The Benefits of Corporate Video Production

Fun Marketing

Corporate videos are a fun marketing tool that can be used to initiate new staff, educate existing staff, or build brand awareness in your online community. These videos don’t have to be dry and stuffy, like the old days. Quite the opposite, it’s your chance to engage with a younger audience.

Don’t pass up on the chance to make a video that has lasting value for your company. If you get the video right on brand it not only creates a powerful product for the here and now, it also gives you a platform for future video production and marketing opportunities.

Tell Your Story

A video production for your small business or brand is an excellent way for you to tell your brand’s story and showcase your brand in a non-salesy way. With a corporate vision you are not actively selling so viewers don’t expect this, yet you still get the chance to promote the benefits of your company.

When people are not expecting a hard sell they tend to be more relaxed and receptive to what you have to show them. This is actually the best time to advertise to people, since it is likely to make more of an impression. Remember to tell your verandas story with detail and drama.

Search Engines Favor Videos

Your corporate video production might be used for several reasons. You might use it to train staff, showcase an aspect of the business, or even outright sell a product. However you are using video you need to take full advantage of it and make sure it is also posted online on the relevant channels.

The search engines love video, and so too do millions of people interested in your product or service. Post the video on YouTube and remember to add appropriate tags to the transcriptions; this is good for social media engagement and for SEO purposes.

Easy on the Eyes

Everyone loves to read, or at least they say they do. In reality, most people prefer to watch video. The reason is video is more passive than reading and you can relax while you absorb information. Reading on the other hand requires some active concentration that isn’t as search engine friendly.

Creating a corporate video production that is engaging and informative allows views to watch passively in their own time and share the content freely. A corporate video also gives viewers a little more autonomy over the content meaning they can learn at their own pace.

Creative Brand Awareness

Video has further advantages over written content. Video is multimedia in many ways. You have visual content, auditory content, and various production techniques. Working together, these different parts allow you to present a product to an audience in a way that feels more real and memorable. Even if that product is a company or brand.

With a corporate video for your brand you will be able to use tried and tested cinematic techniques to leave a lasting impression on your viewer. What could be more valuable than that, whether they are a new employee or a prospective customer?

What Can Be Done To Attract More Clients To Your Business?

StrategyDriven Marketing and Sales Article |Attract Clients|What Can Be Done To Attract More Clients To Your Business?The war for customers is fiercer than ever, especially after the challenges that all companies have faced in recent months. Therefore, finding ways to attract more clients should be a major feature of your business plan for the rest of 2021.

So, what steps can be taken to ensure that your brand reaches the right people and makes a bigger impact when it does? Here’s all you need to know.

Know Your Niche

It’s very easy to fall into the trap of trying to reach everyone. Ultimately, though, your company will only ever appeal to certain audiences. So, while you want to reach the largest client base possible, you must also respect your place. Working with a digital marketing agency allows you to identify your niche and build a brand that targets this client base. From web design to color schemes, resonating with the customers is key.

When there is a sense of connection, you won’t just see increased awareness. Crucially, it’ll bring more conversions, which means increased revenue.

StrategyDriven Marketing and Sales Article |Attract Clients|What Can Be Done To Attract More Clients To Your Business?Try New Selling Environments

You can only sell products to consumers who know of your existence. Therefore, allowing potential leads to find your brand and products in new spaces can transform your future for the better. A good example is to try out a pop-up store in a different town. Alternatively, your online ventures may focus on opening a Depop, Amazon, or eBay store. Some clients will only trust those outlets rather than your business directly.

In turn, they may come directly to your brand once you’ve established a sense of trust. Still, if you need to get noticed, those external places are ideal.

Get Outside Support

The value of a digital marketing agency has already been discussed. However, professional support doesn’t have to end there. You can look to use social media influencers, who will direct their fans to your business. When they have a similar demographic to yours, this vote

of confidence from an impartial source can impact their decisions. After all, they want to emulate their favorite social media stars.

Client reviews and affiliate schemes are also very effective tools. It’s one thing to hear positive thoughts from your brand, but outside support carries far greater weight.

Be A Better Company

It’s important to remember that your business will be judged for far more than its products. Consumers want to buy goods from the brands that they actively like. As such, making a commitment to be more responsible may be one of the smartest steps of all. This will increase your appeal to audiences that want to lead eco-friendly lives. Besides, the moves will often yield significant financial savings.

As well as encouraging better responses from potential leads, it should improve employee mindsets. And if you gain positive PR on the back of it, you can stretch your reach in style.

