Promoting Your Business Online: Tips and Tricks

StrategyDriven Online Marketing and Website Development Article |Online Business|Promoting Your Business Online: Tips and TricksStarting and growing a new business is an endeavor with many levels. Once your behind-the-scenes work is done, and you have launched your business, your main concern will turn to promotion. After all, you need your business to make money, and it can’t do that without attracting clients and customers. The business world has become more digital than ever before, and as people spend more time in their homes, promoting your company online is a vital way of reaching potential customers. The internet is a saturated place, and you’ll need to utilize every trick in the book to make sure your business stands out among the rest. Here are a few of the best tips to get you off the ground, and let your business thrive.

Invest in Advertising

It’s understandable that as a new business you might be scrimping on every penny. However, one place it’s important to invest in properly is your online advertising. A good advertising campaign can really put your business on the map. Even if customers don’t click on the ad itself (although conversion rates are obviously important, and a great way to measure the success of different advertising agencies), simply seeing your company logo will help them to think of you as an established, well-regarded company. If you can get into people’s minds, even subliminally, your advertising will be a long-term success.

Use Social Media and Target Audiences

As part of your advertising campaign, do not neglect social media platforms. Advertising on these platforms is a particularly good way to target your audiences. Depending on the type of business you are running, you may want to appeal to different demographics, whether by age, location, or another parameter. Social media algorithms can help you target your ads at the people who you want to see them. This saves you time and resources, allowing you to focus your promotion where it will be most effective.

SEO is Everything

SEO, or Search Engine Optimization, is a way to make your business website appear higher up in the results for different search engines, such as Google. As many people come across businesses whilst searching for certain products or services, this is a hugely important way to promote your company and attract customers to your website. An SEO agency will work with you to create the most effective SEO plan for your business, including identifying the keywords you want to be associated with in search engines and then creating content and links that will boost your connection with those words.

Post-Purchase Tactics

A post-purchase follow-up sequence is every interaction you have with a customer after they have used your services or bought your product. At first, this may not seem relevant to business promotion. However, it can be a vital way to spread the word about your business. Sending an email to a recent customer asking for feedback, in the form of a starred or written review, is a fantastic way to gather promotion material that you can then use to attract new customers. Word of mouth is a great way to grow your business’s profile online, and post-purchase sequences are vital ways that you can kickstart this process.

Indirect Methods: Content and Third Party

So far, we have mainly talked about direct methods of promoting your business, such as advertising, targeting audiences, and encouraging positive reviews. However, sometimes indirect methods can be just as effective. Part of an SEO campaign may include creating content for your website in the form of blog posts and articles. These articles do not need to directly advertise for your business, but simply offer advice and discussion regarding adjacent, industry-specific topics. By doing this, you promote the image of your business as a trustworthy source, helping customers feel at ease with you, and further spreading your online reach. This can be even more effective if your content appears on third-party websites, rather than your own. Guest posts, interviews, and opinion pieces can all help to direct customers towards your business from elsewhere, and they often don’t cost you a penny.

Offer Incentives

Finally, one brilliant way to initially attract customers is by offering incentives. There is a fine line to draw here; you don’t want to make yourself look cheap, but a killer deal can hook customers in. It’s then up to the quality of your products to keep them engaged and coming back for more. Including a deal for first-time customers as part of your advertising campaign can massively increase your conversion rates, promoting your business efficiently and quickly.

6 Ways To Boost User Engagement With Your Business App

StrategyDriven Online Marketing and Website Development Article |Boost Engagement|6 Ways To Boost User Engagement With Your Business AppThe majority of businesses have their own dedicated app these days and if you don’t, you’re missing a big opportunity. Developing your own app is a brilliant way to increase brand awareness and it can be an incredibly effective sales tool as well. However, if you want to boost your business with an app, engagement is essential.

There are thousands of competing apps out there and it’s easy for your app to get lost in the crowd. If you are relying on a flashy design and a gimmick, you won’t find many long term users for the app and your business won’t benefit from it. If you want to be successful, it’s important that you have a clear customer engagement strategy in place to encourage people to download your app and, most importantly, to continue using it for a long time. Whether you are planning to develop your own business app in the future or you already have one on the app store, it’s important that you employ these techniques to boost customer engagement as much as possible.

Create The Right User Experience

If you want people to engage with your app, you need to make sure that they have a positive experience while using it. User experience is vital and a few small mistakes can make an app difficult and frustrating to use, which will seriously hurt engagement. A good user experience starts with the initial design process and extends throughout the build stages, and it’s important that you conduct regular usability testing throughout. Using the Infragistics Indigo.Design design-to-code system allows you to create basic designs and run usability tests, gaining a lot of insight into how positive the user experience is. When you base your entire design and build process around the user experience and use the feedback from testers to drive your decisions, you can ensure that the design is perfect and your app offers a great user experience.

