Do you have a website for your business that simply isn’t pulling the numbers that you need it to? If so, it may be time to look into investing a bit of money in your website’s design and its SEO. Search Engine Optimization, or SEO, is a critical aspect of any website’s success. It involves a wide variety of techniques and strategies that help to increase a website’s visibility and ranking in search engine results pages. In 2023, SEO is not only a requirement for websites to succeed, but it is a necessity!
So, in this article, some of the key elements that websites need to get good SEO will be explored, so you can identify where your website may need a bit of a brush-up.
One of the most important elements of SEO is identifying the keywords and phrases that your target audience is using to search for the products or services that you offer. This research should be conducted before you create any content for your website, as it will help you to optimize your content for the right keywords. And, with a website designed by School Web Design or another website company, these keywords will be placed in clever locations, such as the blog and landing page, and will not be crammed into your website’s content.
On-page optimization refers to the various elements of your website that can be optimized to improve your SEO. This includes your page titles, meta descriptions, header tags, image alt tags, and internal linking structure. By optimizing these elements, you can help search engines to better understand the content of your website and improve your visibility in search engine results pages.
High-quality content is one of the most important factors in SEO and for your website, you should aim to create content that is informative, engaging, and relevant to your target audience. This can include blog posts, articles, infographics, videos, and more. By consistently creating high-quality content, you can help to establish your website as an authoritative source of information in your industry. However, in order to comply with the Google algorithm and to ensure that you get the ranking needed for your website to be spotted by those who you are aiming your services at, you will need to make sure that all of the content is plagiarism free.
Link building refers to the process of acquiring backlinks from other websites. Backlinks are important because they signal to search engines that other websites consider your content to be valuable and worth linking to. There are many different strategies for acquiring backlinks, including guest posting, broken link building, and creating linkable assets such as infographics or original research.
With more and more people using mobile devices to access the internet, it’s essential that your website is optimized for mobile users, or else, you may be turning away up to and over 80% of all internet users!
Making sure this applies to your website includes using responsive design to ensure that your website looks great on all devices, as well as optimizing your site’s load times and navigation for mobile users.
Of course, the best way to make sure that your website is able to compete online is to hire a website designer and a marketing team, so it may be time to start looking!
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In today’s digital age, having a strong online presence is crucial for any business or organization. A website is often the first point of contact between a company and its potential customers, making it essential to have a functional and user-friendly website. While many website builders and templates are available online, hiring a professional web designer can bring significant benefits to your website.
In this blog post, we will explore why hiring a professional web designer is important and how they can help you create a website that will stand out in the competitive online world.
Professional designers have the training, expertise, and experience to create functional and effective websites that represent your brand in the best possible way. They understand the importance of delivering quality work on time, meeting your requirements and objectives, and providing excellent customer service. For example, if you run an e-commerce business, a professional web designer can create a website that has the necessary features, such as an easy-to-use shopping cart, secure payment processing, and product recommendations that can increase sales and improve customer satisfaction.
2. Mobile-Friendly Design
Mobile-friendly design is an essential aspect of web design in today’s world, as more and more people are using their mobile devices to access websites. A professional web designer can create a responsive website design that adapts to different screen sizes and resolutions. For instance, a professional WordPress web designer can create a website optimized for mobile devices by ensuring the site’s layout is easy to navigate, the content is legible, and the site loads quickly. With a mobile-friendly design, businesses can ensure their websites are accessible to a wider audience, leading to more traffic, higher engagement, and increased conversions.
A professional web designer can complete the project efficiently, ensuring the website is up and running quickly. This means you can focus on other aspects of your business while the designer creates a website that meets your needs. For example, if you run a small business, you may not have the time or expertise to design a website. Hiring a professional web designer can free up your time and focus on marketing your business while the designer takes care of the website design process.
A professional web designer will work with you to understand your business goals, target audience, and brand identity to create a website tailored to your specific needs. They have the knowledge and experience to design a website that looks great and functions seamlessly while providing a positive user experience for visitors. Working with a professional web designer ensures that your website reflects your unique brand and helps you stand out from competitors in a crowded online marketplace.
5. Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of optimizing a website to rank higher in search engine results pages (SERPs). SEO is an essential aspect of website design and development, and it is crucial for attracting organic traffic and generating leads and sales. Here are some reasons why hiring a professional web designer for SEO is essential:
Keyword research: Keyword research helps identify terms and phrases being searched by potential customers. A professional web designer can conduct keyword research to identify the most relevant keywords for your business and integrate them into your website content and metadata.
Content optimization: Content is king when it comes to SEO, and a professional web designer can optimize your website content to rank higher in search engine results pages. This includes optimizing the title tags, header tags, meta descriptions, and content to ensure they include relevant keywords and are structured correctly.
Link building: Link building is a crucial aspect of SEO and involves acquiring backlinks from high-quality websites to improve your website’s authority and ranking. A professional web designer can help you develop a link-building strategy to acquire high-quality backlinks and improve your website’s ranking.
6. Effective Call to Action
Professional web designers have the expertise to design and place CTAs strategically on the website to guide visitors toward taking the desired action, whether it’s making a purchase, filling out a form, or signing up for a newsletter. A professional web designer can also ensure that the CTAs are visually appealing and consistent with the website’s overall design, further increasing the likelihood of a successful conversion.
A professional web designer has the knowledge and expertise to implement security measures such as SSL certificates, firewalls, and regular backups to protect your website from hackers and other online threats. For example, a professional web designer can ensure that your website is PCI compliant if you are handling online transactions and protecting your customers’ sensitive information from cyber-attacks. They can also implement multi-factor authentication and other security protocols to safeguard your website and prevent unauthorized access.
8. Ongoing Support
A professional web designer can provide ongoing maintenance and support to address any issues that may arise with your websites, such as broken links or outdated content. For example, if you run an e-commerce website, you may need to update product descriptions or add new products regularly. A professional web designer can handle these tasks for you, saving you time and ensuring that your website is always functioning properly. Additionally, they can provide technical support to troubleshoot any issues with your website and make necessary updates to keep it secure and running smoothly.
A professional web designer can create a website that is optimized for conversions, ensuring that it generates more leads and sales for your business. A well-designed website can also help you save money on advertising costs, as it can attract organic traffic from search engines and social media. Additionally, a professional web designer can ensure that your website is scalable and can accommodate future growth, saving you the cost of a complete redesign down the line. In short, investing in a professional web designer may require an upfront cost, but it can ultimately save you money and help your business succeed.
Hiring a professional web designer can significantly impact the success of your online presence. With their expertise in design, usability, and functionality, they can create a visually appealing website that functions seamlessly. A professional web designer can save you time and money in the long run by creating a website optimized for search engines that is user-friendly. They can also ensure that your website is mobile responsive, which is essential in today’s world, where mobile devices account for a significant portion of web traffic. Overall, investing in a professional web designer can be a wise decision for any business or individual looking to create a strong online presence.
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Social media has become an integral part of many businesses’ marketing strategies. It provides a platform to connect with customers, build brand awareness, and promote products and services. However, simply having a social media presence is not enough. To get the most out of your social media marketing, it’s important to monitor key metrics that can help you understand what’s working and what’s not. In this post, we’ll explore some social media metrics that you should be monitoring to improve your content strategy.
Engagement rate is one of the most important metrics to monitor on social media. It measures how many people are interacting with your content, such as liking, commenting, and sharing. High engagement rates indicate that your content is resonating with your audience and driving conversations.
To calculate engagement rate, divide the number of engagements (likes, comments, shares, etc.) by the number of followers or impressions. A higher engagement rate is better, as it indicates that your content is creating a strong connection with your audience.
Reach measures the number of people who see your content. It’s important to monitor reach to understand how far your content is spreading and how many people it’s reaching. A high reach means that your content is being shared and seen by a large number of people.
To increase reach, consider using paid advertising, such as promoted posts or ads, to target specific audiences. You can also optimize your content for shareability, such as using eye-catching visuals or incorporating trending topics and hashtags.
Click-through rate (CTR) measures the number of clicks your content receives. It’s an important metric to monitor because it indicates how effective your content is at driving traffic to your website or other desired destination.
