Essential Tips To Boost Your Crowdfunding Strategy

StrategyDriven Online Marketing and Website Development Article |Crowdfunding|Essential Tips To Boost Your Crowdfunding StrategyMore and more new entrepreneurs are looking for alternative funding strategies to gather their starting capital. Indeed, money-lending institutions can make it difficult for new businesses to apply for a commercial loan. Startups, especially, have a hard time convincing banks that their innovative idea is going to be profitable.

However, it is in the nature of banking systems to support businesses that can provide solid sales forecast. If you are looking for an angel investor to take a chance on your new business model or your new product, you need to focus your attention on creative platforms that allow you to interact directly with your audience. Indeed, a crowdfunding platform can act as a market research strategy, as you can measure the appeal of your idea through the monetary backing you receive. However, platforms such as Kickstarter or Fundable are busy. Attracting the attention of potential investors can be tricky without a dedicated funding strategy.

Build an SEO-friendly presence to boost your campaign

You can create a landing page and regular updates on your crowdfunding platform of choice. However, your crowdfunding presence is likely to get noticed only by people who are already actively looking to invest in a project. You need to reachout to a broad audience group to maximize your chances. As a result, you need to create a digital presence, including social media profiles and a website, to introduce your idea. Using tracking methods to follow your web visitors, you can not only identify performing search terms – or keywords – but also redirect them effectively to your crowdfunding page. It’s a good idea to work closely with a marketing agency that can assist you in defining relevant data and maintaining consistency when reaching out to your audience.

Personalize your gifts

In a banking or financial environment, investors agree to backup your business against the shares or repayment with interest. On a crowdfunding platform, backers don’t expect a financial reward. However, many agree to invest in your business against a gift. It’s not uncommon for startups to provide a free sample top their most generous investors. Backers who invested a smaller amount are happy to accept a merch gift in exchange for their support. To keep your cost within budget, you can offer a branded t-shirt, using a vinyl laser cutter to transfer the design, for instance. You can use the Boss laser cutter review page for guidance. A laser cutting machine is a fantastic alternative to personalize a small number of items, which makes it ideal if you don’t have enough backers for a large scale t-shirt order!

Show your face

Only 33% of crowdfunding campaigns succeed without a video. However, campaigns that successfully introduced video marketing achieved 66% successful funding according to Drop Studio. If you’re going to appeal to your audience’s generosity, you need to build a trustworthy and engaging relationship. Videos are not only useful to present your business ideas, but you can also use them as part of your marketing campaign on YouTube. Indeed, you can tie them to an advertising strategy to reach out to users within your relevant demographics.

While crowdfunding is the preferred funding approach for small businesses, it remains a challenging environment for new entrepreneurs. You need to build a presence that not only stands out from the crowd, but that can also encourage potential investors to back your business. That’s precisely why it’s essential to focus on your marketing approach, not only in terms of visibility but also merchandising.

What To Look For When Choosing An SEO Company

StrategyDriven Online Marketing and Website Development Article |SEO|What To Look For When Choosing An SEO CompanyBusinesses have every right to be nervous when it comes to SEO. Times are changing, and Google is really mixing things up a bit. That’s why the attendance numbers at SEO events all across the world are massively increasing. People in the industry are having to get used to a new way of doing things. Mobile platforms are being preferred over desktop websites. Websites without videos are being put further down the list. On top of this, there is worry that Google will be making itself a competitor in search results. In other words, content that is approved by Google will be given higher precedence than that which is not. This might be speculation, but it’s certainly something that is on the radar of many SEO specialists. So, what should you as a business owner look for when choosing a company to work within this area?

What is your need?

Before you start to look for an SEO company that can suit your needs, pinpoint what your need is. Do you desire content that would fit your YouTube channel? Maybe you would like SEO that is purely focussed on specific content. Perhaps you’re just about to launch a product and you would like superbly written content that explains what the product will do, what it’s made out of, what the research was behind it and more. On the other hand, you may want more backlinks, better and more powerful keywords, raising your rankings in Google, outreach to news reporting entities to get the word out there etc. What is your aim and what do you need to achieve it? These two questions must be answered before you can begin your search.

