • Ability for the individual to choose the type of reward they want to receive

Enabling your sales team to choose the type of reward they want will keep them excited. Start by sending out a survey to every individual so you’ll know what their expected reward is.

StrategyDriven Marketing and Sales Article | How to Motivate Your Sales Team: 7 Tested and Proven Strategies5. Make your sales team fall in love with the company

This is rather difficult but once successfully pulled off, you’ll have the best succession plan in the company. Moving your sales team away from the employee mindset and offering them the idea of being ‘company owners’ is critical.

Get them involved in building the company’s mission, vision and core values. Steer them away from being stimulated by their paycheck and let them become passionate about their contribution to the company. This may or may not work with all the individuals in your sales team but at least you’ll know who among them is truly involved.

6. Allow them to be flexible and proactive

Your sales team doesn’t become sales rock stars overnight. That said, allow them to be flexible enough in achieving their targets. It will require you to provide consistent guidance and follow through with their output.

On top of that, encourage your sales team to be proactive in all areas. Let them explore new angles and come up with out-of-the-box ideas. Moreover, encourage them to freely present these ideas and implement them.

7. Provide them with opportunities and growth

It is critical to provide your sales team with enough opportunities for growth. This will keep them stimulated knowing the fact that they know where they’re going if they become successful in the company. Keep in mind that a salesperson wouldn’t want to be a salesperson forever.

Putting a clear development and growth plan for the sales individuals is one of the required duties of a leader. There should be a clear and defined path for a salesperson to go to the next level in the organizational structure.

Conclusion

Motivating your sales team is a top priority. It requires diligent thought process and involvement with the team. Moreover, upgrading their performance will require time, consistency and commitment. These effective and tested strategies can help you build a successful sales team that’s always inspired and motivated. These should be an integral part of the core priorities of the company.