Five Elements to Consider When Organizing a Trade Show

StrategyDriven Marketing and Sales Article |Trade Show|Five Elements to Consider When Organizing a Trade ShowOrganizing your very own trade show can be an exciting experience, but it can also prove to be extremely daunting if you have never planned a professional event before. You’re going to have to delve deep into your skill sets if you want to pull off your event with professionalism, and wow those who will be attending. While the number of tasks that you may be faced with in regards to planning your trade show event may seem overwhelming at the start, this article should come in useful to help you pinpoint the key elements that you need to bear in mind, in order to ensure that your trade show event is a roaring success.

Here are five main tips to take into consideration:

1. Planning is essential

While you may be excited to jump head first into the trade show event without second-guessing your decisions, it’s likely you’ll face dilemmas later on down the line. Planning is essential in order for your trade show to be a success, as well as keeping your stress levels to a minimum.

Draw up a plan of action that determines the entire project specification, the marketing techniques you’re going to use, and your final budget to ensure that the step-by-step process of the project runs smoothly without any hiccups.

2. Secure a convenient location

While you may be focused on the event itself, what you need to be aware of is that the location of your venue is everything—especially if you’re planning on securing a huge number of exhibitors and attendees. Ensure that your venue is the correct size (neither too small, proving it difficult for everyone to be accommodated; or too large, giving the illusion of the event being unsuccessful and sparse) and within easy reach for your guests to attend without difficulty.

3. Instruct your staff accordingly

Those in leadership roles should instruct staff on how to behave accordingly. First impressions are everything, therefore, all those who are associated with your company should act professionally at all times, that is, in terms of their body language, facial expressions, and their willingness to communicate with those who are in attendance.

4. Provide food and entertainment

If you don’t look after your guests, you may encounter some complaints, especially when they have spent hours venturing around the different stalls and need some time out to revive. Buffets or packed lunches are always extremely convenient food options for trade shows, so attendees can pick up a snack whenever they choose.

To keep your attendees interested in the event, always make sure to provide suitable entertainment for your target audience. Consider renting trade show games to engage your visitors and build relationships between them—after all, networking is an integral part of any successful trade show, and can create an extremely positive atmosphere.

5. Follow up after your event

Once your trade show has come to an end and all your hard work has paid off, it’s extremely important to do a follow-up with your attendees and traders. Doing so builds on the relationship between your company and sellers, as well as getting the chance to receive feedback that will come in useful for future trade show events. Ensure that you offer gratitude to those who have attended, in order to put forward a positive impression of your company.

Improving The Sales In Your Business And How You Can Do It

StrategyDriven Online Marketing and Website Development Article, Improving The Sales In Your Business And How You Can Do It

When it comes to your business, one of the most important aspects of it is sales. It doesn’t matter whether you have products to sell, services that you can make money from, or even if you are predominantly trying to help people with your business and what you do, you sell something, and those sales need to be consistent in order for your business to thrive and continue to grow. Having said that, is there anything you can do to improve the sales in your business? Here are some suggestions.

Having a plan and performance management

Many entrepreneurs and business owners won’t go into their business bling. Initially there will be some sort of business plan forged, and an idea and goals you want to achieve. But, it is also important to have some plan in place for your sales and how you move the business forward daily, and not just thinking out into the future. The thing you need to think about is sales management.

Is your website doing its job?

Your website is one of those things that we can often take for granted as business owners, so it may be time to ensure that your website is not killing your business in the online world. You want your website to be responsive, but also informative, with just the right amount of images and content to appeal to your online customers. You will also want to ensure that all background software for data capture and management is up to date, and this is when you may want to have in the background a data recovery system to protect you and your customers. You can read more about how that could help online. Lastly, make sure that your shop is up to date in terms of stock levels and pricing. Disappointing customers does not give you the best platform to begin with.

Exploring all avenues

There will always be avenues that you haven’t explored yet, and more commonly for businesses these days that happens to be your local area. There is a huge shift of focus with the consumer at the moment, and many customers are more aware of their buying choices and are choosing to shop locally and support independent and small businesses. Do people locally know about your business? You could be the only business supplying in your area, and this could be a huge thing for you to boost those all-important sales.

Are you making the most of your social media presence?

