5 Tips on Marketing Your Business to Millennials

StrategyDriven Marketing and Sales Article |Millennials|5 Tips on Marketing Your Business to MillennialsMillennials. It’s a generation that is coming of age and changing the way businesses market themselves. They make up nearly 25% of the US population and over 20% of consumer discretionary purchases. As Millennials become America’s largest generation and begin to play a greater role in the economy, you need to evolve your marketing strategy so that your business appeals to these 20-40-year-olds. Here are 5 tips to market your business to Millennials.

1. Use Social

Nearly 80% of Millennials use social media. While Facebook is the largest platform, they also spend their time on YouTube, Snapchat, Instagram, Twitter, and LinkedIn. Having a presence on social media is important as it plays a massive role in developing your brand image and cultivating trust amongst Millennials. With attention being divided across platforms, it is important to diversify your social strategy and maintain a presence on each of the different platforms. However, in order for your social strategy to be effective, you need to regularly post and interact with your followers.

2. Have a Conversation

The Baby Boomer generation embraced the hard sell. Millennials, on the other hand, are cut from a different cloth. This growing generation wants to have a conversation with a brand. Having a genuine conversation and social interaction with your customers online helps foster a feeling of trust that can make them more likely to make a purchase with your brand and increases the chances of them becoming brand loyal.

3. Focus on Mobile

Let’s face it. You need to be where your customers are. When it comes to Millennials that means you need to be online (and on mobile). In 2018, Millennials made nearly 40% of their total purchases using their mobile devices, and this is only forecasted to grow in the coming years. If your online presence doesn’t work well on mobile devices, you are missing out on these potential sales.

4. Embrace Video

As a marketing tool, video is more engaging and more memorable. Therefore, it is no surprise that it is growing in popularity amongst Millennials and is being incorporated into social platforms at breakneck speed. Video marketing can increase brand awareness more than 50%, making video a key part of any marketing plan targeting Millennials. A business can embrace video in many ways including doing Live streams on Instagram or Facebook, creating and maintaining a YouTube channel, webinars, product videos on their website, tutorials on their social feeds and website on how to use a product, etc.

5. Encourage User-Generated Content

The holy grail of traditional marketing is word of mouth. When it comes to marketing towards Millennials the new word of mouth is user-generated content (UGC). This means that users are actually creating the content that markets your business. UGC puts your customers front and center and highlights the fact that your brand is open to having a conversation rather than just another sale. Another benefit of UGC is that is stands as social proof that your business offers quality products and services. Millennials are less trusting of ads generated directly by businesses than older generations. When this reassurance comes from the mouth of a peer, Millennials are more likely to develop trust in your brand. UGC can come from posts on your wall, using a #hashtag with your brand name, tagging your business in a post on their own feeds, etc.

Take Everything You Think You Know About Marketing & Re-evaluate

While the backbone of marketing is still relatively the same, the nuances that make a marketing plan successful need to be carefully re-evaluated to make sure that it appeals to Millennials. One of the great things about marketing to Millennials is that content can often be repurposed across platforms, targeting an even greater number of potential customers. One business that has been successful at this is the website Marble.com, who has created video content on some of the top topics homeowners have when deciding on a new countertop. This video content is posted on their YouTube channel, embedded on their own site, shared with their Facebook fans, and posted for their fans on Instagram. Allowing them to get more reach with their video content and meet their customers where they are. So when you are ready to revamp your marketing to target Millennials, keep these tips in mind so that you can have a greater return on your efforts.

What The History of Advertising Teaches Us About The Future of Advertising

StrategyDriven Marketing and Sales Article |Advertising|What The History of Advertising Teaches Us About The Future of AdvertisingAdvertising has changed and we now have the technology at our fingertips to create ads that are not even true but still hugely persuasive. Creating modern advertising videos that include fake mock-ups of celebrities make it possible for companies to actively target us and then choose exactly what we see. Therefore, the future of advertising could be considered to be rather worrying.

Whether you own a blog such as the Ultimate Banners Blog to target an audience or you choose video advertising, there are many options out there but things are changing. The truth is, marketing campaigns and advertising strategies can now expose our vulnerable side and so, we can quite easily fall victim to fake news.

However, advertising, in general, is an old technique that has evolved and so, history teaches us the much of this fake news phenomenon is going to evolve. It is currently impacting politics but the reality is that it could stretch beyond that. The good news is though is that its success if you can call it that, will be very much short-lived. Therefore, the danger will diminish as people become more aware. Ultimately, they will become less effective.