To calculate CTR, divide the number of clicks by the number of impressions. A higher CTR is better, as it means that your content is compelling and driving action from your audience.
Conversion rate measures the number of people who take a desired action, such as making a purchase or filling out a form. It’s an important metric to monitor because it helps you understand how effective your social media marketing is at driving business results.
To calculate conversion rate, divide the number of conversions by the number of clicks. A higher conversion rate is better, as it means that your social media marketing is effectively driving business outcomes.
Follower growth measures how many new followers you’re gaining over time. It’s important to monitor follower growth to understand how well your content is resonating with your target audience and how effectively you’re building your social media presence.
To increase follower growth, consider running contests or promotions, optimizing your profile and content for search engines, making your content sharable with tools like share button from ShareThis, and engaging with your audience through comments and messages.
Mentions and Hashtags
Mentions and hashtags are important metrics to monitor because they help you understand how your brand is being talked about on social media. By monitoring mentions and hashtags, you can identify brand advocates, respond to customer feedback, and identify trends and topics that are relevant to your audience.
To monitor mentions and hashtags, use social media listening tools or simply search for your brand name or relevant keywords on social media platforms.
Time of Day
Monitoring the time of day that your content is being shared can help you understand when your audience is most active on social media. This can help you optimize your posting schedule to ensure that your content is being seen by the largest possible audience.
To monitor the best times to post, use social media analytics tools or simply track engagement rates at different times of the day. You can also experiment with posting at different times to see what works best for your audience.
Monitoring the type of content that is generating the most engagement can help you identify what your audience is interested in and what types of content are most effective at driving engagement.
To monitor content type, look at the engagement rates for different types of content, such as photos, videos, and text posts. You can also experiment with different types of content to see what works best for your audience.
Understanding your audience demographics can help you create more targeted and effective content. By monitoring metrics such as age, gender, and location, you can tailor your content to the preferences and interests of your target audience.
To monitor audience demographics, use social media analytics tools or simply track engagement rates and other metrics by age, gender, and location. You can also survey your audience to gain a deeper understanding of their preferences and interests.
Share of Voice
Share of voice measures the percentage of social media conversations about your brand compared to your competitors. It’s an important metric to monitor because it helps you understand your brand’s position in the market and how well you’re competing with other brands.
To monitor share of voice, use social media listening tools or simply track the number of mentions and conversations about your brand compared to your competitors. You can also analyze the sentiment of these conversations to gain insights into how your brand is perceived compared to your competitors.
In conclusion, monitoring social media metrics is a critical component of any effective social media marketing strategy. By tracking engagement rate, reach, click-through rate, conversion rate, follower growth, mentions and hashtags, time of day, content type, audience demographics, and share of voice, you can gain valuable insights into your audience and improve your content strategy.
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The business value of 3D content for digital storytelling is obvious: it enables you to take your customers through a customized world that demonstrates what you can do. While some still cling to the prejudice that 3D content is ‘gimmicky’, this kind of experience can illustrate your products and solutions in action using realistic settings that your customer will recognize. This makes 3D content a unique asset for your digital storytelling arsenal, provided your digital storytelling software can handle this kind of content.
How 3D Content Tells Your Story in a Unique Way
Using 3D content, your business can draw the invisible connections between physical assets or to show how services are connected, even when they’re physically distant from one another. Some sectors struggle to show the value of their connected products – especially in the software and high-tech sectors, where the ‘action’ can be intangible or invisible. 3D content can visualize these situations.
For example, a technical product manufacturer can show their interconnected solutions in action on a refinery, how these are linked to related solutions in international pipelines, storage facilities, carbon capture, wind power, and power storage. Understanding interlinked concepts like this can be hard without something three-dimensional we can truly grasp.
Another unique quality that 3D content has is the ability to show new possibilities that just don’t exist yet. This means that new technology or products can be shown in a realistic setting, even when there are no existing examples that you can show in action.
The Metaverse: a 3D Internet
The metaverse has gained a lot of attention in recent years, but many feel that it has failed to live up to the promises. It’s important with emerging technologies to take hyperbolic claims with a pinch of salt. Forget the hype and poorly conceived demonstrations and look at ‘the metaverse’ for what it truly is: a 3D internet.
