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StrategyDriven Podcast Episode 27 – Making the Mission Measurable

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag posts on the StrategyDriven website.

Episode 27 – Making the Mission Measurable elaborates on Strategic Planning Best Practice 1 – Make the Mission Measurable. This discussion…

  • defines what a mission statement is
  • explores the characteristics of good mission statements
  • identifies the benefits of making the mission statement measurable
  • highlights the steps involved in making the mission measurable

Additional Information

Insight to the specific steps needed to identify mission measures are discussed in StrategyDriven Podcast Episode 2 – Make the Mission Measurable.

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StrategyDriven Podcast Episode 2 – Make the Mission Measurable

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.

Episode 2 – Make the Mission Measurable elaborates on Strategic Planning Best Practice 1 – Make the Mission Measurable. This discussion…

  • examines what a mission statement is
  • identifies the benefits of making the mission statement measurable
  • specifies the steps involved in making the mission measurable

About the Contributor

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal, and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.

Strategic Planning Best Practice 1 – Make the Mission Measurable

StrategyDriven Strategic Planning Best PracticeAn organization’s mission statement defines its purpose, its reason for being. These statements, however, tend to be broad and somewhat vague; making it difficult to identify the specific products, services, initiatives, and people that will most directly enable the organization to achieve its purpose.

Making the mission measurable provides the added clarity needed to focus decisions and drive actions toward achievement of the organization’s purpose. The mission is translated into a time-bound measure of performance rather than a specific goal. The value of competing alternatives can then be evaluated against the measure; offering executives and managers a mission contribution basis for the selection and pursuit of specific business opportunities.


About the Author

Nathan Ives, StrategyDriven Principal is a StrategyDriven Principal and Host of the StrategyDriven Podcast. For over twenty years, he has served as trusted advisor to executives and managers at dozens of Fortune 500 and smaller companies in the areas of management effectiveness, organizational development, and process improvement. To read Nathan’s complete biography, click here.