So, right now, the history of advertising has shown that this manipulation of fake news will spread. We can try and slow it down but our efforts will fall short but so far, the attention is mainly focused on that of the US elections and politics. Despite this, historically we know that more effort goes into trying to persuade people to purchase goods as opposed to choosing their political part.

Advertising can take on this shady appearance whereby it can evolve to the point where it the truth is hidden somewhat when targeting consumers.

A simple Google search for a product will return a number of results and many will be from that of review sites. These can be found in amongst paid ads but many of these review sites are nothing more than veiled attempts to get us to purchase from specific vendors via direct links. So, where we think that expert reviews and feedback can help us to make an informed decision, it is, in fact, the complete opposite. And so begins the rise of advertising that is anything but transparent.

Over the last decade, we have all become more aware. Scammers are out there but we are, in some ways, more alert to their ways but something is amiss when it comes to advertising. There are laws in place that protect us from fraudulent advertising. However, as the ads become finely-tuned to target specific audiences, they then become more difficult to monitor and that in itself can prove to be a nightmare to govern.

So, the trends that we are seeing might suggest that the future is not looking so rosy. Despite this, we must still hold onto hope. This is all down to the fact that the history of advertising has taught us more than we realise. When people get used to adverts, they begin to ignore them and the results get worse and the ads stop working.

This is known as advertising wearout. Adverts should be persuasive but the more we become exposed to it, the impact of the ad declines considerably. This was first identified with TV ads but has since been documented across other media. So, as technology evolves, it is likely that the deceptive ads that we are exposed to at the moment might disappear completely because ultimately, we will soon have enough of seeing them.

How to Turn a “No” into a “Yes”

StrategyDriven Marketing and Sales Article | How to Turn a “No” into a “Yes”You’ve met with a great lead and pitched your product or service, but all that’s coming back is a resounding “Thanks, but no thanks!”  Ever heard that before? I have (many times), and if you are an active business developer, then you have heard this, too – and will continue to hear it probably more times than you would ever want.

A friend recently asked me how my approach to developing business can help with the “Thanks, but no thanks!” situation.  Here’s what I told him based on my experience:

The first thing to do when prospects say “no” is to acknowledge something, namely that your job as a rainmaker begins when they say “no!”  This is how most rainmakers think.  They are not devastated. They don’t blame themselves or their prospects, and they certainly do not give up.  If you can simply make the decision to think this way in the “Thanks, but no thanks” situation, then you will be on your way to truly becoming a rainmaker.

Your ability to reset your mind like this should be driven by your underlying passion for what you do, your commitment to the process of developing business and your confidence that you cannot only secure the prospect but can take care of that person far better than your competitor – all things that my approach to business development – Crux Rainmaking – espouses.

With your mind reset you can then move on to a practical approach to dealing with the “Thanks, but no thanks” situation:

1. Communicate your patience to the prospect immediately.  Great clients and customers are worth the wait. The prospect will respect your understanding of the current situation, and this will immediately take the pressure off that individual to do something for you right away if they simply cannot do so.

2. Request the ability to stay in touch with that individual.  It is rare that a person will say “No, never call me again, ever!”  Most people will welcome periodic communications. If the individual is open to this (most people will be), then proceed to No. 3 below.

3. Work to develop a Unique Business Relationship (UBR) with that individual.  A UBR is a relationship that is difficult, if not impossible, to replace.  To develop a UBR with your prospect, you need to understand who they really are as a person, what makes them tick, what moves them.  You can gain this understanding through your initial conversations with the individual, through independent research and through other people who may also know the prospect.  As your relationship with the prospect becomes more and more unique, that individual will be more willing to give you a chance with their business. The scales start to tip over time from the existing vendor to you.  But you must be patient. This does not happen overnight.

Bottom line: Acknowledge that your job begins when they say “no!”  By properly resetting your mind to think consistent with the rainmaker’s brain, you can then proceed to building a UBR with an initially-reluctant prospect.  Over time, you will gain a valuable advantage over your competitors.


About the Author

StrategyDriven Expert Contributor | Joe BrocatoJoe Brocato is a business development thought leader, prominent attorney, CEO of Intense Coaching & Consulting Worldwide, and author of the forthcoming book CRUX RAINMAKING: 3 Steps To Exponential Business Development.

Tips For Planning A Successful Business Event

StrategyDriven Marketing and Sales Article | Tips For Planning A Successful Business EventOrganizing a successful business event takes time and careful planning, whether you’re holding a small event for 20 people, or arranging a huge company-wide conference for hundreds of attendees. Whatever your reason for holding an event, here are some top tips to help you plan a successful business event and ensure that everything runs smoothly on the day.