Some are better than others

Some SEO companies will be better than others, for the type of strategies you want. For example, some SEO companies may only be able to produce written content. Articles, blog posts and product descriptions etc. Other SEO companies may be better at producing videos and creating trending campaigns on social media. There are lots of SEO companies that have their own specialist area of expertise. It’s vital then that you discover which companies are better for you. It’s also vital that you choose an SEO company that knows it must stick to fair play practices. Google can dish out penalties if you try to cheat the system, which will end up hurting your campaign as the sort of punishment handed out will hamper the SEO company you have hired. Thus, playing it safe and relying on great strategy rather than any so-called ‘dark arts’ of SEO should be one of your requirements.

Speaking for itself

Quality should and must speak for itself. Consistently well-written and interesting content will keep customers coming back. Content is just as important as keywords, keyphrases and website standards such as video and mobile versions.

Look for an SEO company that lives and breathes the industry. Preferably, one that is truly adaptable and modern, able to create video content as well as excellent blog articles.

How e-commerce Helps Build your Brand

StrategyDriven Online Marketing and Website Development Article |E-Commerce |How e-commerce Helps Build your BrandBranding! A word with which everyone is familiar but do not understand its profundity. It requires a lot of effort from the business to propose the idea of branding. The outcome of successful branding is the growth of the product or service, triggered by a strategic marketing plan of the product. The main idea behind keeping your brand consistent is, however, a promise of quality which customers expect from you.

Association of the customer is the measurement of the loyalty of the customers with your product. Despite your best branding efforts, the customer must ultimately decide to continue with the product or not. You absolutely can understand with the customers’ behavior that what your customers’ expectations are and how far your product is to meet with the customers’ expectations, also known as ecommerce fulfilment.

How digital media promote business in the contemporary world

To grab on customers’ minds, marketing tactics have a peculiar position. In order to meet customers’ expectations digital, and traditional media has tremendously blasted to support the businesses. However, this decade can see the importance of digital media in advertisement and development of the product. There is nothing left in your marketing, which e-channels do not support. From promotion to selling and from launching to customers’ feedback, all the work is done using an e-commerce platform.

The advancement of the e-platform of marketing took place because the customers have switched from the real world to the virtual world. It means they have started using virtual channels to talk with their faraway relatives using their androids. You have got it! Yes, it is social media that connects people from distant places. Thus, businesses have also transformed their promotions to the social media network.

Social Media Marketing (SMM)

An important aspect of digital marketing is Social Media Marketing (SMM). SMM has been formulated observing trends of the people towards social media. When companies find their target audience on social media channels like Facebook, Twitter, YouTube, Instagram, or LinkedIn, they begin promoting their products on social media platforms.

Knowing the concern of the businesses, the social media channels have also extended their features for the advertisers. They have provided different online pages for the companies who can promote the launch or innovation of the products. Most common features of the social media embrace

  • Promotional campaigns give consistency in the campaign of the brand, which is very important for brand recognition.
  • Customers can give their feedback on social media platforms about the product. It not only helps in the promotion of the products but also complies with the enhancement of features of the product.
  • Users get aware of the features of the product. They can easily check for the positive or negative reviews about your product.
  • Your company receives feedback using the social media channel, either it is positive or negative. Loyal customers of the company give positive and negative feedback both for the product. Positive reviews enhance sales of the brand, and negative feedback provides the opportunity to the business to improve the brand.

Search Engine Optimization (SEO)

The world has seen the advancement of digital platforms from the end of the last century. The e-commerce channels are updating as Google, Yahoo, Bing, etc. have enhanced their features, which are renowned search engines. Search Engine Optimization (SEO), thus, has become another essential tool for the digital advertisement and brand development of the brands.

SEO is the ranking of a company’s product, which appears instantly in any search engine when a consumer searches for a product. SEO enhances the ranking of the company. This is the reason that companies maintain their online presence and provide benefits of reaching to the customers directly. Apart from it, SEO is maintained by the corporations to increase the website ranking so that consumer will see their brand as they search for it.

If a business wants to appear on the first page of the search engine, it should be maintaining an SEO friendly page of the company. It is very difficult to achieve high rankings on Google, Bing or Yahoo – but if the business idea is unique, then your brand visibility will increase. For instance, Amazon is a pioneer of online shopping therefore, whenever customers search to buy something online, Amazon appears on the top.

Appearing on the top search enhances your visibility to the customers. Thus, your brand gets sustained in the marketplace as you reach to more users. If your business provides online delivery of the product, your brand becomes more convenient because customers want doorstep delivery. So, it is also helpful in your brand development to give the convenience of shopping to your consumers.

