StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. These podcasts elaborate on the best practice and warning flag articles on the StrategyDriven website.
Special Edition 34a – An Interview with Dave Esler, co-author of The Pursuit of Something Better, part 1 of 2 examines how U.S. Cellular achieved superior results by becoming a Dynamic Organization, a transformational change that focused the organization on the customer and on valuing its front line associates. During our discussion, Dave Esler, co-author of The Pursuit of Something Better and Principal at Esler Kruger Associates, shares with us his insights and illustrative examples regarding:
- performance gains U.S. Cellular made from 2000 to 2008 by evolving into a ‘Dynamic Organization’
- what a ‘Dynamic Organization’ is and the model’s major components
- tools used to implement the ‘Dynamic Organization’ concept
- how U.S. Cellular defined its corporate values
In addition to the invaluable insights Dave shares in The Pursuit of Something Better and this special edition podcast are the resources accessible from his website, www.EslerKruger.com. Dave’s book, The Pursuit of Something Better, can be purchased by clicking here.
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About the Author
Dave Esler, co-author of The Pursuit of Something Better, is a Principal at Esler Kruger Associates, a consulting firm that for more than 20 years has helped organizations and their leaders become more effective. Dave has a corporate background in communications and human resources from Metropolitan Life and Nortel Networks and several years of consulting experience. He is the author of many articles on a variety of business topics.
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