When you strip it down to this basic concept the true potential is laid bare.
Working ‘in the metaverse’ might be a number of years away, but that doesn’t mean we should ignore this incredible technology. Solid applications for 3D content in the metaverse already exist. Digital storytelling provides measurable value to business, and this will certainly be one of the things that makes a successful jump into the metaverse.
Businesses can gain an advantage by getting to grips with 3D content early-on and exploring how they can use it. Before it becomes necessary to have these capabilities it is wise for companies to already understand how to use 3D content to generate business value.
Starting with a demonstrably practical application like digital storytelling, companies can learn to master 3D content without stretching their resources for merely hypothetical gains.
Using 3D Content With Digital Storytelling Software
Digital storytelling is remarkable for its ability to engage audiences and form strong emotional responses that cement memories in our brains. Things are easier to understand when they’re communicated in the format of ‘a story’, and digital media makes it possible to do this prolifically.
Businesses typically use professional digital storytelling software to deploy digital stories across multiple distribution points, organize media into a single library, and create multiple targeted versions of stories that reach specific audience groups.
When it comes to video content, even digital stories, our attention span is limited. By adding this kind of engaging content to digital stories, it can create a natural ‘break’ that resets the viewers attention span and keeps it interesting.
Many companies struggle to find ways of fostering interaction with their digital storytelling. This is especially crucial for immersive Customer Experience Centers, which are the perfect venue for displaying your 3D content. By exploring a three-dimensional model of your product, or walking through a virtual factory, you can give your customers a special and interactive experience that brings them closer to your brand.
3D media can also be customizable, by creating multiple variations of virtual environments that display your customer’s own factory using your robots, or showing their branded store with your products. Common elements can be reused, and different ‘rooms’ can be added when needed. Your digital storytelling software helps you achieve this and deploy these customized experiences with minimal effort.
When you add engaging 3D content to digital stories, it can add a new dimension to the experience. So, it’s worthwhile selecting digital storytelling software that can handle 3D content.
The Right Setting for 3D Content in Business
While the value and capabilities of 3D are already becoming clear, what is not clear is the best way of using it.
Is there a ‘right’ setting for 3D content? There are numerous ways that we can experience 3D environments, and businesses will want to know how to direct their investment. Some prognostication would be useful here, but in reality, it is hard to know which technologies will become the most popular ways to explore 3D content in the future.
There are many ways you can display 3D content today. Let’s look at some of the options on the market right now.
VR goggles have been around for about 30 years, starting with the SEGA VR. Working examples were uncommon for several years, and the technology has struggled to gain popularity. As it became easier to produce 3D content in the 2000s, VR goggles started to return to the public consciousness. Many find them clunky and distracting, and this can limit their applicability. Interaction also relies on a third technology such as gloves or gesture sensors.
From smartphones to desktop computers, smaller screens are the most common way that people explore 3D content. This may remain the primary way for people to interact with the metaverse for a number of years.
Large Screens and Briefing Centers
Briefing centers have a lot to gain from 3D content. These environments are already well set up for this kind of content, as they typically have large screens and digital signage. By interacting directly with a touch-capable screen, customers can easily explore 3D environments and make them curious to learn more.
Customer Experience Centers and Immersive Experiences
Customer experience centers bring a new level of brand experience to the traditional briefing center, often exceeding customer preconceptions. Experience centers often use immersive technologies such as immersive experience rooms to show digital stories and presentations. These are the ideal environment for 3D content because they’re totally immersive without having the drawbacks of cumbersome goggles.
Games and D2C Content
Gamification has become a real buzzword for marketers wanting to create engaging brand experiences and events for their customers. These are especially valuable as part of a D2C initiative as games can help solidify attachment to a brand by encouraging customers to invest themselves (time spent) on building a relationship via a game. 3D content can bring these to life, make them more interactive and engaging.
YouTube Content or Website Videos
Video content has grown immensely in value, and it accounts for a staggering share of internet traffic. Most people prefer to watch a video than read the equivalent text. In many cases, your video content will be the very first point of contact with your brand. Adding 3D content judiciously can boost engagement and help you demonstrate things that are intangible or otherwise hard to show.