Good branding and marketing won’t deliver success without mastering other aspects of the business. Nonetheless, they will give you a far stronger platform to build upon. Embrace it.

Top Small Business Branded Merch Ideas in 2021

StrategyDriven Marketing and Sales Article |Branded Merch|Top Small Business Branded Merch Ideas in 2021It’s not just big companies that need to prioritize a branding strategy. Branding is one of the best marketing areas to focus on simply because it brings with it so many advantages. From standing out in a competitive environment to being the first company that customers think of when they need what you sell, branding is just as vital for a small business as it is for a globe-spanning corporation. All companies must take the time to develop a strong brand, with consistency and adaptability at its heart. There are so many branded merchandise options to consider that it can be hard to narrow down what’s best for you. Here are some ideas that are well worth considering.


Branded clothing is always a popular option when it comes to merch. You could have branded hats that your team members wear or hand them out as part of an after-sales process. The best thing about branded clothes is that they get seen. If you have customers that wear a sweatshirt branded with your company logo, name, and contact details, then those customers will advertise your business wherever they go. When it comes to extending your brand reach, branded clothing is always an option worth considering.


It’s easy to overlook branded stationary. Whether it’s a corporate gift or a treat for customers, those branded pens and notepads might have a lot more value than you think. That’s because those items will be used, and every time that someone writes with your branded pen or scribbles an idea on your branded notebooks, they will see your company. The more that they get used, the more likely it is that those customers will think of you whenever they need you. Brand familiarity is a high-value marketing tool, and branded stationary has a lot of power.


When it comes to corporate gifts, food is hard to beat. Whether it’s as part of an outreach strategy and introduction process, or a way of saying thank you to suppliers or high-value employees, there’s nothing quite like branded food gifts. When it comes to gifting food, you have to be careful. Some foods will spoil, so it’s always a smart idea to choose food items that will last a while. One of the best options to look at is corporate chocolate gifts because it’s very hard to find people who don’t like chocolate! High-quality chocolate is always a treat, so it’s particularly useful for brands that want to highlight their commitment to luxury.

Tech Accessories

Particularly good for tech startups and those businesses that sell any form of technology, branded tech accessories can be a pricey but high-impact option. Giving away a free branded keyboard or mouse that gets used every day has obvious value, but you need to be sure that those tech items will be used. It’s always a good idea to look at the technologies that will get seen by more than just the person receiving them. Branded USB memory sticks will get used on the go, as will branded Bluetooth speakers. Those items will get eyes on them, and your brand will get noticed by potential customers.

Branded merch should always be a marketing option, even for small, local businesses. No matter your industry, niche, or the products that you sell, match your branded merch to your brand voice, and you’ll have a marketing resource that’s hard to beat.

How To Maximize Your Business Sales

StrategyDriven Marketing and Sales Article |Business Sales|How To Maximize Your Business SalesWhen you run a business, you need to make as many quality sales as you can. Without making sales, you won’t make any profit, and no profit over a sustained period of time means no business. The whole point of having a business, no matter what sector it might be in, is to sell, and whether that’s a product or a service, the process and the end result is the same.

This means, of course, that if you want to have a successful business and one that grows over time, you will need to do whatever you can to maximize your business sales and make as much money – and profit – as possible. Read on to find out how to do this and boost your business dramatically, even during lean times.

Optimize Your Site For Mobile

If you’re a savvy entrepreneur, your website is going to be an attractive, easy to use one full of excellent, informative information. Your website is, after all, your store window, and without it, or with one that is not of good enough quality, you’re going to miss out on sales that otherwise could and would have been made. So of course, it’s highly likely that your website is already up to scratch and people are visiting it.

But is it optimized for mobile? More people than ever are using their mobile devices to browse the internet and visit specific websites, and if your website is not optimized for this, you’re going to lose a lot of potential customers. This is true even if your site is perfect in every other way. This will make no difference if your visitors never see the desktop version because they only ever visit on their smartphones.

The first thing to do is to look at your site on your own phone. How does it look? Does everything line up as it should? Is it easy to navigate? Does it load quickly? Does it – perhaps most importantly of all – fit on the screen? If not, you’ll need to put some work into changing your site so that it is optimized for mobile; a good web designer will be able to help you here.

Collaborate With Influencers

To make sales, you need to put your products and services in places where your target audience is going to not only see them but be intrigued by them. This might mean collaborating with influencers on social media.