It’s also important that you stay on top of maintenance issues and iron out any bugs right away. If certain features on your app don’t work or pages are slow to load, this will discourage people from using it again, so maintenance is very important.

Consider Your App Store Listing

Now that you have an amazing app that is easy and intuitive to use, you need to put it up on the app store and get people to download it. When you are writing your app store listing, you should consider it in the same way that you would a product listing. Unfortunately, a lot of businesses don’t put enough thought into their app store listing and they struggle to get any downloads.

You need to think about why people would want to download the app in the first place. What problems are you solving? What are the best features on the app? Instead of simply telling the customer what the app does, you need to create a story and explain to them why they can’t live without it. If you are stuck for ideas, check out the listing on some similar apps and look at the listings on the most downloaded apps so you can get an idea of how they entice people and encourage downloads.

Get Your App Onboarding Right

Convincing somebody to download your app is the first step, now you have to convince them to use it on a regular basis. The onboarding process will help the user get to grips with what the app does and how it works. Unfortunately, there are a lot of common mistakes that people make with their app onboarding.

If you launch straight into a tutorial that teaches the user about all of the advanced features of the app, a lot of people will switch off. They are still not quite sure about the benefits of your app yet so you should start by giving more detail about what the app does. Using screenshots of different features is a great way to give people a sense of the utility of the app without bombarding them with a tutorial. Once they are familiar with the overall features of the app, you can then start with the tutorials. It’s best to have separate tutorials that run when somebody clicks on a certain section of the app. This prevents people wasting time learning how to use features that they are not interested in.

Login and authentication is another thing that people get wrong during the onboarding process. If you require a user to be logged into your app for any reason, don’t ask for this right away because you are instantly putting a barrier up and people are less willing to create an account before they even know if they like the app. It’s best to let them explore for a while and get to grips with the basic features and then ask them to create an account only when absolutely necessary. Forcing people to commit to your app too early is likely to put them off and cause overall issues with engagement.

Manage Permission Requests Properly

Permission requests are so important when developing an app because people are very cautious about online security. If somebody downloads a new app and it immediately starts asking for permission to access their camera and their contacts, they may be suspicious, especially if it isn’t obvious why the app requires those permissions.

Ideally, you should keep permission requests to a minimum and you need to be careful about how you word them. When asking for permissions, you should always explain why so you can put the user’s mind at ease. You also need to display a message if permissions are denied, explaining that this will affect the functionality of the app and some features will not work.

Deciding when to ask for permission is important as well and a lot of app developers make the mistake of doing it all as soon as the app opens. But bombarding the user with a lot of permission requests right away will make them more suspicious and it also stops them from getting to experience the app right away. It’s much better to split the permission requests and only ask when the user tries to access a certain feature.

Use Push Notifications

Continued engagement with your app requires some prompting because people may simply forget about your app. Using push notifications reminds them that you are there and demonstrates the value that your app provides, so people are more likely to keep coming back. However, you do need to be careful about how you use push notifications because if you get it wrong, you may encourage people to delete your app.

Constantly spamming people with useless notifications is the easiest way to get them to delete your app. If you are going to send somebody a notification, there needs to be a reason for it. For example, if you sell products through your app, you can send them suggestions or information about any new deals and offers. Whenever you update your app and add something new, send out a notification inviting people to give the new features a go. These kinds of push notifications provide value to the customer and offer them something, so people will respond to them. But if you send lots of notifications that don’t offer anything, people will get annoyed and delete the app.

Your notifications will be far more effective if you personalize them and tailor them to each specific user. It’s also a good idea to use deep linking on your notifications. This means that users will be taken directly to a specific page so, for example, if you send a notification with a product suggestion, they can go directly to that product by clicking the notification. This makes the process a lot smoother for the user and adds more value to your notifications.

Incorporate Live Chat

Being able to communicate directly with your customers through the app is very important. If you don’t have a clear line of communication and a customer has an issue, they will usually leave a negative review on the app store. Naturally, bad reviews make people far less likely to download your app, so engagement suffers in a big way. Introducing a live chat feature will help to avoid that issue because users can message you directly if they have a problem with the app and having that direct line of communication there is a brilliant way to improve overall engagement. You can also use live chat as a way to improve your customer service, so it’s definitely a great feature to add to any business app. If you use chatbots to answer the basic questions, your users can get an instant answer to their queries.

