HVAC Marketing

StrategyDriven Marketing and Sales Article |HVAC|HVAC MarketingMarketing strategies have changed over the last decade, no matter the industry, thanks to avid use of the internet. It is not enough to offer quality service or products. People have to know about your business and the best way to do that is through contemporary marketing strategies.

Summertime is coming to a close for some people, which means lots of potential customers will be surfing the web searching for the best HVAC companies to heat up their homes. This is where a great HVAC marketing strategy comes into play. If you are a HVAC company looking to generate new leads and drive conversion, adopting a great marketing strategy will help your business reach its goals.

Growing your heating, ventilation and air conditioning business is simple as long as you focus on creating an SEO friendly website, improving your company’s organic SEO, learning more about Google Adwords, tracking pay-per-click metrics and incorporating the use of social media for your business. These are all the main ways to grow your HVAC business. If you have all of these things, you can be sure that you will garner great, new leads.

Enlist a company marketing company that can handle all of that for you, that way you can focus on what is important which is running your business. A marketing company can build up your website, get your business involved in Google AdWords, improve your SEO and even get you set up with a few social media accounts. Leave the marketing to the experts.

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Simple Marketing Tips for Entrepreneurs

StrategyDriven Marketing and Sales Article |Marketing Tips for Entrepreneurs|Simple Marketing Tips for EntrepreneursEveryone knows that entrepreneurs, working on their startup enterprises, have a lot of different tasks to juggle. As well as representing their firm in business meetings and conversations with clients and customers, the entrepreneur is also asked to oversee all elements of their business – from their accounts and finances through to the strategy and planning that leads an industry toward its goals. As such, entrepreneurs need to know the shortcuts and the tricks to each part of their business – and this article is all about getting the most out of your marketing strategy without spending undue time on advertising and marketing.

Use Apps and Programs

Many entrepreneurs choose to outsource all of their marketing responsibilities to those businesses that they can trust to build them a workable strategy. While this works in practice, in principle, it can sometimes be a waste of money in the early lifespan of a startup.

A better solution is to make use of the digital tools available to generate shortcuts for your team when they’re marketing your brand and your products. Simply search for marketing tools, and use them to cut down your research, content design and strategy development time when marketing.

SEO Boosts

Another element of your marketing strategy that it’s crucial to get right is the SEO approach. If you have a marketing professional on your team, this is one of the primary areas of focus that you’ll want them to concentrate on throughout the week.

Above and beyond the usual marketing tips for SEO, though, it’s worth considering investing in Spanish SEO assistance – so that your firm can tap into the millions of Spanish speakers in the US and abroad. Competing in this space is far easier – a great way to conquer this large market.

Social Media

It’s incredible how much you can achieve with an hour on social media when you’re looking to share your product and your brand with a specific demographic of consumer. You can target adverts incredibly specifically on the likes of Facebook and Instagram, and you can get into the feeds of your target consumer on YouTube with ease.

All of this takes a little investment in targeted advertising, but this is the sort of investment which pays off almost immediately, with big hits on your website and your social media pages. For time-pressed entrepreneurs, social media is a great ally in your attempts to market your products.


Finally, it’s incredibly important that you’re proud of your website. You should certainly hire a trustworthy professional to help you build out your site, ensuring that you’re on-trend and looking professional for consumers who visit your corner of the internet.
Remember, too, that this is your home on the internet. It’s the foundation that you’ll build upon. As such, it pays to get some aspects of your website right the first time – like the page structure and the color scheme and branding. Invest in this part of your business to see your traffic convert to more sales over time.

Busy entrepreneurs should make use of the above tips to ensure their marketing is second-to-none in their first few months of business.

Strategy-Proven Methods to Improve Sales Across the Board

StrategyDriven Marketing and Sales Article |Improve Sales|Strategy-Proven Methods to Improve Sales Across the BoardImproving sales is the goal of every business. It is the only way to grow at the end of the day, and there are a lot of ways to do it. You can focus on marketing, you can work on training your sales team, you could even open your profit channels to bring in more money from different locations.

There are so many ways that you can improve sales, but at the end of the day, for any progress to be made you will need to first look internally. Improve from the inside, so that customers enjoy nothing but the best from you and your employees.

Understand the Buyer’s Cycle

The best way to improve sales across the board is to understand why, when, and how people buy. The psychology behind buying anything is often fairly simple. You need to convince someone that they need your product. This can be an entirely superfluous need, like when someone wants to buy something purely for the aesthetic, but it is a need all the same. You need to drum up the impulsion to buy and you can do that in a variety of ways.

The method you choose will depend on what your business is and what it sells. Once you know that, you will then want to target each stage of the buyer’s cycle. Building trust is one of the best pathways towards a sale and repeat business, and targeting every step in the buyer’s cycle is the way to do it.


Buyers always have a problem. This problem could be as simple as having a nightstand that doesn’t have a lamp yet, or a space on the wall for a painting. The problem could also be more complex. They may need a household or business item that will help them streamline their everyday tasks and chores.