How to Boost Your Website Traffic Organically

StrategyDriven Online Marketing and Website Development Article, How to Boost Your Website Traffic Organically

The most important challenge, and usually the biggest, for any business, is to make sure they stand out from their competitors. This is especially true in the digital landscape today because consumers are constantly bombarded by content and different marketing messages from brands. You want to make sure that when people are searching for a service or product similar to what you offer or sell, they find you and not your competitors.

Sure, you can engage in paid advertising like pay-per-click and search engine marketing, but there are plenty of excellent SEO strategies that can help boost your website traffic organically. When your website traffic increases, your sales increase as well, so of course it’s in your company’s best interest to engage in organic strategies in addition to any paid strategies.

Here is a how-to guide on how to boost your website traffic organically.

Write for humans, not robots

Assuming you know exactly who your target audience is already and you have taken the time to create buyer personas, you should write all of your content on your website and blog for readers, not search engine algorithms. If you’re spending all your time crafting content for search engines, your content will read poorly, will be full of keywords, and will ultimately turn customers off.

Instead, focus on writing for your audience and speaking to them as if you were having a conversation in real life. Be personable and offer them information that they can use, instead of trying to please Google’s algorithms. If your audience finds value in your content, the search engines will automatically take notice.

Create a website blog

If you haven’t already, what are you waiting for? Blogging is one of, if not the most, effective way of increasing organic website traffic. It fosters better relationships between you and your target audience, it builds trust between your brand and your potential and current customers, it improves brand awareness, and it can even help establish you as an industry thought leader or expert in your niche.

Regularly publish content

Maintaining an active presence on both social media and your own company blog is an essential way to maintain good SEO and boost organic traffic. Having a consistent posting schedule will reinforce your brand as a strong voice and a good place to find solutions among your audience. Moreover, your content should always be high quality, so don’t sacrifice quality for quantity because this can do more harm than good.

Use the right keywords

Choosing the most popular keywords in your market is not always the best way to go about this practice. Instead, you should focus on the keywords that are most relevant to your audience. This usually means using more long-tail keywords than short keywords, especially in the age of voice search, since that’s what audiences are shifting to when they’re searching for solutions online.

Your use of keywords is important because top search engines will use them to recognize your website as the right destination for specific questions in a particular subject or niche. Over time, your ranking on search engine results pages (SERPs) will increase, making it easier for your audience to find you instead of finding your competitors.

How To Build Your Brand As A Small Business

StrategyDriven Online Marketing and Website Development Article |Build your Brand|How To Build Your Brand As A Small BusinessAs a small business owner, one of the most important processes that you need to go through is building your brand. You need to build a strong brand image so that you can stand out from the crowd, be memorable, and establish yourself in your particular industry. It can be a challenging an lengthy process, especially if you are in a competitive industry, but there are a few steps to take, which should deliver powerful and lasting results. So, if you have recently launched or you are simply looking to improve awareness about your company, below are a few tips for building your brand.

Create A Strong Identity

First, you need to make sure that you have a strong brand identity. You can never stand out from the crowd and be memorable if you do not have a strong identity. You may need to make a few changes. Look to the world’s most famous companies for inspiration and focus on these areas:

Make Your Branding Visible

Once you have a strong brand identity, you then need to use this everywhere so that people start to become familiar. It means having the company logo on all forms of communication, having promotional materials like pens made up, and even having the logo and tagline on the main wall in your office.

Use Social Media

In today’s digital age, social media is an incredibly powerful tool for building your brand online and reaching a huge audience. Make sure that you have strong branding on your social media channels and then create and share a stream of engaging, helpful, and relevant content to your target audience.

Use Digital Marketing

Digital marketing is the most effective way to increase your visibility online. Using experienced agencies like should deliver fast and lasting results, which will help to improve brand awareness and reputation while directing more traffic to your company website. Online visibility is key in a time where modern consumers use the internet to find what they are looking for so this needs to be a key area of investment.

Give Back

Today’s modern consumer is also more selective with the brands that they use when it comes to their morals and ethics. This means that it is helpful if you are a company that operates ethically and also helps to give back in one way or another. It could include donating profits to a charity, getting involved with the local community, hosting fundraising events, or anything else that shows that you are a brand that cares.

These are the main areas to focus on when building your brand as a small business. It can be hard to stand out from the crowd when you are a smaller company, especially if you are operating in a competitive industry. Strong branding and knowing how to get your name out there is key if you are to succeed and compete with the larger brands and these tips should help you to achieve this.