Consider your budget

Before you can start planning your business event, it is vital that you determine what funds you have available so you can create an event budget. You need to plan carefully to ensure that every necessary element of your event is covered. For example, you could consider cheaper catering options to allow you to invite more guests to your event. However, on occasions where brand image is essential, you may choose to host fewer attendees to allow higher-end catering at the event. Remember that your budget should include things like catering, venue hire, guest speaker fees, equipment rental, and supplies. You can look online for advice on how to create an event budget.

Choose the perfect venue

Remember that first impressions count, so wowing your guests with an impressive venue is definitely worthwhile. For instance, the award-winning Adelaide Hills Convention Centre offers the perfect conference venue with its modern high-tech facilities and stunning views over the picturesque Mount Lofty Ranges. If you have a small budget, then you can always help dress up a simple room and create an atmosphere with a few finishing touches like flowers and lighting. It is also important to carefully consider the location of your venue; try to choose somewhere that is centrally located and convenient for all attendees to get to. Make sure that you also check for things like free onsite parking and public transport links in the area.

Provide food and drink

When people are attending an event, they will expect some food and drinks to be provided. The style of catering you offer at your business event will largely depend on your budget and number of attendees, but it’s important to remember that quality is generally preferred over quantity. For instance, champagne and canapes will usually give a far better impression than a cheap 3-course meal. Whatever you decide to provide, be sure to make your attendees aware before the event. People are likely to be unhappy if they turn up to your event expecting to be fed, then find that no substantial food is being provided. You should, therefore, include a quick line in your invite outlining what food and drinks will be served at the event.

Think about the guest list

Planning a guest list can be a challenge, and it’s important to think carefully about who you’re going to invite to your event. Remember that the size of your guest list will largely depend on the budget you have available, so make sure you consider which people are your priority. If leaving certain people or groups of people off the guest list is going to cause problems, then you could look for ways to cut back on other areas of your budget to allow you to increase the guest list.

Top 5 Benefits of Business Cards

StrategyDriven Marketing and Sales Article |Business Cards|Top 5 Benefits of Business CardsWhether you’re a small business or large organisation, spreading awareness of your brand is crucial. The more people who know about your company, the better, so using the right marketing tools and techniques can make a big difference, helping to secure new interest from customers and clients.

While many businesses use social media platforms like Facebook and Instagram as a way to connect with their followers, using the old school approach of business cards can be just as beneficial. With that in mind, here are the top five benefits of business cards.

Affordable

If you run a small business, working with a tight budget can be tough. However, what you may not realise is how cost-effective using business cards can be. Instead of purchasing one or two cards, make sure that you buy in bulk, where you will be able to save a ton of money. You may want to consider checking out websites like https://theallinprinter.com/ who can help you design the perfect business card.

Versatile

Although business cards are small, that doesn’t mean you can’t fit a great deal of information on them. Instead of just putting your contact information on your business card, you should consider putting some advertising material on it, or offering a deal or coupon to lure new customers in. It’s important not to put too much information on your business card though, so finding the right balance is key, helping to avoid overwhelming the recipients.

Convenient

Another great benefit of using business cards is that you are in charge over how it looks. What’s more, you have discretion over the content too, as well as what marketing strategies to use to promote your brand. Business cards are small enough to fit inside a purse or wallet, meaning customers are more likely to take a card from you and keep it in their wallet or briefcase.

Networking

There are all sorts of places where you can use a business card. For example, if you’re attending a networking event, having a stall promoting your brand and equipping yourself with plenty of business cards will mean that customers can take a piece of your business away with them, helping to secure new interest. Remember, anyone you meet can be a potential customer, so handing out as many business cards as you can is crucial.

Never Stop Working

Unlike a television advertisement that only lasts for roughly 30 seconds, a business card and its message resonate and stays with the customer. Each time a customer checks out your business card, they will be reminded about what your company is all about, helping to increase the likelihood of them engaging with your brand. Unlike using email marketing where customers may not even check their inbox, having a physical record of what your business is all about can help stick in consumers minds more.

Instead of relying on social media and the internet for your marketing strategy, using business cards can be a great way to attract more customers to your brand. Not only are they convenient for the customer, they never stop working, and they’re affordable to buy too, especially if you buy in bulk. How your business presents itself is everything, so make sure that you spend time designing a business card that stands out from the crowd.