In today’s hyper competitive marketplace, no leader can afford to see his or her organization’s performance remain stagnant or, worse yet, decline. It’s become an imperative as well as a customer expectation that your company’s performance continually improve no matter what business you’re in.
Author Archive for: Nathan
About Nathan Ives
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Entries by Nathan Ives
Every 40 seconds a company is hit with ransomware. These are scary statistics. Does your business have a plan in place in case you are the next victim? A large part of your digital disaster plan should involve your digital backup. There are many options to consider when looking for your safety net. Should […]
A business is more than the brand or the products and services it sells. The business is also the people who make it and the company culture that forms as a result of their interactions, their cooperation or lack thereof. A business owner who gets on the wrong side of their team might still have […]
When it comes to getting your business noticed, marketing is essential. This can be done through emails, leaflets, and on social media, but conferences, exhibitions, and trade shows are also important. As any business owner should know, if you fail to prepare for these types of events, you should prepare to fail. If this is […]
Businesses need websites to promote themselves to prospective clients, and creating an effective site is a science, and indeed an industry, all its own. Whether you choose to build your own site or employ a specialist to do it for you, all your efforts will be in vain if you don’t get your website to […]