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Laura Gibbons

Conscientious consumers or creatures of habit? A focus on our supply chains

We are all consumers, no doubt about that. And I think it’s safe to say that we are all creatures of habit…to an extent.

We buy the products we are familiar with, the products that we grew up with. This is definitely true for me. When I first left the family home and moved out into the real world on my own, I remember doing my first ‘big shop’ at the local supermarket. Without really thinking about it, my trolley was slowly but surely filling up with the products I recognised from the time of living with my parents.

Without even realising it, here I was buying the products that my parents had used because they were familiar to me. There was no other real reason behind my choice (apart from probably cost).

It got me thinking… how much thought do we really give to the products we buy?


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About the Author

Laura GibbonsLaura Gibbons is a driven and committed marketing professional with over 10 years’ experience. Working closely with Ideagen’s Marketing Executives and Partner teams, Laura is responsible for looking after the Ideagen brand across multiple sectors within the region.

StrategyDriven Inventory Optimization Video

How to Optimize Your Maintenance Spare Parts Inventory

Economic demands place increasing pressure on executives and managers to reduce costs while maintaining high levels of operational safety and reliability. For Work Management and Supply Chain leaders, areas of potential savings lie with:

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While every company’s circumstances are unique, StrategyDriven Advisors observe significant avoidable expenses incurred because of work management – supply chain program misalignments, including:

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  • significant reductions in warehouse spoilage and obsolescence

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