Five Reasons Advertising Is So Important

StrategyDriven Marketing and Sales Article |Advertising Your Business|Five Reasons Advertising Is So ImportantIt doesn’t matter what type of business you have, you need to advertise. If you want people to know about your business, you need to tell them all about it. Advertising is the way to do it and there are so many different avenues which you can go down to show your business off to the world.

The best thing about advertising is that it doesn’t have to cost you too much money. Email marketing is free. Facebook is free. Outreach on Instagram and Twitter? You’ve got it, FREE! Sure, there are plenty of ways to enhance all of these freebies. For example, Facebook is free to advertise, but if you want to target the right audience, you need to write a check. The additional services for all these advertising lines do cost, but it’s so worth it.

The thing is, if you’re not utilizing these free services, you’re going to crumble, and if you want to stay upright, you need to pay a little to ensure that you are offering the right audience the right service at the right time.

You need to focus your advertising on the right clients while creating the correct awareness for your content. This means the right call to actions, the right lead measurement and aim to convert your visitors. Advertising is just the beginning. You need to know the best places to advertise, from the freebies online to websites like You have to think about the five reasons advertising is so important, and we have those reasons listed for you below:

  1. When it comes to the advertising of your business, it’s the only thing that you can control. The impression that people get of you online is so important and if you want your message to get to the right places, advertising is where you start.
  2. With advertising, you are able to hone your products to the right audience. You can target the exact audience you want to target, allowing you to have a greater connection and get the right products in front of the right people. This is so important!
  3. If you want to be able to build the right level of awareness for your content, advertising is where to start. Everything that relates to content is educational these days, from the blog posts and vlogs you do to the ebooks you may write about your niche.
  4. If you want to have a credible business, you need to advertise. If you are running campaigns, people sit up and take notice and if they’re doing that, you’ll find it so much easier to gain attention!
  5. Every single time you advertise your business, you are making what you do look good. You can create better awareness for your content, which makes your business stand out in the most positive way.

If you want your business to gain the right level of respect, you need to focus on your advertising techniques and start making your campaigns stand out for the right reasons!

9 Great Ideas for Basketball Promotional Items

StrategyDriven Marketing and Sales Article |basketball promotional items |9 Great Ideas for Basketball Promotional ItemsSucceeding in business can be an uphill battle.

After all, there are over 30 million small businesses operating around the United States. That stacks up to a huge degree of competition.

The result? Standing out from the crowd, cultivating a well-known brand, attracting loyal customers, and driving sales isn’t easy.

Is your basketball-related business seeking ways to boost its image and generate greater returns?

The good news is that a whole host of strategies can be employed to help. But, believe it or not, basketball promotional items are one of the best.

Promo items are nothing new. Eager enterprises have handed used them throughout time to drive results. It’s a classic marketing strategy that flouts the trend toward digital ads and continues to prove effective.

The trick is picking the right items to use. Want some ideas for the best basketball promo items?

Read on for 9 of them!

1. Foam Gloves

Everybody loves foam gloves.
Every sports-mad household in the country needs at least one in their home. How else would you show your support for a favored team at the weekends!?

That’s good news. The best promo items are those that provide value. Foam gloves are fun, entertaining, and are sure to be put to use.

Pop your logo on the front (and back) and you know it’ll get great exposure. Everybody from the person wearing the glove to the other fans in the vicinity will see it. Even better, that gloves might be worn over and over again, spreading your reach over time.

2. Basketball Stress Relievers

Stress relievers are a classic promotional item.
Ask most businesses who employ promo items and they’ve almost certainly used branded stress balls in the past. However, for obvious reasons (i.e. their shape), they make perfect sense for basketball-related businesses.

A mini basketball-shaped stress-reliever is sure to find a place on desks around the country. You can just picture a basketball-mad exec squeezing away after a difficult meeting.

With your logo on the front, they’ll have you to thank for their better mood.

3. Mini-Basketball Hoops

There’s a time and place for generic promo items.

They make a brilliant investment when they provide true value to the end-user. However, sometimes, it’s the fun and unique items that work best.

Let’s face it, everybody’s received a free branded pen in the past. They’re nice, but will never leave a lasting impression.

A mini-basketball hoop, though, is something new altogether.

They make personable, fun-filled giveaway items that people are sure to use. They’ll be put on the backs of doors in bedrooms or offices. People will play with them for hours on end as a happy distraction from tedious times.

4. Mini Branded Basketballs

This one leads on from the last:
A mini basketball hoop needs a mini basketball to use with it!

You could combine this promo item with the last or offer it individually. Either way, you’ve bagged yourself another fun gift that people will get good value from.

Fun promo items have major benefits to business. After all, your audience associates your brand with the fun they’re having! That’s invaluable.

It informs public perception of your product/service and facilitates future custom.

5. Basketball Jerseys

Nobody’s ever going to turn down a branded basketball jersey.

Most people love getting free apparel of any kind. However, if you’re basketball-mad, then a free jersey is a big deal.

They may wear it all the time- to games, practice sessions, and around the house. It’s a valued gift that will endear your business to them. All the while, your brand enjoys newfound exposure and reach as people come into contact with it through the wearer.

6. Basketball Tote Bags

Tote bags are another traditional promotional item.

There’s a good reason for it too: they’re endlessly popular with users!

These bags are another practical product that provides value to the consumer. They’ll be used for months or even years in their day to day life.

Why not put a basketball spin on things? You could design a totes bag that’s shaped like a basketball, for example, or has a picture of one on the sides. However you do it, you’ll have created a fashionable and iconic bag that basketball-lovers will wear with pride.

Pop your logo on the side too and you’re onto a winner.

7. Basketball Keyrings

Almost everything we said about tote bags can be applied to keyrings.

They’re classic promo items. They’re happily accepted as free-gifts by consumers. And they can easily be customized with a basketball design.

The only difference is in practicality. Keyrings aren’t all that useful in and of themselves.

Their real value comes in identity. People sport particular keyrings to let others know something of themselves. Someone who owns a Harley-Davidson might have a Harley keyring. Someone who loves their Porsche might have a Porsche keyring.

And someone who loves basketball might use a basketball keyring!

8. Basketball Bottle Openers

Basketball bottle openers could be cool too.

Imagine a bottle opener shaped like a basketball, with the opening gizmo in the center. It’s a simple item, for sure. But it’s hard to argue against its value.

After all, there’s nothing better than sinking a few cold ones in front of the game!
They’re sure to be put to use. Better still, they’ll be super cheap to produce and distribute. That’s good news in terms of ROI.

9. Banner Stands

Banner stands make a perfect B2B promo-item.

Think of the many industry events you attend. From tradeshows to conferences and everything in-between, there’s heaps of them throughout the calendar year, right?

Each time you have a display table to help attract interest and promote your product.

For a basketball-related business, a step and repeat banner stand covered in basketballs would be a mighty help. Pop your logo on the side and you enjoy free advertising in the process.

Try These Basketball Promotional Items!

Basketball promotional items make ideal marketing solutions.

Hopefully, the suggestions in this post will help you pick the best promo options for your business.
Want to read more articles like this one? Search ‘marketing’ on the website now.

Why Your Business Needs an Online Presence

StrategyDriven Online Marketing and Website Development Article, Why Your Business Needs an Online PresenceThere are many ways available to market your business. Discovering which media is best to reach your customers takes patience and research. Some of the most popular avenues to explore today involve the internet and social media. Here are a few reasons to try online marketing.

Bigger Audience

Your Orlando web design gets more views from around the world than an article in the paper will. Customers can shop your company at any time of the day whether you are open or closed. If you have merchandise for them to select and pay for, they can do this on their own time. They can also schedule an appointment with you there if you offer a service instead of goods. If they are pleased with what they find on your site, they will share it with family and friends. Their word of mouth will bring in more sales and revenue into your company. You are able to reach new customers on their schedule with little help from your sales staff. However, be sure to add a link so that you can be contacted with questions from those people who want to work with you.

Stay Competitive

Nearly every organization has either a website, social media site or both. To stay up with your competition, you need a spot for your customers to find you and learn about your company. Put as much information as you can concerning your business on your sites so that your clientele can learn what you have to offer them. If they are local, they will visit your physical store after they shop your virtual one. Also the higher you can get your name on a Google search, the more traffic you will drive to your internet presence.

Builds Relationships With Customers

Having a spot on the internet where clients can review the products you sell or the services you provide can be intimidating. However, the way you work with them also displays how great your customer service can be. Customers that are pleased with your company will leave critiques that tell the world what they like about your business and why they recommended it. If you do get evaluations that state problems that a customer had, you have the opportunity to address them online and offer to make it right for them. When you do this, others who are reading these reviews will see that your client’s happiness is a priority to you.

Affordable Advertising

Another benefit of online marketing is that it costs less to reach more people than the mediums you normally know. Hiring someone to design your website can be expensive. However, when it is finished, the fee to keep it on the internet is minimal. It can be even cheaper if you or a staff member has the ability to assemble it and upload the final product. Putting an advertisement on social media is a fraction of the cost of a television or radio ad and reaches a much larger audience. It can also post at all hours of the day, drawing potential clients to shop your company even while your physical store is closed and your staff is gone. Marketing on the internet and by social media lets your advertising dollar go farther and reach more people.

Change Plans In an Instant

Online marketing allows you to use trial and error in your advertising that traditional methods are unable to do. You can promote a certain product to a select demographic on social media to see if it will work. If the results are slow, you can change up what you are trying to sell or widen the criteria of customers you want to reach. This can be done within hours of your first post. You can extend a campaign that is working or shut down one that is having issues. The option to tweak your ads until they work is in your hands. This also works for your website as well. If you receive feedback from customers that your site needs more photos, videos, or colors, you can make these changes before your client looks at it again. Constantly adding to and changing your social pages and website will bring people back over and over to see what is new.

4 Tips to Lead an Effective Marketing Campaign for Your Store

StrategyDriven Online Marketing and Website Development Article, 4 Tips to Lead an Effective Marketing Campaign for Your Store

Executing an excellent marketing campaign is even more critical for brick and mortar retail stores than it is for other types of businesses, such as those that operate solely online. With the majority of American consumers now buying their shopping over the internet, retail stores need to be able to keep up with the market by creating an efficient advertising strategy. If you are looking to lead a marketing campaign for your store, read on for some top tips that are available.

Don’t Forget Physical Marketing Strategies

Although many new retail businesses choose to focus their energies on developing sophisticated marketing strategies online, you should not forget that the central location and driver of your campaign is your store. From the layout of your retail space to the roles of cashiers in driving sales, most of your marketing needs to be based on physical strategies. For instance, to entice customers into your business, you should consider investing in custom window decal printing services. They can help to develop eye-catching visual art that can spark the interest and imagination of potential customers and freshen up the look of your business to customers who have been with you for a long time.

Advertise All Year Round

Although many retail stores focus their campaigns around the most competitive times of the year, such as during the holiday period or at the same time as a big sale, you must be able to drive sales all year round. This can be beneficial to your company as advertising throughout the year will enable you to attract the attention of consumers when there is less competition for their attention. Not only this, but they will be able to remember your business when they need it during the high seasons, allowing you to generate and nurture leads that you can then capitalize on in the future.

Track and Analyze Your Campaign

However, as a leader, it is paramount that you can drive your campaign to success by analyzing the effects of each of your methods. Not only will this show you whether your methods have been effective but tracking your metrics and KPIs can also help you to make effective changes to your strategy. You can do this by focusing on the channels which have garnered the most interest from potential customers. You can track your campaign by using marketing applications, hiring a digital marketing company, or by simply looking at the stats that are provided by website generators, such as WordPress.

Get Your Employees Involved

As a manager, you should be able to motivate your employees to have a proactive and positive effect on your campaign. Marketing is a team effort, and your employees are likely to be the individuals that are in direct communication with visitors to your store. This allows them to push sales to customers, including add-ons and deals. They can also participate by sharing your business’s online campaigns on social media websites, contributing their ideas, and even adding content, such as guest posts for your blog.