Understanding the problem that your product or service solves is the perfect way to start selling your business.

2. Investigation

Once a customer understands their problem, they will begin to investigate. The only other alternative is that they saw an item that solved a problem they weren’t actively looking to solve. This is an impulse buy, and it’s harder to accurately encourage impulse buys than on-purpose purchases, especially if you run a very specific type of business.

Either way, you will want to market to attract buyers at this stage. Guides and how-tos that go into detail about the many ways that they can solve their related problem are great places to start. Not only can you insert your own product or service as a solution, but you can also showcase your skills and knowledge on the subject and win over their trust.

3. Comparison

Before people buy, they often want to compare to make sure that they are getting the best item. You can create guides or online tools that make it easy for them to compare and see why your product is the best.

4. Buy

The final stage is to buy the item. You can encourage more sales by going through the entire buying process to ensure it is streamlined and efficient.

Improve Efficiency to Streamline Sales

If there is any sort of hiccup, you could lose a sale.

1. Audit and Fix Online Sales

Regularly go .through and audit the entire buying process to ensure that there is nothing wrong with the checkout process. If you can, try to get customers to create an account in exchange for discounts or shipping tracking. It’s an easy and effective way to get them to agree to signing up to your mailing list, at which time you can retarget them through loyalty programs and work to build a lifelong relationship.

2. Use Automation to Improve Sales

Your entire business must be streamlined. This means there should be minimal time when a product is out of stock before a new shipment comes in. Use software to automate many of these tasks to reduce downtime and improve sales.

Improve the Efficiency of Your On-The-Road Sales Team

When salespeople go door to door, they need to be courteous and helpful. Anything less and you can turn a potential sale into a door slam before you know it. One of the biggest reasons a sale doesn’t go through is if it takes far too long for a rep to visit a potential client. It doesn’t matter if it’s for a free evaluation or not. People have busy lives and waiting around for a salesperson to convince them that they need something is not what they have in mind for their day.

That is why you need to do all you can to improve the efficiency of those on the ground. To do this, it is recommended that you use a Sales Route Planner. This software is simple and efficient and can even be tacked on to your existing CRM program so that you benefit from an integrated approach.

Create highly efficient routes and manage your remote teams in real-time. Get your team at their appointments on time, turn losses into gains, and improve the ROI of your efforts.

Collaborate and Expand

Always look to collaborate. Partnering with businesses, expanding your offerings, and generally looking to new markets to expand is how you will continue to increase sales. It won’t always pan out, so use metrics like unique discount codes to determine what works, and what doesn’t.

You may find that your business does a lot better working on the B2B stage than it does with B2C. In that case, there is an entirely new market and new way of selling that prioritizes physical salespeople over automated systems. Work to your strengths every time you try something new and be prepared to tweak and adjust your strategy as you go.

Improving sales is the goal of every business, but you must take a long-term approach in order to see success on the grand stage. Repeat business and business partnerships are far more lucrative, so market and sell with this goal in mind and you’ll find greater success in your efforts.

How to Increase Restaurant Sales: The Complete Guide

StrategyDriven Marketing and Sales Article |Increase Restaurant Sales|How to Increase Restaurant Sales: The Complete GuideIf you run a restaurant, you’ll know exactly how competitive the industry is. There are over one million restaurants in the United States, and the projected sales for 2020 are expected to be $899 billion.

To succeed and thrive in your business, you’ll need to be savvy and innovative. You’ll need to find novel solutions to all of your marketing problems.

But exactly how do you go about building restaurant sales?

In this article, we’ll take a look at how to increase restaurant sales.

Increase Table Turnover Time

Is everyone who wants to come to your restaurant able to get a table when they want one? Having a full restaurant is great, but if there isn’t a high turnover of diners at the tables, then there’s room for improvement.

Often, the ability of a restaurant to increase sales lies in the speed of the service. If diners are coming in and it’s taking a long time to get them served, you’ve got a space in your restaurant that isn’t meeting its potential in terms of sales.

This doesn’t mean that you should rush your diners and ruin their customer experience. What it does mean is that you should be focused on taking their orders and expediting your service.

As soon as a table is free, it needs to be cleaned and reset for the next customers immediately.


Getting more customers into your restaurant is always going to be something that you’d like to do, but a great solution to increasing restaurant sales is to build on the size of your current customer order.

Asking your customers if they’d like to increase the size of their portion or suggesting different additional items that will compliment their meals are both great ways of up-selling and building the size of the order.

To make sure that your employees are up-selling to the best of their ability, carry out training so that they know the menu inside out. You should also teach them how to build rapport with the people that they’re serving.

Another great way of up-selling is by offering combos. If your customers are coming in and are just buying a main, get them to take a side too by creating special deals that build on their order.

Getting the Price Right

Your menu needs to be set at the right price. When you decide on the pricing, remember how much it costs to buy in the ingredients, to make the food, and serve it. In addition to factoring cost, you need to think about where your business is located and what the competition is doing.