Social media is huge for businesses these days, and so you should never underestimate how much you can boost your sales by placing a bit more focus on this area. When it comes to social media, you need to be consistent and engaging, but you also need to be aware of the type of content you are sharing and how that can affect your business. It is things such as the type of images you share versus the quality of the content. It might be worth spending some time to revalue your social media strategy to ensure you are doing all that you can for your business.

Let’s hope these tips help you when it comes to your business and boosting sales.

How to Boost Your Business with Conventional Tote Bags

StrategyDriven Marketing and Sales Article | Entrepreneurship | How to Boost Your Business with Conventional Tote BagsTote bags are a great way of advertising and promoting your brand. One of the main advantages of tote bags is that you can print your logo on them. There is a lot of space on tote bags to print any logo. This is a good way of promoting your business since people get to see its logo more often. It creates awareness and popularity of your business and brand. These tote bags are also environmentally-friendly and can be reused for a long period. You do not have to worry about environmental pollution when dealing with promotional tote bags for customers.

Promotion Strategy

Tote bags are commonly used for shopping but can be used in many other settings. Supermarkets and stores may flourish if they hand out promotional tote bags to their customers. This keeps them from carrying their bags from home, buying new bags, or using plastic bags, and this takes a load off of them. Customers get some sense of pride when they walk out with a logo-printed tote bag from a store with a big brand. These customer tote bags are carried around many places away from the store that they came from, which increases the store’s popularity. Most shopping bags from prominent stores are tote bags with a logo. For such services, you can visit as an online option.

Businesses can control waste from plastic bags when they use promotional tote bags. The environment is choking from a lot of plastic waste because these plastic bags are not durable enough to last a long time and have to be disposed of. This accumulated plastic waste has deteriorated the health of the earth and using environmentally-friendly tote bags will restore it. The more businesses start using these tote bags to pack products for their customers, the fewer plastic bags are used, and this gives us a clean and healthy environment. Any brand that is known to protect the environment will attract many people and grow.

Alternative Strategies

For some brands without products, these tote bags can still be used to promote your brand. In talk shows, seminars, and conferences, you can print your logo on tote bags and put some merchandise in them. These bags will build your brand even after the event is done because they are durable. People like receiving gifts and gifting your customers a tote bag also helps your brand’s popularity grow. When other people hear that your company is giving out gifts, they will be drawn to your brand.


Although using tote bags might be costly initially, they will promote your brand and bring big profits. It is considered as a method of marketing your brand and creating awareness. The more people know about your brand, the more they follow it. Customer service is most valuable when you want your business or brand to thrive, and these branded promotional tote bags are a form of customer service. To cut on expenses, you can hand them out only to select customers who earn them. Also, buy in large quantities to make them more affordable.

Tips on hotel marketing 2019 (including email marketing)

StrategyDriven Marketing and Sales Article | Tips on hotel marketing 2019 (including email marketing)Promoting your hotel to your target audience, increasing occupancy rates and online bookings, maximising your ROI and engaging with guests can often be an overwhelming task. This is where hotel marketing comes to the fore, because it includes a range of strategies that can be combined into one cohesive marketing campaign. These strategies include internet marketing, social media marketing and email marketing, but basically it’s all about understanding how to make your hotel stand out from the competition.

Larger hotels can afford to employ individuals who specialise in just one of these strategies, building a team of marketers who design specialised campaigns to promote specific aspects of their hotels. Smaller hotels however, usually rely on one or two individuals to organise all their hotel’s marketing strategies. If you are feeling overwhelmed with the concept of hotel marketing and don’t have the backup of a team of marketing professionals, your first goal is to identify your hotel’s target market and then explore the different types of vehicles you can use to run your campaigns (including internet marketing, social media marketing and email marketing).

Who is your target market?

Unless you can clearly identify your target market, any marketing campaigns will likely have limited success, at best. It’s essential that you know the type of guests you want to attract to your hotel, their likes and dislikes, and where they hang out online. Once you have this information at your fingertips, you can craft numerous campaigns to specifically target different sub-groups of this audience, pushing their buttons and giving them every reason to book accommodation at your hotel.

Your target market will depend on your brand, whether it’s young and trendy, modern, conservative or traditional. It will also depend on the size of your hotel, whether it’s part of a big chain or a small and independent boutique establishment, even whether it focuses on luxury or budget accommodation, and it’s location.

Once you understand your brand, you will start to understand your target market and be able to identify the type of holidays they prefer, their budget and their reasons for traveling. For example, your target market might be couples with young children who have a limited budget and like to visit the beach, researching hotels online and avidly reading reviews to help them make their decision.

Alternatively, your target market might be empty nesters or single people who have a large budget and look for luxury accommodation in unique locations and are willing to pay for a one-of-a-kind experience. Then there are groups of friends or large family groups who love company and socialising with others of like mind. If they have children they look for accommodation that offers child minding services and plenty of activities to keep their kids occupied. If they are groups of friends, they look for lots of exciting activities and trips they can do together from one location.

Understanding your brand and your target market is only the first step in creating a successful hotel marketing plan. Let’s take a look at online marketing, email marketing and social media marketing and identify how each of these can have a significant impact on your hotel’s success in a very competitive market space.

Online marketing

With the massive increase of online shopping, it’s no surprise that hotels need to market their brand online to their target audience. Many travellers now research their accommodation online, reading reviews, researching the area and once they have made their decision, actually making an online booking. With more than half of all bookings made online and half of these bookings made using mobile devices, you can understand the importance of online marketing to the success of your hotel. In fact, without an online presence and a professionally crafted marketing campaign, hotels don’t have much hope of outwitting the competition and increasing their occupancy rates.

Online marketing is actually an umbrella term for a variety of marketing vehicles, including email marketing, social media marketing, SEO and video marketing. This wide variety of platforms gives hotel marketing teams the opportunity to flex their creative muscles and find unique ways to engage with their target audience. For example, some people are visual and respond to images or videos better than to text, whilst others are happy to settle down for a good read. All of this information comes from thoroughly understanding your target audience and what motivates them to travel.

One of the most important aspects of online marketing is that it must be tailored to your target audience and it must come across as a personal message, rather than a generic promotion. People like to believe that they are special and by personalising your marketing messages you will be speaking directly to their goals, motivations, needs and desires. Ignoring these needs or simply not understanding what your target audience wants from their accommodation often leads to low occupancy rates, fewer repeat bookings and poor reviews.

Email marketing

Email marketing, if it’s done correctly, can make a massive difference to your occupancy rates and repeat bookings. This is one of the most cost-effective marketing strategies available to hotel operators, because it’s estimated that for every $1 you spend on email marketing, you receive a return of $38, which is a massive ROI.

Your first step is to put together an email list of potential guests who may want to stay at your hotel and guests who want to be kept informed of any special offers. You can encourage people to sign up to receive your promotional emails by simply adding a sign-on box to your website or Facebook page, as well as asking them in person during their stay at your hotel. Research has shown that it’s much more cost-effective to spend your budget on repeat business, rather than trying to attract new guests to your hotel, and email campaigns are the perfect vehicle for engaging prior guests with an offer.

If you personalise your email marketing campaign to your target audience, you might be quite surprised at how many recipients will make a booking, simply based on the information in your email. This type of marketing is ideal if you know that there is a quiet period coming up and you want to increase your occupancy rates. Here are a few tips for putting together this type of email marketing:

  • Target repeat guests.
  • Focus on peak times.
  • Personalise email promotions.
  • Identify the best days and times to send your marketing materials.
  • Create engaging subject lines.
  • Use stunning photos to increase engagement.
  • Optimise your CTAs to encourage direct online bookings.

Social Media Marketing

With the popularity of social media, using this vehicle to promote your hotel is a given and the most popular platforms are Facebook and Instagram. This is where your guests and potential guests will spend a lot of their time online and where you can engage them with your marketing promotions. It’s well-known that people tend to trust the opinions of their friends, so it’s no surprise to learn that more than half of Facebook users are inspired by holiday snaps they see on Facebook. This is a huge opportunity for hotels to build a loyal following online and to increase their occupancy rates using engaging promotions aimed specifically at their target market.

To make the most out of social media marketing you will need to create a large online following on Facebook and Instagram, both of which can be achieved by adding share buttons on your website and asking guests to write reviews and ‘like’ your online content. Writing quality content with great photos and videos of unique locations in your area will all help to engage your target audience with your promotional materials.

You can even include links to your social media sites as part of your email marketing campaigns, encouraging recipients to visit your Facebook or Instagram page. On the subject of video marketing, you can create videos and upload them to your own YouTube channel or website, even ask guests to create their own videos that they can post on their own Facebook page or allow you to upload them to your website or Facebook page.

Facebook marketing

On Facebook, you can not only post your own content to engage your target audience, but you can also create and promote paid ads that will reach thousands of people, all over the world. For example, you can offer exclusive accommodation offers or discounts to people who have ‘liked’ your page, if they book online within the next five days.

To further enhance your social media offerings, you can now add a BOOK NOW button to your Facebook page and even your Facebook ads, which connects directly with your booking engine. The great benefits of Facebook marketing is that you are only limited by your budget and you receive virtually instant feedback from your ads.

Instagram marketing

With a focus on high quality images, Instagram is the perfect platform for hotel marketing. Travellers and holidaymakers love Instagram because they can view thousands of images that help them to decide on their next trip. You can advertise your hotel on Instagram by including a BOOK NOW button on your Instagram page and also respond to customers enquiries via Instagram.

Although Instagram has mainly been popular with a younger demographic, it’s now becoming popular with an older audience who appreciate its functionality. Here are some examples of images that will engage your target audience:

  • Hotel staff interacting with guests.
  • Guests enjoying themselves at the hotel.
  • Highlight your hotel’s facilities – spa, pool or beach.
  • Guests dining in your restaurant.
  • Local attractions and scenery.
  • New menu items.
  • Guest and staff selfies.

It’s also a good idea to engage with posts from other operators in your area, for example travel operators or local attractions. Don’t forget to use hashtags in your Instagram posts, as this will make your content searchable and you can identify people who use these hashtags, commenting on their accounts and promoting further engagement.

Take home messages

Internet marketing, social media marketing and email marketing are all vital strategies that will help your hotel to engage with your target audience, increase bookings and improve your ROI.

However, you also need to make sure that your website is responsive, so that it opens correctly on all mobile devices and allows people to book online using their smartphones. Also invest in SEO as this will help to increase the visibility of your website in Google and other search engines, encouraging more traffic to your website. If you combine all of these strategies together, you will soon see a significant increase in engagement and bookings at your hotel.

Cunning Retail Tactics For A Profitable Christmas

Cunning is what you’re going to have to be if you want to get through this festive period as a retailer. Retail is an industry that’s so hard to break into, and if you’ve done well thus far, then you’re going to want to tackle all the obstacles that you possibly can, as quickly as you can. And despite thinking that this is the time where you’re going to make more money than you’ve ever made before, you might be sadly mistaken. It’s no secret that brick and mortar shops are becoming less popular at the minute. People are far more inclined to do their shopping from the comfort of their own home, or even on the go as long as their mobile is still glued to their hand, which is where it always is. So, you have to think about the tactics that are going to keep your store alive throughout the whole of the festive season, that includes into the new year.  So, keep on reading, and find out what cunning retail tactics we think you should be using.

StrategyDriven Marketing and Sales Article | Cunning Retail Tactics For A Profitable Christmas

Luring Customers In

Luring customers in is the first item on the agenda, because the lack of customers is what is going to bring your profits crashing down, profits you will have invested into the business more as of late to boost stock and production. So to lure customers in, you need to target the right people, and the right people are those with children. Children are taken shopping nearly all of the time, simply because they can’t be left at home. So to get the shoppers in, you have to grab the attention of the children first, which is best done by getting yourself a santa. Hire Santa is just one company you could use to do so, and it would bring hoards of people into your store. A quick photo with santa, and a big of a nudge from you, and you’ve got them secured in your shop, and chances are they’d buy something!

Picking Sale Times Right

Sales are going to come in thick and fast, and you’ll join a race to make sure that your sale is the one that’s attracting people. So what we’d advise, is to hold one right before Christmas, only a few days. You’re going to attract those desperate shoppers who are looking for a last minute presents, and often a bargain. So holding one before Christmas, rather than waiting until after, might mean the difference between getting profit, and struggling to get it.

Focus On Advertisement

Advertisement is key, and the best way to do so is through visuals that people are going to see often. TV advertisements, radio, and billboards are all popular at this time of year. The more people can see you, the more people will visit you, and the more sales you’ll get. So don’t be afraid to splurge a little where marketing is concerned. Simply putting up posters in the area local to your shop could draw the attention that you need.