Why Your Business Needs a Business Plan From the Start

StrategyDriven Strategic Planning Article | Why Your Business Needs a Business Plan From the Start

If you want to start a new business for yourself, there are many different things you’ll need to consider, but you can’t – or shouldn’t – do any of those things until you have a solid and sensible business plan in place. It’s so tempting to just jump in and get started, but without a plan, you’ll have problems. With that in mind, read on to discover why your business needs a business plan from the start.

Set Clear Objectives

A well-written and carefully considered business plan is a roadmap for your business, as it should take you from where you are now to where you finally want to be. This end goal could be selling the business, it might be retiring but still earning dividends, it might be handing the business down to a family member, franchising a certain number of times, or expanding globally, for example.

No matter what it is you want to do, you can use your business plan as a place to define your goals and set specific small targets that, when you complete them all, will mean you’ve reached your ultimate end goal. When everything is noted down and you can see what your next step will be, it means you’re in a much better position to make decisions and stay focused and motivated.

Secure Financing

Whether you think you might need funding from investors, apply for a loan, or even bootstrap your business, having a well-prepared business plan is crucial. Investors and lenders will want to see that you have a solid understanding of the market, a good plan to reach your goals, and a realistic financial forecast. This is why it’s so important to include everything little thing, down to how much it would cost for grout pump hire or what the profit would be on each individual item you sell.

A business plan will show you’re serious and professional and about your business, and it will instill confidence in anyone who might be thinking about investing with you or lending you money. In this way, you’ll be able to get funding more easily and can start your business in the right way.

Understand Your Market

A good business plan will help you to understand your market much better because you’ll need to include a lot of market research to back up your ideas – this is especially true if you want to use your business plan for funding. When you do this market research, you’ll be able to identify gaps in the market, make sure what you do is different, and tailor your marketing strategies to the right audience.

This research forms the basis of everything you do in business, so it’s well worth the time to get it right. Having a good business plan to include all this information in once you’ve discovered it means you have everything in one place,and it makes it an easy way to reference things when you need to know what to do next.

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