Think about your target customers. How much do they expect to pay for a meal? If your prices are too high, you’ll miss the mark. If your prices are too low, you’ll sell yourself short and miss out on valuable profits.

Get the Decor Right

The look and ambiance of your restaurant are essential to its success. Your diners need to feel comfortable and at ease whenever they visit. If the decor and atmosphere don’t meet their expectations, it can end up ruining their meal.

Everything needs to be considered. Think about how brightly lit the dining areas are, consider whether the temperature of the room is okay, how comfortable the chairs are, etc.

Check out this restaurant furniture guide to find out more about selecting the right restaurant furniture.

Deliver the Very Best Service Possible

Things can go wrong in any dining experience, however, there is always going to be one way that you can overcome any shortcomings in your restaurant, and that is by delivering the very best service that you possibly can.

Great customer service provides a memorable experience and will leave a lasting impression on your diners.

Make your diners feel at ease. The more welcome they feel, the more they’ll relax. Impress them with the confidence that you can take their order. Suggest things that they might like from the menu and compliment them on their great choices.

When it comes to serving up the food, provide complimentary items. Bread or olives for the table or a free aperitif after the meal will make your guests feel special.

Help Your Customers Find You With Local SEO

Search engine optimization (SEO) is a great way of improving where your restaurant’s website rankings on the search engine results pages (SERPs). But if you want people to find your business online and visit you in the real world, then you need to harness the power of local SEO.

Local SEO entails getting your business listed on as many online listing sites as possible. These include Google My Business, Trip Advisor, Yelp, Foursquare, and many more.

By getting your restaurant listed on Google My Business, you’ll appear above the organic search results in the SERPs.

When you create your listing, make sure that your name, address, phone number and opening hours are all consistent with your website and with other listing sites.

Once you’re on these sites, do encourage your customers to leave reviews of your restaurant as this will enhance your listing.

Providing Offers and Happy Hours

Promotions and offers are a great way of enticing new customers into your restaurant.

Identify the times of the day or the week when your sales are slowest and run a promo. Happy hour offers where drinks or food are reduced in price work exceptionally well for many businesses.

Think about up-selling additional items from your menu during these happy hour promos.

Now You Know How to Increase Restaurant Sales

Improving sales in your restaurant needn’t take an entire menu revamp. Often, you can achieve this goal through great customer service, the right promotions, up-selling, and making your surroundings comfortable.

Now that you know how to increase restaurant sales, you can put all of these tricks and tips to good use.
For more great articles, make sure that you check out the rest of the site.

How Selling Online Can Save Businesses Post-COVID

StrategyDriven Online Marketing and Website Development Article, How Selling Online Can Save Businesses Post-COVIDIn a post-COVID world, we’ll all be looking at buying and selling very differently. The ongoing global health crisis has really shown businesses that can pivot to new ways of working will be the businesses that survive, and those that don’t will be the businesses that fail.

We’ve all seen the news stories, and we’re all concerned about the impending financial crisis that is likely to hit the country, so what can we do to mitigate the fallout?

The secret to success will be to move business as online as possible, and if you sell products, then selling online will be vital to ensuring that you can weather the storm that is coming.

When brands don’t sell online, it can cost them millions. Take British clothes retailer Primark; for example, due to having no online selling presence, they lost approximately £284 million. In contrast, the British public was unable to visit the store during the lockdown. Still, interestingly, Primark’s complete avoidance of the online marketplace has left a gap that others will happily fill.

Primark clothing soon turned up on Amazon through resellers and at a premium too!

Fill the Gap

As an entrepreneur, you can only look at that story with dark amusement, but you must also see the benefit here, you can sell almost anything on Amazon and use it to turn a profit, but how exactly can you do this?

The best way to get into selling on Amazon is to use a professional Amazon marketing agency like Nuanced Media. Trying to navigate the Amazon seller sphere all on your own will be time-consuming, confusing. It will probably lead to you not achieving your goal of financial freedom and possibly financial independence with an Amazon store.

Starting Your Financial Freedom Journey

Marketing agencies like Nuanced0020Media understand how the platform works -for buyers and for sellers- and they will guide you through the process of creating your account, setting up your store and what to sell, and how much for.

Do you want to sell your own branded products (Private Label), or are you happy to find products you love at wholesale prices and sell them on for retail prices? The latter is probably the most popular option on Amazon, especially for businesses looking to get into online selling, and allows buyers to buy products they know and love, but pay you instead of another one of the bigger online sellers!

NathanIves.com Digital Products Platform Online Training Program

Gaining financial freedom from your job or work can be really empowering, and for companies that are concerned about taking the hit for the Coronavirus outbreak, pivoting the business model of selling online can be an absolute career saver for many small businesses.

It’s easy to get set up on Amazon, and you’ll be backed by their customer help team who are fantastic. One of the biggest bonuses of using the Amazon platform is that it’s so widely used by shoppers all over the world, so you could be connecting to anyone from anywhere!

About the Author

Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin.