More and more new entrepreneurs are looking for alternative funding strategies to gather their starting capital. Indeed, money-lending institutions can make it difficult for new businesses to apply for a commercial loan. Startups, especially, have a hard time convincing banks that their innovative idea is going to be profitable.
However, it is in the nature of banking systems to support businesses that can provide solid sales forecast. If you are looking for an angel investor to take a chance on your new business model or your new product, you need to focus your attention on creative platforms that allow you to interact directly with your audience. Indeed, a crowdfunding platform can act as a market research strategy, as you can measure the appeal of your idea through the monetary backing you receive. However, platforms such as Kickstarter or Fundable are busy. Attracting the attention of potential investors can be tricky without a dedicated funding strategy.
Build an SEO-friendly presence to boost your campaign
You can create a landing page and regular updates on your crowdfunding platform of choice. However, your crowdfunding presence is likely to get noticed only by people who are already actively looking to invest in a project. You need to reachout to a broad audience group to maximize your chances. As a result, you need to create a digital presence, including social media profiles and a website, to introduce your idea. Using tracking methods to follow your web visitors, you can not only identify performing search terms – or keywords – but also redirect them effectively to your crowdfunding page. It’s a good idea to work closely with a marketing agency that can assist you in defining relevant data and maintaining consistency when reaching out to your audience.
Personalize your gifts
In a banking or financial environment, investors agree to backup your business against the shares or repayment with interest. On a crowdfunding platform, backers don’t expect a financial reward. However, many agree to invest in your business against a gift. It’s not uncommon for startups to provide a free sample top their most generous investors. Backers who invested a smaller amount are happy to accept a merch gift in exchange for their support. To keep your cost within budget, you can offer a branded t-shirt, using a vinyl laser cutter to transfer the design, for instance. You can use the Boss laser cutter review page for guidance. A laser cutting machine is a fantastic alternative to personalize a small number of items, which makes it ideal if you don’t have enough backers for a large scale t-shirt order!
Show your face
Only 33% of crowdfunding campaigns succeed without a video. However, campaigns that successfully introduced video marketing achieved 66% successful funding according to Drop Studio. If you’re going to appeal to your audience’s generosity, you need to build a trustworthy and engaging relationship. Videos are not only useful to present your business ideas, but you can also use them as part of your marketing campaign on YouTube. Indeed, you can tie them to an advertising strategy to reach out to users within your relevant demographics.
While crowdfunding is the preferred funding approach for small businesses, it remains a challenging environment for new entrepreneurs. You need to build a presence that not only stands out from the crowd, but that can also encourage potential investors to back your business. That’s precisely why it’s essential to focus on your marketing approach, not only in terms of visibility but also merchandising.