Influencers are those people who have a large fanbase or following and who will, usually for payment, post about various products and services. Their thousands, often millions, of followers will see those posts and read that information, and be tempted to use the same products themselves. Imagine the boost in sales if that was your product that had been put in front of millions of potential customers and shown in a positive light by someone they know and trust. Yes, this will eat into your marketing budget, but if your target market is online, then it could also be money well spent.

Give Your Staff Sales Training

Any kind of business training is always going to be useful. Not only will it teach your team new skills or enhance those they already have, but it will also show them that you care about them and keep them loyal to you.

When it comes down to specific sales training, this can substantially increase your sales and maximize the profits that come from them. Although some people are naturally gifted when it comes to sales, the truth is that, with the right training, anyone can become a good salesperson, and it is good salespeople that will help you to build your business. You need this even if you have a great product that people find without being sold to – if you’re already doing well imagine how much better things could be if you had dedicated salespeople on your staff too.

The right sales training means that you can ensure your staff is going to treat customers in the right way and promote your products or services in the right way too. It also means there will be a consistent sales technique used across the business.

Focus On Your Existing Customers

One of the best ways to improve your sales, even though it might sound rather counter-intuitive, is to focus on the customers you already have rather than expending a lot of time and effort attracting new ones. Those who have already bought from you will know what your products are like. They will know what it was like to deal with your business. You won’t, therefore, have to go to the trouble of telling them about this and persuading them that you are the right business to use for their needs.

Not only is it easier to focus on your existing customers, but if you do a good job with them, they are likely to let other people know what a great experience they had. They will, in essence, do your marketing for you when it comes to finding new customers. Just make sure you keep introducing high-quality and relevant new products to your range. If you can do this, your existing customers will be happy to come back time and again.

Learn About Your Competitors

Many business owners are comfortable with the idea of finding out more about their competition. They don’t like acknowledging that there is competition in the first place, let alone delving deeper into their practices (especially if they are particularly successful; it can be a humbling and even concerning experience).

Yet even if you don’t enjoy doing it, and even if it makes you feel worried, it must still be done. If you want to maximize your sales, understanding more about how your competitors are selling is going to be helpful. You’ll gain some new ideas about what to do and, if you’re outselling and outranking them, you’ll find out what to avoid too.


When you offer some kind of promotion within your business, whether it’s money off or a free gift, or anything else, you are sure to attract more attention; customers like getting the best value they can. This will usually lead to more sales, and even if the overall profit is a little less because of the offers you are giving away to your customers, the volume of sales should make up for it.

How to Boost the Reputation of Your Business

StrategyDriven Marketing and Sales Article |Business Reputation|How to Boost the Reputation of Your BusinessIf your business’s reputation has been struggling recently for whatever reason, now is the time to do something about that. You can’t simply let things continue to decline otherwise your business will really pay the price. Instead, it’s time for action to be taken. We’re going to talk today about some of the ways in which that has to happen, so read on to find out how to boost your business’s struggling reputation.

Go Back to Basics with Your Approach to Customer Service

First of all, you should go back to basics with your approach to customer service. Your business and its customers need to be on good terms if you want your reputation to be as strong as it possibly can be; it’s as simple as that. So look at how you approach customer problems and how you communicate with customers. Your tone and approach will dictate how people think of your company.

Be Transparent

Being transparent and upfront with your customers is one of the most important things you can do when it comes to finding success and managing expectations. If you’re honest with customers about problems that arise and you generally try to run your company in a transparent kind of way, it’ll make your life a whole lot easier than it might otherwise be.

Revisit Your Approach to Branding

Revisiting your approach to branding might also be a wise move. People will make judgements about your business before they’ve even used your products or tried out your services. That’s why it really does pay off to make people’s first impressions as positive as they can be. And the easiest way to do that is to do something new with your branding. After all, this is what people see first.

Make Charitable Contributions

Making charitable contributions is a good way of improving the image of your brand and it always has been. People like Haval Dosky talk about this and how important it can be to a business’s reputation. You should find charities that seem relevant to your business or that you think will be close to the hearts of your target customers and do what you can to support and give to those charities.

Be a Better Employer

People quite rightly and understandably tend to judge businesses based on how they treat their staff. If you want to make sure that people develop a positive view of your business, you should start by being a better employer and treating your staff right. If people find out that you have a toxic work culture or that your staff are paid poorly for their work, this will inevitably damage your reputation moving forward.

The reputation of your business matters because it’ll help or hinder your efforts to attract more customers and clients in the future. That’s why it’s something that is worth working to improve and something that you really can’t afford to overlook. Now is the time to make the kinds of changes discussed above.