Wherever You Want
It’s good to know that with the right digital storytelling software, it doesn’t matter which screen or device your customers use to experience your 3D content. The process for creating the content itself is largely the same, regardless of how you intend to deploy it. This means that you can reuse your 3D content in any setting, provided your digital storytelling software supports it.
Using 3D Content With Your Digital Storytelling
While still developing rapidly, 3D content has already made a niche for itself. Younger generations will become more adept with this kind of content, for whom it is already part of their digital landscape.
One thing is certain: 3D content isn’t going away and will only become more important in the future.
When businesses recognize that the much-hyped ‘metaverse’ is essentially a 3D internet, it is clearer that ignoring it is a dangerous path to take. Mastering 3D content is the first step toward building a metaverse presence, and companies can immediately start to generate value from this content.
If you’re still feeling hesitant, it’s worth reflecting on those poor retailers and businesses that shunned the internet as a ‘fad’ in the 1990s. Ignoring the immense potential of this technology out of fear of the technical aspects is to be done at your peril.
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In the ever-evolving Google Ads world, online marketers are used to different ads coming and going. Since the introduction of ads, there have been text ads, expanded ads, and responsive search ads. Google introduced responsive search ads in 2018 to match effortlessly with its push for automation and machine learning.
With responsive search ads, marketers have better chances of advancing from one base to another while at the same time scoring a run. That’s because the latest default ad type for Google search campaigns provides more room for faster and easier optimisation.
In the world of responsive search ads, marketers need to ensure their message speaks directly to their potential customers and be unique than ever before. In this article, I’ll explain what responsive search ads are and provide useful information to help you get started with this pay-per-click ad type.
Responsive search ads (RSAs) are the most flexible and largest Google search ad format. They’re different from traditional search ads, where marketers write their headlines and explanations together to create a static text ad. A responsive search ad allows marketers to write a maximum of four different descriptions and fifteen different headlines.
These headlines and descriptions can be arranged in more than 40,000 different permutations, meaning the testing possibilities are almost endless. Google shows these ads randomly depending on their relevance to the searchers’ questions.
How Do Responsive Search Ads Work?
Your responsive search ad may appear a little different based on where the results display and the search terms. Responsive search ads consist of various components, including:
Headlines: These are short, hyperlinked descriptions designed to attract potential customers.
URLs: These are actual or display URLs for landing pages.
Descriptions: These are lengthier explanations that form the ads’ main bodies.
Extensions: These are extra hyperlinks below the ad descriptions that provide additional options to click.
Additional components include images, a business name and a logo. After including all these components in your responsive search ad and submitting it, Google will automatically test multiple headline combinations and descriptions and know which ones perform excellently.
Responsive Search Ads Best Practices
Here are four proven practices for creating top-notch responsive search ads.
Create Distinctive and Concise Headlines
Responsive search ads allow you to add up to fifteen headlines, each with a maximum of 30 characters. Google’s algorithm optimises different headline-description combinations in order to provide new information in each ad.
Remember, distinctive, concise and easy-to-digest headlines work excellently. Ensure each headline highlights a fresh point and says something unique. Each headline should include important elements like benefits offered, relevant keywords, product and brand names.
Use at Least Three Popular Keywords in Your Headlines
An ad headline that includes terms searchers use increases ad visibility. The chances of searchers clicking on your ads are also higher. Headlines built on popular terms are likely to attract potential customers.
Be Descriptive with Your Descriptions
Your description needs to have a maximum of four lines of text. With this number of text lines, your responsive search ad will have the power to deliver the information you want to your potential customers.
RSAs only display two descriptions simultaneously, and each line features a maximum of 90 characters. Utilise these description fields to illustrate the information you didn’t cover in your headlines.
Use Top-Rated Google Ads Reporting Tools
A Google ads reporting tool allows you to gain access to accurate information, including click-through rates, impressions, quality scores, and more. It helps you capture your marketing data on a single control panel for actionable information at a glance.
A Google ads reporting tool also helps reduce time-consuming tasks, improve accuracy, cut costs and increase productivity. With the best Google ads reporting tool, you can track how your campaign is doing, allowing you to take action to achieve your goals.
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