How to Use Mobile Devices to Drive the Success of Your Business

More and more people are now using mobile devices to help with everyday tasks, such as communication, online shopping, and travel. With such a large proportion of the population having access to mobile devices, it makes sense to utilize such a powerful tool to help with marketing strategies and business growth. Finding the best ways to do this can be difficult, especially in an age where technology seems to be moving faster than ever. You can’t get stuck in the depths of the mobile world without first knowing the basics, and just how you can use them as a key component in making your business a success.

Tailor your website to suit smaller screens

Though laptops and macs are still popular gadgets used by consumers, much of their interaction comes from using mobile phones or tablets. It means that you can no longer rely on having a website aimed solely at how people view it from a computer screen. Whether this is for marketing or sales purposes, in today’s world, any website must be optimized for mobile devices This is due to the soaring numbers of smartphone users that are expected to carry on growing in years to come. When it comes to e-commerce especially, much online shopping now takes place from the comfort of your handheld device. Unfortunately, many users abandon the checkout process due to bugs on the website, which come about as a result of the company software not being tailored for use on mobiles. If you have a slick website designed for smaller screens, you can expect increased engagement from future customers.

Use instant messaging

Emailing has always been an integral tool in helping produce successful marketing campaigns. However, even more recently, instant messaging and texting services have been utilized for targeted, personalized campaigns, which bring about a more human feel to the marketing process. Though social media advertisements use cookies to aim specific content at a certain bracket of viewers, messaging allows companies to employ a more intimate tactic to gauge what exactly interests their consumers. Not only does this sell the product, but it helps you to keep track of which elements of your campaign work, and which don’t. In fact, there are now software services such as SMS Blast, which has specified the broad sphere of text messaging for marketing purposes.

Make a mobile app

Mobile apps are a quicker, more convenient way for consumers to engage with products and services your company offers. With the rise in smartphones comes a higher need to integrate mobile applications into a business model. Not only do they greatly improve how you interact with customers, but they can be integrated with social media giants, such as Facebook, Twitter, and Instagram to promote new marketing campaigns. Many businesses have started with an app and grown into something bigger due to the reach they can get from using such a service. Whether you want to sell a material product on an online shopping app, or services through an app subscription, more doors are opening up every day which will help you in the future of your business.

Mobile, Native Apps and Project Management Software – What’s the Connection?

Remote work is seeing a steady rise, and key to making it possible is cloud computing and the continuously rising mobile usage rate. You’ve heard of the BYOD (bring your own device) revolution, and whichever side of the BYOD fence you’re on, there’s no denying that mobile devices are becoming more and more ubiquitous in the workplace.

Enterprises of all shapes and sizes have chosen to embrace the mobile landscape, taking advantage of enterprise-specific mobile apps to keep their employees productive even when outside the office.

In the project management arena, it’s been established that projects are better carried out by teams, and teams nowadays can be dispersed geographically, hence, the growing prevalence of cloud-based project management software to keep these teams connected. Cloud-based also means the ability to access the project management application via any device – PC, laptop, tablet and smartphone.

How’s your mobile experience?

Now, step back for a moment and recall how using your phone to browse a site not optimized for mobile makes you feel. Does adjusting the text to a size that’s easy on the eyes, then swiping horizontally and vertically to read an article in its entirety put you off? What about Flash or Java and their effect on load time? Or pop-up windows, perhaps? If they do, it most certainly is the same story for a lot of other users.

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About the Author

Maricel Rivera writes content for Comindware, a business solutions provider whose project management software offering, Comindware Project, provides a whole suite of project management capabilities and comes with native apps for both the iOS and Android platforms. You may connect with her on Twitter.

Jeffrey Gitomer

The world is going mobile. Are you moving or standing?

When The Who recorded the song Going Mobile in 1971, they had no idea what the future held, nor that they were the predictors of it.

They thought going mobile was all about being on the road, and maybe flying on an airplane. But today, going mobile means a whole lot more.

Any business today that isn’t going mobile is going backwards.
Any business today that isn’t going mobile is losing to a competitor that is.
Any business today that isn’t going mobile is admitting their failure to see the PRESENT.

  • How good is your mobile app? Does it serve the customer, or just you? Where’s the value? Can I easily get what I want? Can I pay easily? Can I schedule a service appointment? Make a comment? Can I also call you and get right to a human?
  • Is all of your training and product instruction/information downloadable? Your manuals?
  • How easy is it for people to read your message? What’s the format? Is it made-for-mobile, or just a poor adaptation of your blog or website?
  • Size matters. (The size of type, that is.) Why not subscribe to your own posts and see. If I need to adjust the size, tell me how to view it in mobile format.
  • Is everything you sell downloadable? Can I click, buy, download, and listen or watch in a minute or two? (Like iTunes or Kindle.) Think about it – more than 100 billion downloads can’t be wrong.

FOOD FOR THOUGHT: Instagram completely ignored the computer in favor of smartphones and tablets. How are they doing? HINT: Facebook didn’t buy Instagram as an investment – they bought out of fear.

NOTE WELL: Every major company has a mobile app so you can easily access their stuff. Every social media channel has a mobile app reliant on smartphone and tablet use for as much as 50% of their traffic.

Social media is there at the forefront of mobile app development – whether you’re there or not. Social media is the PERFECT place for your customers to share their message and their praise, and voice their concerns.

Going mobile is not an option.

REALITY: Mobile apps are now accessed more than the Internet. Mobile apps are an imperative, not an option, or an added service. They are the future. Your future. If you don’t have one, you are a jackapp.
BIGGER REALITY: The iPad is the new laptop. The smartphone is the NOW communication device, growing by millions weekly.
BIGGEST REALITY: The easier it is for people to access what you have, the more they will buy from you.

CONFESSION: WE ARE IN THE SAME PREDICAMENT. That’s why I’m writing this. To put myself on notice that my own offerings need to be ahead of the market and ahead of my competition.

Here’s my present situation and what I’m going to be doing to ensure my leadership position for the next decade:

  • I have an app. Unfortunately it’s only available for the iPhone. BUT, we’re adding an additional cross-platform mobile application that will allow easier access to my website and all of my existing books and CDs. This app will be easier to use, easier to navigate, and easier for customers to purchase and pay.
  • All of my products will be available as downloads.
  • We will be providing an on-demand subscription service to all of my training offerings and all of my books on laptop, tablet, and smartphone – oh yes, even for desktop.

CAUTION: Don’t just think about how business is being done today. Think of how ‘mobile’ has progressed it, making it faster and easier to conduct and how online, tablet, and smartphones have transformed the e-commerce economy to the mobile economy. It’s here, and it’s not going away.

Look around and take notice of the non-traditional changes taking place:

  • Coffee shop offices. Any Starbucks will reveal people running their business from their iPad and their app.
  • Mobile accessibility both for the purpose to connect and to purchase is becoming dominant among retailers.
  • In sales calls and presentations, iPad (tablet) mobile brochures are replacing print, and iPad (tablet) presentations, and GoToMeeting appointments are replacing traditional sales presentations.

TODAY’S CUSTOMER: Be where they are, when they are – on demand. It’s not just smart business – it’s smartphone business.
TOMORROW’S CUSTOMER: When our four-year-old daughter hands me my iPad and says, “Papa, download this,” you know what the next generation will be doing and buying (sooner than you think).

Reprinted with permission from Jeffrey H. Gitomer and Buy Gitomer.

About the Author

Jeffrey Gitomer is the author of The Sales Bible, Customer Satisfaction is Worthless Customer Loyalty is Priceless, The Little Red Book of Selling, The Little Red Book of Sales Answers, The Little Black Book of Connections, The Little Gold Book of YES! Attitude, The Little Green Book of Getting Your Way, The Little Platinum Book of Cha-Ching, The Little Teal Book of Trust, The Little Book of Leadership, and Social BOOM! His website,, will lead you to more information about training and seminars, or email him personally at [email protected].