Developing an app with great features isn’t enough to be successful these days because there is so much competition on the app store. If you want your app to help you boost your business, it’s important that you focus on engagement and you have a clear strategy in place to encourage people to download your app and use it on a regular basis.

How explainer videos plays important role in your startup business strategy

In today’s scenario, videos are gaining ample popularity not just due to its excellent benefits, but also due to its affordability and effectiveness. Indeed, videos are helping businesses to hit their goals. Video marketing allows marketers to grab the visitor’s attention in a very short span of time.

By creating alluring and informative explainer videos, one can easily express almost everything and make people familiar with your business offers. Yes! With 90-sec video, you can easily add value to your business marketing and make your brand globally recognized.

Still not satisfied? You are at the right place. Through this article, I will take you through various reasons that will help you understand why 90% of the businesses are using explainer videos to complete their desired actions and achieve their business goals.

How explainer videos can help startup businesses to gain success

Let’s get started…

Generate more traffic

When we talk about startup business, then going viral is one thing that can help them improve their business productivity. And to increase web traffic, videos play a great role. A viral video will help you gain popularity and allow visitors to know how the organization can help them achieve their goals.

According to the analysis, 82% of internet traffic comes from attractive videos. If your videos are good, you can easily double your organic search traffic. Remember, the more the traffic, the higher the conversions. So, if you want to see fantastic results in your startup marketing strategy, then don’t forget to add videos in your plan.

>Improves brand awareness

Another reason why organizations are using explainer videos is to increase their visibility on the web. Increasing brand awareness is another step that can help you increase your customer base and sales. And to achieve such desires, videos help a lot!

Uploading videos on the right platform will help you raise the awareness of your brand and allow you to make the right decision at the right time. According to HubSpot, 85% of the customers always prefer watching videos from the brands.

So, if you want to streamline your startup business strategy and increase the number of sales without putting much effort and time, then start creating short and creative explainer videos.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: walkaroundvideos

Prefer reading- 5 Ways to incorporate an explainer video to your marketing strategy

Highly affordable and effective

No matter whether it’s a startup or a huge organization, every organization wants to generate a positive impact on their business without breaking the banks. Well! That’s where videos come into play.

The best part about the explainer video is that you don’t have to invest huge money. There are various softwares and video production companies that allow individuals to produce videos faster that are both clearer, enjoyable and affordable. So, start leveraging the power explainer video to measure the success of your business without breaking your banks.

Earn a better ROI

Videos also play a vital role when it comes to long term investment and ROI. If you are spending money on creating videos, then you can expect a huge return. Around 51% of marketers consider videos as one of the best types of content that generate huge ROI.

According to the research, 85% of the people are likely to make a purchase after watching explainer videos. So, if you want to hype up your business sales and increase conversions to generate better ROI, then start investing in videos, as video marketing has huge scope in improving the opportunities and staying competitive.

Makes the explanation easy

For a startup, explaining the product or service is not a cakewalk. But yes! With explainer videos, it is something that is possible. If you have explainer videos on your landing pages, you can explain complex products/services easily.

According to the statistics, 97% of the organizations believe that with the help of explainer videos, it becomes really easy to make people understand the concept/products/services easily. Always remember, more will be the understanding of the concept, the easier it becomes to engage the visitors and convert them into leads.

Around 69% of the people get to know about the product or services by watching effective videos. Thus, to make people better understand the concept, start using video in the best possible way. Whenever you create a video, make sure it has a proper story.

Encourage social shares

Have you ever realized whether social sharing can help you enhance your productivity? Yes! The organizations that are focusing on their social media, such as Facebook, Twitter, Youtube, etc. are able to analyze their sales and increase their productivity. And to increase the number of social shares, videos can help a lot.

According to the statistics, the organizations that are creating social videos are able to generate 1200 times more shares as compared to long formatted content and images. Always remember, the higher the number of shares, the more the revenue.

So, if you want to see better results for your startup business, then upload entertaining and effective videos on your social media and see a positive impact on your ROI.

StrategyDriven Online Marketing and Website Development Article | How explainer videos plays important role in your startup business strategy

Source: position2

Rank Better in Google Search

Almost every business wants to appear in the top searches of Google. Because if your website is ranking at the top, then the chances to attract more visitors and convert them into quality leads increase. To increase the website ranking, you can add videos in your marketing strategy.

According to the analysis, the organizations that are creating videos are 53 times more likely to show up at the top of Google. Yes! Videos can act as a core element for your marketing strategy. But, whenever you produce videos, always have your target audience in mind. It will definitely allow you to see fantastic results in a short span of time.

In a Nutshell

There are no two opinions that videos are both economic and effective parts of digital marketing. It helps both startups and huge organizations in capturing leads and escalating their business growth. Having an engaging and educational video not only helps in promoting business but also allows in building strong customer relations.

So, if you want to create real miracles and take your startup business at the next step, make the best use of explainer videos. But still, if you have any query, or want to add something in the above list, feel free to share your opinions in the comment section added below.

Hiring An SEM Expert: What Skill Set To Look For

SEM experts are in high demand. Not surprising, given the tremendous growth rate of e-commerce.

In 2018, about 1.8 billion people across the world bought goods online. E-retail sales in 2018 amounted to US$ 2.8 trillion.

B2B (business to business) online sales in 2018 were almost 4 times higher than e-retail. The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 trillion.

It’s a huge market when we take B2B and B2C online sales together.

StrategyDriven Online Marketing and Website Development Article | Hiring An SEM Expert: What Skill Set To Look For

Ranking by Total E-Commerce Volume 2017: Source

This growth in e-commerce has also fueled the demand for Search Engine Marketing (SEM) experts. The US Bureau of Labor Statistics predicts a 20% growth in the demand for SEM experts between 2018 and 2028.

What Does An SEM Expert Do?

The core job of an SEM expert has not changed, however. An SEM expert has the responsibility of improving the SERP ranking of a business webpage.

In jargon-free terms, the company website must appear towards the top of a search engine results page (SERP). That’s what an SEM expert needs to ensure. At the heart of SEM is a company’s SEO (search engine optimization) strategy.

The SEO strategy, in turn, involves the following:

  • Keyword research and implementation
  • Content strategy planning and implementation
  • Link building
  • Web marketing with analytics

Categories of Digital Marketing Strategies

Digital marketing can be of three types, at least:

  • Organic: Your business webpage automatically appears towards the top of SERP
  • Pay Per Click (PPC): A paid marketing campaign where you pay the platform every time your ad gets clicked
  • Paid Directory Listing: You pay to be included in a web directory relevant for your business

An SEM expert needs to have the skills necessary to plan, implement, manage, assess, and restrategize as and when necessary, for each of these three categories.

The Skill-Set An SEM Expert Must Have

Two distinct sets of skills are necessary: technical skills and soft skills. Technical skills refer to the specific capacities needed to efficiently and effectively execute what a job position demands. Soft skills are generic skills that determine how effectively a person can work in any position.

Technical Skills

1. Thorough Knowledge of SEO

SEO (search engine optimization) is the foundation of SEM. Without SEO, there is no SEM. An in-depth understanding of how SEO works in different search engines is a non-negotiable skill for an SEM expert.

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Thorough SEO expertise involves the following:

  • Up-to-date knowledge about search engine algorithms for ranking: This is a critical element as search engines keep changing their algorithms. The mode of search engine rankings changes accordingly.
  • How to blend quality content with keywords: This is pivotal to improving organic ranking. It is equally essential for PPC campaigns to be effective. Merely using the researched keywords is not enough.

A seamless blending of the relevant keywords with attractive content is what works. Search engines like Google are smart enough to reject content that focuses only on the keywords.

  • Comprehensive understanding of offsite SEO: Everything that you and others do away from your site to improve the ranking of your website is offsite SEO.

A critical element in offsite SEO is building links to your page. Google, the most-used search engine, depends on links to determine how relevant your content is. Writing blog posts and guest articles on other sites are methods of link building.

The SEM expert does not need to write. But they need to have technical information like using critical keywords towards the beginning of a post for effective linking. This is necessary to guide copywriters to produce content that works.

2. PPC Management Skill

PPC (pay per click) campaigns are the paid counterpart of driving organic traffic to your webpage. The aim is the same: improving the SERP ranking of your website. Therefore, all the skills needed for SEO are relevant.

However, PPC campaigns involve financial investments. To ensure high returns on investment (RoI), its management needs additional skills as well. Focus on the following when you hire your PPC campaign manager:

  • Marketing Skills including a basic understanding of consumer behavior, consumer segmentation, and trend analysis of targeted consumers.
  • Planning and Time Management to determine how long a PPC campaign should continue, how often the content needs tweaking, etc.
  • Monitoring, Reviewing, and Adapting skills are critical to efficiently and effectively manage PPC campaigns.

B3. asic Knowledge of Programming Languages

The ability to use CSS and to write in HTML is essential for an SEM expert. Some technical understanding of web design is also critical. Without a basic understanding of how websites work, efficient and effective SEM is impossible.

An SEM expert needs to understand technology from the user perspective to be effective.

4. Ability to Work with Data Analytics

Analyzing the numbers and making sense of the statistics are necessary to understand the general trends in relevant search patterns. These become even more critical with paid ad campaigns.

5. Copywriting and Copyediting

The SEM expert need not be directly responsible for generating the content. Without a creative understanding of what works and what does not, it is impossible to guide and refine the content to match SEO needs.

6. Social Media Management

Social media platforms continue to play an increasingly more important role in influencing consumer behaviors. A recent report mentions that 54% of social media users research products on these platforms.

No SEM expert can do their job competently without social media management skills.


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Soft Skills Critical For An SEM Expert

Soft skills refer to competencies that are non-technical, yet critical for effective functioning in nearly any role. For an SEM expert, the must-have soft skills include the following, without being limited to them.

1. Curiosity and the Willingness to Learn

Stagnation of thought is a killer for any marketing position. An SEM expert is ultimately a crucial component in your marketing wheel. The quality of being a lifelong learner is essential.

That presupposes a curious bent of mind, in turn. Without it, an SEM expert would fail to engage in research, which forms an indispensable part of their job.

2. Analytical Skills

Working with data analytics is a technical aspect of the larger analytical skill-set that an SEM expert needs to have. Common usage packs several competencies within the domain of analytical skills. The ability to disintegrate complex information, critical thinking, and problem-solving are the core components.

3. Proactive, Transparent and Effective Communication

An SEM expert cannot work in a silo. They need to work as part of a team. Effective team functioning requires strong communication skills.

More importantly, without proactive and transparent communication abilities, an SEM expert will be unable to judge the aptness of the contents to be used. Contents are meant to communicate – to search engines and consumers alike.

4. Cross-Functional Partnership Competency

An SEM expert needs to function with a multidimensional team addressing different business needs. Without the ability to collaborate and coordinate with a cross-functional team, an SEM expert will be shoddy at their job.

5. Project Management Skills

An SEM expert will likely need to manage several projects simultaneously. That needs strong project management skills. Planning, strategizing, time management, review and prioritization, etc, are some of the key abilities included within project management skills.

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Outsourcing Might Be The Smarter Choice

Partnering with an experienced SEM agency with a proven track record often proves more cost-effective than hiring an in-house SEM expert. You save on overheads and other related costs without losing access to the expertise you need.


About the Author

StrategyDriven Expert Contributor | Sheryl JonesSheryl Jones is the Sr. Marketing Specialist at Uplers who has a great experience in designing well-defined user journeys across the digital marketing domain. She leverages her digital marketing expertise to help businesses draw significant ROIs.

How to Get the Most Out of Your Business’s Online Presence

StrategyDriven Online Marketing and Website Development Article |Online Presence|How to Get the Most Out of Your Business's Online PresenceThese days, one of the most important aspects of any business is its online presence. Without thinking about how your business is perceived online and how it delivers first impressions to target customers, you’ll always end up falling short. If you’re looking to get more out of your business’s online presence, you’re in the right place. Learn more about all this below.

Create a Fully Formed Social Media Strategy

Creating a fully formed social media strategy has got to be one of your number one priorities if you’re serious about taking your business to the next level. These days, customers expect the businesses they use and buy from to be active on social media. And more than that, it helps you to reach more customers and sell to people who might not otherwise know you exist.

Ensure Your Domain is Up to Scratch

Your domain is something that you need to work on if it’s currently turning customers away. It should be clear, easy to understand and not too long. A bad domain is not just confusing for customers but also damaging for SEO purposes and can suggest a lack of professionalism in the eyes of customers as well. That’s why making sure your domain is up to scratch is so important.

Put a Tailor Made Website in Place

Putting a tailor made website in place is vital if you want to get ahead. There are lots of ways in which you can do this and there are people out there who can help you make it happen. For example, insurance companies can turn to specialist insurance website builders if they want to get a website that’s right for them. And there’s similar opportunities in all industries and niches too.

Use Ads, Reviews and Partnerships to Reach New People

Using ads, reviews and partnerships with other businesses can help you to reach new people online. The right ad campaign can pull people in and increase traffic levels on your website. And reaching out to websites and garnering reviews of your products or services will help build confidence and awareness of what your business has to offer. And partnerships can be harnessed in a wide variety of ways.

Establish Yourself as an Expert Voice

Establishing your business as an expert voice in your particular industry and niche can help to show people that you know what you’re talking about and that you can be trusted. People want to know that the companies they’re buying from know they can be trusted to deliver the goods in a competent way, so be sure to do what you can to give them that peace of mind.

If your business is struggling online right now, it’s important to take steps in the right direction. Right now, there’s a big shift to online commerce and your business needs to be a part of it. The tips above will allow you to position your business’s online presence well and reach more target customers.